Point S Deutschland GmbH

What Point S Deutschland GmbH does

Point S Deutschland GmbH is a privately held German limited liability company headquartered in Ober-Ramstadt that operates a nationwide franchise/cooperation network of over 500 independent tire specialist dealers across Germany. Founded in 1983, the company has accumulated more than 40 years of operating history under the Point S brand, coordinating central competencies while each partner runs its own local retail business. Its core products are tires (passenger car, truck, motorcycle, agricultural, earthmoving, and industrial variants), rims and complete wheel packages, and a full range of automotive services including inspection, oil service, brake service, vehicle inspection (HU/AU), windshield repair, and axle measurement. Add-on services include seasonal wheel storage, 24-hour truck breakdown assistance, and a centralized fleet service program offering uniform pricing across all branches for corporate customers.

The business model is a dealer cooperation: Point S Deutschland GmbH earns revenue through wholesale distribution of tires, rims, and parts to its franchise partners, franchise/cooperation fees, and fleet contract management — while individual partners set their own retail prices and serve end consumers. Go-to-market combines physical retail through 500+ branches, a website-based store locator, an online wheel configurator for direct-to-consumer rim sales at felgen-b2c.point-s.de, fleet contracts with corporate customers, and a 24-hour truck breakdown service for commercial operators. Technology infrastructure is conventional — Cloudflare CDN, GDPR-compliant cookie consent, OpenStreetMap/Google Maps for store locator, Facebook presence, and newsletter email — with no disclosed proprietary technology, AI/ML capabilities, or differentiated software platform.

Ownership is held by the economically independent member dealers (Reifenfachhändler) who form the cooperation; the company is not VC- or PE-backed. Management consists of Managing Director Alfred Wolff (Geschäftsführer). No revenue, headcount, or financial figures are publicly disclosed.

Name

Point S Deutschland GmbH

Legal name

point S Deutschland GmbH

Website

https://point-s.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Point S Deutschland GmbH operates a 500+ branch nationwide franchise network of independent tire and automotive service dealers in Germany, founded in 1983 and headquartered in Ober-Ramstadt, supplying tires, rims, fleet services, and vehicle maintenance to consumer and commercial customers.

Ownership category

akta.pro rank

Product category

Automotive Tire and Service Retail

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tire retail network
• Automotive service
• Wheel configuration
• Fleet management
• Vehicle inspection

Headquarters

HQ city

Ober-Ramstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Franchise Network Revenue: Point S operates as a cooperation of independent tire dealers. The company generates revenue through wholesale distribution of tires, rims, and automotive parts to its network of over 500 franchise partners, likely earning margins on products sold through the network. Each partner pays franchise fees and purchases products through the centralized Point S procurement system.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Point S Deutschland GmbH operates a franchise network of over 500 independent tire dealers across Germany, selling tires (passenger, truck, motorcycle, agricultural, industrial), rims/wheels, and complete wheel packages. The company provides professional automotive services including tire fitting, vehicle inspection (HU/AU), oil service, brake service, axle measurement, glass repair, seasonal wheel storage, 24h truck breakdown assistance, and centralized fleet management for corporate customers.

Product overview

Point S Deutschland GmbH is a cooperative of independent tire specialists operating as a platform network of over 500 franchise partners across Germany. The core offering centers on tires (Reifen) — including passenger car, truck, motorcycle, agricultural, earthmoving machinery, and industrial variants in summer, winter, and all-season configurations — complemented by rims/wheels (Felgen) with an online configurator tool and pre-mounted complete wheel packages. Vehicle services (Kfz-Service) form the third pillar, encompassing inspection, oil service, brake service, vehicle inspection (HU/AU), windshield repair, axle measurement, and wheel consultation, all performed to manufacturer specifications using original/OEM parts. Additional services include seasonal wheel storage (Rädereinlagerung), 24-hour truck breakdown assistance, and fleet management services. The network is headquartered in Ober-Ramstadt and serves customers through a nationwide branch locator system.

Differentiator

Problem solved

Functional benefit

Brands

• Felgenkonfigurator: Online wheel configuration tool available at felgen-b2c.point-s.de, allowing customers to configure wheels by vehicle selection.

Products and services

• Reifen (Tires) Comprehensive tire offerings for passenger cars (PKW), trucks (LKW), motorcycles, agricultural vehicles, earthmoving machinery, and industrial use. Available in summer, winter, and all-season variants, including run-flat and tire pressure monitoring systems. Sold to individual consumers and commercial fleet operators through the franchise branch network.
• Felgen (Rims/Wheels) Rim offerings with complete wheel packages (Kompletträder) pre-mounted and balanced. Sold via online rim configurator at felgen-b2c.point-s.de for individual consumers, with vehicle selection by make, model, and HSN/TSN codes.
• Kfz-Service (Vehicle Service) Full automotive service including inspection, oil service, brake service, official vehicle inspection (HU/AU), windshield repair, axle measurement, tire service, and wheel consultation. Services performed according to manufacturer specifications using original parts and OEM-quality components, available at all Point S branches.
• 24h-Lkw-Pannenservice (24h Truck Breakdown Service) Round-the-clock emergency breakdown service for trucks and commercial vehicles, providing expert assistance to minimize vehicle downtime for commercial fleet operators and individual truck drivers.
• Flotten-Service (Fleet Service) Comprehensive fleet management service for corporate vehicle fleets, providing a single point of contact for contract management with agreed prices and terms valid across all Point S partner locations in Germany.
• Felgenkatalog (Rim Catalog 2026) Annual catalog publication featuring selection of modern aluminum rims in various designs, colors, and sizes for different vehicle models, made available as PDF download through the Point S website.
• Angebote & Aktionen (Offers & Promotions) Promotional offerings including seasonal tire deals, run-flat systems, tire pressure monitoring systems, and downloadable promotional flyers and catalogs, regularly updated through the Point S website.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Euromaster: Euromaster is a Michelin-owned pan-European tire and service network with a strong German presence (>200 branches). It directly competes with Point S on retail tire sales, fleet service contracts, and B2C automotive services, with the added backing of Michelin's tire manufacturing and procurement power.
• Driver Center (Michelin): Driver Center is Michelin's authorized-partner network in Germany, comprising independent tire dealers and automotive service centers. It is functionally identical to Point S's model — centralized brand, decentralized service — and competes for the same independent dealer base.
• Premio Reifen + Autoservice: Premio is a German franchise network of independent tire dealers and automotive service centers, also part of the Goodyear Dunlop umbrella (GDHS). It competes head-to-head with Point S on the same SMB garage-cooperative model, including fleet service and tire retail.
• Reifen Stiebling: Reifen Stiebling is a German tire retailer with over 60 branches, also operating as a partner/cooperative model. It is a direct competitor in retail tire sales and wheel services, serving similar consumer and fleet segments in overlapping German regions.
• point S International: Point S International is the parent global network founded in France, with operations in dozens of countries. Point S Deutschland is the German affiliate; this is the immediate structural peer and the source of brand IP, supplier agreements, and international franchise standards.
• First Stop: First Stop is a Bridgestone-affiliated European tire and service network with branches in Germany. It competes directly with Point S on retail tire sales, fleet service offerings, and the franchise/partner-cooperative model.
• Vergölst: Vergölst is the largest German tire and automotive service network with roughly 450+ branches, originally part of Continental's BST division. It is the closest direct competitor to Point S Deutschland, offering an identical value proposition of branded tire retail, automotive service, and fleet programs across Germany.

Broad incumbents

• ATU (Auto Teile Unger): ATU is Germany's largest multi-brand automotive service chain with ~570 branches, offering tires, oil, brake, and general repair services. While broader than Point S, it overlaps heavily on tires and basic vehicle services, drawing from the same consumer and fleet customers.

Emerging players

• Reifen.com: Reifen.com is one of Germany's largest online tire retailers, increasingly partnering with local installers for fitting. It competes with Point S on the consumer tire-buying journey and pressures franchise partner pricing, though it does not operate its own physical service network.

Others

• KFZ-Werkstatt-Netzwerke (e.g., Bosch Car Service): Bosch Car Service is a global network of independent automotive repair workshops, including tire-related services. It is an adjacent peer — overlapping on general automotive service but with a broader repair and diagnostics focus than Point S's tire-centric model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pointS
• LinkedInlinkedin.com/company/point-s-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point S Deutschland GmbH