Pole Dance Academy
Pole Dance Academy is an Italian pole dance and aerial fitness school, self-claimed as Italy's first, operating a single 200 sqm Milan studio with six CSEN-certified instructors serving adult and children consumers through classes, events, and instructor certification.
- Company typePrivate
- Founded2007
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pole Dance Academy does
Pole Dance Academy is an Italian pole dance and aerial fitness studio operating from a single 200 sqm facility at Via Termopili n. 25 in Milan. Founded on October 24, 2007 in Catania by Madalina Felea (performing as Medea Felina) — who self-claims the business as the first pole dance academy in Italy — the company relocated to Milan in 2009 and now serves individual fitness consumers in the Milan metropolitan area, with no other branch disclosed.
The academy's core offering is a curriculum of pole dance disciplines (Pole Trick, Pole Gym, Pole Dance Coreo, Exotic Pole Dance, Power Flexy, Contortion, Pole Splits, Pole Strap, Pole Drop Jump, Pole Trick Combo), aerial disciplines (Aerial Hoop, Tessuto Aereo), and a competitive Pole Master track, delivered by six CSEN-certified instructors using 14 chrome poles (40mm and 45mm diameters, 3700mm height), 6 aerial hoops, and 6 aerial fabrics in a mirrored parquet studio. Supplementary services include private lessons, children's Aerial Bambini classes (ages 5-12), bachelorette party events (Pole Party / Addio al Nubilato), and a CSEN-affiliated instructor certification course (Corso Istruttori). The founder's competition history — first Italian athlete to introduce pole dance as a sport, Romania Got Talent finalist (2011) and 10th-edition participant (2020) — provides brand credibility.
The business is legally structured as Pole Dancing Academy SSD a RL (Associazione Dilettantistica, an Italian non-profit amateur sports association) with fiscal code 97645500154. Revenue is direct-to-consumer and comes from prepaid open-class packages, fixed monthly subscriptions (Pole Master, Aerial Hoop), one-time private lessons, bachelorette event packages, and instructor certification fees. Distribution relies on the company's website, Bookeo online booking, Facebook/Instagram/YouTube presence, and word-of-mouth referrals. Operating geographies are limited to Lombardy, Italy; no funding, M&A, or external investors are disclosed.
Pole Dance Academy firmographics
Firmographics- Name
- Pole Dance Academy
- Legal name
- Associazione Dilettantistica Pole Dance Academy
- Website
- https://poledancingacademy.eu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pole Dance Academy is an Italian pole dance and aerial fitness school, self-claimed as Italy's first, operating a single 200 sqm Milan studio with six CSEN-certified instructors serving adult and children consumers through classes, events, and instructor certification.
- Ownership category
- akta.pro rank
Pole Dance Academy industry classification
Industry- Product category
- Fitness Studio Services
- NAICS
- Sports and Recreation Instruction (611620), Fine Arts Schools (61161)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance Fitness Classes (e.g., Zumba) (HSADABAD), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Pole Dance Academy is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Pole Dance Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Open Class Packages (Pacchetti Open): Flexible prepaid packages allowing students to book multiple different lesson types. Lessons include Pole tricks, Pole gym, Pole dance choreography, free training, Aerial hoop, Aerial fabric, Power Flexy and Contortion. All purchased lessons must be used by the expiration date.
- Fixed Subscriptions (Abbonamenti Fissi): Monthly subscriptions with fixed start dates and schedules for Pole Master and Aerial hoop courses. No need to book each time. Includes unlimited pole lesson access with the Pole Master course.
- Private Lessons: One-on-one instruction scheduled by agreement with the teacher.
- Pole Party Events (Addio al Nubilato): 75-minute group sessions with final choreography, buffet, and relaxation space for bachelorette parties and group events. Minimum 5 people, 13 poles plus 1 for instructor. Optional buffet service with decorations, sandwiches, snacks, pizza bites, sweets, and drinks.
- Instructor Certification Course: Professional certification program for aspiring pole dance instructors, recognized by CSEN (Ente riconosciuto dal Coni).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Open Class Packages - prepaid multi-lesson packages |
| Subscription | Monthly | Fixed Subscriptions - Pole Master and Aerial Hoop |
| Subscription | Monthly | Children's Aerial (Aerial Bambini) - ages 5-12 |
| Unit Pricing | One time/ perpetual license | Pole Party - group event packages |
| Other | One time/ perpetual license | Trial Lesson (Lezione Prova) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Pole Dance Academy product offering
Product offeringCore offering
Pole Dance Academy (Pole Dancing Academy SSD a RL) is Italy's first pole dance academy, offering in-studio pole dance, aerial hoop, aerial fabric, and flexibility/contortion classes for adults and children, plus private lessons, instructor certification, and bachelorette party events. Classes are delivered by CSEN-certified instructors at a 200 sqm facility in Milan equipped with 14 chrome poles, 6 aerial hoops, and 6 aerial fabrics, with bookings managed through the Bookeo online platform.
Product overview
Pole Dancing Academy offers a comprehensive suite of pole fitness and aerial discipline classes as a single-academy model. The core curriculum includes POLE TRICK, POLE GYM, POLE DANCE COREO, EXOTIC POLE DANCE, and POWER FLEXY, complemented by aerial offerings AERIAL HOOP and TESSUTO AEREO. Specialized sub-products like POLE SPLITS, POLE STRAP, POLE DROP JUMP, and POLE TRICK COMBO provide advanced training options. The academy offers structured programs including POLE MASTER (competitive course with diploma) and OPEN FREE sessions, alongside AERIAL BAMBINI for children. Event services include POLE PARTY for celebrations. All services are managed through Bookeo for online booking, with CSEN-affiliated instructors delivering instruction at the Milan facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Pole Trick Classes
- Pole Gym Classes
- Pole Dance Choreography Classes
- Exotic Pole Dance Classes
- Power Flexy Classes
- Aerial Hoop Classes
- Aerial Fabric (Tessuto Aereo) Classes
- Contortion Classes
- Pole Splits Classes
- Pole Strap Classes
- Pole Drop Jump Classes
- Pole Trick Combo Classes
- Pole Master Course
- Open Free (Self-Directed Training)
- Aerial Bambini (Children's Aerial Program)
- Pole Party / Addio al Nubilato (Bachelorette Event)
- Corso Istruttori (Instructor Certification Course)
- Lezioni Private (Private Lessons)
Quantifiable outcome
- Approximately 440 calories burned per 1-hour pole dance session
- +1 more outcomes
Companies that use Pole Dance Academy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pole Dance Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Pole Dance Academy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CSEN (Centro Sportivo Educativo Nazionale)coreCSEN is an Italian sports federation recognized by CONI (Italian National Olympic Committee). Pole Dancing Academy is affiliated with CSEN Milano. All instructors are CSEN-certified with national diplomas. The CSEN affiliation provides official recognition of instructor certifications and legitimizes pole dance as a competitive sport discipline.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Pole Dance Academy competitors and assessment
Company assessmentBroad incumbents
- Aerial Arts NYC: Established aerial arts and circus-style instruction studio offering aerial hoop, silks, and trapeze training. Comparable aerial discipline offering though serving a broader performance-arts audience beyond Pole Dance Academy's fitness orientation.
- Art of Pole: Established UK pole dance instruction provider with multi-discipline curricula and instructor training. Comparable educational offering and CSEN-equivalent certification framework, though operating at broader geographic scale.
- San Francisco Pole Dance: Established pole dance studio with multi-discipline curricula and instructor training programs. Comparable in scale and product breadth, providing a benchmark for the established pole academy business model.
Regional players
- Vertical Arts Pole Dance Studio: European pole dance and aerial arts studio offering instruction and certification programs. Comparable curriculum across pole, hoop, and aerial fabric, serving as a regional European counterpart to Pole Dance Academy's offerings.
Emerging players
- Pole Princess: Online pole dance and aerial hoop instruction platform with multi-level curricula. Comparable product taxonomy (pole + aerial hoop) but delivered digitally, illustrating the unattended distribution channel.
- Pole2Pole: Online pole dance training platform offering instructional content to a global audience. Represents the digital delivery model that could complement or compete with Pole Dance Academy's physical-only studio approach.
Direct peers
- Mila Pole Dance Academy: Milan-based pole dance instruction academy targeting adult fitness consumers. Shares the same geographic market, same core product (pole dance instruction), and similar direct-to-consumer GTM motion.
- Pole Stars Milano: Milan-based pole dance studio offering multi-level pole and aerial classes to a similar adult-female fitness consumer. Direct geographic and product overlap with Pole Dance Academy's core Milan offering.
- Studio Élan: Italian pole and aerial fitness studio offering pole dance, aerial hoop, and contortion classes. Direct competitor in the same Italian fitness market with overlapping discipline portfolio and customer segments.
Others
- X-Pole: Leading manufacturer and supplier of professional-grade dance poles and aerial equipment. Comparable through equipment specification (chrome poles at 40mm/45mm diameters) and serves as both an ecosystem enabler and indirect competitor via studio-format franchising.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pole Dance Academy social profiles
Digital presencePole Dance Academy compliance and trust
Trust signalCompliance1 record
Pole Dance Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pole Dance Academy leadership team
Management profileNumber of profiles
Profiles7 records
Pole Dance Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pole Dance Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pole Dance Academy
What does Pole Dance Academy do?
Pole Dance Academy (Pole Dancing Academy SSD a RL) is Italy's first pole dance academy, offering in-studio pole dance, aerial hoop, aerial fabric, and flexibility/contortion classes for adults and children, plus private lessons, instructor certification, and bachelorette party events. Classes are delivered by CSEN-certified instructors at a 200 sqm facility in Milan equipped with 14 chrome poles, 6 aerial hoops, and 6 aerial fabrics, with bookings managed through the Bookeo online platform.
Is Pole Dance Academy a public or private company?
Pole Dance Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pole Dance Academy founded?
Pole Dance Academy was founded in 2007. It employs 1 to 10 people.
Where is Pole Dance Academy based?
Pole Dance Academy is headquartered in Milano, Italy, in the Europe region.
How does Pole Dance Academy make money?
Five revenue lines are on record. Open Class Packages (Pacchetti Open) is the primary driver. The others are fixed Subscriptions (Abbonamenti Fissi), private Lessons, pole Party Events (Addio al Nubilato) and instructor Certification Course.
Who are Pole Dance Academy's main competitors?
Broad incumbents on record are Aerial Arts NYC, Art of Pole and San Francisco Pole Dance. Vertical Arts Pole Dance Studio is listed as a regional player. Emerging players are Pole Princess and Pole2Pole. Direct peers are Mila Pole Dance Academy, Pole Stars Milano and Studio Élan. X-Pole is listed as an others.
Does Pole Dance Academy have an API?
No public API is recorded for Pole Dance Academy.
What industry is Pole Dance Academy in?
Pole Dance Academy's product category is Fitness Studio Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of HSADABAD, Dance Fitness Classes (e.g., Zumba). Its NAICS code is 611620 and its SIC code is 8200.