PomPom Events & Marketing

What PomPom Events & Marketing does

PomPom Events & Marketing is a privately-held, founder-owned events and marketing agency founded in 2017 by Managing Partners Charlotte Tollervey and Natalie Rutene, operating across the North Island of New Zealand with bases in the Bay of Plenty, Waikato, and Wellington regions. The firm delivers four core professional-services lines: end-to-end event management (scoping, planning, supplier procurement, sponsorship, health & safety, onsite delivery), marketing and communications (strategy, social media, PR, advertising, copywriting), project management, and sponsorship and funding support. Its primary customer segments are not-for-profit organisations and SMEs, with a secondary enterprise offering; the firm explicitly offers discounted charity rates to NFP clients and lists over 80 client events delivered over 8 years, spanning tourism, conservation, biosecurity, youth development, health, and community sectors. Notable recurring client programmes include Work Ready Kāpiti (Operations Manager since 2019), the Electra Business & Innovation Awards (since 2019), Sanctuary Mountain Maungatautari, Tauranga Moana Biosecurity Capital, and Tourism Industry Aotearoa.

The company operates no proprietary technology platform; its toolset is entirely third-party SaaS for marketing automation (MailerLite, Mailchimp), creative production (Canva, Adobe Creative Cloud), email and collaboration (Google Suite), and e-learning delivery (Learnworlds for the PomPom Learning sub-brand). Pricing is not publicly disclosed and is quote-based per project, with charity discounts and a freemium introductory lesson for the online course offering. GTM is consultative and relationship-driven, relying on direct outreach, community networking, content marketing, social media, and referrals from the NFP and small business ecosystem — there is no self-serve product, no marketplace presence, and no app distribution. The team has grown from a two-person partnership to seven employees, all delivering services personally rather than scaling through product or automation.

Name

PomPom Events & Marketing

Legal name

PomPom Events & Marketing

Website

https://pompom.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PomPom Events & Marketing is a New Zealand-based, founder-owned events and marketing agency delivering event management, marketing, project management, and sponsorship services primarily to SMEs and not-for-profits across the North Island.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Event management services
• Marketing communications agency
• Project management services
• Sponsorship funding support
• Online learning courses

Headquarters

HQ city

Bay of Plenty

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Full-service event management including scoping, planning, financial management, stakeholder management, supplier procurement, sponsorship, health & safety, marketing, onsite delivery, and evaluation.
2. Marketing & Communications Services: Marketing strategy, email marketing, blog copy, website design, social media management, PR, advertising, copywriting, content creation, analytics and reporting.
3. Project Management Services: Project scoping, research, planning, timeline management, budget creation and tracking, delivery, and reporting.
4. Sponsorship & Funding Services: Sponsorship portfolio management, funding applications, negotiations, relationship management for community groups, not-for-profits, and large community events.
5. Online Courses (PomPom Learning): E-learning courses including 'Event Scoping' module, 'Event Management 101' six-week course. Free teaser lessons available; paid courses for upskilling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PomPom Events & Marketing is a service-based agency that delivers full-lifecycle event management, marketing and communications, project management, and sponsorship and funding services to corporate clients and not-for-profit organisations across the North Island of New Zealand. The firm combines creative event design, integrated marketing campaigns, and stakeholder engagement under one roof, with a 'conscious events' approach that incorporates sustainability from scoping through delivery. It also runs PomPom Learning, an e-learning platform offering event management upskilling courses.

Product overview

PomPom Events & Marketing is a service-based events and marketing agency, not a software product company. The company offers four core service lines: Event Management Services (full event lifecycle management), Marketing & Communications Services (strategy, content, digital marketing), Project Management Services (end-to-end project delivery), and Sponsorship & Funding Services (sponsorship portfolio and funding application management). Additionally, the company offers an online education product called PomPom Learning, which provides elearning courses for event management upskilling through its own learning platform. The services are delivered by a team of experts based across the North Island of New Zealand, with offices/bases in Bay of Plenty, Waikato, and Wellington.

Differentiator

Problem solved

Functional benefit

Brands

• PomPom Learning: An online e-learning platform offering courses for event management and marketing skills development, including Event Scoping modules and Event Management 101 courses.

Quantifiable outcome

• Over 80 client events delivered across 8 years, with thousands of attendees
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Tauranga Moana Biosecurity Capital (TMBC)coreStrategic or Co-development Partner · 1 January 2026PomPom provides ongoing marketing, communications, and event management for TMBC. This includes the Seaweek 2026 Partners Forum (delivered as a beach-based experiential event at Mount Maunganui) and the annual Biosecurity Excellence Symposium. Work spans campaign messaging, digital communications, and partner engagement.
• Tourism Industry Aotearoa (TIA)minorStrategic or Co-development Partner · 1 January 2025PomPom supported the TIA New Zealand Tourism Awards as Event Managers in 2025, delivered alongside Tākina Wellington Convention & Exhibition Centre, The Howlers, Cut the Mustard, and emceed by Te Radar. This prestigious national event is a high-profile engagement.
• Sanctuary Mountain MaungatautaricoreStrategic or Co-development Partner · 1 January 2023PomPom has worked with Sanctuary Mountain Maungatautari (a mainland ecological island and conservation charity) since 2019, providing event management and marketing support. In 2024, they managed the Gala Dinner 'Mauri of the Maunga' which raised $75,000 for conservation, including kākāpō recovery. The partnership combines conservation values with PomPom's conscious events approach.
• TEDxKāpiti (Lorraine Hamilton, Licensee)minorStrategic or Co-development Partner · 1 January 2022PomPom served as Event Lead for the inaugural TEDxKāpiti 2022, working alongside ACS Marketing (Anna Colville-Smith), local volunteers, and creative partners. The full-day event with 100 seats was held at Te Raukura ki Kāpiti with the theme 'Emerge'.
• Horowhenua Taste Trail TrustminorStrategic or Co-development Partner · 1 January 2022PomPom served as Event Managers for the 2022 Horowhenua Taste Trail, a not-for-profit food trail governed by the Horowhenua Taste Trail Trust. The Trust comprises representatives from Genoese Foods, Lewis Farms, Turks Poultry, and Woodhaven Gardens plus a community member.
• EVolocityminorStrategic or Co-development Partner · 1 January 2021PomPom supported EVolocity (an electric vehicle education programme for high school students) as Event Managers for National, Wellington, Manawatu, Waikato, and Nelson regional events. EVolocity's mission is to inspire young Kiwis into sustainable engineering.
• Kai ArohaminorOthers · 1 January 2021PomPom designed and developed the website for Kai Aroha, a volunteer-run non-profit charity based in Tauranga that provides free community meals to anyone in need. This was a pro-bono or discounted service as part of PomPom's giving-back commitment.
• Work Ready KāpiticoreOthers · 1 January 2019PomPom has served as Operations Manager for Work Ready Kāpiti since 2019, managing all programmes, events, HR, financials, marketing, sponsorship, and stakeholder engagement for this charitable trust focused on youth employment. This long-term partnership is central to PomPom's not-for-profit service delivery.
• Business Kāpiti Horowhenua (BKH)coreStrategic or Co-development Partner · 1 January 2019PomPom has managed the Electra Business & Innovation Awards programme for Business Kāpiti Horowhenua since 2019, handling the full awards lifecycle from entries through to the Awards Night. This is a flagship annual programme and a major revenue stream.
• TECT (Western Bay Community Trust)coreOthers · 1 January 2019PomPom has worked with TECT (a community-focused trust) to produce the Western Bay Community Awards, serving as Event Mentor and Support person. The partnership also includes TECT Community Awards support. PomPom offers charity/discounted rates for TECT-supported organisations.
• TEDxTaurangaminorStrategic or Co-development Partner · 1 January 2019PomPom led the marketing team for TEDxTauranga 2019, helping achieve a sell-out event with close to 700 attendees. The event featured engaging speakers and was supported by The Honest Platter catering.
• Cancer Society (Waikato/Bay of Plenty)minorOthers · 1 January 2019PomPom served as Event Managers for the LJ Hooker Cancer Society Ball 2019, offered at a discounted charity rate. The Ball is an integral part of the Cancer Society's fundraising calendar, raising awareness and vital funds.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bizzabo: A global B2B event management software and services platform. Comparable end-market (event management for businesses) but offers a tech-enabled platform model rather than PomPom's pure services approach, and serves enterprise customers globally.
• Cliftons: An Australasian event venue and event management operator with training and event delivery services. Comparable in event management activity but operates owned venues (a structural difference from PomPom's venue-free model) and at larger scale across ANZ.
• Cvent: A global event management platform and agency serving enterprise and association customers worldwide. Comparable in core activity (event management) but operates at vastly larger scale with proprietary software infrastructure rather than pure services.

Regional players

• Defining Events: An Australian event management agency providing corporate event, conference, and incentive program delivery. Comparable in services and customer type but operates primarily across Australia rather than competing with PomPom in New Zealand.

Direct peers

• Anthology Group: A New Zealand creative, marketing, and events agency offering integrated brand, campaign, and event services. Similar full-service agency positioning to PomPom with comparable NZ SME and NFP customer segments.
• Black: A Wellington-based creative, communications, and brand agency. Comparable to PomPom in Wellington presence, integrated creative + communications offering, and mid-market / NFP client base across the North Island.
• Impact PR: A New Zealand-based boutique PR and communications agency serving SMEs, corporates, and not-for-profits across the country. Directly comparable to PomPom in service mix (PR, communications, stakeholder engagement) and target customer profile (NZ SMEs and NFPs).
• Mango Communications: A New Zealand PR, communications, and stakeholder engagement agency. Closely aligned with PomPom in terms of NZ-market focus, integrated communications offering, and SME/NFP client mix.
• Nine Communications: A New Zealand public relations and communications consultancy. Comparable to PomPom in offering strategic communications, PR, and integrated marketing services to NZ-based SMEs, corporates, and purpose-driven organisations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThePomPomTeam
• LinkedInlinkedin.com/company/pompom-events-marketing
• Instagraminstagram.com/thepompomteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PomPom Events & Marketing