Pojok Busana

What Pojok Busana does

Pojok Busana is an Indonesia-based fashion retailer founded in 2019 that sells affordable, trend-oriented clothing and accessories for women, men, and children. The company distributes through a network of physical retail outlets located across major and smaller cities in nearly every Indonesian province, supported by the slogan 'Ada dimana mana' ('Everywhere'), and complements this footprint with official storefronts on the Shopee and Lazada marketplaces. Its assortment spans dresses, tank tops, blouses, hoodies, cardigans, batik-patterned apparel, and Hawaiian-style shirts, organized into categories such as NEW ARRIVAL (NEWS ARRIVAL), BATIK, and HOT SALE, and is sourced from local Indonesian brands to maintain accessible price points.

The business operates on a one-time retail sales model, generating revenue through in-store purchases at its physical outlets and direct consumer transactions on its e-commerce listings. Pricing is not publicly disclosed, and the company does not provide subscription, licensing, or recurring revenue mechanisms. There is no proprietary technology platform, no AI/ML capability, and no mobile application; the digital presence consists of a WordPress-based website plus marketplace integrations with Shopee and Lazada. Headcount, ownership, funding, and revenue figures are not disclosed in publicly available sources.

The company positions itself as a mass-market value-fashion brand targeting price-sensitive Indonesian consumers seeking current styles across the full family unit. Its primary competitive advantages, as stated, are nationwide physical distribution depth and brand recognition as a fashion retail pioneer in Indonesia. Strategic priorities, based on observable signals, include geographic ubiquity within Indonesia, omnichannel presence via Shopee and Lazada, and assortment breadth across women's, men's, and children's categories.

Name

Pojok Busana

Legal name

Pojok Busana

Website

https://pojokbusana.co.id

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pojok Busana is an Indonesia-based affordable fashion retailer founded in 2019, selling trendy clothing for women, men, and children through nationwide physical outlets and Shopee and Lazada marketplace stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fashion Retail Sales: Revenue generated from retail sales of clothing and accessories through physical outlets and e-commerce marketplaces.

Distribution channels3 records

Marketing channels2 records

Core offering

Pojok Busana is an Indonesian fashion retailer that sells affordable ready-to-wear apparel for women, men, and children, including dresses, tops, hoodies, cardigans, blouses, and batik-patterned shirts. The company distributes its products through its own network of physical retail outlets across Indonesia and through official stores on the Shopee and Lazada marketplaces.

Product overview

Pojok Busana is an Indonesian fashion retail company offering trendy clothing for women, men, and children at affordable prices. The company sells a diverse portfolio of apparel including dresses (DRESS PINKY CUTE, DRESS GRAY, DRESS GREY PINK), tops (TANK TOP GRAY, TANK TOP BLUE OLD, BLOUSE BATIK, RED BLOUSE, LONG SHIRT PINK), outerwear (HOODIE BLUE PEACE, CARDIGAN, LONG CARDIGAN), and hawaiian-style batik shirts (COOL HAWAI, BLUES HAWAI). Products are categorized into NEWS ARRIVAL (new arrivals), BATIK (batik-patterned clothing), and HOT SALE (sale items). The company distributes through its own retail outlets across Indonesia and through e-commerce platforms Shopee and Lazada.

Differentiator

Problem solved

Functional benefit

Products and services

• DRESS PINKY CUTE A pink women's dress listed by Pojok Busana as a top seller in its new arrivals category, sold through its own outlets and Shopee/Lazada stores.
• TANK TOP GRAY A gray tank top listed by Pojok Busana as a top seller in its new arrivals category, sold through its own outlets and Shopee/Lazada stores.
• DRESS GRAY A gray women's dress listed by Pojok Busana as a top seller in its new arrivals category, sold through its own outlets and Shopee/Lazada stores.
• HOODIE BLUE PEACE A blue peace-themed hoodie listed by Pojok Busana as a top seller in its new arrivals category, sold through its own outlets and Shopee/Lazada stores.
• LONG SHIRT PINK A pink long shirt listed by Pojok Busana as a top seller in its new arrivals category, sold through its own outlets and Shopee/Lazada stores.
• TANK TOP BLUE OLD A blue retro-style tank top listed by Pojok Busana as a top seller in its new arrivals category, sold through its own outlets and Shopee/Lazada stores.
• DRESS GREY PINK A grey-and-pink women's dress listed by Pojok Busana as a top seller in its new arrivals category, sold through its own outlets and Shopee/Lazada stores.
• LONG CARDIGAN A long cardigan listed by Pojok Busana as a top seller in its new arrivals category, sold through its own outlets and Shopee/Lazada stores.
• CARDIGAN A batik-style cardigan listed by Pojok Busana in its BATIK category, sold through its own outlets and Shopee/Lazada stores.
• RED BLOUSE A red blouse listed by Pojok Busana in its BATIK category, sold through its own outlets and Shopee/Lazada stores.
• BLOUSE BATIK A batik-patterned blouse listed by Pojok Busana in its BATIK category, sold through its own outlets and Shopee/Lazada stores.
• COOL HAWAI A cool-design Hawaiian-style shirt listed by Pojok Busana in its BATIK category, sold through its own outlets and Shopee/Lazada stores.
• BLUES HAWAI A blue Hawaiian-style shirt listed by Pojok Busana in its BATIK category, sold through its own outlets and Shopee/Lazada stores.
• FRIDAY A shirt featured in Pojok Busana's HOT SALE category, sold through its own outlets and Shopee/Lazada stores.
• SATURN A shirt featured in Pojok Busana's HOT SALE category, sold through its own outlets and Shopee/Lazada stores.
• UGH A shirt featured in Pojok Busana's HOT SALE category, sold through its own outlets and Shopee/Lazada stores.
• TRUST ISSUE A shirt featured in Pojok Busana's HOT SALE category, sold through its own outlets and Shopee/Lazada stores.
• PRIORITY A shirt featured in Pojok Busana's HOT SALE category, sold through its own outlets and Shopee/Lazada stores.
• NO HARD FEELINGS A shirt featured in Pojok Busana's HOT SALE category, sold through its own outlets and Shopee/Lazada stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zalora Indonesia: Leading online fashion retailer in Indonesia offering multi-brand apparel across women, men, and kids at accessible price points. Comparable marketplace-adjacent strategy and affordable-fashion positioning, but operating primarily online versus Pojok Busana's physical-first model.
• Centro Department Store: Indonesian department store chain offering fashion, footwear, and accessories for women, men, and children. Operates a comparable multi-category apparel model and targets similar mass-to-mid market Indonesian consumers.
• HijUp: Indonesian modest-fashion retailer offering women's, men's, and children's apparel online and through marketplaces. Comparable in serving Indonesian Muslim consumers seeking affordable, on-trend clothing, and operates through the same Shopee/Lazada channels.
• SOGO Indonesia: Mid-to-upper tier department store operator in Indonesia carrying apparel, accessories, and lifestyle products for the whole family. Comparable multi-segment fashion retail model, though at a higher price point than Pojok Busana.
• Ramayana Lestari Sentosa: Indonesian value-oriented department store chain serving mass-market apparel and household goods across the country. Closely comparable to Pojok Busana in affordable-fashion positioning, multi-segment assortment, and nationwide physical reach.
• Matahari Department Store: The largest Indonesian mid-market fashion department store chain, offering apparel and accessories for women, men, and children across physical stores nationwide. Direct overlap with Pojok Busana in customer base, segment breadth, and affordability positioning, but at significantly larger scale.
• Berrybenka: Indonesian online fashion retailer offering multi-brand apparel and accessories to women, men, and children. Overlaps with Pojok Busana in affordable-trendy fashion and use of Shopee/Lazada marketplaces for distribution.

Others

• Shopee: Indonesia's leading e-commerce marketplace, where Pojok Busana maintains an official storefront. A platform dependency rather than a direct competitor, but Shopee's scale, logistics, and pricing dynamics materially shape Pojok Busana's online economics.
• Lazada Indonesia: Major Southeast Asian e-commerce marketplace operating in Indonesia where Pojok Busana runs an official store. Functions as a distribution channel and competitive marketplace rather than a direct retail peer.

Regional players

• Planet Sports: Sportswear-focused multi-brand retailer operating across Indonesia and broader Southeast Asia. Adjacent peer in apparel retail and marketplace-driven distribution, though with a narrower sportswear specialty rather than general family fashion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pojok-busana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pojok Busana