Mimo Benefícios

What Mimo Benefícios does

Mimo Benefícios (legal entity: Mimo Gestão de Benefícios) is a Brazilian employee-benefits platform headquartered on Avenida Faria Lima in São Paulo. It sells a B2B subscription to companies of 1 to 500+ employees, giving the workforce and their dependents access to a single mobile-app ecosystem spanning medical consultations, wellness, mental health, nutrition, fitness, financial management, family/pet benefits, insurance and assistance, news, and AI-enabled lifestyle tools such as recipe generation, food-photo nutritional analysis and facial health scanning. The platform serves 350,000+ users across 70+ corporate clients including Rimac, RPS, Piracicabana and VG, and adds a regulatory wedge via Plataforma NR-1 and Simulador NR-1 for psychosocial-risk compliance under Brazilian regulation.

The product architecture combines two enterprise platforms — Plataforma de Benefícios (the core benefits access layer) and Plataforma NR-1 (psychosocial risk mapping, diagnosis, action plan, and reporting channel) — with 12 add-on modules. Distribution is direct enterprise sales via WhatsApp demos, structured web lead forms targeting HR/Finance/Ops/Tech buyers, and social channels (LinkedIn, Instagram, YouTube, Reclame Aqui). Pricing is quote-based, tiered by company size, and billed annually; the model is recurring subscription revenue per employer contract. The source indicates a privately held, Brazil-only operating footprint with no disclosed parent company, funding history, or revenue figures.

The competitive logic is bundling: replace fragmented benefits providers (telemedicine, gym pass, financial wellness, life insurance, child/pet perks) with one employer-paid platform that also delivers NR-1 compliance. Switching costs accrue through HR reconfiguration, dependent re-onboarding, and continuity of compliance records. AI features are present at the consumer-module layer but are not described as proprietary or core to the platform's value proposition.

Name

Mimo Benefícios

Legal name

Mimo Gestão de Benefícios

Website

https://portalmimo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mimo Benefícios is a São Paulo-based B2B employee-benefits platform that gives Brazilian companies and their employees a single mobile app spanning health, wellness, mental health, finance, family, pet and insurance benefits, plus NR-1 psychosocial-risk compliance tooling.

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

NAICS

Health and Welfare Funds (525120), Other Insurance Funds (525190), Professional Employer Organizations (561330)

SIC

Accident & Health Insurance (6321), Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)

akta.pro secondary industries

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

Keywords

• Employee benefits platform
• Corporate wellness solutions
• Psychosocial risk compliance
• Telemedicine benefits
• B2B benefits ecosystem

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. B2B Employee Benefits Subscription: Companies subscribe to provide MIMO benefits to employees and dependents. Pricing based on number of employees/company size tiers. The platform complements health insurance by providing additional wellness, protection, and lifestyle benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mimo Benefícios operates a digital employee benefits platform that provides companies and their employees with access to an integrated ecosystem of health, wellness, financial, family, pet, and protection benefits via a mobile app. The offering complements traditional corporate health insurance by adding modular services such as telemedicine, mental health support, cashback, life insurance, and AI-driven nutritional tools. A separate NR-1 compliance platform supports employers with psychosocial risk mapping, diagnosis, action plans, and reporting.

Product overview

Mimo Benefícios is an employee benefits ecosystem combining a core platform with multiple modular add-on products accessible via a mobile app. The platform is organized into two main enterprise offerings: Plataforma de Benefícios (employee benefits management platform) and Plataforma NR-1 (psychosocial risk compliance platform). The product portfolio includes 12 add-on modules: MIMO Music (personalized music streaming), MIMO Bem-estar (online mental health and nutrition services), MIMO Finanças (financial management with cashback), MIMO Kids (children's educational content), MIMO Pet (veterinary care), MIMO Protegido (insurance and assistance services), MIMO Chef (AI-powered recipe creation), MIMO News (in-app news), MIMO Fit (food photo nutritional analysis), MIMO Scan (facial health scanning), Dr. MIMO (medical consultations), and MIMO Clube (rewards and cashback club). The ecosystem serves over 350,000 users and more than 70 corporate clients, extending benefits to employees and their dependents.

Differentiator

Problem solved

Functional benefit

Brands

• MIMO Music: Music streaming service for moments throughout the day
• MIMO Bem-estar
• MIMO Finanças
• MIMO Kids
• MIMO Pet
• MIMO Protegido
• MIMO Chef
• MIMO News
• MIMO Fit
• MIMO Scan
• Dr. MIMO
• MIMO Clube

Products and services

• Plataforma de Benefícios (Employee Benefits Platform)

Quantifiable outcome

• Up to 80% discount on medical exams
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Four partnerships are on record, tiered minor.

• RimacminorOthersRimac is shown as a client logo under 'Empresas confiam na MIMO' (Companies that trust MIMO), indicating they use MIMO's employee benefits platform.
• RPSminorOthersRPS is shown as a client logo under 'Empresas confiam na MIMO' (Companies that trust MIMO), indicating they use MIMO's employee benefits platform.
• PiracicabanaminorOthersPiracicabana is shown as a client logo under 'Empresas confiam na MIMO' (Companies that trust MIMO), indicating they use MIMO's employee benefits platform.
• VGminorOthersVG is shown as a client logo under 'Empresas confiam na MIMO' (Companies that trust MIMO), indicating they use MIMO's employee benefits platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Conexa Saúde: Brazilian digital health platform offering telemedicine, mental health and corporate health programs. Overlaps with Mimo's Dr. MIMO telemedicine and mental health modules but focuses more narrowly on clinical services.

Broad incumbents

• Wellhub (formerly Gympass): Global corporate wellness platform offering gyms, mental health, nutrition and sleep benefits to employees. Larger incumbent with overlapping wellness and mental health coverage.
• Ticket (Edenred Brasil): Brazilian arm of Edenred offering Ticket Restaurant, Ticket Transporte and related employee benefits. Large multinational incumbent with deep enterprise relationships.
• VR Benefícios: One of Brazil's largest corporate benefits issuers (meal, food, culture cards). Incumbent competitor with unmatched merchant acceptance that constrains Mimo's ability to displace.
• Alelo: Major Brazilian benefits and corporate payments provider covering food, meal, culture, health and wellbeing benefits. Broad incumbent overlapping with several of Mimo's modules.

Direct peers

• Swile: France-origin multi-benefit platform combining meal, mobility, wellness and lifestyle benefits on a single card. Same core concept of consolidating varied employer benefits into one product.
• Caju Benefícios: Brazilian employee benefits platform offering flexible, multi-category corporate benefits via a prepaid card and app. Most direct functional analogue to Mimo's modular benefits ecosystem in Brazil.
• Z1 Benefícios: Brazilian employee benefits platform using a flexible prepaid card covering food, culture, health and wellness. Comparable SMB-to-enterprise positioning and benefits-aggregation model.
• Pipo Saúde: Brazilian corporate health benefits platform offering telemedicine, exams, mental health and wellness programs to employees. Closely overlaps with Mimo's Dr. MIMO and Bem-estar modules.
• Flash Benefícios: Brazilian B2B benefits and corporate wellness platform serving companies of varying sizes with a multi-benefit prepaid model. Directly comparable in product scope and target HR buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MIMOBenef%C3%ADcios
• LinkedInlinkedin.com/company/mimo-benef%C3%ADcios
• Instagraminstagram.com/mimobeneficios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimo Benefícios