Porirua Whānau Centre Trust

What Porirua Whānau Centre Trust does

Porirua Whānau Centre Trust is a Kaupapa Māori charitable trust founded in 1994 and headquartered at 16 Bedford Court, Cannons Creek, Porirua, New Zealand, delivering integrated wraparound social services to whānau (families) across the Greater Wellington region. The trust operates as a multi-service community hub with approximately 11 staff, offering more than 18 distinct programmes spanning early childhood education (two licensed ECE centres — Tiaki Mokopuna at Whitireia and Cannons Creek ECE), youth employment and education pathways (He Poutama Rangatahi, Mana Motuhake, Kowaiau Ko wai au), family violence prevention services including lead-agency coordination of the Porirua Family Violence Prevention Network, social housing (8 renovated three-bedroom homes plus 22 new units under development), budgeting and financial capability support, counselling, parenting programmes, holiday programmes, a men's shelter (Karewa He Whare Whakaruruhau), and kaumātua/elder programmes.

The organisation's business model is principally government-funded: primary revenue derives from contracts and grants with the Ministry of Social Development (including a new 3-year He Poutama Rangatahi contract supporting 40 rangatahi annually and Kaituitui Hapori funding through December 2027), the Ministry of Education, ROCC (Resilience and Organised Crime in Communities) funding, and Wellington City Council support. A secondary revenue stream comes from rental income on its social housing portfolio. All direct services to whānau are provided free of charge, with the exception of subsidised holiday programme fees (NZD 60/week) and government-subsidised ECE (20 hours free care for 3-4 year olds). Distribution is exclusively community-based: walk-in at the community centre, school-based delivery across 16 Porirua primary schools, agency referrals from MSD, WINZ, Kāinga Ora, and Police, plus an online Microsoft Forms referral portal. There is no proprietary technology platform; operations run on standard office and case management systems.

Name

Porirua Whānau Centre Trust

Legal name

Porirua Whānau Centre Trust

Website

https://poriruawhanau.org.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Porirua Whānau Centre Trust is a Kaupapa Māori charitable trust founded in 1994 in Porirua, New Zealand, delivering integrated wraparound social services — including early childhood education, youth employment, social housing, family violence prevention, budgeting, and counselling — to whānau across the Greater Wellington region.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Community Housing Services (62422), Child and Youth Services (624110), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Family-School Collaboration & Inclusion Planning Support (EDAKABAK), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Disability Services & Independent Living Support (BPAGACAG), K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Community social services
• Early childhood education
• Social housing management
• Family violence prevention
• Youth employment programmes

Headquarters

HQ city

Porirua

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure

Revenue model

1. Government Contracts and Grants: Primary revenue is derived from contracts and grants with government agencies, including the Ministry of Social Development (MSD), Ministry of Education, ROCC (Resilience and Organised Crime in Communities) funding, and MSD contracts such as the He Poutama Rangatahi three-year contract supporting 40 rangatahi per year. Additional funding comes from Ministry of Social Development through to December 2027 for the Kaituitui Hapori role.
2. Social Housing Rental Income: The trust owns and operates a portfolio of social housing properties (existing homes on Tremewan Street and social houses) that generate rental income from tenants in social housing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Porirua Whānau Centre Trust is a Kaupapa Māori charitable trust delivering wraparound social services to whānau (families) in Porirua and the greater Wellington region of New Zealand. Its portfolio includes licensed early childhood education centres, social and transitional housing, youth employment programmes, budgeting and financial mentoring, counselling, advocacy, men's behaviour change programmes, a men's emergency shelter, family violence prevention coordination, and community development groups for wāhine, tāne and kaumātua. Services are free at the point of delivery and funded through government contracts, grants and a small amount of programme/housing income.

Product overview

Porirua Whānau Centre is a community-based kaupapa Māori organisation offering wraparound social services to families in Porirua and the greater Wellington region. The organisation operates as a multi-service hub providing early childhood education (Tiaki Mokopuna ECE and Cannons Creek ECE), youth programmes (Mana Mōtuhake, Kowaiau Ko wai au, He Oranga Poutama, Te Rēhia holiday programmes), family support services (parenting programmes, counselling, whānau advocacy), financial capability support (budgeting services), housing services (social housing and emergency transitional housing), and community development programmes (Mātua Power for elders, Mana Wāhine, Mana Tāne). The portfolio also includes the Family Violence Prevention Network as lead agency, court-mandated Me Te Aroha non-violence programme, men's shelter Karewa He Whare Whakaruruhau, and community events including Creekfest and Tiaki Ariki Tournament.

Differentiator

Problem solved

Functional benefit

Brands

• Tiaki Mokopuna: Early Childhood Education centre at Porirua's Whitireia campus, operating as one of two childcare centres operated by the Porirua Whānau Centre
• Kowaiau
• Building Financial Capability: Budgeting

Products and services

• Tiaki Mokopuna Early Childhood Education Licensed Early Childhood Education centre at the Whitireia campus following the NZ Te Whāriki curriculum and endorsing the Ka Hikita Māori Education Strategy, providing multicultural childcare for children aged 6 months to 5 years. Eligible 3-4 year olds receive 20 hours free care per week under government subsidy.
• Cannons Creek ECE (Ngā Anuhe Pukumahi & Ngā Purerehua Puawai) Licensed Early Childhood Education centre providing multicultural childcare for children from 6 months to 5 years, with over 18 cultures represented and a free pick up and drop off service.
• Mana Mōtuhake Programme Programme for rangatahi aged 16-25 years to help achieve further education and employment, providing CV preparation, cover letters, driver licence support, and first aid certificates.
• Kowaiau / Ko wai au Programme A school-based resilience programme for tamariki years 4-8 delivered in school curriculum over two school terms, addressing bullying, obesity, and anti-social behaviours through positive values, self-control and cultural knowledge.
• He Poutama Rangatahi Programme Youth programme helping 15-24 year olds facing barriers to employment move into work and training, supported under a new three-year MSD contract.
• Te Rēhia Holiday Programmes OSCAR-accredited holiday programmes including Te Rēhia Tamariki (for ages 5-10) and Te Rēhia Rangatahi Breakaway (for ages 11-17), providing culturally responsive activities during school breaks at a subsidised $60 per week fee.
• HIPPY Programme Home Interaction Programme for Parents and Youngsters - a free two-year home-based parenting and early childhood programme for children aged 3.5 to 4.5 years.
• Parenting Programme Te Whare Tapa Whā parenting and life skill programme supporting parents with skills and strategies to be positive role models, addressing mental, spiritual, and physical welfare needs.
• He Oranga Poutama Community-minded programme encouraging connections and self-awareness for vulnerable tamariki through indoor and outdoor activities, energetic games, play, work, and team bonding.
• Mātua Power Community programme connecting kaumātua (elderly participants) to the wider community through karakia, waiata, kanikani, korero, exercise, excursions, games, quizzes, and community speakers.
• Mana Wāhine Safe space for women to participate in healing strategies including aromatherapy, waka ama, raranga harakeke weaving workshops, yoga, walking, and music workshops.
• Mana Tāne Programme welcoming men to offload shared experiences in a safe environment, featuring music therapy, haka, kai preparation, and whānau counsel.
• Building Financial Capability: Budgeting Free financial mentoring programme supporting whānau across the Greater Wellington region with a seven-session in-depth programme on debt management, financial literacy, and accessing entitlements.
• Counselling Services Counselling for individuals, couples, and family members providing a safe place to be heard without judgement.
• Korowai Whānau Support / Advocacy Wrap-around service providing culturally appropriate support with assessment to understand whānau needs and connect them to appropriate services, including information and social work counselling.
• Social Housing Portfolio of social housing properties providing warm, safe and secure housing that exceeds the insulation requirements of the Residential Tenancies Act 1986, with plans to expand to 22 new units at Tremewan Street.
• Emergency Transitional Housing Limited number of houses available for people needing accommodation for a short period while seeking permanent accommodation.
• Karewa He Whare Whakaruruhau (Men's Shelter) Men's shelter based in Tawa for males who have received a Police Safety Order, providing wrap-around support and navigational services.
• Me Te Aroha Non-Violence Programme Court-mandated non-violence programme delivered through a kaupapa Māori lens to assist male perpetrators of family violence.
• Family Violence Prevention Network Coordination Porirua-based network coordinated by the organisation as lead agency, bringing together public and community initiatives to raise awareness and prevent family violence across 30+ partner organisations.

Quantifiable outcome

• Nearly $14,000 in debt wiped ($13,928.34) for a Porirua mother of four through budgeting and advocacy support
• +5 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• First ContactminorChannel Partner/ Reseller/ Distributor · 1 January 2025First Contact Managing Director Darryl Stonnell offered employment to programme participant Semi Taimua Pupi Holi as a security guard at Te Papa. First Contact pays the living wage ($27.80/hour) and actively seeks to hire young people with the right attitude over those with formal qualifications. This represents a GTM partnership where the Whānau Centre feeds talent into employment.
• ROCC (Resilience and Organised Crime in Communities) Providers CollectivecoreStrategic or Co-development Partner · 1 January 2025ROCC funding supports the Ko wai au programme's focus on drug harm education and organised crime awareness. Originally a one-year grant, following a hui with providers, funding was extended for a further four months. Prevention mahi continues under ROCC collective approach across Porirua providers.
• Kiwi Community AssistancecoreOthersKiwi Community Assistance provides food parcels (kai boxes) that are distributed every Tuesday at Porirua Whānau Centre. Up to 60 kai boxes per week are packed and prepared for distribution to whānau in need. The partnership is critical to the organisation's food support capability, with the kai boxes helping ease household pressure by freeing up to $200 per week in grocery costs.
• Te Rauparaha ArenaminorStrategic or Co-development PartnerTe Rauparaha Arena is the venue for the annual Tiaki Ariki Tournament, which hosts 16 primary schools from across Porirua competing in the sports programme developed by the Porirua Whānau Centre's Kowaiau team.
• Nuku OracoreStrategic or Co-development PartnerNuku Ora is a key partnership ensuring the successful delivery of the 'Ko wai au' programme to the community. Nuku Ora's partnership provides support for the school-based resilience programme that addresses bullying, truancy, obesity and anti-social behaviours among tamariki in years 4-8.
• Dash Swim SchoolminorStrategic or Co-development PartnerDash Swim School provides swimming lessons at Cannons Creek Pool as part of the Te Rēhia Tamariki Holiday Programme. These lessons provide vital water safety and survival skills for tamariki attending the holiday programme.
• Good ShepherdminorStrategic or Co-development PartnerGood Shepherd provides low- or no-interest loans that the Whānau Centre's budgeting facilitators connect clients with to consolidate debt and reduce weekly repayments. This is a referral/partnership that enables better financial outcomes for whānau clients.
• Whitireia / Te PūkengaminorStrategic or Co-development PartnerWhitireia (Te Pūkenga) campus hosts Tiaki Mokopuna Childcare and serves as a study location for rangatahi enrolled in programmes like carpentry courses. The proximity creates synergies between childcare and education pathways for whānau.
• Whāngaia Ngā Pā Harakeke Governance BoardcoreStrategic or Co-development PartnerThe Kaituitui Hapori role is governed through the Whāngaia Ngā Pā Harakeke governance board — a cross-agency body overseeing family harm coordination in Porirua. This board represents the collaborative governance structure for family harm work in the region.
• Te Whatu OraminorStrategic or Co-development PartnerTe Whatu Ora partnered with Porirua Whānau Centre to deliver a Whānau Evening focused on everyday health and wellbeing. This health partnership brings health tools and advice directly to families at the community centre.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Lifewise: Auckland-based community organisation providing housing, home support, and social services to people experiencing disadvantage, homelessness and disability. Highly comparable operating model combining social housing tenancy with wraparound support services.
• Wellington City Mission: Wellington-based wraparound social services provider offering food support, social housing, budgeting, and advocacy. Directly comparable as a Greater Wellington community trust delivering similar holistic whānau/family services including emergency housing and financial mentoring.
• LinkPeople: Christchurch-based wraparound social services trust providing social housing, family support, and community programmes. Comparable as a community trust operating an integrated portfolio of housing, family, and youth services with government contracts.
• Hei Whānau o Te Kōpū: New Zealand whānau ora commissioning agency supporting iwi and Māori providers delivering integrated whānau services. Comparable framework of culturally grounded, wraparound whānau support, though at a commissioning rather than direct-delivery tier.

Broad incumbents

• Salvation Army New Zealand: Major national social services provider operating foodbanks, social housing, addiction and family support services. Overlaps with the Trust in food support, budgeting, family violence response, and transitional housing — though at a national scale and faith-based framework.
• Auckland City Mission: Larger Auckland-based wraparound social services charity operating food programmes, social housing, and family support. Comparable as a non-profit delivering integrated services across food, housing, and social support, though at materially greater scale and urban reach.
• Presbyterian Support East Coast (PSEC): Long-established New Zealand social services organisation providing family support, counselling, home-based support and community programmes across the East Coast/North Island. Comparable as a multi-regional wraparound social services provider with government contract funding.
• Barnardos New Zealand: National child and family services organisation delivering early childhood education, family violence programmes, and youth services. Comparable in ECE delivery, family violence response, and youth programming, though operating at national scale under a different governance model.

Others

• CCS Disability Action: National disability support organisation. Connected via Porirua Whānau Centre trustee Colene Herbert (General Manager of CCS Disability Action), and broadly comparable as a community-sector organisation serving vulnerable populations with government contracts.

Regional players

• Te Kāhui Whānau o Tāmaki Makaurau (Auckland Whānau): Auckland-based whānau ora provider delivering kaupapa Māori wraparound services similar in cultural framework to Porirua Whānau Centre, though operating in a different region. Comparable as a Māori-led integrated whānau services provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/poriruawhanau
• LinkedInlinkedin.com/company/porirua-whanau-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Porirua Whānau Centre Trust