Pro Form

What Pro Form does

ProForm Laboratories is a US-based B2B contract manufacturer specializing in nutritional powder products for the dietary supplement and sports nutrition industries. The company operates a manufacturing facility at 5001 Industrial Way in Benicia, California, while its corporate parent, INW | Innovations in Nutrition and Wellness, maintains its headquarters at 900 South Depot Drive in Ogden, Utah. ProForm is one of six sister contract manufacturers within the INW network, alongside Dallas One Solutions, Phoenix Formulations, Living Ecology, Capstone Nutrition, and Bee Health.

The company's core product categories include Amino Acid Blends Powder, Meal Replacement formulations, Plant-Based Protein Powder, Soy Protein Powder, Vitamin/Herbal Powder, and Whey Protein Powder, manufactured in multiple packaging formats including cans, drums, gusset bags, jars, and single-serve pouches. Technical infrastructure includes an on-site LECO Protein Analyzer, an ISO/IEC 17025:2017 accredited laboratory, on-site R&D, regulatory and marketed-product stability labs, and an MRP/ERP system for traceability and inventory management. ProForm holds a broad certification stack covering U.S. FDA site registration, NSF cGMP for dietary supplements, NSF Certified for Sport, SQF, USDA Organic, OU Kosher, Kosher, Halal, and SSCI GMP.

ProForm's revenue model is B2B contract manufacturing, with pricing negotiated on a quote basis per client and product. The company serves dietary supplement and sports nutrition brands globally, with products manufactured for use in over 20 countries and a stated portfolio of thousands of powdered nutritional supplement formulations. Go-to-market is direct B2B sales leveraging the INW network website and shared corporate sales channels. Founded more than 30 years ago, ProForm sells to clients that may arrive with an existing formula, a finished label, or only a new product concept, and supports them through formulation, regulatory, and production stages.

Name

Pro Form

Legal name

ProForm Laboratories

Website

https://proformlabs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ProForm Laboratories is a US-based B2B contract manufacturer specializing in nutritional powder products for dietary supplement and sports nutrition brands. Operating for over 30 years as part of the INW network, it serves clients across 20+ countries with on-site R&D, an ISO 17025 lab, and a broad certification stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: B2B contract manufacturing of nutritional powders for dietary supplements, sports nutrition, and related industries. Services include product development, formulation, and production across multiple packaging formats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ProForm Laboratories is a B2B contract manufacturer that produces nutritional powder formulations for the dietary supplement and sports nutrition industries. Operating as part of the INW (Innovations in Nutrition and Wellness) network, it provides custom powder blending and manufacturing services for brand owners.

Product overview

ProForm Laboratories operates as a contract manufacturer specializing in nutritional powders for dietary supplements and sports nutrition. The company offers a unified portfolio of powder-based products including Amino Acid Blends Powder, Meal Replacement, Plant-Based Protein Powder, Soy Protein Powder, Vitamin/Herbal Powder, and Whey Protein Powder. These products are manufactured using advanced powder-filling capabilities including cans, drums, gusset bags, jars, and single-serve pouches, serving clients in over 20 countries. The offerings span two primary product categories: Dietary Supplements and Sports Nutrition, with formulations ranging from plant-based proteins to traditional whey proteins.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutritional Powder Contract Manufacturing

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• INW NetworkcoreOthersProForm Laboratories is part of the Innovations in Nutrition and Wellness (INW) network of contract manufacturing companies. The network includes sister companies: Dallas One Solutions, Phoenix Formulations, Living Ecology, Capstone Nutrition, and Bee Health, all operating under the INW umbrella to provide comprehensive manufacturing capabilities across the nutritional supplement industry.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Herbalife: Global nutrition company with in-house manufacturing of protein powders, meal replacements, and sports nutrition products. Comparable category overlap though operates a vertically integrated direct-selling model rather than third-party CMO.
• Glanbia Nutritionals: Global nutritional solutions provider offering both ingredients and contract manufacturing including protein powders. Comparable as a much larger incumbent operating in the same nutritional powder CMO space.

Direct peers

• Makers Nutrition: Full-service contract manufacturer of dietary supplements, vitamins, and nutritional powders. Closely comparable in business model, customer type, and product category to ProForm.
• NutraScience Labs: Contract manufacturer of dietary supplements in multiple formats including powders, capsules, and tablets. Closely comparable as a B2B supplement CMO serving similar brand customers with similar development and manufacturing services.
• ABH Pharma: Contract manufacturer specializing in dietary supplements, sports nutrition powders, and related nutritional products. Directly comparable in scope, customer base, and certifications.
• Robinson Pharma: Large-scale contract manufacturer of dietary supplements with extensive certifications and multi-format capabilities. Directly comparable as a third-party supplement CMO with similar regulatory moat and brand-customer focus.
• Vitakem: Supplement contract manufacturer offering powder, capsule, tablet, and beverage formats to dietary supplement brands. Comparable as a multi-format supplement CMO serving similar B2B customers.

Others

• Capstone Nutrition: Sister company within the INW network, providing contract manufacturing of nutritional supplements. Comparable as a network peer offering overlapping capabilities under the same parent organization.
• Phoenix Formulations: INW network sister company specializing in supplement contract manufacturing. Comparable as a portfolio peer under the same holding structure, offering adjacent capabilities to ProForm's powder manufacturing focus.
• Dallas One Solutions: INW network company providing additional contract manufacturing capabilities. Comparable as a network peer under shared INW ownership, enabling cross-network capacity and capability sharing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-form

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Form