Pokèria by NIMA

What Pokèria by NIMA does

Pokèria by NIMA is an Italian poke bowl restaurant chain operating as a brand under Investfood SRL, an Italian private limited company. The chain runs 18 physical locations across seven Italian regions — Lombardy (including six units in Milan and a site at Orio al Serio), Tuscany (Florence and Campi Bisenzio), Piedmont (Turin), Lazio (Rome), Emilia-Romagna (Parma), and Liguria (Genoa) — together with additional sites in Pisa, Novara, and Parma. The core product is a single customizable poke bowl concept in which customers compose their own dish from a menu of proteins, bases, and toppings ("infinite combinations of ingredients").

The technology footprint is intentionally thin and consumer-facing: a Wix-hosted marketing site at pokeria.com, a proprietary online ordering layer at xmenu.it that powers both delivery and take-away, and the Nima mobile app for iOS and Android. Pricing is not publicly disclosed and varies by location. The company markets to individual consumers seeking fresh, healthy, customizable poke meals primarily through organic social media on Instagram and Facebook, with no paid digital advertising channels or enterprise/ B2B customers disclosed.

The business model is a multi-unit fast-casual operator: revenue is generated at the till and via delivery/take-away orders, with each location operating under the same brand. The ownership structure is wholly under Investfood SRL, which also operates NimaSushi restaurants, and there is no indication of venture capital, private equity, or public-market backing. No funding rounds, acquisitions, executive team, patents, awards, or partnership agreements are disclosed in the source data.

Name

Pokèria by NIMA

Legal name

Investfood SRL

Website

https://pokeria.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pokèria by NIMA is an Italian poke bowl restaurant chain operated by Investfood SRL, running 18 brick-and-mortar locations across seven Italian regions and serving individual consumers via dine-in, delivery, and take-away ordering through its xmenu.it platform and Nima app.

Ownership category

akta.pro rank

Headquarters

HQ city

Orio al Serio

HQ country

Italy

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels2 records

Core offering

Pokèria by NIMA operates a chain of pokè bowl restaurants where customers can compose personalized bowls from an open list of ingredients, proteins, and toppings (marketed as 'infinite combinations'). The chain sells its bowls across 18 Italian locations and through delivery and take-away channels enabled by the xmenu.it online ordering platform and the Nima App.

Product overview

Pokèria by NIMA is a poke bowl restaurant chain operated by Investfood SRL, offering a single unified product: customizable poke bowls that customers compose by selecting from various ingredient combinations. The company operates physical restaurant locations across Italy (including Milan, Florence, Turin, Rome, and other cities) and provides delivery and take-away ordering services through their xmenu.it ordering platform and mobile Nima App.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizable Pokè Bowls A customizable pokè bowl offering where customers compose their own bowls from a broad set of ingredients, proteins, and toppings, marketed as 'infinite combinations'. Sold dine-in, for take-away, and via delivery at all 18 Pokèria by NIMA locations in Italy, and targeted at individual consumers seeking a fresh, personalized meal.
• Online Ordering for Delivery and Take-Away The xmenu.it-powered ordering platform (also accessible as the Nima App) that lets customers place delivery or take-away orders from any Pokèria by NIMA restaurant across Italy. Targeted at existing restaurant customers who prefer digital ordering over phone or in-person ordering.
• Nima App (Mobile Ordering) Branded mobile application for iOS and Android that enables customers to order Pokèria by NIMA pokè bowls for delivery or take-away directly from their phone. Targeted at mobile-first individual consumers in Italy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Just Salad: Fast-casual chain offering customizable salads, bowls and wraps with reusable bowl sustainability program; overlaps Pokèria by NIMA on customizable healthy bowls and digital ordering.
• Freshii: Multi-unit healthy fast-casual chain with build-your-own bowls and a tech-forward ordering experience; comparable customization/digital offering though broader menu than Pokèria by NIMA.
• Pokeworks: US-headquartered poke chain with international footprint; comparable as a multi-unit, customizable poke concept, though operating primarily outside Italy.
• Cava Mediterranean: Mediterranean-inspired fast-casual chain offering customizable bowls/pitas with strong digital and delivery channel mix; shares Pokèria's customization-led, health-oriented value proposition.
• Sweetgreen: Large US fast-casual chain focused on healthy, customizable bowls and salads with strong digital ordering; comparable business model and target customer (health-conscious, urban) to Pokèria by NIMA.

Direct peers

• Poke House: Italian-born poke bowl chain with rapid European expansion; directly comparable to Pokèria by NIMA as a multi-unit poke restaurant operator in Italy using a similar build-your-own bowl proposition.
• Oh Mai Poke: Italian poke bowl restaurant chain offering customizable poke bowls for dine-in, delivery and take-away; competes head-to-head with Pokèria by NIMA in the same Italian urban catchments.

Regional players

• Honesta Poke: Italian poke/bowl restaurant operator with a similar customizable product; directly comparable concept operating within Italy alongside Pokèria by NIMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/pokeriabynima
• LinkedInlinkedin.com/company/pokeria-by-nima

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pokèria by NIMA