Pokeyland

What Pokeyland does

Pokeyland is a multi-activity outdoor leisure park operating on a 60-hectare forested site in Fey, Moselle, in France's Grand Est region, strategically located between Metz and Nancy. The company was founded in 2013 and opened the park in 2015; it currently operates with approximately 22 employees and reported over 100,000 visitors in 2022. The company runs more than 30 activities organized around three signature adventure categories — Accrobranche (nine tree-climbing courses including a 1km zipline), Paintball (five uniquely themed terrains described as unique in Europe), and Waterjump (18 water slides across four difficulty levels) — alongside a portfolio of fairground rides, nature experiences, and supplementary activities. Its primary customer segment is families with children, complemented by schools and youth groups, corporate and CSE (employee committee) clients, and adult celebration groups organizing bachelor/bachelorette (EVJF/EVG) parties. The 2026 season opened on April 18, 2026.

The product offering is built on physical infrastructure rather than digital technology. Beyond the three signature adventures, Pokeyland offers a fairground area (Fall Tower, Ferris wheel, mini-train, bumper cars, kids' quad, swing rides), nature experiences (pony rides from age 2, barefoot sensory trail, arboretum, mini-farm), and adventure activities (climbing walls up to 18 meters, archery, laser game, mini-golf, bazooka ball, tubing, bungee ejector). The company maintains no mobile app and discloses no digital platform, AI/ML capabilities, or software-based product surface; infrastructure consists of forest courses, aquatic installations, and mechanical rides rather than a technology stack.

Revenue is generated through a tiered pricing structure. The Pack Journée day pass (€31 under 12, €34 for ages 12+) grants access to all unlimited activities plus one 2-hour adventure session; individual adventures are sold à la carte at €20-€25. Annual Season Passes at €110-€140 introduce a recurring revenue stream. Higher-value transactions come from packaged experiences: birthday parties at €35 per person (minimum 8 participants), EVJF/EVG packages ranging €29-€59 per person, and corporate team-building offerings priced on quote. Distribution is multi-channel: walk-in visitors at on-site ticket desks, online ticketing via pokeyland.com, and a dedicated B2B sales function for corporate groups, CSE, and tourism professionals with minimum 20-ticket orders at preferential rates. On-site food and beverage operations across four restaurant concepts (Le Petit Creux, Le Gourmand, Le Grill, L'Escale) provide ancillary revenue.

Name

Pokeyland

Legal name

Pokeyland

Website

https://pokeyland.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pokeyland is a 60-hectare multi-activity outdoor leisure park in Grand Est, France, offering 30+ activities including accrobranche, paintball, and waterjump. It primarily serves regional families, with additional segments in schools, corporate/CSE groups, and bachelor/bachelorette celebrations.

Ownership category

akta.pro rank

Product category

Adventure Leisure Park / Outdoor Recreation

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAABAG

Aqua Adventure Parks (Water-Based Adventure Courses, Climbing/Zip Over Water)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYTHAJAEAA

Destination Theme Parks (Large-Scale, Multi-Attraction Parks)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYTHAAABAA

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• Adventure leisure park
• Outdoor recreation activities
• Treetop adventure courses
• Water slide park
• Group entertainment venue

Headquarters

HQ city

Fey

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Day Pass Tickets (Pack Journée): Full-day admission tickets at €31 (under 12) and €34 (12+) that include unlimited access to all activities plus one adventure (Accrobranche, Paintball, or Waterjump) with 2-hour reserved session.
2. Adventure Sessions (À l'unité): Individual adventure bookings at €20 (up to 11 years) and €25 (12+) for single 2-hour sessions of Accrobranche, Paintball, or Waterjump without unlimited activities.
3. Birthday Party Packages: Complete birthday celebration packages at €35 per person including full day pack, adventure, party room, treats, mascot appearance, and gift for birthday child. Minimum 8 participants.
4. Bachelor/Bachelorette Packages (EVJF/EVG): Three-tier packages: Discovery (€29/person), Rabbit/Hunter (€45/person), and Grand Adventure (€59/person) with varying activities, costumes, and food options.
5. Season Passes: Annual season passes for unlimited park access: €110 for children (under 12), €140 for adults (12+). Includes one adventure per visit plus unlimited activities. Available at park cash desks only.
6. Food & Beverage: On-site dining through multiple venues: Le Petit Creux (burgers, salads, hot dogs), Le Gourmand (churros, crêpes, ice cream), Le Grill (barbecue, sausages), L'Escale (sandwiches, drinks, snacks). Birthday party catering also available.
7. Corporate Group Sales: B2B ticket sales to companies, CSE, and tourism professionals at preferential rates with minimum 20 tickets, physical or digital format, includes PLV support and POS animations.
8. Paintball Equipment & Ammunition: Paintball sessions with equipment rental (€49-69) based on bullet count (200-2000 balls). Unequipped players pay €49 for 200 balls to €62 for 1000 balls. Equipped players get 2000 balls for €69.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pokeyland operates a 60-hectare multi-activity outdoor leisure park in Fey, Moselle (France) offering 30+ activities including Paintball, Accrobranche (treetop adventure), Waterjump (water slides), and additional terrestrial, aerial, and aquatic activities. The park serves individual visitors, families, school groups, corporate clients, and celebratory groups (birthdays, bachelor/bachelorette parties) through day passes, individual activity bookings, season passes, and packaged group events.

Product overview

Pokeyland is a multi-activity adventure leisure park offering more than 30 diverse activities across three main adventure categories (Paintball, Accrobranche, Waterjump) plus numerous additional activities including fairground rides, water attractions, aerial adventures, and sporting activities. The park operates on a core product model where visitors purchase day passes (Pack Journée) that include unlimited access to activities plus one adventure, with optional add-on packages for birthdays (Anniversaire), bachelor/bachelorette parties (EVJF & EVG), and corporate events. On-site dining services provide food options across four restaurant locations. The park opened in 2015, spans 60 hectares in Fey between Metz and Nancy, and attracted over 100,000 visitors in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Paintball Team-based paintball combat activity offered on dedicated fields, available as a standalone activity or as part of the day pass; targets groups, families, and corporate team building clients.
• Accrobranche (Treetop Adventure Courses) Network of treetop adventure courses with aerial obstacles (zip lines, suspended bridges, climbing elements) for individuals and groups; available standalone or as part of the day pass.
• Waterjump (Water Slide Complex) Aquatic complex featuring 18 water slides and water-based attractions available standalone or as part of the day pass; targets families, summer visitors, and group bookings.
• Pack Journée (Day Pass) Single-day bundled access to multiple park activities (paintball, accrobranche, waterjump, and additional activities) for one fixed price; targets families and individual visitors.
• Birthday Package (Anniversaire) Curated package for children's birthday parties combining multi-activity access and dedicated hosting; targets parents organizing children's birthdays.
• EVJF / EVG Packages (Bachelor/Bachelorette Parties) Specialized group packages for bachelor (EVG) and bachelorette (EVJF) celebrations, combining multi-activity access and group hosting; targets adults organizing pre-wedding celebrations.
• Corporate Seminars and Team Building Tailored corporate event packages including team building activities, seminar hosting, and group meals; targets businesses, CSE committees, and corporate event organizers.
• Pass Saison (Season Pass) Recurring-access pass allowing multiple visits across the operating season; targets local residents and frequent visitors.
• On-site Restaurant and Refreshment Services On-site restaurant, refreshment bar, and picnic areas offering food and beverages to park visitors; targets all visitor segments.

Quantifiable outcome

• Over 100,000 visitors in 2022
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Hôtel-Restaurant Les TuileriesminorOthersNearby hotel and restaurant located at Route de Cuvry, 57420 Fey. Contact: 03 87 52 03 03. Referenced on Pokeyland's restaurant page as accommodation option for park visitors traveling from distance.
• Camping Le PaquisminorOthersCampsite located at 57680 Corny-sur-Moselle. Contact: 07 50 67 85 82. Listed as nearby camping option for park visitors seeking extended stays in the area.
• Allegato CafféminorOthersRestaurant located near the park. Contact: 03 87 52 03 03. Referenced on Pokeyland's restaurant page as dining option for visitors.
• Auberge de VezonminorOthersRestaurant at 58 Rue des Vignerons, 57420 Marieulles. Contact: 03 87 69 91 98. Listed as nearby restaurant option for park visitors.
• Le CampagnolminorOthersRestaurant located nearby with contact: 03 87 52 04 29. Referenced on Pokeyland's restaurant page as alternative dining for park visitors.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Fraispertuis City: Mid-size French regional theme park in the Vosges offering rides and attractions for families. Comparable as a regional single-site French park serving a similar day-visit and group customer base.
• OK Corral: French western-themed amusement park in Hérault with rides, shows, and water attractions. Comparable single-site French park with a similar mix of themed rides and family experiences.
• Walygator Grand Est: Regional French theme park located near Metz in the same Grand Est catchment as Pokeyland. It is the closest direct competitor for family day-trip and group business in the Lorraine region.
• Bagatelle: Long-established French amusement park in Pas-de-Calais with a mix of rides and family attractions. Comparable as a regional French park competing for family day-trip spend in northern France.
• Cigoland: Smaller French family theme park in Alsace focused on rides and animal attractions. Comparable as a regional French single-site park competing for the same family day-trip audience.
• Kingoland: French family adventure park in the Loire region with multi-activity offerings similar to Pokeyland, including adventure activities, rides, and family group packages. Closely comparable in scale and target customer.
• Indian Forest: French accrobranche and adventure park chain specializing in tree-top courses. Directly comparable on the accrobranche component of Pokeyland's offering and serves a similar family/outdoor leisure market.

Broad incumbents

• Center Parcs: European operator of nature-based family holiday villages with on-site activity programming including accrobranche and water activities. Comparable on multi-activity family positioning but adds multi-day lodging economics.
• Le PAL: Mid-size French theme park in Allier combining rides, animal park, and accommodation. Broader portfolio than Pokeyland but comparable as an established French regional multi-attraction destination.
• Walibi: European chain of mid-size theme parks (Belgium, France, Netherlands) with broader scale and bigger brand recognition. Comparable in family ride and group offering but operates at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parcpokeyland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pokeyland