PO.RO.S - Museu Portugal Romano em Sicó

What PO.RO.S - Museu Portugal Romano em Sicó does

PO.RO.S - Museu Portugal Romano em Sicó is a municipal multimedia museum operated by the Câmara Municipal de Condeixa-a-Nova in central Portugal, inaugurated on 6 May 2017. The museum is housed in the historic Quinta de S. Tomé, a 16th-century manor house classified as a Building of Municipal Interest, and presents Roman heritage of the Sicó territory through approximately 1,200 m² of exhibition space comprising 11 multimedia rooms, a time tunnel, and 33 interactive applications. Its core technology stack combines tactile touch-screen interfaces, gesture-based interactive solutions, 3D components, immersive wall-and-ceiling projections, audiovisual synchronization, and olfactory experiences (incense reproducing Roman religious environments). A separate multimedia guide system covers 44 points of interest in four languages (Portuguese, English, French, Spanish), with additional child-friendly, audio-description, and Portuguese/International Sign Language versions for accessibility.

The museum generates revenue primarily through ticket sales (standard admission €6, joint tickets ranging €8-€16.50 with partner institutions), with ancillary income from a museum shop, cafeteria serving regional products, auditorium (72 seats) and temporary exhibition hall (178 m²) rental, and combined ticketing with five regional cultural partners: Museu Monográfico e Ruínas de Conímbriga, Exploratório - Centro Ciência Viva de Coimbra, Portugal dos Pequenitos, Universidade de Coimbra, and Fundação ADFP. Customer segments span domestic and international tourists (30% of attendance), Portuguese school groups at €3/student, families, and special-needs visitors served through the accessibility-focused multimedia guides. Distribution channels include the museum's own online ticketing (via Easypay payment processor), on-site box office, partner institution channels, and tourism fair participation at BTL Lisboa and FITUR Madrid.

The institution was funded approximately 85% by QREN (European structural funds, ~€3.8 million of a €4.5 million total project cost) with the remaining 15% from municipal funds. It has received the Heritage in Motion 2018 grand prize (Best Achievement Award), APOM Award for Multimedia Management, TripAdvisor Certificate of Excellence, a 2021 European Museum of the Year Award nomination, and the Prémios Património Ibérico 2023. Day-to-day operations are coordinated by Ana Valadas under municipal leadership (Nuno Moita da Costa, President of Câmara Municipal de Condeixa-a-Nova), with a team of approximately 5 employees.

Name

PO.RO.S - Museu Portugal Romano em Sicó

Legal name

Município de Condeixa-a-Nova

Website

https://poros.pt

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PO.RO.S is a municipal multimedia museum in Condeixa-a-Nova, Portugal, operated by the local Câmara Municipal. It uses interactive technology to present Roman Sicó heritage to tourists, school groups, and families, generating revenue through admission tickets, joint tickets with regional cultural partners, shop, cafeteria, and space rental.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Cultural heritage museum
• Interactive multimedia exhibits
• Roman history tourism
• Museum admission services
• Educational heritage visits

Headquarters

HQ city

Condeixa-a-Nova

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Museum Admission Tickets: The museum generates primary revenue through ticket sales for admission to the permanent exhibition. Standard tickets, discounted tickets for children, students, seniors, and family packages are available. School groups pay reduced rates per student.
2. Museum Shop: The museum operates a shop at reception selling exclusive articles and products inspired by Roman themes and the museum's collection.
3. Cafeteria Services: The museum cafeteria offers regional products including Escarpiadas, Queijo do Rabaçal, and Cabrito pastries, as well as catering services for events.
4. Space Rental: The museum rents out facilities including the auditorium (72 seats) and temporary exhibition hall (178 m²) for conferences, presentations, events, and exhibitions.
5. Joint Tickets with Partner Institutions: Combined tickets sold with partner organizations including Conímbriga ruins, Exploratório - Centro Ciência Viva de Coimbra, Portugal dos Pequenitos, Universidade de Coimbra, and Fundação ADFP attractions, generating shared revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PO.RO.S operates an interactive multimedia museum dedicated to Roman heritage in the Sicó territory of Portugal. The core offering is the permanent exhibition, providing an immersive journey through Roman history via 11 multimedia rooms, a time tunnel, and 33 interactive applications across 1,200 m² of exhibition space housed in a restored 16th-century manor house. Supporting offerings include multimedia guides (44 points of interest in multiple languages including accessibility versions), a 360° virtual tour, an auditorium and temporary exhibition hall available for rent, a museum shop, a cafeteria, and combined tickets with partner cultural institutions.

Product overview

PO.RO.S - Museu Portugal Romano em Sicó is an interactive multimedia museum dedicated to Roman heritage in the Sicó territory. The museum occupies a 16th-century manor house (Quinta de São Tomé) and offers visitors an immersive journey through Roman history using advanced multimedia technologies. The core product is the permanent exhibition with 11 multimedia rooms, a time tunnel, and 33 interactive applications. Supporting products include multimedia guides (available in 4 languages plus accessibility versions), a 360° virtual tour, cafeteria, museum shop, auditorium (72 seats), and a 178 m² temporary exhibition hall. The museum also offers combined tickets with partner institutions including Exploratório - Centro de Ciência Viva de Coimbra, Portugal dos Pequenitos, Parque Biológico da Serra da Lousã, and Universidade de Coimbra.

Differentiator

Problem solved

Functional benefit

Products and services

• PO.RO.S - Museu Portugal Romano em Sicó (Permanent Exhibition) Interactive multimedia museum dedicated to Roman heritage in the Sicó territory located in Condeixa-a-Nova inside a 16th-century manor house. The permanent exhibition spans 1,200 m² with 11 multimedia rooms, a time tunnel, and 33 interactive applications, offering visitors an immersive journey through Roman history via touch screens, gesture-based interactivity, immersive projections, and sensory experiences.
• Guias Multimédia (Multimedia Guides) Electronic multimedia guides offering 44 points of interest accessible during the visit, available in Portuguese, English, French, and Spanish with versions for children, audio description for visually impaired visitors, and sign language (Portuguese and International Sign) for deaf visitors. Synchronized with audiovisual exhibition content.
• Visita 360° (360° Virtual Tour) Online virtual 360° tour of the permanent exhibition, accessible remotely for visitors unable to visit in person or for pre-visit exploration.
• Sala de Exposições Temporárias (Temporary Exhibition Hall) 178 m² temporary exhibition space with dedicated lighting for artistic installations, suitable for diverse exhibitions and events, available for rental.
• Auditório (Auditorium) 72-seat auditorium equipped with sound systems, projection capabilities, and a simultaneous translation room, available for rental for conferences, presentations, events, and small performances.
• Loja (Museum Shop) Museum shop located at reception selling exclusive articles and products inspired by Roman themes and the museum's collection.
• Cafetaria (Cafeteria) Cafeteria serving regional products including Escarpiadas, Queijo do Rabaçal, and Cabrito pastries, with terrace seating overlooking Parque Verde da Ribeira de Bruscos, also offering catering services for events.
• Bilhete Conjunto Exploratório + PO.RO.S (Joint Ticket) Combined ticket allowing visitors to experience both science (Exploratório science centre) and Roman history (PO.RO.S museum) with combined pricing across age tiers and family packages.
• Bilhete Conjunto Portugal dos Pequenitos + PO.RO.S (Joint Ticket) Combined ticket enabling visitors to experience both PO.RO.S Roman history museum and Portugal dos Pequenitos (interactive Portuguese cultural heritage park for children), available with combined family and group pricing.
• Bilhete Conjunto Universidade de Coimbra + PO.RO.S (Joint Ticket) Combined ticket covering visits to the University of Coimbra's heritage sites (Paço das Escolas, Joanina Library, São Miguel Chapel, Royal Palace) and the PO.RO.S museum, valid for 10 days and available across age categories with school and adult pricing.
• Visitas Guiadas em Direto (Live Remote Guided Tours) Live streamed guided tours of the museum transmitted directly to virtual classrooms for remote school audiences, offered free of charge during the COVID-19 pandemic.

Quantifiable outcome

• 55,000 visitors in first 5 years with 30% international visitors
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• APPACDM (Associação Portuguesa de Pais e Amigos do Cidadão Deficiente Mental)minorStrategic or Co-development Partner · 1 September 2019Partnership hosting the CRIDEM exhibition featuring 200+ works by people with disabilities. APPACDM members participated in artistic workshops at the museum creating works for a solidarity calendar.
• Academia Europeia de Museus, Europa Nostra, EuropeanaminorOthers · 21 September 2018Awarding organizations for the Heritage in Motion competition that recognized PO.RO.S with the Best Achievement Award and Applications and Interactive Experiences category award.
• Museu Monográfico e Ruínas de Conímbriga - Museu NacionalcoreStrategic or Co-development Partner · 6 May 2017Strategic partnership providing mutual 20% discount on tickets for visitors to both sites. Visitors holding PO.RO.S tickets receive 20% off Conímbriga admission and vice versa. Discount valid for 3 months from purchase. Partnership includes coordinated school visit scheduling and joint promotional activities.
• Exploratório - Centro Ciência Viva de CoimbracoreStrategic or Co-development Partner · 6 May 2017Joint ticket partnership allowing visitors to experience both science (Exploratório) and Roman history (PO.RO.S) with combined pricing. The Exploratório, founded in 1995, is the first science center in Portugal and part of the Science Viva Network with 21 units. Joint activities include exhibitions and coordinated educational programs.
• Portugal dos Pequenitos - Fundação Bissaya BarretocoreStrategic or Co-development Partner · 6 May 2017Joint ticket partnership enabling visitors to experience both PO.RO.S (Roman history) and Portugal dos Pequenitos (interactive Portuguese cultural heritage for children). Offers combined family and group pricing with coordinated visit scheduling.
• Universidade de CoimbraminorStrategic or Co-development Partner · 6 May 2017Joint ticket program combining visits to University of Coimbra heritage sites (Paço das Escolas, Joanina Library, São Miguel Chapel, Royal Palace) with PO.RO.S. Tickets valid for 10 days. Joint promotion between Tourism UC and PO.RO.S.
• Fundação ADFP (Parque Biológico da Serra da Lousã e Templo Ecuménico Universalista)minorStrategic or Co-development Partner · 6 May 2017Joint ticket combinations available for three options: Parque Biológico + PO.RO.S, Templo Ecuménico + PO.RO.S, or all three attractions combined. The Biological Park houses approximately 375 animals across 68 species and has received 350,000 visitors.
• M&A DigitalcoreTechnology or Integration · 6 May 2017Technology development partner responsible for creating the museum's multimedia systems including touch screen interfaces, 3D components, and interactive solutions. Partner in the award-winning Heritage in Motion project.
• GloryboxcoreTechnology or Integration · 6 May 2017Technology partner contributing to the development of multimedia experiences including the olfactory experience using chemical incense to recreate Roman religious environments. Partner in Heritage in Motion award-winning implementation.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Museu do Dinheiro: Banco de Portugal's interactive museum in Lisbon featuring heavy use of multimedia and immersive installations. It overlaps with PO.RO.S in its tech-forward approach to heritage storytelling but operates in a national-capital, banking-heritage context rather than Roman archaeology.
• Musée de la Romanité (Nîmes): Major Roman-era museum in southern France designed by Elizabeth de Portzamparc. It is a strong international comparator as a purpose-built, technology-rich Roman heritage museum with immersive digital exhibits, on a larger scale than PO.RO.S.
• MAAT (Museu de Arte, Arquitetura e Tecnologia): Lisbon-based contemporary museum operated by Fundação EDP. While focused on modern art/architecture rather than Roman heritage, it is one of Portugal's flagship interactive museum experiences and a benchmark for technology-led cultural attractions in the country.

Direct peers

• Museu Monográfico e Ruínas de Conímbriga: The archaeological museum and Roman ruins located adjacent to PO.RO.S. It is the most directly comparable site — same Roman heritage theme, same Sicó territory, and a strategic joint-ticketing partner. Operating under Portugal's national museums network, it draws ~90,000 annual visitors.
• Portugal dos Pequenitos: Coimbra-based miniature park presenting Portuguese cultural heritage at child scale. Another core joint-ticket partner of PO.RO.S, it shares the family/education visitor segment and the regional cultural circuit positioning.
• Exploratório - Centro Ciência Viva de Coimbra: Coimbra's interactive science center and a core joint-ticket partner of PO.RO.S. It shares the hands-on, multimedia-driven visitor experience model and serves the same regional family/school audience, making it a directly comparable operational peer.
• Vindolanda Trust (Chesterholm Museum): Roman fort and museum on Hadrian's Wall in northern England. Comparable as a Roman heritage site integrating archaeological finds with visitor interpretation and school programs, though with larger scale and a different geographic context.
• Parque Biológico da Serra da Lousã: Wildlife park in central Portugal and another PO.RO.S joint-ticket partner (via Fundação ADFP). Comparable as a regional visitor attraction built around education and immersive experiences, though focused on biodiversity rather than history.
• Parque Arqueológico do Vale do Côa: Portuguese archaeological site with UNESCO-listed Paleolithic rock engravings. Comparable as a regional Portuguese heritage attraction using interpretive technology to bring ancient history to life, though focused on prehistoric rather than Roman content.

Others

• Heritage in Motion Awards Network: European award platform (European Museum Academy, Europa Nostra, Europeana) recognizing multimedia cultural projects. Indirect peer network that defines PO.RO.S's competitive benchmark among European multimedia heritage experiences and signals potential peer museums (e.g., Aquincum Museum, National Forum of Music).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/POROS-Museu-Portugal-Romano-em-Sic%C3%B3-1828760937435767
• LinkedInlinkedin.com/company/museuporos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PO.RO.S - Museu Portugal Romano em Sicó