Police2Peace
Police2Peace is a 501c3 nonprofit that delivers training, technical assistance, and the AI-assisted Policing Performance 360 platform to U.S. police and sheriff's departments under a "peace officer" culture-change framework, supported by federal grants, agency licenses, coaching fees, and donations.
- Company typePrivate
- Founded2018
- HeadquartersArlington, Virginia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Police2Peace does
Police2Peace is a 501c3 nonprofit organization founded in 2018 and headquartered in Arlington, Virginia (with a Bethesda, Maryland office), that provides training, technical assistance, and culture-change programs to U.S. law enforcement agencies under the framework of policing as "peace officers." Its core offerings include the Peace Officer Promise (a public oath pledge that mirrors the Hippocratic Oath), multi-day Peace Officer Training courses for officers, elected officials, and community members, the Peace Officer Project agency culture change program, and Peace Officer Model Policy toolkits. The organization has reached approximately 200 police and sheriff's departments across 45 states and DC, with named adopters ranging from Richland County Sheriff's Department (the first promise signatory) to Castle Rock PD and Parsons PD.
The organization's technology layer centers on the Policing Performance 360 platform, launched in 2023 in collaboration with CivicSolutions, which applies AI-assisted aggregation of open-ended 360-degree feedback to generate leadership development reports, identify common themes, and support promotional testing for law enforcement agencies. Supporting offerings include Marshall Goldsmith Stakeholder Centered Coaching for police executives (delivered via a network of 10+ retired police chiefs serving as certified coaches), the C.A.L.M. de-escalation training, ATLAS body camera review software, and Walk With Us community engagement events.
Police2Peace monetizes through a blended nonprofit revenue stack: federal grants and contracts (most notably as a contractor for the U.S. Department of Justice COPS Office), annual agency site licenses and course licenses sold to police departments, executive coaching fees for police leaders, and tax-deductible donations from individuals and organizations. Go-to-market is primarily direct enterprise field sales to police and sheriff's departments, supported by earned media coverage, IACP conference presence, content marketing through Police1 and Police Chief Magazine, and high-profile community engagement such as the 2021 Portland and Pasquotank County Peace Initiatives.
Police2Peace firmographics
Firmographics- Name
- Police2Peace
- Legal name
- Police2Peace
- Website
- https://police2peace.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Police2Peace is a 501c3 nonprofit that delivers training, technical assistance, and the AI-assisted Policing Performance 360 platform to U.S. police and sheriff's departments under a "peace officer" culture-change framework, supported by federal grants, agency licenses, coaching fees, and donations.
- Ownership category
- akta.pro rank
Police2Peace industry classification
Industry- Product category
- Law Enforcement Training & Culture Change Services
- NAICS
- Justice, Public Order, and Safety Activities (922)
- akta.pro primary industry
- Law Enforcement & Police Academy Training (EDAOAMAA)
- akta.pro secondary industries
- Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM), Crime Prevention & Community Policing Programs (EDALAEAG), Security Sector Governance & Police Reform (BPADAGAI)
Keywords
Where Police2Peace is headquartered
LocationHeadquarters
- HQ city
- Arlington, Virginia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Police2Peace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Grants and Federal Funding: Police2Peace receives grants from government sources including the U.S. Department of Justice COPS Office and other federal funding programs. The organization acts as a contractor for DOJ providing training and technical assistance.
- Training Licenses and Certifications: Revenue generated through agency site licenses, course licenses, and training evaluation licenses sold to police departments for Peace Officer training programs.
- Donations: As a 501c3 nonprofit, Police2Peace accepts tax-deductible donations from individuals and organizations to support operations and expansion of training programs.
- Police Leader Coaching Services: Marshall Goldsmith Stakeholder Centered Coaching program for police leaders, providing executive coaching services to law enforcement leadership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Agency Site License |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Police2Peace product offering
Product offeringCore offering
Police2Peace is a national 501c3 nonprofit that delivers transformational training, technical assistance, and culture change programs to U.S. law enforcement agencies using the Peace Officer framework. Its core offerings include the Peace Officer Promise (a public pledge), Peace Officer Training courses (multi-day in-person/online), the Peace Officer Project (agency-wide culture change program), and Policing Performance 360—an AI-assisted 360-degree evaluation platform for promotions, performance reviews, and leadership development, developed in partnership with CivicSolutions.
Product overview
Police2Peace is a national nonprofit offering a portfolio of transformational programs designed to bring about agency culture change for police and sheriffs using the framework of police as peace officers. The core offerings include the Peace Officer Promise (a public oath commitment), Peace Officer Training (comprehensive cultural transformation programs), and the Policing Performance 360 platform (AI-assisted 360-degree evaluations for promotions and leadership development). Supporting programs include Marshall Goldsmith Stakeholder Centered Coaching for Police Leaders, Police Leader Coaching, Walk With Us community events, Peace Officer Model Policy frameworks, and Community Programs. Together these products advance rightful policing that is effective, empathetic, and just.
Differentiator
Problem solved
Functional benefit
Products and services
- Peace Officer Promise A public oath commitment where police agencies pledge to do no harm to the communities they serve, positioning officers as peacekeepers focused on fostering safety, trust, and collaboration. Mirrors the medical Hippocratic Oath.
- Peace Officer Training Comprehensive multi-day in-person and online training programs designed to change agency culture by promoting effective, empathetic, and just policing as core values across all levels of an organization.
- Peace Officer Project Agency culture change program using the framework of police as peace officers to advance rightful policing through systematic organizational transformation.
- Policing Performance 360 AI-assisted 360-degree evaluation platform developed by CivicSolutions in collaboration with Police2Peace, designed for law enforcement agencies to streamline promotions, performance reviews, and leadership development.
- Marshall Goldsmith Stakeholder Centered Coaching for Police Leaders Professional coaching program pairing future police leaders with retired chief coaches trained in stakeholder-centered coaching methodology, focused on succession planning and leadership development.
- Peace Officer Training Series 2025 Continuation and expansion of the Peace Officer Training program with new 2025 cohort sessions delivered across multiple U.S. locations for officers, officials, and community members.
Companies that use Police2Peace
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Police2Peace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Police2Peace partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Marshall Goldsmith Stakeholder Centered CoachingcorePartnership to deliver Marshall Goldsmith Stakeholder Centered Coaching for Police Leaders - a professional coaching program for up-and-coming police executives. This is the first in a series of Transformational Programs for Police Leaders, focusing on succession planning and leadership development using the gold standard of professional coaching.
- Marshall Goldsmith 100 CoachescoreCurated group of world's most experienced coaches and advisors partnering with Police2Peace to provide solutions for police leadership challenges and succession planning.
- CivicSolutionscoreCollaborated with Police2Peace to develop the Policing Performance 360 platform - an AI-assisted 360-degree evaluation system specifically designed for law enforcement agencies to streamline promotions, performance reviews and leadership development.
- Con10gencysupportingTexas-based consulting group partnered with Pasquotank Sheriff's Office to provide deputies with de-escalation training (CALM Approach) following Police2Peace recommendations.
- U.S. Department of Justice COPS OfficecoreFederal partner providing grants including year-long funding for programs like Green Bay Police Department partnership. Police2Peace is a contractor for DOJ providing training and technical assistance.
- National Policing InstitutesupportingFormerly National Police Foundation - America's oldest non-partisan, non-profit police research organization. Retired chiefs Jim Bueermann and John Carli serve as Executive Fellows with the organization.
- Portland-based Interfaith Peace and Action Collaborative (IPAC)supportingLed the Portland Peace Initiative launched September 21, 2021, partnering with Police2Peace for community-level solutions to systemic tensions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Police2Peace competitors and assessment
Company assessmentEmerging players
- Calibre Press: Calibre Press delivers street survival, de-escalation, and leadership training to law enforcement. It is comparable to Police2Peace as a smaller specialized training provider competing for the same department training budgets and leadership development dollars.
- Below 100: Below 100 is a nonprofit dedicated to reducing line-of-duty officer deaths through peer-developed training and culture programs. It is comparable to Police2Peace as a similarly-sized nonprofit delivering officer-focused training content to police departments nationwide.
- Vital Signs / Strategy for Policing Innovation: Strategy for Policing Innovation provides consulting and community engagement programming to police departments and was associated with Harvard's Innovations in American Government Award program. It is comparable to Police2Peace as a similarly sized nonprofit/consulting organization working on community policing transformation and culture change.
- Future Policing Institute: Future Policing Institute, led by retired Chief Jim Bueermann (also a Police2Peace coach), advances thought leadership on the future of policing. It is comparable as a peer nonprofit leader in the same thought-leadership and culture-reform conversation, with overlapping personnel.
Direct peers
- National Policing Institute: Formerly the National Police Foundation, this is America's oldest non-partisan, non-profit police research organization. It is directly comparable to Police2Peace as a similarly mission-aligned nonprofit conducting policing research, executive programming, and culture-change initiatives, with overlapping leadership (e.g., retired chiefs Bueermann and Carli serve as Executive Fellows).
- Police Executive Research Forum (PERF): PERF is a national membership organization of police chiefs and executives focused on research, policy, and leadership development, including the Senior Management Institute for Police. It is comparable to Police2Peace because both serve the police executive market with leadership development, research, and policy framing, often addressing overlapping audiences.
Broad incumbents
- CNA (Center for Naval Analyses) Justice Programs: CNA's Justice Programs division conducts research, program evaluation, and technical assistance for law enforcement, including consulting for the DOJ. It is comparable as a larger, federally funded contractor providing research and technical assistance to police agencies, with overlapping federal partners and consulting clients.
- International Association of Chiefs of Police (IACP): IACP is the largest professional association for law enforcement leaders globally, providing training, policy advocacy, and the annual conference where Police2Peace presents. It is comparable as the dominant incumbent in police training and standards-setting, with broader scope but overlapping content areas.
- Lexipol: Lexipol provides policy manuals, training content, and wellness applications (including the Cordico app created by John Carli) to thousands of public safety agencies. It is comparable as a scaled, commercial vendor in the same police policy, training, and wellness procurement cycle that Police2Peace competes in, and a strategic acquirer of adjacent capabilities.
Regional players
- California Commission on POST: California POST is the state government body that sets law enforcement training and certification standards in California. It is comparable to Police2Peace in the police training and certification domain, but as a government entity it primarily serves California agencies while Police2Peace operates nationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Police2Peace social profiles
Digital presencePolice2Peace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Police2Peace leadership team
Management profileNumber of profiles
Profiles11 records
Police2Peace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Police2Peace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Police2Peace
What does Police2Peace do?
Police2Peace is a national 501c3 nonprofit that delivers transformational training, technical assistance, and culture change programs to U.S. law enforcement agencies using the Peace Officer framework. Its core offerings include the Peace Officer Promise (a public pledge), Peace Officer Training courses (multi-day in-person/online), the Peace Officer Project (agency-wide culture change program), and Policing Performance 360—an AI-assisted 360-degree evaluation platform for promotions, performance reviews, and leadership development, developed in partnership with CivicSolutions.
Is Police2Peace a public or private company?
Police2Peace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Police2Peace founded?
Police2Peace was founded in 2018. It employs 11 to 50 people.
Where is Police2Peace based?
Police2Peace is headquartered in Arlington, Virginia, United States, in the North America region.
How does Police2Peace make money?
Four revenue lines are on record. Grants and Federal Funding is the primary driver. The others are training Licenses and Certifications, donations and police Leader Coaching Services.
Who are Police2Peace's main competitors?
Emerging players on record are Calibre Press, Below 100, Vital Signs / Strategy for Policing Innovation and Future Policing Institute. Direct peers are National Policing Institute and Police Executive Research Forum (PERF). Broad incumbents are CNA (Center for Naval Analyses) Justice Programs, International Association of Chiefs of Police (IACP) and Lexipol. California Commission on POST is listed as a regional player.
Does Police2Peace have an API?
No public API is recorded for Police2Peace.
What industry is Police2Peace in?
Police2Peace's product category is Law Enforcement Training & Culture Change Services. Its primary akta.pro industry code is EDAOAMAA, Law Enforcement & Police Academy Training, with a secondary code of EDAOAMAM, Defensive Tactics, Use-of-Force & De-escalation Training. Its NAICS code is 922.