LinkPeople
LinkPeople is a New Zealand registered Community Housing Provider delivering housing and wrap-around support services across seven regions to people experiencing homelessness and those with mental health or addiction challenges, operating as part of the Wise Group.
- Company typePrivate
- Founded2016
- HeadquartersManukau, Auckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What LinkPeople does
LinkPeople is a New Zealand registered Community Housing Provider, headquartered in Manukau, Auckland, delivering housing and wrap-around support services to people experiencing homelessness and people with secondary mental health, addiction, and forensic service needs. Formed in 2016 through the merger of Keys Social Housing and Linkage, LinkPeople operates as part of the Wise Group family of community organisations, one of New Zealand's largest mental health and wellbeing provider networks. The organisation runs across seven regions (Auckland, Lakes Bay of Plenty, Waikato, Whanganui, Taranaki, Greater Wellington, and Christchurch) via six core service lines: Homelessness services, Sustaining Tenancies, Health Housing, Ahikāroa, Tenancy Management, and Lakes mental health services (navigation and peer support).
The commercial architecture is government-funded rather than transactional. Tenants access housing through the Income Related Rent Scheme, which caps tenant contributions at 25% of income with the government paying the remainder up to market rent; LinkPeople's services are delivered free of charge to eligible clients. On the supply side, LinkPeople leases properties from Kāinga Ora (the government housing authority) and from private landlords and developers, with landlords receiving guaranteed rent and free property management with no fees or commission. Referrals flow from health professionals, social workers, Work and Income, and iwi and community partners including Ngāti Tamaoho, Auckland City Mission, Lifewise, Kāhui Tū Kaha, Visionwest, and The People's Project. Community engagement is conducted through outreach events such as World Homeless Day activations.
Operationally, LinkPeople runs on Microsoft Azure, Microsoft Office 365, and the Recordbase client management system with 84 employees. Governance is delivered through a Board chaired by Jacqui Bennion (Wise Group co-founder) with Shelley Campbell (Wise Group CEO) as Deputy Chair. Executive leadership is led by Chief Executive Fiona Hamilton (since October 2019), supported by four regional managers, a Kaitaki Waka (Māori Strategic Lead), Operations Manager, Property Procurement and Portfolio Lead, Housing and Tenancy Lead, and Practice Lead. The 2025 tenant survey reported a 4.3/5 overall satisfaction rating and 4.5/5 trust rating as a landlord.
LinkPeople firmographics
Firmographics- Name
- LinkPeople
- Legal name
- LinkPeople Ltd.
- Website
- https://linkpeople.co.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LinkPeople is a New Zealand registered Community Housing Provider delivering housing and wrap-around support services across seven regions to people experiencing homelessness and those with mental health or addiction challenges, operating as part of the Wise Group.
- Ownership category
- akta.pro rank
LinkPeople industry classification
Industry- Product category
- Community Housing Services
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where LinkPeople is headquartered
LocationHeadquarters
- HQ city
- Manukau, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices8 records
Markets served
LinkPeople business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Contracts and Funding: LinkPeople is funded by various government agencies to provide housing and support services. As a registered Community Housing Provider, tenants can access the Income Related Rent Scheme where tenants pay no more than 25% of their income in rent with the Government paying the remainder to market rent.
- Property Leasing: LinkPeople leases properties from private landlords and Kāinga Ora (government housing authority) and rents to people in need of housing. This creates a portfolio management revenue stream through government-subsidized tenancies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free services for eligible individuals and families |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
LinkPeople product offering
Product offeringCore offering
LinkPeople is a registered Community Housing Provider in New Zealand that delivers housing placement, tenancy management, and wrap-around support services to people experiencing homelessness and tāngata whai ora (people in secondary mental health, addiction, and forensic services). The organisation leases properties from private landlords and Kāinga Ora, manages a portfolio of approximately 300 houses, and provides individualised support across seven regional offices in New Zealand. Services are funded primarily through government contracts and offered free of charge to eligible clients.
Product overview
LinkPeople is a community housing provider offering housing and support services through a portfolio of distinct service offerings rather than a traditional product architecture. Their core services include Homelessness services (programmes offering awhi, support and advice to people experiencing homelessness), Sustaining Tenancies (individualised support to help people keep their homes), Health Housing (connecting people in mental health, addiction and forensic services with stable housing), Ahikāroa (Waikato health housing and coordination service), Tenancy Management (managing a social housing portfolio leased from private landlords and Kāinga Ora), and Lakes mental health services (navigation and peer support in the Lakes Bay of Plenty region). These services are delivered across seven regions in New Zealand with a focus on supporting people with mental health and addiction challenges.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.3 out of 5 overall tenant satisfaction rating
- +3 more outcomes
Companies that use LinkPeople
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
LinkPeople technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LinkPeople partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Wise GroupcoreLinkPeople is part of the Wise Group, one of the largest providers of mental health and wellbeing services in New Zealand. Wise Group is a family of community organisations sharing a common purpose of creating new opportunities for wellbeing of people, vulnerable populations, organisations and communities. Within the group, Wise Management Services and Wild Bamboo provide LinkPeople with business services.
- Kāinga OracoreLinkPeople leases properties from Kāinga Ora (government housing authority) as part of their social housing portfolio management. Kāinga Ora is a key partner in providing housing stock for people in need.
- Private Landlords and DeveloperscoreLinkPeople partners with private landlords and property developers to lease and manage homes that support individuals and families to thrive. Offers guaranteed rent, free property management, and no fees for landlords.
- Ngāti TamaohocoreMana whenua iwi partner. LinkPeople works in partnership with Ngāti Tamaoho including co-design of visual identity for the LinkPeople Way principles. Ngāti Tamaoho gifted a taonga (treasured symbol) for use in the LinkPeople logo.
- Manaaki RangatahiminorCommunity partner that participated in World Homeless Day activation with LinkPeople and Ngāti Tamaoho in South Auckland.
- Work and IncomecoreGovernment agency that provides emergency housing referrals and determines eligibility for emergency housing. LinkPeople directs people with urgent housing needs to Work and Income for emergency housing access.
- Auckland City MissionminorReferral partner for people experiencing homelessness in Auckland City Centre. Located at 23 Union Street, Auckland Central.
- LifewiseminorHousing First provider partner in Central Auckland. Located at Level 1, Flight Centre Building, 124 Vincent Street, Auckland.
- Kāhui Tū KahaminorReferral partner for Central Auckland (outside CBD) at Great South Road, Greenlane.
- VisionwestminorReferral partner for West Auckland at 97 Glendale Road, Glen Eden.
- The People's ProjectminorReferral partner for Hamilton and Tauranga - single adults (18+) without dependent children should contact The People's Project.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
LinkPeople competitors and assessment
Company assessmentDirect peers
- Wise Group: Parent organisation of LinkPeople and one of NZ's largest mental health and wellbeing providers. Directly comparable as a community services operator serving overlapping vulnerable populations across the country.
- Emerge Aotearoa: NZ-wide mental health and community housing provider supporting people with mental health, intellectual disability, and forensic needs. Comparable to LinkPeople's Health Housing services for tāngata whai ora.
- The People's Project: Hamilton and Tauranga-based housing and homelessness services provider and LinkPeople referral partner for single adults. Directly comparable as a community services provider addressing homelessness in overlapping NZ regions.
- Lifewise: NZ Housing First provider in Central Auckland and an established referral partner of LinkPeople. Directly comparable as a community housing and homelessness services provider serving overlapping vulnerable populations.
- Visionwest: West Auckland community housing and social services provider, also a LinkPeople referral partner. Directly comparable as a faith-based community housing and homelessness support organisation in NZ.
- Pathways Health: NZ-wide mental health and wellbeing provider (formerly part of the Wise Group ecosystem). Comparable as a community mental health services provider with overlapping client populations.
- Auckland City Mission: Auckland-based social services and homelessness response organisation, listed as a LinkPeople referral partner. Comparable as a community-based provider of housing and wrap-around support for people experiencing homelessness.
Others
- Community Housing Aotearoa: NZ peak body for community housing providers; not a direct peer but the industry association LinkPeople belongs to as a registered Community Housing Provider. Useful as a sector context and policy reference.
Broad incumbents
- Kāinga Ora – Homes and Communities: New Zealand's main government housing authority and LinkPeople's largest landlord partner. Provides social housing at national scale; directly comparable as a community/social housing provider in NZ, though much larger and government-owned.
Regional players
- Kāhui Tū Kaha: Central Auckland (Greenlane) community housing and homelessness services provider, listed as a LinkPeople referral partner. Comparable community housing provider operating in a different sub-region of Auckland.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LinkPeople social profiles
Digital presenceLinkPeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
LinkPeople leadership team
Management profileNumber of profiles
Profiles18 records
LinkPeople funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LinkPeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LinkPeople
What does LinkPeople do?
LinkPeople is a registered Community Housing Provider in New Zealand that delivers housing placement, tenancy management, and wrap-around support services to people experiencing homelessness and tāngata whai ora (people in secondary mental health, addiction, and forensic services). The organisation leases properties from private landlords and Kāinga Ora, manages a portfolio of approximately 300 houses, and provides individualised support across seven regional offices in New Zealand. Services are funded primarily through government contracts and offered free of charge to eligible clients.
Is LinkPeople a public or private company?
LinkPeople is a private company. It is classified as corporate owned and is currently operating.
When was LinkPeople founded?
LinkPeople was founded in 2016. It employs 51 to 100 people.
Where is LinkPeople based?
LinkPeople is headquartered in Manukau, Auckland, New Zealand, in the Oceania region.
How does LinkPeople make money?
Two revenue lines are on record. Government Contracts and Funding is the primary driver. The others are property Leasing.
Who are LinkPeople's main competitors?
Direct peers on record are Wise Group, Emerge Aotearoa, The People's Project, Lifewise, Visionwest, Pathways Health and Auckland City Mission. Community Housing Aotearoa is listed as an others. Kāinga Ora – Homes and Communities is listed as a broad incumbent. Kāhui Tū Kaha is listed as a regional player.
Does LinkPeople have an API?
No public API is recorded for LinkPeople.
What industry is LinkPeople in?
LinkPeople's product category is Community Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 6241 and its SIC code is 8300.