Porcelaina

What Porcelaina does

Porcelaina is a Bangladesh-based direct-to-consumer porcelain tableware brand founded in 2019 and headquartered in Dhaka, operating under the "The Art Of Emotions" identity. The company designs, sources, and sells premium ceramic dinnerware — including dinner sets, dinner plates, dessert plates, cereal bowls, salad bowls, donga bowls, tea cups and saucers, tea pots, coffee mugs, milk pots, sugar pots, casseroles, and round platters — organized into a broad design collection portfolio spanning Marble Stone (Blue/Green/Yellow), Marble Citrus, Marble Green Exclusive, Japanese Blossom, Shell Gold, Black Gold, Coal Gold, Iron Effect, Vintage Marigold, Ivory and Maroon Rangoon, Yellow Stone, and Rustic Prints lines. Manufacturing leverages "World Class Porcelain" ceramic production with proprietary marble-pattern surface designs, and finished pieces are marketed as dishwasher- and microwave-safe with free gift wrapping for gifting use cases.

The company runs a hybrid omnichannel go-to-market: an owned e-commerce storefront at porcelaina.com.bd supplemented by mobile apps on iOS, Google Play, and Huawei AppGallery, alongside a physical network of 8 retail showrooms across Bangladesh (5 in Dhaka — Elephant Road, Gulshan-2, Banani, Mirpur, Uttara-11 — and 3 outside Dhaka in Chattogram, Sylhet, and Khulna). International shipping is offered via the e-commerce site. Pricing is unit-based in Bangladeshi Taka, with mugs at ৳300–700, dinner plates at ৳440–920, tea sets at ৳500–1,500, casseroles at ~৳4,800, and salad bowls at ৳1,100–2,480; orders above ৳2,500 qualify for free shipping. Revenue is generated through one-time direct product sales to individual consumers seeking premium tableware for home dining, home decor, and gifting occasions, with no disclosed enterprise or B2B segment. Key operational partners are SSLCommerz for payment processing and Mediasoft Data Systems Limited for e-commerce platform development.

Name

Porcelaina

Legal name

Porcelaina

Website

https://porcelaina.com.bd

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Porcelaina is a Bangladesh-based direct-to-consumer porcelain tableware brand, founded in 2019 and headquartered in Dhaka, that designs and sells premium marble-pattern dinnerware via its own e-commerce site, mobile apps, and 8 retail showrooms across Bangladesh.

Ownership category

akta.pro rank

Product category

Premium Porcelain Tableware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

Keywords

• Porcelain tableware
• Premium dinnerware
• Ceramic dinner sets
• Marble pattern porcelain
• Home dining accessories

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated through direct sales of porcelain tableware products including dinner sets, coffee mugs, tea sets, and serving pieces via e-commerce and physical showrooms. Transaction-based model with one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Porcelaina designs, manufactures, and sells premium porcelain tableware including dinner sets, coffee mugs, tea sets (pots, cups, saucers), plates, bowls, and serving pieces (casseroles, platters, milk pots, sugar pots) under the brand identity 'The Art Of Emotions.' Products feature proprietary marble-effect and themed designs (Marble Stone Blue/Green, Japanese Blossom, Shell Gold, Black Gold, Coal Gold, Iron Effect, Vintage Marigold, Ivory Rangoon, Maroon Rangoon, Rustic Prints) and are dishwasher and microwave safe. Distribution is via the company's own e-commerce site and 8 physical showrooms across Bangladesh, with international shipping available.

Product overview

Porcelaina is a Bangladeshi porcelain tableware brand offering a diverse portfolio of ceramic products under 'The Art Of Emotions' branding. The product lineup centers on dinner sets and individual tableware pieces organized by series codes (PC-01, PC-02, PP-48, PE-28, PC-39) and design collections. Collections include Marble Stone variations (Blue, Green, Yellow), Marble Citrus (MSY), Marble Green Exclusive (MSGE), Iron Effect series, Vintage Marigold, Japanese Blossom, Shell Gold, Black Gold, Coal Gold, Ivory Rangoon, Maroon Rangoon, Blue & White, Yellow Stone, Natural Beautiful, and Rustic Prints. Product types span dinner plates, dessert plates, cereal bowls, salad bowls, donga bowls, tea cups & saucers, tea pots, coffee mugs, milk pots, sugar pots, casseroles, and round platters. The company operates showrooms across Bangladesh (Dhaka, Chattogram, Sylhet, Khulna) and sells through its e-commerce platform with international shipping options.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Sets Complete dinner set collections featuring coordinated porcelain tableware pieces including dinner plates, dessert plates, cereal bowls, donga bowls, and serving items in multiple marble and themed design patterns. Targeted at consumers furnishing their dining tables or buying premium gifts.
• Coffee Mugs Porcelain coffee mugs offered in PC-01 and PP-48 series, available in Marble Stone, Iron Effect, Vintage Marigold, Natural Beautiful, Yellow, Orange, Blue, Light Blue, Pink (with gold rim), Green, and Plain designs. Priced around ৳300–৳700.
• Tea Sets (Tea Pot + Cups + Saucers) Tea service pieces including 2L Marble Stone Yellow Tea Pot (15cm height, dishwasher/microwave safe, straight body with spout) and 180ml cup-and-saucer sets (7.5cm cup height, 14.5cm saucer). Also includes sugar pots and milk pots as part of full tea sets.
• Dinner Plates 27cm porcelain dinner plates available across PC-01, PE-28, and MSGE (Marble Green Exclusive) series with marble stone and classic designs, priced around ৳440–৳920.
• Dessert Plates 20cm porcelain dessert plates in marble stone yellow design, dishwasher and microwave safe, intended for cakes, pastries, and fruit crumbles.
• Cereal Bowls 16cm porcelain cereal bowls with marble stone patterns, round shape with slightly sloped sides for easy scooping, dishwasher and microwave safe.
• Serving & Specialty Pieces (Casseroles, Salad Bowls, Platters) Specialty porcelain serving items including casseroles, salad bowls (small and large), round platters, donga bowls, milk pots, and sugar pots, available across Marble Stone, Marble Citrus (MSY), Marble Green Exclusive (MSGE), Ivory Rangoon, and Maroon Rangoon collections.
• Tea Cups & Saucers Porcelain tea cups (180ml, 7.5cm height, 8cm diameter) with matching 14.5cm saucers, sold individually or as part of tea sets across multiple design collections.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and supporting.

• SSLCommerzcoreTechnology or IntegrationPayment processing partner providing secure online payment gateway services for e-commerce transactions on porcelaina.com.bd, supporting credit/debit cards and mobile banking options
• Mediasoft Data Systems LimitedsupportingImplementation/ SI/ Consulting PartnerWebsite development and system design partner responsible for the e-commerce platform development and maintenance of porcelaina.com.bd

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Villeroy & Boch: European premium porcelain and tableware brand with extensive design-led collections. Comparable premium positioning and design-driven assortment strategy targeting home dining and gifting occasions.
• Rosenthal: German premium porcelain manufacturer with strong design partnerships. Comparable in design-led premium porcelain positioning for both household and hospitality customers.
• Lenox: US-based premium porcelain and tableware brand focused on dinnerware, giftware, and occasion-based collections. Directly comparable in product category and gifting-led go-to-market.
• RAK Porcelain: UAE-based porcelain tableware manufacturer serving hospitality and retail channels globally. Comparable as a large-scale porcelain producer competing in the same product category across emerging and developed markets.
• Noritake: Japanese porcelain and tableware manufacturer with a strong South Asian distribution presence. Closely comparable product category (porcelain dinnerware, tea sets, serving pieces) and premium brand positioning.

Broad incumbents

• Corelle Brands: Owner of Corelle, Pyrex and related tableware brands with a global multi-brand dinnerware portfolio. Directly comparable as a competing mass-to-premium tableware brand targeting household consumers.
• IKEA: Global home goods retailer with extensive own-brand tableware assortment. Comparable as a competing consumer channel for affordable to mid-tier dinnerware, including porcelain SKUs.
• Wedgwood: Iconic British fine china and porcelain tableware brand with a heritage design library. Comparable premium-dinnerware positioning with global retail and gifting distribution.
• Bormioli Rocco: Italian tableware and glassware brand with global retail presence. Comparable as a multi-category tableware house serving similar consumer dining and entertaining occasions.
• Corningware: Established tableware brand with broader material mix including ceramic and glass. Comparable as competing consumer tableware brand in household dining use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/porcelaina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porcelaina