Population Foundation of India

What Population Foundation of India does

Population Foundation of India (PFI) is a non-profit organisation founded in 1970, headquartered at B-28 Qutub Institutional Area, New Delhi, and operating with approximately 98 staff. It was established to advance gender-sensitive policies and programmes focused on the health and well-being of India's population, and over more than fifty years has built a portfolio of work spanning adolescent health, women's empowerment, sexual and reproductive health (SRHR), and family planning.

PFI's core products are programmatic rather than commercial: flagship initiatives include Umeed (community-based adolescent health and empowerment), SnehAI (digital platform for adolescent SRHR and online safety), Educately (comprehensive sexuality education), and the Main Kuch Bhi Kar Sakti Hoon (MKBKSH) edutainment TV drama broadcast on Doordarshan and All India Radio. The supporting technology stack comprises content-delivery infrastructure — a Knowledge Portal and a Greenstone-based E-Library — and a community-based digital engagement layer reaching 517,000+ young people and 343 million+ cumulative engagements. Research and policy outputs are produced via five stated strategic approaches: Research and Evidence Generation, Strategic Engagement, Community Action, Social and Behavioural Change Communication, and Digital Interventions.

PFI does not sell products or services. Revenue is generated from grants and donations, with funding sources including government partnerships (Ministry of Health & Family Welfare, NITI Aayog), UNFPA, and tier-1 international foundations (MacArthur, David & Lucile Packard, CIFF). End beneficiaries are adolescents and youth, women and girls, and government policymakers at central and state levels (notably Bihar and Uttar Pradesh), reached via a mix of grassroots community structures (Kishori Clubs, youth champions) and broadcast/digital channels.

Name

Population Foundation of India

Legal name

Population Foundation of India

Website

https://populationfoundation.in

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Population Foundation of India is a non-profit founded in 1970 advancing gender-sensitive population, health, and family-planning policy in India through community programmes (Umeed, SnehAI, Educately), edutainment (MKBKSH TV drama), and policy advocacy. It is funded by government, UNFPA, and major international foundations, serving adolescents, women, and policymakers.

Ownership category

akta.pro rank

Product category

Public Health and Population Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

akta.pro secondary industries

Maternal, Child & Family Health Program Funding (HLAJALAG), Community Foundations (BPAGAKAB), Health Equity & Social Determinants Program Funding (HLAJALAK)

Keywords

• Reproductive health programs
• Family planning advocacy
• Adolescent health initiatives
• Women empowerment programs
• Behavior change communication

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation/Grant Funding: Population Foundation of India operates as a nonprofit organization funded by government grants, international development partners, and private foundations. Revenue is not from commercial sales but from donor funding and grants.
2. Government Partnerships: Collaborative programs with government bodies (Ministry of Health & Family Welfare, NITI Aayog) that may include program funding and strategic partnerships.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Population Foundation of India is a nonprofit foundation that delivers population, reproductive health, family planning, adolescent health, and women's empowerment programs through research, policy advocacy, community-based interventions, and mass-media edutainment. Its work is funded by government grants, international development partners, and private foundations, and is executed in partnership with central and state governments, NGOs, and communities across India.

Product overview

Population Foundation of India is a non-profit organization that operates a portfolio of health and development programs rather than a unified technology product. Its core offerings include Umeed (health and community wellbeing), SnehAI (adolescent health), and Educately (sexuality education), supported by edutainment initiatives like Main Kuch Bhi Kar Sakti Hoon. The organization also provides digital knowledge resources through its Knowledge Portal and E-Library. The work is structured around five strategic approaches: Digital Interventions, Strategic Engagement, Community Action, Social and Behavioral Change Communication, and Research and Evidence Generation. Impact data shows over 343 million engagements through edutainment and digital media, with 517,000+ young people reached through online and grassroots programs.

Differentiator

Problem solved

Functional benefit

Brands

• Umeed: A project/programme of the Population Foundation of India.
• SnehAI
• Educately
• Main Kuch Bhi Kar Sakti Hoon (MKBKSH)

Products and services

• Umeed A flagship program of Population Foundation of India focused on adolescent health and empowerment through community-based interventions and youth engagement.
• SnehAI A digital intervention programme of Population Foundation of India focused on adolescent health and well-being, including sexual and reproductive health education, online safety, and SRHR awareness delivered through workshops and outreach.
• Educately An education-focused initiative of Population Foundation of India supporting comprehensive sexuality education and awareness in India.
• Main Kuch Bhi Kar Sakti Hoon (MKBKSH) An edutainment television drama series by Population Foundation of India addressing family planning, women's empowerment, adolescent health, and gender equality, broadcast in partnership with Doordarshan and All India Radio, with Season 2 available, having achieved over 343 million engagements.
• Knowledge Portal An online portal maintained by Population Foundation of India providing access to knowledge resources, publications, policy briefs, and research materials on population and health.
• E-Library A digital library hosted by Population Foundation of India containing research documents, publications, and educational materials related to population, health, and development.
• JRD Tata Memorial Awards and Oration An annual awards and oration program hosted by Population Foundation of India recognizing excellence in population studies, reproductive health, and women's empowerment, and honoring top-performing states and districts.

Quantifiable outcome

• 50,000+ government officials trained in family planning and community health
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• UNFPAcoreStrategic or Co-development PartnerUnited Nations Population Fund partnership for global population and reproductive health advocacy. UNFPA is a key development partner supporting programs on family planning and adolescent health.
• Ministry of Health & Family WelfarecoreStrategic or Co-development PartnerPartnership with the Government of India's Ministry of Health & Family Welfare for national health programs and policy implementation in family planning and reproductive health.
• NITI AayogcoreStrategic or Co-development PartnerCollaboration with NITI Aayog, the Government of India's policy think tank, for evidence-based population policy advocacy and strategic engagement.
• DoordarshanflagshipChannel Partner/ Reseller/ DistributorBroadcast partner for the Main Kuch Bhi Kar Sakti Hoon TV drama series reaching millions of viewers through national television.
• All India Radio (Akashvani)flagshipChannel Partner/ Reseller/ DistributorRadio broadcast partner for health awareness programs reaching rural audiences across India.
• FP2030coreStrategic or Co-development PartnerPartnership with FP2030 for global family planning commitments and monitoring, including joint webinars on population dynamics.
• EVAC (European Vaccines Advocacy Coalition)minorStrategic or Co-development PartnerEuropean advocacy coalition partnership for vaccination and health communication.
• HCLminorStrategic or Co-development PartnerCorporate partnership for technology and skills-based support in health programs.
• MARD (Men Against Rape & Discrimination)minorStrategic or Co-development PartnerPartnership with men's rights organization for gender equality and violence prevention initiatives.
• PARI (People's Archive of Rural India)coreStrategic or Co-development PartnerCollaborative series on women's health with investigative journalism and documentation of rural health issues.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CREA: India and global feminist human rights organization working on gender equality, SRHR, and bodily autonomy. Comparable focus on sexual rights, gender-based advocacy, and partnerships with grassroots movements.
• International Planned Parenthood Federation (IPPF): Global federation of SRHR NGOs with a South Asia regional office. Directly comparable mission on sexual and reproductive health and rights, family planning advocacy, and government partnership models.
• Family Planning Association of India: India's largest SRHR-focused NGO and IPPF affiliate, delivering family planning, reproductive health, and adolescent programs nationally. Closest direct peer given overlapping mission on family planning, sexual and reproductive health, and government engagement.
• The YP Foundation: Youth-led Indian nonprofit advancing adolescent SRHR, gender equality, and online safety. Closely aligned with PFI's SnehAI and Educately programming on youth-led health and rights advocacy.
• Centre for Catalyzing Change (C3): India-based nonprofit focused on adolescent sexual and reproductive health, women's empowerment, and gender equity. Operates similar programmatic pillars (education, advocacy, community action) targeting the same beneficiary segments.

Others

• Bill & Melinda Gates Foundation: One of the largest funders of family planning and global health programs. Comparable as a counterpart funder/peer in India's population and reproductive health funding ecosystem rather than a direct operating peer.

Broad incumbents

• FHI 360: Large global human development organization with India programming in family planning, maternal and child health, and gender. Comparable in scale and donor mix, though broader in scope than PFI.
• Pathfinder International: Global SRHR and family planning organization with deep India presence and donor-funded reproductive health programs. Comparable in mission, funding model, and government partnerships but operates at a larger global scale.
• UNICEF India: UN agency with major India programs on adolescent health, maternal and child health, and gender. Comparable on adolescent SRHR and government policy engagement, but functions as a UN agency rather than an independent NGO.

Emerging players

• White Ribbon Alliance India: Maternal and reproductive health advocacy coalition active in India. Comparable on advocacy and government accountability for women's health, but narrower in thematic scope than PFI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PopFoundIndia
• YouTubeyoutube.com/channel/UC_exH-FLrQAF67552wq6T_A
• Facebookfacebook.com/Population-Foundation-of-India-144526792274343
• LinkedInlinkedin.com/company/popfoundindia
• Instagraminstagram.com/populationfoundationindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Population Foundation of India