Pomegranate Travel

What Pomegranate Travel does

Pomegranate Travel is a luxury Destination Management Company (DMC) headquartered in London with operating coverage across the Middle East and North Africa. The company designs and delivers fully bespoke private guided tours across eight countries — Israel, Egypt, Morocco, Jordan, Saudi Arabia, Oman, Turkey, and Spain — spanning cultural heritage, religious pilgrimage, family/multigenerational, and adventure itineraries. Trip pricing ranges from approximately $3,000 to $16,999 per person, reflecting a high-net-worth positioning. The company is ABTA registered and operates without a proprietary booking platform; service delivery is relationship-and-operations-driven rather than technology-platform-driven.

Core product capabilities rest on local guide expertise accumulated over 10+ years and exclusive on-the-ground access arrangements (for example, private visits to sites normally closed to the public). Adjacent premium add-ons include helicopter tours and dedicated geopolitical briefing components, which raise average itinerary value. The underlying technology footprint is minimal: the company does not disclose proprietary software, AI/ML systems, or a self-serve booking platform, and operational differentiation comes from human expertise, supplier relationships, and curated access rather than software.

The revenue model combines direct-to-consumer bookings from HNW individuals and families with a B2B distribution layer serving travel advisors, tour operators, and concierges. Trade partnerships include Internova (where Pomegranate Travel is a preferred partner), PURE Life Experiences (2026 membership), ILTM Cannes participation, Elevate, and Fora Reserve. Pricing is per-person, per-trip, with customization determining final cost within the disclosed band; margins are shaped by ground-cost pass-throughs typical of the DMC model. The company has operated for more than a decade without disclosed external funding, retaining full private ownership.

Name

Pomegranate Travel

Legal name

Pomegranate Travel

Website

https://pomegranate-travel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pomegranate Travel is a London-based luxury Destination Management Company curating bespoke private guided tours across eight Middle East, North Africa, and Mediterranean countries. It serves high-net-worth individuals, families, and travel advisors through direct bookings and trade partnerships including Internova and PURE Life Experiences.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

Keywords

• Luxury private tours
• Destination management services
• Middle East travel
• North Africa tours
• Bespoke itineraries

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Tour Packages: Pomegranate Travel sells fully personalized, privately guided tour packages across multiple destinations (Israel, Egypt, Morocco, Jordan, Saudi Arabia, Oman, Turkey, Spain). Tours are priced per person based on two adults sharing a room, with pricing varying by duration, accommodation tier (mid-range/boutique vs. 5-star), and destination. Pricing ranges from approximately $3,000 to $16,999 per person. Some luxury offerings (e.g., Luxury Egypt) are priced on request (POA). The company also offers small group tours alongside private tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

Pomegranate Travel is a luxury tour operator and Destination Management Company (DMC) that designs and delivers bespoke, privately guided tours across the Middle East and North Africa region, covering Israel, Egypt, Morocco, Jordan, Saudi Arabia, Oman, Turkey, and Spain. The company provides fully personalized itineraries with expert guides, exclusive site access, luxury accommodations, and seamless on-the-ground logistics, serving both individual travelers directly and travel agents/tour operators as a DMC partner.

Product overview

Pomegranate Travel is a luxury tour operator specializing in tailor-made private tours across the Middle East and North Africa region. The company offers a unified portfolio of core tour products organized by destination (Morocco, Egypt, Israel, Jordan, Oman, Saudi Arabia, Turkey, Spain) and theme (Jewish Heritage, Christian Heritage, Family, Active/Adventure, Food and Wine, Desert Encounters, Geopolitical Briefings). Add-on services include curated hotel bookings, VIP airport services, and DMC services for travel trade partners. The company positions itself as a destination management company (DMC) providing seamless, fully personalized tours with expert guides, insider access experiences, and 5-star or boutique accommodations. Key tour products include Morocco Grand Tour (14 days), Classic Israel (9 days), Classic Egypt by Nile Cruise (10 days), Classic Jordan (10 days), Luxury Oman (10 days), and multi-country combinations like Classic Saudi & Jordan (10 days) and Best of Middle East (17 days). The company primarily serves individual travelers and families seeking luxury experiences, while also providing B2B DMC services for travel agents and tour operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Morocco Grand Tour A 14-day, 13-night privately guided journey through Morocco's culturally rich highlights including Casablanca, Rabat, Fez, Sahara Desert, Todra Gorge, Ouarzazate, Atlas Mountains, and Marrakech with 5-star accommodations. For individual travelers and travel trade clients.
• Classic Israel A 9-day, 8-night Israel tour covering Jerusalem, Judean Desert, North, and Tel Aviv with visits to key historical, cultural, and spiritual sites including the Old City, Masada, Dead Sea, Sea of Galilee, Golan Heights, and Caesarea. For individual travelers and travel trade clients.
• Classic Egypt by Nile Cruise A 10-day, 9-night Egyptian tour combining boutique or 5-star hotels with a luxury Nile cruise, featuring Cairo, Luxor, Aswan, Pyramids, Grand Egyptian Museum, and ancient temples. For individual travelers and travel trade clients.
• Classic Jordan A 10-day Jordan experience covering Amman, Jerash, Petra, Wadi Rum, and Dead Sea with boutique or 5-star accommodations including Fairmont Amman, Movenpick Petra, and Kempinski Ishtar. For individual travelers and travel trade clients.
• Luxury Oman A 10-day privately guided Oman journey including Muscat, Jabal Akhdar helicopter experience, Nizwa, Wahiba Sands, and coastal destinations with luxury accommodations like The Chedi Muscat and Alila Jabal Akhdar. For individual travelers and travel trade clients.
• Classic Saudi & Jordan A 10-day combined Saudi Arabia and Jordan tour covering Riyadh, AlUla, Jeddah, Madaba, Mount Nebo, and Petra with 5-star accommodations. For individual travelers and travel trade clients.
• Luxury Egypt Premium Egypt tour featuring private Nile boat charter, exclusive access to heritage sites including private entry to Queen Nefertari's tomb, private flight to Abu Simbel, and 5-star accommodations. For individual travelers and travel trade clients.
• Israel Jewish Heritage A 9-day, 8-night Israel tour focusing on Jewish heritage sites including Jerusalem, Safed, Yad Vashem, City of David, Masada, Dead Sea, Golan Heights, and Tel Aviv with private tour format. For individual travelers and travel trade clients.
• Morocco's Imperial Cities A 10-day privately guided tour of Morocco's imperial cities including Casablanca, Rabat, Fez, Chefchaouen, and Marrakech with boutique and luxury hotel accommodations. For individual travelers and travel trade clients.
• Luxury Jordan A 10-day luxury Jordan experience featuring exclusive experiences including Little Petra candlelit dinner, expert archaeologist briefing, Four Seasons Amman, and premium access to Petra sites. For individual travelers and travel trade clients.
• Israel Christian Heritage An 8-day, 7-night Israel tour focusing on Christian heritage sites including Bethlehem, Church of the Nativity, Sea of Galilee, Mount Tabor, Via Dolorosa, and Christian sites in Jerusalem. For individual travelers and travel trade clients.
• Classic Egypt by Land A 10-day Egypt tour exploring ancient sites by private car with expert Egyptologist, visiting Cairo, Giza, Aswan, Luxor temples, Valley of Kings, and Grand Egyptian Museum. For individual travelers and travel trade clients.
• Morocco for Families A 7-night family-oriented Morocco tour with creative activities including camel riding, calligraphy, perfume making, desert camping, Atlas Mountains village visit, and family-friendly luxury accommodations. For individual travelers and travel trade clients.
• Speedy Egypt A 6-day, 5-night fast-paced Egypt highlights tour covering Cairo, Giza Pyramids, Luxor, Karnak Temple, Valley of Kings, and Grand Egyptian Museum with private guide. For individual travelers and travel trade clients.
• Active Jordan A 10-day adventure-focused Jordan tour featuring hiking, canyoning, and jeep excursions through Dana Biosphere, Petra High Place, Wadi Mujib, and Wadi Rum with active outdoor experiences. For individual travelers and travel trade clients.
• Israel Desert Indulgence An 8-day Israel tour featuring desert experiences in the Negev with luxury accommodations and unique desert adventures. For individual travelers and travel trade clients.
• Bar Mitzvah Tours An 11-day family-focused Israel Bar/Bat Mitzvah tour combining heritage site visits with educational and celebratory experiences tailored for the Bar/Bat Mitzvah ceremony. For individual travelers and travel trade clients.
• Best of Middle East A 17-day comprehensive multi-country Middle East tour combining Israel, Jordan, and regional highlights with luxury accommodations throughout. For individual travelers and travel trade clients.
• Classic Israel & Jordan A 13-day combined Israel and Jordan tour covering key sites in both countries including Jerusalem, Petra, Dead Sea, and regional cultural highlights. For individual travelers and travel trade clients.
• DMC Services for Travel Trade Partners Full destination management company services for travel agents, tour operators, travel designers, and concierges, including itinerary creation and on-the-ground execution, logistics, and support for trade partners serving their own high-end clients in the Middle East and North Africa.
• Speedy Morocco 6-day short-duration privately guided Morocco itinerary. For individual travelers and travel trade clients.
• Classic Saudi Arabia 7-day Classic Saudi Arabia tour. For individual travelers and travel trade clients.
• Turkish Delights 8-day Turkish Delights private tour. For individual travelers and travel trade clients.
• Istanbul & Beach 8-day Istanbul & Beach private tour. For individual travelers and travel trade clients.
• Eastern Turkey Revealed 7-day Eastern Turkey Revealed private tour. For individual travelers and travel trade clients.
• Extended Egypt 14-day Extended Egypt private tour. For individual travelers and travel trade clients.
• Best of Morocco & Spain Multi-country private itinerary combining Morocco and Spain. For individual travelers and travel trade clients.

Quantifiable outcome

• Supported thousands of travelers in realizing dream journeys across the Middle East and North Africa
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• InternovacoreChannel Partner/ Reseller/ DistributorPomegranate Travel holds Preferred Partner status at Internova, one of the largest travel agencies in the world. This is Pomegranate's primary B2B channel for reaching travel agents and advisors globally who then serve their high-net-worth clients with Pomegranate's DMC services.
• PURE Life ExperiencescoreChannel Partner/ Reseller/ DistributorPomegranate Travel is a member of PURE Life Experiences (2026 membership), described as the industry's most elite invite-only experience travel show. Membership provides access to and collaboration with the world's leading luxury travel advisors and operators.
• ElevateminorChannel Partner/ Reseller/ DistributorElevate is listed as a partner affiliation on the Pomegranate Travel website. The specific nature of the partnership is not detailed but appears to be a formalized channel relationship in the luxury travel space.
• Fora ReserveminorChannel Partner/ Reseller/ DistributorFora Reserve is listed as a partner affiliation on the Pomegranate Travel website. The specific nature of the partnership is not detailed but appears to be a formalized channel relationship in the luxury travel space.
• ILTM (International Luxury Travel Market)minorChannel Partner/ Reseller/ DistributorPomegranate Travel participates in ILTM Cannes at the Palais des Festivals et des Congres. While not a formal membership, this recurring industry participation serves as a key channel for connecting with luxury travel advisors and operators globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cox & Kings: Cox & Kings is a long-established heritage luxury tour operator with global DMC and country-specialist capabilities, including historical strength in the Middle East. As a larger, broader incumbent with overlapping destination offerings, it competes at the upper end of Pomegranate's luxury market but with a much wider product portfolio.

Direct peers

• Cazenove+Loyd: Cazenove+Loyd is a UK-based luxury DMC and bespoke tour operator with deep specialism in the Middle East and Asia, serving private clients and travel advisors. It is among the most direct head-to-head competitors to Pomegranate in delivering tailor-made, high-touch private journeys across the same destinations.
• Audley Travel: Audley Travel is a UK-based tailor-made luxury tour operator with a country-specialist model where destination experts design bespoke itineraries. Although its MENA coverage is smaller, its B2B2C sales motion, country-expert differentiation, and HNWI focus mirror Pomegranate's operating model and customer profile almost identically.
• Kensington Tours: Kensington Tours is a global luxury tour operator specializing in private, fully customized itineraries with dedicated travel experts. Its DMC-style service delivery, expert local guides, and coverage of Middle East destinations position it as a direct competitor for HNWI travelers seeking bespoke MENA itineraries.
• Wilderness Travel: Wilderness Travel is a US-based luxury tour operator running expert-led cultural and adventure small-group and private journeys, including in Egypt, Jordan, Morocco, and Turkey. Its expert-guide-led model and high-touch itinerary design overlap with Pomegranate's 'expert journeys' positioning for culturally curious travelers.
• Abercrombie & Kent: Abercrombie & Kent is a global luxury tour operator with a long-standing Middle East and North Africa DMC operation serving travel agents and direct HNWI clients. Pomegranate competes for the same affluent travelers seeking private, guided, culturally-immersive itineraries in Israel, Egypt, Jordan, Morocco, and beyond, making it the closest large-scale comparable.
• Black Tomato: Black Tomato is a UK-based luxury experiential tour operator known for bespoke private journeys and exclusive access experiences for affluent travelers. Its emphasis on insider access, expert guides, and storytelling-driven itineraries closely parallels Pomegranate's value proposition, especially for MENA-bound luxury clients.
• Wild Frontiers: Wild Frontiers is a UK-based adventure-luxury tour operator focused on off-the-beaten-path destinations including the Middle East and North Africa. While more adventure-leaning, its expert-led small-group and private journeys for discerning travelers competing for similar MENA-bound affluent clients.
• Lightfoot Travel: Lightfoot Travel is an Asia-headquartered luxury DMC offering tailor-made itineraries and destination management across multiple regions. Its private-guide-led, B2B-and-direct model to affluent travelers, combined with international office presence, makes it highly comparable to Pomegranate's DMC operating structure.
• Red Savannah: Red Savannah (formerly Carrier) is a UK luxury bespoke tour operator offering tailor-made journeys, often through travel advisors, with strong destination expertise. Its DMC positioning and curated, expert-led approach to travel designers make it structurally comparable to Pomegranate for HNWI bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/pomegranate-travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomegranate Travel