THE POOR PEOPLES CAMPAIGN INC

What THE POOR PEOPLES CAMPAIGN INC does

The Poor People's Campaign Inc. is a 501(c)(3) nonprofit social movement organization headquartered in Chicago, Illinois, and operating as a moral fusion movement led by poor and low-income people. Co-chaired by Rev. Dr. William J. Barber II (President of Repairers of the Breach) and Rev. Dr. Liz Theoharis (Director of the Kairos Center for Religions, Rights, and Social Justice), the campaign continues the unfinished work of Rev. Dr. Martin Luther King Jr.'s 1968 Poor People's Campaign. It serves a constituency of approximately 140 million poor and low-income Americans, mobilizing them through 45 state coordinating committees, 19 national faith denominations, and over 200 national partner organizations across 40+ states.

The campaign's product surface is centered on a digital organizing platform built on a WordPress-based website, social media channels (Facebook, Twitter/X, Instagram), email and newsletter communication, livestream video, and interactive geographic data products. Core outputs include the Souls of Poor Folk Audit (a 50-year empirical study), the Poor People's Moral Budget, the Poor People's Pandemic Report (built in partnership with the UN Sustainable Development Solutions Network using county-level data visualization), the 14 Policy Priorities framework, the Jubilee Platform policy document, and a State Campaign Network serving as a nationwide grassroots organizing infrastructure. Direct action, voter outreach (phone/text banks, poll monitoring), civil disobedience campaigns, and mass marches constitute the campaign's primary mobilization mechanisms.

The organization's revenue model is donation-driven, supplemented by merchandise sales through an online store. It is a nonprofit with no publicly disclosed financials, no venture capital or private equity ownership, and a staff of approximately 8 employees, relying on its two anchor organizations (Repairers of the Breach and the Kairos Center) and a broad network of faith and partner organizations to execute its national agenda. Distribution occurs through state coordinating committees, direct policy advocacy at federal/state/local levels, faith network mobilization, and digital channels rather than commercial sales.

Name

THE POOR PEOPLES CAMPAIGN INC

Legal name

Poor People's Campaign

Website

https://poorpeoplescampaign.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Poor People's Campaign Inc. is a Chicago-based 501(c)(3) nonprofit moral fusion movement, co-chaired by Rev. Dr. William Barber II and Rev. Dr. Liz Theoharis, mobilizing 140 million poor and low-income Americans through 45 state coordinating committees, 19 faith denominations, and 200+ partner organizations.

Ownership category

akta.pro rank

Product category

Social Justice Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Social justice advocacy
• Grassroots community organizing
• Poverty policy research
• Civic voter mobilization
• Nonprofit moral movement

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The organization raises funds through donations from individuals, faith communities, and supporters. The website features a 'Donate' page and merchandise store as revenue streams.
2. Merchandise Sales: The organization sells merchandise through its online store to raise funds for the campaign.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Poor People's Campaign is a 501(c)(3) nonprofit social movement organization that organizes poor and low-income Americans across more than 40 states to advance a moral fusion policy agenda addressing systemic racism, poverty, ecological devastation, and militarism. It delivers its impact through state-based coordinating committees, direct action campaigns, mass marches and digital assemblies, voter outreach drives targeting low-income voters, and the production of policy research products such as the Souls of Poor Folk Audit, the Poor People's Moral Budget, A Poor People's Pandemic Report, the 14 Policy Priorities framework, and the Jubilee Platform.

Product overview

The Poor People's Campaign operates as a social movement organization rather than a commercial technology product company. Its primary offerings consist of advocacy resources, policy research documents, and an organizing platform. The core products include a digital Resources and Reports Library featuring the Souls of Poor Folk Audit and Poor People's Moral Budget, the Pandemic Report with interactive mapping tools, a State Campaign Network spanning 40+ states for grassroots organizing, the 14 Policy Priorities Framework for legislative advocacy, the Covenant of Nonviolence guiding principles, and the Jubilee Platform comprehensive policy document. These offerings work together as an integrated advocacy and organizing ecosystem rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Resources and Reports Library Digital library of fact sheets, policy documents, and research reports (including the Souls of Poor Folk Audit, the Poor People's Moral Budget, and state-specific fact sheets for all 50 states and Washington D.C.) that document poverty, systemic racism, and related injustices for use by movement organizers, partners, media, and policymakers.
• A Poor People's Pandemic Report Interactive digital report and county-level mapping tool developed in partnership with the UN Sustainable Development Solutions Network that visualizes the intersections of poverty, race, and COVID-19 outcomes, intended for use by researchers, journalists, advocates, and policymakers.
• State Campaign Network Nationwide network of state-based organizing committees operating in 40+ states (45+ per coordinating committee count) that coordinate local direct action, voter outreach, and policy campaigns focused on poverty, voting rights, and social justice for movement participants, low-income voters, and local partner organizations.
• 14 Policy Priorities Framework Comprehensive policy agenda outlining 14 legislative and executive priorities for the first 100 days, covering COVID-19 relief, healthcare, wages, voting rights, and economic justice, derived from the Jubilee Platform and used for federal, state, and local legislative advocacy.
• Covenant of Nonviolence Documented commitment to nonviolent principles and practices that guides all campaign activities, events, and direct actions, drawn from historic nonviolent social movements and adopted by participants, state committees, and partners.
• Jubilee Platform Comprehensive moral policy agenda organized into five sections covering systemic racism, welfare rights, work dignity, health and environment, and defense budget reprioritization, grounded in constitutional and moral principles, used by partners and policymakers as the foundational policy document of the campaign.
• Campaign Merchandise Store Online merchandise store selling branded apparel and movement materials to supporters, generating supplementary funds to support the campaign's organizing and advocacy work.

Quantifiable outcome

• Reached over 2.1 million low-income voters in the 2020 election cycle across 16 states, with a statistically significant 2.3% higher turnout rate among contacted voters vs. non-contacted similar voters.
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• UN Sustainable Development Solutions Network (SDSN)minorStrategic or Co-development Partner · 1 January 2022The Poor People's Campaign partnered with the UN Sustainable Development Solutions Network to develop the Poor People's Pandemic Report, which maps the intersections of poverty, race, and COVID-19. This collaboration filled gaps in data collection regarding poverty status and COVID-19 outcomes.
• Repairers of the BreachcoreStrategic or Co-development PartnerRepairers of the Breach is a nonpartisan 501(c)(3) tax-exempt not-for-profit organization that serves as the primary anchor organization for the Poor People's Campaign. It works to build a moral agenda rooted in constitutional and moral values, challenging the notion that the primary moral issues are prayer in schools, abortion, and property rights, and instead declaring that moral public concerns include how society treats the poor, women, LGBTQ people, children, workers, immigrants, communities of color, and the sick.
• Kairos Center for Religions, Rights, and Social JusticecoreStrategic or Co-development PartnerThe Kairos Center for Religions, Rights, and Social Justice works to raise up generations of religious and community leaders committed to the unity and organization of the poor as the leading social force in building a broad transformative movement to end poverty. It draws on the power of religions and human rights to support the campaign's organizing efforts.
• 19 National Faith DenominationscoreGTM or Marketing PartnerThe campaign operates in 46 states together with 19 national faith denominations, which provide moral authority, congregational networks, and organizing infrastructure for the movement across diverse religious traditions.
• 200+ National Partner OrganizationscoreGTM or Marketing PartnerOver 200 national partner organizations endorse and support the campaign's policy agenda, providing organizational reach, policy expertise, and advocacy capacity across issue areas including poverty, racial justice, environmental justice, and voting rights.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Southern Poverty Law Center: Major civil rights organization combining litigation, research, and policy advocacy on poverty, voting rights, and racial justice — overlapping research-and-advocacy positioning with the campaign's audit and policy work.
• American Civil Liberties Union (ACLU): Large national advocacy organization combining litigation, lobbying, and grassroots organizing across civil rights and economic justice issues, including voting rights — overlapping strongly with the campaign's policy agenda.

Emerging players

• Color of Change: Large online racial-justice organization running campaigns, policy advocacy, and electoral mobilization targeting Black Americans — comparable voter engagement and racial-justice advocacy scope, with a more digital-led model.
• Working Families Party: Progressive minor political party combining electoral organizing, voter mobilization, and policy advocacy around economic justice — comparable voter mobilization mission with explicit partisan endorsement capability the Poor People's Campaign eschews.

Direct peers

• People's Action: National progressive organizing federation combining door-to-door canvassing, voter mobilization, and policy advocacy on economic and racial justice — operates a comparable state-network + national-policy structure to the Poor People's Campaign.
• National Urban League: Historic civil rights and economic empowerment organization running policy advocacy, voter engagement, and direct service programs for Black and low-income communities — directly comparable target population and advocacy mix.
• State Voices: National coordinating table of 25+ state-level voter mobilization coalitions focusing on underrepresented communities — closely comparable voter outreach infrastructure and state-network model.
• Center for Popular Democracy: Progressive organizing network of state-based affiliates running policy advocacy, voter engagement, and base-building campaigns on economic and racial justice — directly comparable affiliate-network and advocacy model.
• Faith in Action: Faith-based community organizing network running large-scale voter mobilization and state-level civic campaigns through congregations and interfaith coalitions — comparable multi-faith organizing model and low-income voter focus.
• NAACP: The nation's largest and oldest civil rights organization, also running voter mobilization, policy advocacy, and state-level organizing around racial and economic justice — directly comparable mission scope to the Poor People's Campaign.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/UniteThePoor
• Facebookfacebook.com/anewppc
• Instagraminstagram.com/poorpeoplescampaign
• LinkedInlinkedin.com/company/the-poor-peoples-campaign-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE POOR PEOPLES CAMPAIGN INC