Poolwerx Union Hills
Poolwerx Union Hills is a Phoenix-based franchise location of Poolwerx, the world's largest pool service franchise brand, providing residential and commercial pool maintenance, equipment repair, and retail chemical sales.
- Company typePrivate
- Founded1992
- HeadquartersFarmers Branch, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Poolwerx Union Hills does
Poolwerx Union Hills is a Phoenix, Arizona-based franchise location of Poolwerx, the world's largest pool service franchise brand. Founded in 1984 and operating with approximately 5 employees, the location provides residential and commercial pool and spa maintenance, including the tiered Poolrite™ Service Packages (Gold, Silver, Bronze), one-time cleanings, green pool restoration, equipment repair, pool lighting, hot tub servicing, and seasonal opening/closing. The Union Hills location also operates as a retail showroom selling proprietary Vitalyse and Caribbean Blue chemical product lines, pool equipment, and accessories, with free in-store water testing as a customer acquisition touchpoint. The business was recognized in 2021 as one of only 10 North American retailers inducted into the AQUA 100 list for industry excellence.
Poolwerx's underlying technology platform is a mobile-and-retail franchise system combining scheduling, dispatch, and service tracking tools with the Pooltrackr mobile app for service history and maintenance tracking. The proprietary chemical lines (Vitalyse and Caribbean Blue) and the Algae-Free Guarantee program (offering up to $200 in chemical reimbursement if algae develops) constitute the differentiated branded offering. The brand has accumulated multiple Franchise Council of Australia honors, including 2002 and 2004 Franchisor of the Year, 2017 Franchise System of the Year, and founder John O'Brien's 2012 FCA Hall of Fame induction.
The business model is a three-revenue-stream franchise operation: (1) recurring pool and spa service revenue from maintenance contracts delivered through mobile service vehicles, (2) retail product sales from physical stores including proprietary chemicals and third-party equipment brands (Pool Corp, Fluidra, Jandy, Polaris), and (3) franchise fees collected by the parent Poolwerx Corporation from new franchisees, with investment ranges of $125,000 to $400,000 and ongoing royalties. Customer segments are predominantly residential homeowners, with a secondary commercial segment covering gyms, HOAs, hospitality venues, insurance providers, pool builders, realtors, and schools. The parent brand operates 180+ retail stores and 650+ service vehicles across 400+ territories in the US, Australia, and New Zealand, backed by a 2022 partnership with Norwest and a newly created Global CEO role effective October 2025.
Poolwerx Union Hills firmographics
Firmographics- Name
- Poolwerx Union Hills
- Legal name
- Poolwerx Corporation Pty Ltd
- Website
- https://poolwerx.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Poolwerx Union Hills is a Phoenix-based franchise location of Poolwerx, the world's largest pool service franchise brand, providing residential and commercial pool maintenance, equipment repair, and retail chemical sales.
- Ownership category
- akta.pro rank
Poolwerx Union Hills industry classification
Industry- Product category
- Pool and Spa Maintenance Services
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Opening & Seasonal Startup (HSAIALAD), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Pool Decking & Surrounds (HSAPALAK)
Keywords
Where Poolwerx Union Hills is headquartered
LocationHeadquarters
- HQ city
- Farmers Branch
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Poolwerx Union Hills business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Pool and Spa Services: Mobile and in-store pool maintenance, cleaning, repair, and servicing including regular service packages, one-time cleanups, equipment repair, and commercial services. Services are delivered by franchise partners with recurring revenue potential from maintenance contracts.
- Pool and Spa Supplies/Products: Retail sales of chemicals, equipment, filters, accessories, and pool equipment from franchise retail stores. Includes proprietary Vitalyse chemicals and branded products.
- Franchise Fees: Initial franchise investment ranging from $125,000 to $400,000, plus ongoing royalty fees for franchise partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise investment range for new franchisees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Poolwerx Union Hills product offering
Product offeringCore offering
Poolwerx Union Hills delivers residential and commercial pool and spa maintenance services through a dual mobile-service and retail-store model, anchored by the Poolrite™ tiered service packages (Gold, Silver, Bronze). The franchise also sells proprietary chemicals (Vitalyse and Caribbean Blue), provides equipment repair, seasonal opening/closing, green pool restoration, and offers the Algae-Free Guarantee program. Services are priced by individual franchise partners and supported by the broader Poolwerx brand, training, and operational systems.
Product overview
Poolwerx Union Hills is a franchise location of Poolwerx, the world's largest global franchise pool service and retail brand, operating as both a mobile service operation and a retail store offering pool and spa supplies. The core offering is a suite of residential and commercial pool maintenance services centered around the Poolrite™ Service Packages (Gold, Silver, Bronze tiers), supplemented by one-time cleaning, green pool restoration, equipment repair, pool lighting installation, and hot tub/spa services. Retail store operations sell proprietary Vitalyse and Caribbean Blue chemical product lines alongside equipment and accessories. The Algae-Free Guarantee is an add-on program offering ongoing algae prevention with free treatment if algae occurs. Commercial services cover gyms, HOAs, hospitality, insurance providers, pool builders, realtors, and schools. The company operates a mobile-first model (service vans) combined with brick-and-mortar retail locations, all supported by a franchisee-owned business model backed by the Poolwerx brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Poolrite™ Service Packages Tiered recurring service packages (Gold, Silver, Bronze) offering regular pool cleaning, chemical balancing, equipment checks, and expert advice for residential pool owners.
- One-Time Pool Service A single professional cleaning session that restores pool condition, ensures clear and healthy water, and balances chemistry without an ongoing commitment.
- Green Pool Clean Up Restoration service that returns severely contaminated (green) pools to a clean, clear, and healthy state regardless of severity.
- Pool Equipment Repair Diagnosis and repair of pool equipment including pumps, filters, heaters, and sanitation systems to restore optimal operation.
- Pool Lighting Installation of LED, halogen, and fiber optic pool lighting to enhance ambiance and safety, including secure wiring and energy-efficient solutions.
- Hot Tub / Spa Drain & Clean Full drain, clean, and sanitization of hot tubs and spas including filter cleaning, cover treatment, equipment inspection, and water chemistry balancing.
- Pool Decking Decking services for poolside areas, including sealing and protection against moisture and freezing temperatures.
- Pool / Hot Tub Opening & Closing Seasonal pool and hot tub opening and closing services that extend equipment life, maintain water quality, and prevent algae buildup.
- Pool Mastic & Deck-O Seal Specialized sealant application for pool joints and deck areas to prevent water damage and maintain structural integrity.
- Pool Systems Check & Energy Audit Comprehensive inspection of pool equipment (pumps, filters, heaters, sanitation systems) combined with energy consumption analysis, culminating in a detailed recommendations report.
- Commercial Pool Services Pool and spa maintenance services for commercial clients including gyms, health clubs, homeowners associations, hospitality venues, insurance providers, pool builders, realtors, and schools.
- Algae-Free Guarantee A subscription-style program ensuring pools remain algae-free all summer; if algae develops while following the plan, Poolwerx treats it for free (valid until April 30, 2055) with up to $200 MSRP chemical reimbursement.
- Vitalyse Chemicals Proprietary line of pool chemicals including Vitalyse Extra Chlor 73, Vitalyse Chlor 68, Vitalyse Fast Shock, Vitalyse Fast Swim, Vitalyse Algaecide 60, Vitalyse Advantage Extra, Vitalyse Non Chlorine Oxidizer Shock, and Vitalyse Sunblock, sold through Poolwerx retail stores.
- Caribbean Blue Chemicals High-quality pool chemical products used in the Algae-Free Guarantee program, including algaecides, clarifiers, pH balancers, and chlorine stabilizers to restore water balance and clarity.
Quantifiable outcome
- Poolwerx Forest Lane, Poolwerx Union Hills, and Poolwerx Beaches inducted into AQUA 100 - exclusive honor for only 10 North American pool and spa retailers annually
- +2 more outcomes
Companies that use Poolwerx Union Hills
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Poolwerx Union Hills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Poolwerx Union Hills partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Goldfish Swim SchoolscoreAnnual partnership during Learn2Swim Month (April 1-30) promoting water safety and drowning prevention. Poolwerx partners with Goldfish Swim School to offer free introductory swimming lessons to children 4 months to 12 years. The initiative addresses alarming childhood drowning statistics and promotes the 'for healthy pool people' mission.
- Aqua Tots Swim SchoolscoreAnnual partnership during Learn2Swim Month supporting water safety education and offering free introductory swimming lessons. Both organizations share commitment to reducing childhood drowning risk, which can be reduced by 88% through swim lessons.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Poolwerx Union Hills competitors and assessment
Company assessmentOthers
- Hayward Holdings: Major pool equipment manufacturer of pumps, filters, heaters, and cleaners that supplies Poolwerx through partnerships. Relevant industry participant shaping equipment availability and service economics.
- Fluidra: Global pool equipment manufacturer and brand partner of Poolwerx (Jandy, Polaris). Major industry participant whose product ecosystem shapes Poolwerx's service offerings.
- Pentair: Global pool equipment manufacturer (pumps, filters, heaters, automation) that supplies Poolwerx and competes in adjacent equipment/service categories. Included as a key industry participant and equipment partner.
Direct peers
- Pool Scouts: US-based pool cleaning franchise offering residential pool maintenance with a route-based mobile service model, directly comparable to Poolwerx's mobile service fleet approach.
- America's Swimming Pool Company (ASP): National pool service and repair franchise with a similar franchise model focused on residential and commercial pool maintenance. Closest direct competitor to Poolwerx in the US franchise pool service space.
Broad incumbents
- Pinch A Penny: US franchise pool retail chain offering pool supplies, chemicals, and equipment through neighborhood stores. Comparable retail pool supply franchise model to Poolwerx's retail operations.
- BioGuard (BioLab): Major pool chemical manufacturer and supplier with branded water treatment programs distributed through dealers. Comparable to Poolwerx's Vitalyse and Caribbean Blue chemical product lines.
- Leslie's: The largest US specialty retailer of pool supplies, chemicals, and equipment, with both retail stores and service offerings. Broader incumbent that overlaps with Poolwerx's retail and chemical product businesses.
Regional players
- Premier Pool Service: Regional US pool service company offering maintenance, repair, and renovation across multiple states. Comparable regional-scale service operator that competes for customers in Poolwerx's US territories.
Emerging players
- Pool Doctor: US pool service and maintenance company providing residential pool care. Comparable service-only operator that competes locally with Poolwerx franchisees in select markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Poolwerx Union Hills social profiles
Digital presencePoolwerx Union Hills compliance and trust
Trust signalCompliance2 records
Poolwerx Union Hills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poolwerx Union Hills leadership team
Management profileNumber of profiles
Profiles2 records
Poolwerx Union Hills subsidiaries and ownership
Company hierarchySubsidiaries2 records
Poolwerx Union Hills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poolwerx Union Hills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poolwerx Union Hills
What does Poolwerx Union Hills do?
Poolwerx Union Hills delivers residential and commercial pool and spa maintenance services through a dual mobile-service and retail-store model, anchored by the Poolrite™ tiered service packages (Gold, Silver, Bronze). The franchise also sells proprietary chemicals (Vitalyse and Caribbean Blue), provides equipment repair, seasonal opening/closing, green pool restoration, and offers the Algae-Free Guarantee program. Services are priced by individual franchise partners and supported by the broader Poolwerx brand, training, and operational systems.
Is Poolwerx Union Hills a public or private company?
Poolwerx Union Hills is a private company. It is classified as venture growth investor backed and is currently operating.
When was Poolwerx Union Hills founded?
Poolwerx Union Hills was founded in 1992. It employs 1 to 10 people.
Where is Poolwerx Union Hills based?
Poolwerx Union Hills is headquartered in Farmers Branch, United States, in the North America region.
How does Poolwerx Union Hills make money?
Three revenue lines are on record. Pool and Spa Services are the primary driver. The others are pool and Spa Supplies/Products and franchise Fees.
Who are Poolwerx Union Hills's main competitors?
Others on record are Hayward Holdings, Fluidra and Pentair. Direct peers are Pool Scouts and America's Swimming Pool Company (ASP). Broad incumbents are Pinch A Penny, BioGuard (BioLab) and Leslie's. Premier Pool Service is listed as a regional player. Pool Doctor is listed as an emerging player.
Does Poolwerx Union Hills have an API?
No public API is recorded for Poolwerx Union Hills.
What industry is Poolwerx Union Hills in?
Poolwerx Union Hills's product category is Pool and Spa Maintenance Services. Its primary akta.pro industry code is HSAIALAA, Routine Pool Cleaning (Skimming, Vacuuming, Brushing), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing. Its NAICS code is 4442 and its SIC code is 5200.