Victoria Police Legacy

What Victoria Police Legacy does

Victoria Police Legacy (legal entity: Victoria Police Legacy Scheme Inc.) is a non-profit charity founded in 1980 and headquartered in Burwood East, Victoria, Australia, providing enduring welfare, financial, educational, and social support to families of Victoria Police members who have died or been seriously injured. The organisation serves over 1,200 police legatees — spouses, partners, parents, and dependent children aged 6 months to 99 years — and reports supporting 1,320 people including 105 children in its most recent year. Core services include welfare services, grants and scholarships, family retreats and children's camps, young adult programs (18-25), financial assistance (will preparation, driving lessons, hardship), social activities (lunches, hikes, MCG Christmas events, trips and getaways), and a secure member portal. The organisation does not build technology products; its digital footprint is limited to a standard website, an e-commerce merchandise shop, a secure portal for legatees, and a quarterly CARE magazine.

The business model is a diversified charity revenue stack rather than a commercial sales motion. The primary income source is fortnightly payroll contributions from over 15,800 serving and retired Victoria Police members and Protective Services Officers at a default rate of approximately 0.15% of salary (~$2/week), collected automatically through the Victoria Police payroll system. Secondary streams include one-off and recurring public donations (tax-deductible over $2), corporate partnerships (notably BankVic since 2010, Bunnings Warehouse, and The Police Association Victoria), merchandise sales, bequests, and third-party fundraising events including the Wall to Wall Ride, Ride to the Wall, and Run4Blue. The organisation is governed by a board chaired by Detective Inspector Kate O'Neill and led by CEO Debra Robertson APM, with a lean staff of 11 employees. It is endorsed by the Australian Taxation Office as a Deductible Gift Recipient and registered with the Australian Charities and Not-For-Profit Commission (ABN 44 598 947 546). It collaborates with seven other Australian state/territory Police Legacy bodies and was instrumental in establishing the inaugural National Police Legacy Day on 17 June 2021.

Name

Victoria Police Legacy

Legal name

Victoria Police Legacy Scheme Inc.

Website

https://policelegacyvic.org.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Victoria Police Legacy is a non-profit charity founded in 1980 that provides lifelong welfare, educational, financial, and social support to families of deceased or injured Victoria Police officers and Protective Services Officers, funded primarily through payroll contributions from over 15,800 police members.

Ownership category

akta.pro rank

Product category

Charitable Welfare Services for Police Families

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterans & Military Family Benefits Administration (BPAIAKAI)

Keywords

• Charitable welfare services
• Police family support
• Education grants scholarships
• Grief bereavement support
• Community fundraising events

Headquarters

HQ city

Burwood East

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Payroll Contributions: Serving and retired Victoria Police officers and Protective Services Officers make fortnightly payroll contributions starting at 0.15% of salary (approximately $2 per week). Over 15,800 members contribute through the Victoria Police payroll system. This is the primary income source.
2. Public Donations: One-off and regular monthly donations from the general public. All donations over $2 are tax deductible. Donors can give weekly, fortnightly, monthly, or annual amounts.
3. Corporate Partnerships: Philanthropy and corporate partnerships with organizations including BankVic, Bunnings Warehouse, The Police Association Victoria, and others. Partnerships include ongoing strategic partnerships, one-off donations, and stand-alone fundraising events.
4. Merchandise Sales: E-commerce shop selling branded merchandise including golf balls, bags, beanies, candles, hoodies, scarves, socks, stress balls, pens, and National Police Legacy Day items. Prices range from $2 to $35.
5. Bequests: Leave a bequest program allowing supporters to include Victoria Police Legacy in their will through pecuniary, residue, property, or percentage bequests.
6. Fundraising Events: Third-party fundraising events including Run4Blue, Wall to Wall Ride, Ride to the Wall, community fundraisers, and corporate events. Every dollar raised funds welfare services, education grants, and social connection programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Victoria Police Legacy is a registered charity that delivers lifelong welfare services, education grants, financial assistance, and social connection programs to families of serving and retired Victoria Police officers, Protective Services Officers, and recruits who have lost a loved one. Core offerings include welfare services, family retreats, children's camps, young adult programs, scholarships, public events, and a branded merchandise shop. The organization is funded primarily through fortnightly payroll contributions from over 15,800 Victoria Police members, public donations, corporate partnerships, and fundraising events.

Product overview

Victoria Police Legacy is a charitable organization providing enduring care and support for Victoria Police families who have lost a loved one. The organization operates as a unified service offering with core support services including Welfare Services, Grants & Scholarships, Family & Children Programs, Young Adult Programs, Social Activities (Lunches, Trips, Getaways), Financial Assistance, and Public Events. The product portfolio also includes a merchandise shop selling branded items (apparel, accessories, candles, drinkware) and National Police Legacy Day merchandise. Additionally, the organization publishes the quarterly CARE Magazine for its community. All services are designed to support spouses, partners, parents, and children across all stages of life from 6 months to 99 years of age.

Differentiator

Problem solved

Functional benefit

Products and services

• Welfare Services Tailored welfare services meeting the individual needs of police legacy families across all stages of life. Includes counselling support, field officer visits, and advocacy for police legatee families across Victoria.
• Grants & Scholarships Education grants for police legatee children, young adult police legatees, and mature age police legatees to support schooling, tertiary education, and career development.
• Families and Children Services Family retreat, children's camp, and Christmas party activities for police legatee families and police legatee children aged 17 years and under, designed to provide social connection and support.
• Young Adult Police Legatees Program Activities and experiences for 18-25 year old police legatees to come together, interact, and create lasting friendships, including humanitarian trips and personal development experiences.
• Lunches and Activities Local lunches, outdoor hikes, and MCG Christmas lunch providing opportunities for police legatees to catch up with friends and maintain social connections.
• Trips and Getaways Annual trips and getaways promoting fellowship and providing opportunities to meet new people, have fun and enjoy experiences on offer.
• Financial Assistance Financial assistance available for will preparation, driving lessons, special occasions, and financial hardship for police legatees.
• Public Events and Event Calendar Community events across Victoria open to members of the public to support Victoria Police Legacy's mission and raise awareness for police families.
• VPL Merchandise Shop Online store selling branded merchandise including apparel, accessories, candles, drinkware, garden sculptures, and National Police Legacy Day items, with pickup at Burwood East or postage available.
• CARE Magazine Quarterly CARE magazine keeping police legatees and supporters informed about services, events, and stories from the Victoria Police Legacy community.
• Victoria Police Payroll Contributions Fortnightly payroll contribution program for serving and retired Victoria Police officers and Protective Services Officers, starting at 0.15% of salary (approximately $2 per week), funding welfare services for police legatee families.
• Leave a Bequest Program Bequest program allowing supporters to include Victoria Police Legacy in their will through pecuniary, residue, property, or percentage bequests, providing long-term financial support for police families.
• Fundraising Events Program Third-party fundraising events including Run4Blue (virtual running event created 2019 spanning all Australian states/territories), Wall to Wall Ride (motorcycle rally from Melbourne to Canberra, raised over $150,000 over 12 years), Ride to the Wall (cycling event raised over $120,000 since 2015), and community fundraisers.
• VPL Stress Ball Soft and pliable blue stress ball providing physical outlet for stress, tension, and nervous energy, sold to support VPL fundraising.
• VPL Soy Candles Soy candles available in four scents: Coconut & Lime, French Vanilla, Lemon Myrtle, Cedar Orange & Clove, sold for $35 to support VPL fundraising.
• VPL Garden Tulip - Blue & White Metal garden sculpture standing at 750mm tall, created by Eaglehawk Garden Sculptures' Stephen Brown, available for $35 with pickup or $15 postage to support VPL fundraising.
• VPL Drink Bottle Premium double walled vacuum insulated drink bottle (500ml capacity, high grade stainless steel, BPA free) keeping drinks hot or cool for longer, sold on sale at $15 (was $25) to support VPL fundraising.
• Police Legacy Daisy Pin Police Legacy Daisy pin commemorating National Police Legacy Day. Michaelmas daisy is the flower of St Michael, patron saint of police, symbolizing protection, remembrance, and support, sold for $5.

Quantifiable outcome

• Over 1,200 police legatees supported across Victoria
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered major, core, supporting and minor.

• Bunnings WarehousemajorGTM or Marketing Partner · 1 January 2020Bunnings donated $40,000 to Victoria Police Legacy for families of four officers killed on Eastern Freeway in April 2020. In 2020, Bunnings gifted $250,000 raised through Christmas lights sales to police legacy charities nationwide, with $100,000 to Victoria Police Legacy supporting 190 children aged under 22 who lost a parent in the police family.
• BankVicmajorStrategic or Co-development Partner · 1 January 2010BankVic was established in 1974 as the Police Credit Cooperative to improve financial wellbeing of Victoria Police members and families. With 120,000+ members, the bank has contributed over $3.5 million in donations and sponsorships to non-profit organizations affiliated with police, emergency and health services since 2010. Products and services designed with members' unique needs in mind.
• The Police Association VictoriacoreStrategic or Co-development PartnerThe Police Association Victoria endorses Victoria Police Legacy as its official charity for police. For over 40 years, Victoria Police Legacy has been looking after the extended members of the police community - the families of fallen colleagues.
• Photography Studies College (PSC)coreStrategic or Co-development PartnerPartnership with Victoria Police Legacy for the annual 'Capturing a Moment in Time' photography competition. PSC provides expertise, judging, prizes, and A2/A3 fine art prints for winners. Located in Melbourne, PSC is Australia's leading photography college.
• Bosch AustraliasupportingGTM or Marketing PartnerBosch Australia Clayton Headquarters hosts quarterly 'Highball Cars and Coffee' events raising funds and awareness for Victoria Police Legacy. Thousands of spectacular vehicles attend these family-friendly events.
• Highball Motor CosupportingGTM or Marketing PartnerHighball Cars and Coffee is a car enthusiast event series that has become a mecca for cars and coffee meets in Melbourne. Collaborating with Bosch, many thousands of dollars are donated to Victoria Police Legacy.
• Melbourne Headshot CompanysupportingGTM or Marketing PartnerSponsor and judge for the VPL Photography Competition. One of Australia's most highly respected female photographers with 25 years of experience.
• Australian Photographic PrizesupportingGTM or Marketing PartnerSponsor and judge for the VPL Photography Competition. An international competition for professional photographers.
• Entourage TravelsupportingGTM or Marketing PartnerPrize sponsor for the VPL Photography Competition.
• Kayell AustraliasupportingGTM or Marketing PartnerPrize sponsor for the VPL Photography Competition.
• MomentosupportingGTM or Marketing PartnerPrize sponsor for the VPL Photography Competition.
• Global BallooningsupportingGTM or Marketing PartnerPrize sponsor for the 2025 VPL Photography Competition. Grand Prize includes Global Ballooning flight for two valued at $990.
• Yarra Valley LodgesupportingGTM or Marketing PartnerPrize sponsor for the 2025 VPL Photography Competition. Grand Prize includes one-night stay in Garden King Room with breakfast for two.
• Take Shape AdventuressupportingGTM or Marketing PartnerPrize sponsor for the VPL Photography Competition. Provides $100 Pass for Victoria Police Legacy Patron's Award.
• Camera HousesupportingGTM or Marketing PartnerPrize sponsor for the VPL Photography Competition. Provides $50 voucher for category winners.
• AFP LegacycoreStrategic or Co-development PartnerPolice Legacy organization for Australian Federal Police. Victoria Police Legacy works with all Police Legacy organizations across Australia with similar aims and objectives of providing support to families of deceased police officers.
• NSW Police LegacycoreStrategic or Co-development PartnerPolice Legacy organization for New South Wales. Victoria Police Legacy works with all Police Legacy organizations across Australia with similar aims and objectives.
• NT Police LegacycoreStrategic or Co-development PartnerPolice Legacy organization for Northern Territory. Victoria Police Legacy works with all Police Legacy organizations across Australia.
• QLD Police LegacycoreStrategic or Co-development PartnerPolice Legacy organization for Queensland. Victoria Police Legacy works with all Police Legacy organizations across Australia.
• SA Police LegacycoreStrategic or Co-development PartnerPolice Legacy organization for South Australia. Victoria Police Legacy works with all Police Legacy organizations across Australia.
• WA Police LegacycoreStrategic or Co-development PartnerPolice Legacy organization for Western Australia. Victoria Police Legacy works with all Police Legacy organizations across Australia.
• TAS Police LegacycoreStrategic or Co-development PartnerPolice Legacy organization for Tasmania. Victoria Police Legacy works with all Police Legacy organizations across Australia.
• Rotary InternationalcoreStrategic or Co-development PartnerRotary 'World of Difference Experience' program partners with Victoria Police Legacy for humanitarian trips. In November 2023, 19 Victoria Police Legatees (aged 18-26) traveled to Cambodia and raised $33,000 for humanitarian projects.
• Victoria PolicecoreStrategic or Co-development PartnerVictoria Police Legacy is a separate body to Victoria Police entrusted to coordinate fundraising efforts following death or serious injury of police officers. Victoria Police members automatically become members of Victoria Police Legacy.
• Sydney's CafeminorGTM or Marketing PartnerSydney's Cafe & Convenience Store in Mernda raised over $500 at opening celebrations through gold coin donations and over $700 during Easter raffle for Victoria Police Legacy.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Regional players

• NT Police Legacy: Northern Territory Police Legacy charity providing support services to families of deceased NT Police officers. Operates the same charitable model as VPL within a smaller jurisdiction.
• Concerns of Police Survivors (COPS): US-based nonprofit providing resources and support to families of officers killed in the line of duty. Closest international analogue to VPL's mission — survivor support, peer networks, and scholarship programs for fallen officer families.
• SA Police Legacy: South Australian Police Legacy organization providing similar welfare, grants, and social connection services to families of deceased SA Police officers. Coordinates with VPL as part of the national Police Legacy network.
• NSW Police Legacy: State-level Police Legacy organization for New South Wales. Operates the same model — payroll contributions, welfare services, education grants, and social activities — for families of deceased/seriously injured NSW Police officers, making it the closest direct analogue to VPL in a different state.
• QLD Police Legacy: Queensland's Police Legacy charity delivering lifelong welfare and educational support to families of deceased Queensland Police officers. Directly comparable mission, funding model (police payroll contributions), and service portfolio to VPL.
• AFP Legacy: Police Legacy organization for the Australian Federal Police, supporting families of deceased AFP officers nationwide. Coordinates directly with VPL and shares the same mission and beneficiary definition (police families).
• TAS Police Legacy: Tasmania's Police Legacy organization serving families of deceased Tasmania Police officers. Smaller in scale but structurally identical to VPL — payroll-based contributions plus grants and welfare services.
• WA Police Legacy: Western Australia's Police Legacy organization supporting families of deceased WA Police officers through welfare services, education grants, and community programs. Mirrors VPL's structure and beneficiary cohort in a different state.
• Police Unity Tour: US organization best known for an annual memorial bike ride honoring fallen officers, with proceeds supporting the National Law Enforcement Officers Memorial Fund. Comparable mission (honoring and supporting families of fallen officers) and community-led fundraising model.

Direct peers

• Legacy Australia: Australia's pre-eminent charity supporting families of deceased and incapacitated military veterans. Operates an analogous 'lifelong care' model — welfare, pensions, education, housing, and social connection — making it the closest mission-equivalent peer for VPL outside the police family.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/victoria-police-legacy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Police Legacy