Sociedade Brasileira de Urologia (SBU)

Name

Sociedade Brasileira de Urologia (SBU)

Legal name

Sociedade Brasileira de Urologia

Website

https://portaldaurologia.org.br

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Medical Association - Urology

NAICS

Business Associations (813910)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYEDADAGAA

Institutional & Programmatic Accreditation Audits

Education/Education Administration, Accreditation & Policy/Education Quality Assurance, Compliance & Audit

SECONDARYEDADAKAH

Research Administration & Compliance (Sponsored Programs, IRB/REB)

Education/Education Administration, Accreditation & Policy/Institutional Governance & Administration (School/College/University Admin)

Keywords

• Urology medical education
• Medical certification programs
• Continuing medical education
• Public health awareness
• Robotic surgery accreditation

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual association fees charged to urologists and medical professionals who join as members. Members gain access to exclusive content, certifications, and professional development resources.
2. Event Registration and Sponsorships: Revenue from major congresses including CBU (Brazilian Urology Congress) and international conferences. Includes registration fees, exhibition space, and corporate sponsorship packages.
3. Educational Programs: Fees for specialized courses, fellowships, certifications (including robotic surgery credentialing), and continuing medical education programs through Academia SBU.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SBU is a nonprofit professional medical association that delivers continuing medical education, professional certification, and credentialing services to Brazilian urologists through its Academia SBU e-learning platform, robotic surgery certification and center accreditation programs, scientific publications, and fellowship opportunities. The association also conducts large-scale public health awareness campaigns addressing prostate cancer (Novembro Azul), urinary incontinence (Saia do Molhado), testicular cancer (Abril Lilás), and other urological conditions, in coordination with 24 state sections across Brazil.

Product overview

The Sociedade Brasileira de Urologia (SBU) operates a comprehensive professional platform serving Brazilian urologists through education, certification, and public health initiatives. The core offerings include Academia SBU (an online learning management system with courses like TARGET, PEDAU, SBU em Casa, and O Pulo do Gato), scientific publications, robotic surgery certification and center accreditation, and annual awareness campaigns (Novembro Azul, Abril Lilás, Saia do Molhado). The organization also provides fellowship programs, TV SBU video content, and clinical guidelines for its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Academia SBU Online education and learning management platform offering structured urology courses and training programs for practicing urologists, residents, and medical students. Encompasses specialized modules including PEC Tisbu, PEAU, TARGET, O Pulo do Gato, SBU em Casa webinars, and online congress content. Designed for medical professionals seeking continuing education, certification, and subspecialty training.
• Certificação em Cirurgia Robótica Robotic surgery certification program for surgeons, issued by SBU's Escola Superior de Urologia. Includes console certification from Intuitive and SBU's own surgeon certification, plus instructor (Preceptor) certification per resolution 01/2020. For practicing urologists seeking recognized credentials in robotic-assisted urological surgery.
• Credenciamento de Centros em Cirurgia Robótica Accreditation program for healthcare centers to certify robotic surgery training programs, with certificates valid for 3 years and issued by SBU's Escola Superior de Urologia. Includes site visit validation with a fee of R$12,000.00. Targeted at hospitals and medical institutions establishing robotic urological surgery programs.
• Publicações Científicas SBU Collection of scientific publications for members, including AUA News, IBJU (Brazilian Journal of Urology), RECET, Sexual Medicine Review, Urologia Essencial, clinical guidelines, manuals (Uropediatria, Perioperative Care in Urological Cancer Surgery), and Urologia para Acadêmicos de Medicina. For urologists and researchers requiring peer-reviewed content and clinical guidance.
• Campanhas de Conscientização em Saúde Urológica Annual public health awareness campaigns addressing urological conditions including Novembro Azul (prostate cancer), Abril Lilás (testicular cancer), Saia do Molhado (urinary incontinence), Campanha do Pênis (penile cancer), Esclarecimento e Combate ao Câncer de Rim, Câncer de Bexiga, and Mês da Saúde do Homem. Reaches the general Brazilian population through media partnerships and earned media.
• Programa de Fellowships Fellowship opportunities in urology subspecialties including uro-oncology, offered in partnership with institutions such as ICESP and Hospital São Vicente. For urologists seeking advanced subspecialty training in clinical and academic settings.
• TV SBU YouTube multimedia channel featuring interviews, event recordings, campaign materials, and educational content about urology and men's health. Operates as a free, publicly accessible content distribution platform for both medical professionals and the general public.
• Associação SBU (Membership) Annual membership program for urologists and medical professionals in Brazil, granting access to exclusive content, scientific publications, certification programs, continuing education, and professional representation. Members receive credentials to login-gated areas of portaldaurologia.org.br.

Quantifiable outcome

• Novembro Azul campaign generated over 400 media insertions in first week of November 2024
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• American Urological Association (AUA)coreStrategic or Co-development PartnerLong-standing partnership of more than a decade enabling exchange programs for residents and young urologists. Brazilian participants attend AUA Annual Meeting, visit American Centers of Excellence, and participate in Residents Bowl competition. Partnership includes mutual recognition of certifications and access to AUA guidelines and educational resources.
• MSD BrasilmajorGTM or Marketing PartnerPartnership for HPV and cervical cancer awareness campaign 'Por um futuro sem câncer de colo do útero' launched in March 2025. SBU president participated in campaign launch alongside Febrasgo. Campaign focuses on HPV vaccination awareness and prevention.
• Ministério da Saúde (Ministry of Health)coreStrategic or Co-development PartnerCooperation agreement for providing continuing education to SUS (public healthcare system) professionals during Novembro Azul campaign. Partnership for surgical mutirões and public health initiatives including penile cancer prevention programs.
• Conselho Federal de Medicina (CFM)majorStrategic or Co-development PartnerCollaboration for I Forum de Prevenção do Câncer de Pênis and joint initiatives including surgical mutirões in the SUS system.
• Instituto OncoguiamajorStrategic or Co-development PartnerPartnership for cancer awareness initiatives including prostate cancer campaigns, patient support, and participation in joint advocacy efforts. SBU participated in launch of Cancer and Obesity Guidelines coordinated by Instituto Oncoguia.
• Federação Brasileira das Associações de Ginecologia e Obstetrícia (Febrasgo)majorStrategic or Co-development PartnerJoint participation in HPV vaccination and cervical cancer prevention campaign 'Por um futuro sem câncer de colo do útero' alongside MSD Brasil.
• Sociedade Brasileira de Oncologia Clínica (SBOC)majorStrategic or Co-development PartnerParticipation in joint guidelines development for bladder cancer treatment, bringing together multiple medical societies for coordinated clinical recommendations.
• Hospital Alberto Urquiza Wanderley (Unimed João Pessoa)minorOthersSite of first telecirurgery robotic procedure in the Americas, demonstrating SBU leadership in innovative surgical techniques using Edge robotic platform.
• Hospital Moinhos de VentominorOthersCredentialed robotic surgery training center and partner in exchange programs. Dr. Mateus Webber De Bacco conducted observership at University of Miami through exchange program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Société Internationale d'Urologie (SIU): Global urology society organizing international congresses, training fellowships, and educational programs — comparable to SBU's international-congress and fellowship offerings.
• European Association of Urology (EAU): Pan-European urology society delivering guidelines, education (e-learning, European Urology journal), certification and an annual congress — directly comparable in mission and operating model to SBU.
• Sociedade Brasileira de Oncologia Clínica (SBOC): Adjacent Brazilian specialty society; SBU partners with SBOC on uro-oncology guidelines and joint congresses — same membership/education/certification model, different specialty.
• American Urological Association (AUA): U.S. national urology society with analogous membership, certification, education (AUA University), guidelines, and Annual Meeting model. SBU's decade-long strategic partner and the closest international comparison point.
• British Association of Urological Surgeons (BAUS): UK urology specialty association with member certification, training oversight, annual meeting, and national clinical guidelines — comparable structure to SBU at a national scale.
• Confederación Americana de Urología (CAU): Pan-American urology confederation organizing the Americas' urology congress — closest continental-level peer to SBU's national-scale congress and credentialing activities.
• Canadian Urological Association (CUA): Canada's national urology specialty society offering member certification, journal (CUAJ), guidelines, and an annual scientific meeting — mirrors SBU's national-society operating model.

Broad incumbents

• Associação Médica Brasileira (AMB): Brazilian umbrella medical association that confers specialist titles (Título de Especialista) — the regulatory parent framework within which SBU's urology specialty certification operates.
• Conselho Federal de Medicina (CFM): Brazilian federal medical regulator with which SBU cooperates on credentialing recognition and joint prevention forums — institutional counterpart rather than competitor, but sets the rules SBU operates under.
• Colégio Brasileiro de Cirurgiões (CBC): Brazilian surgical college providing surgeon credentialing, continuing education and congresses — comparable institutional role to SBU but spanning all surgical specialties rather than urology alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@portaldaurologia8494
• Facebookfacebook.com/SociedadeBrasileiraUrologia
• LinkedInlinkedin.com/company/sociedade-brasileira-de-urologia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociedade Brasileira de Urologia (SBU)