Poke2go Amersfoort

What Poke2go Amersfoort does

Poke2Go is a Netherlands-based poke bowl restaurant operator running four physical dine-in locations in Voorburg, Amersfoort, Zoetermeer, and Capelle aan den IJssel. The company serves individual consumers Hawaiian-style poke bowls via in-store service and delivery, with reported average main-bowl prices in the €13–€18 range. Delivery fees are €1.95–€2.50 depending on configuration. The customer base is purely retail with no B2B or wholesale segment disclosed.

The operating stack is intentionally lean and third-party-dependent. Online ordering and delivery logistics are powered by the Sitedish platform, and the company offers a branded Android mobile application for direct customer orders. A Spaarkaart loyalty program accrues 1 point per €5 spent, redeemable for a €3 discount once a customer reaches 15 points. Aggregated customer reviews range from 437 to 1,653 per location with 4–5 star ratings, indicating solid local reception. The corporate entity is small, with approximately 5 total employees disclosed across the four sites — a footprint consistent with a franchise-style or owner-operator structure rather than a centralized corporate headcount.

The revenue model is standard quick-service restaurant unit economics: per-bowl pricing, delivery surcharges, and incremental loyalty-driven repeat orders. No funding history, acquisitions, leadership team, proprietary technology development, or expansion pipeline is disclosed in the available input. Strategic activity is limited to the multi-city footprint, the Sitedish partnership, the Android app launch, and the loyalty program — together suggesting a stable, locally embedded operator rather than a venture-backed growth concept.

Name

Poke2go Amersfoort

Legal name

Poke2Go

Website

https://poke2go.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Poke2Go is a small Netherlands-based poke bowl restaurant chain operating four dine-in and delivery locations in Voorburg, Amersfoort, Zoetermeer, and Capelle aan den IJssel, serving individual consumers via in-store service, Sitedish-powered online ordering, and a branded Android app.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and beverage sales: One-time transaction revenue from sale of poke bowls, sides, bubble tea, and beverages. Customers order online for delivery or pickup. Average order values range from €13-18 for main bowls.
2. Delivery fees: Customers pay delivery fees that vary by location and distance. Voorburg charges €1.95 for standard delivery, with free delivery thresholds of €25. Zoetermeer charges €1.95-€2.50 depending on area.
3. Loyalty program: Customers earn points for every €5 spent (1 point per €5). At 15 points, customers receive €3 discount on next order, driving repeat purchases.
4. Promotional campaigns: Regular promotional offers including free products with orders over €10, combo deals with percentage discounts (e.g., 25% off), and seasonal Heatwave Deals to drive order volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Poke2go Amersfoort is part of a poke bowl restaurant chain operating four physical locations across the Netherlands (Voorburg, Amersfoort, Zoetermeer, Capelle aan den IJssel). The company sells customizable and pre-made poke bowls, Japanese-inspired sides (gyoza, karaage, edamame, wakame), bubble tea, desserts, and beverages through its Sitedish-powered online ordering website, Android mobile app, in-restaurant counter pickup, and in-house local delivery service.

Product overview

Poke2go Amersfoort is a poke bowl restaurant chain operating 4 locations across the Netherlands (Voorburg, Amersfoort, Zoetermeer, and Capelle aan den IJssel). The core product offering consists of pre-made Pokébowls and a customizable 'Build Your Own Pokébowl' option, complemented by Pokesnacks (Japanese-style sides like Yakitori, Ebi Fry, Gyoza, Karaage), Pokegreens (Edamame, Chuka Wakame), Desserts (Mochi Ice Cream, Dorayaki, Apple Gyoza), Bubble Tea's & More, Build Your Own Bubble Tea, Dranks (beverages), and Sauces. The business operates through an online ordering platform (Sitedish) and Android mobile app, offering both delivery and pickup options with a loyalty program (Spaarkaart) where customers earn points for discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Own Pokébowl Customizable poke bowl where the customer selects a base, protein, toppings, and sauce. Available in Medium (Amersfoort: €13.75) and Large (Capelle: €17.95, Zoetermeer: €17.75) sizes. Aimed at individual consumers who want a personalized meal.
• Signature Pokébowls (Pre-made) Pre-made poke bowls with fixed protein and topping combinations including Salmon Citrus (€14.75), Crunchy Chicken (€14.75), Sweet Tuna, Mixed Fish, Ebi Tempura (€13.95), Chili Shrimp, Tamagogo, Oriental Tempéh, and Vega Crunchy. For individual consumers seeking a quick, standardized meal.
• Pokesnacks (Japanese-style sides) Side dishes including Yakitori (kipspies), Ebi Fry, Vegan Gyoza, Goma Teba, Karaage (€4.75), Ui Ringen (onion rings), and Inkt-vis ringen (squid rings). For individual consumers adding variety to their poke bowl order.
• Pokegreens (Vegetable sides) Vegetable sides including Edamame and Chuka Wakame (seaweed salad). For individual consumers seeking lighter or vegetarian side options.
• Desserts Japanese desserts including Mochi Ice Cream (€3.25, available in Mango-Passionfruit, Raspberry-Pistachio, and Chocolate flavors), Apple Gyoza, and Dorayaki variants (regular, Yuzu, and Choco at €2.75). For individual consumers completing a meal.
• Bubble Tea's & More Pre-made bubble tea beverages including Matcha Strawberry, Matcha Mango, Ube Latte, Brown Sugar Rush, Tropical Passion, Mango Melon, Tutti Frutti, and Taro Coco Lychee (€4.50-€5.95). For individual consumers.
• Build Your Own Bubble Tea Customizable bubble tea where customers choose base, milk type, flavors, and toppings. Options include Bubble Fresh Tea and Bubble Milk Tea, made with fresh fruit and purees without preservatives. For individual consumers.
• Poke Picnic (Group Package) Deconstructed poke package for 4-6 persons including rice, toppings, dressings, and choice of protein. Zoetermeer price: €58.50. For groups, families, or event hosts preparing meals for shared occasions such as picnics or celebrations.
• Spaarkaart (Loyalty Program) Loyalty program where customers earn 1 point for every €5 spent. At 15 points, customers receive €3 discount on their next order, driving repeat purchases. For individual repeat customers.
• Poke2go Mobile App (Android) Android mobile application for placing poke bowl orders. Available on Google Play under the Sitedish platform package, allowing faster and easier ordering for repeat individual customers.

Quantifiable outcome

• Average customer rating of 4.5 stars across locations (range 4-5 stars)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SitedishcoreTechnology or IntegrationSitedish provides the online ordering platform technology powering all Poke2go locations. The platform includes website ordering, payment processing, menu management, customer review systems, and multi-location coordination. All four Poke2go locations use Sitedish as their e-commerce infrastructure provider.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sweetgreen: Large US-based healthy fast-casual chain with strong digital ordering, loyalty, and multi-location operations; not a poke specialist but shares the healthy customizable bowl, app-driven ordering, and tech-enabled ops thesis.
• CAVA: US Mediterranean fast-casual chain with build-your-own bowls, digital ordering, and loyalty; broader incumbent in the customizable healthy bowl category relevant to Poke2go's positioning.

Direct peers

• Pokeworks: Specialty poke bowl chain with customizable bowls, digital ordering, and loyalty mechanics; highly comparable operating model to Poke2go's build-your-own, multi-location, delivery-driven approach.
• Poké Perfect: Multi-location poke bowl chain with build-your-own menus and delivery/pickup ordering; directly comparable as a poke-focused fast-casual concept serving individual consumers in local delivery zones.
• Poke House: European poke chain operating build-your-own poke stores with in-store and delivery channels; directly comparable as a multi-city poke concept using a standardized bowl format.
• Aloha Poke Co: Quick-service poke bowl concept offering customizable bowls with toppings and proteins; matches Poke2go on product format, customization, and digital-first customer experience.

Regional players

• SLA (Salades & More): Dutch salad and healthy fast-casual chain with multiple locations and a focus on fresh, customizable bowls; comparable as a Netherlands-based healthy bowl/salad competitor rather than a poke specialist.
• Mr. Pokè: Italian poke bowl franchise with multi-location build-your-own poke stores; comparable as a regional poke chain outside the Netherlands with similar in-store and delivery operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/poke2go-amersfoort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poke2go Amersfoort