Portside at Grande Dunes

What Portside at Grande Dunes does

Portside at Grande Dunes is an upscale senior living community located at 901 Portside Drive in the Grande Dunes area of Myrtle Beach, South Carolina, operating as part of Grace Management, Inc.'s portfolio of senior living communities managed for over four decades. The community delivers a true continuum of care across four product lines: Independent Living (studio, one-bedroom, and two-bedroom apartments plus cottage homes), Assisted Living (personalized daily assistance with 24/7 support), Memory Care delivered through Grace Management's proprietary The Village Program® (specialized dementia care with Alzheimer's Association-recognized practices), and Graceful Respite Stays (short-term flexible accommodations). Pricing ranges from $3,130/month for Independent Living to $6,905/month for Memory Care, billed monthly under a subscription model.

The community leverages third-party technology platforms rather than proprietary AI/ML systems: LifeLoop supports resident engagement and family communication, while It's Never 2 Late (iN2L) provides touch-screen cognitive and therapy programming in memory care. Proprietary branded programs include the Vibrant Living Program (enrichment pillars of Purpose, Curiosity, Creativity, and Fun), Graceful Dining™, and The Village Program®.

The go-to-market motion is direct-to-consumer targeting seniors and their families across the Grand Strand region (Myrtle Beach, North Myrtle Beach, Murrells Inlet, Pawleys Island, Conway), supported by virtual tours, in-person tours, the TalkFurther chat widget, geographic landing pages, community events (Mended Hearts, Grief Chat, Caregiver Support Group), and healthcare provider referrals from Grand Strand Medical Center. Marketing emphasizes financial planning resources including VA Aid & Attendance benefits via a partnership with Second Act Financial Services. The community is operated by Grace Management, Inc. as a private subsidiary.

Name

Portside at Grande Dunes

Legal name

Portside at Grande Dunes

Website

https://portsidegrandedunes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Portside at Grande Dunes is an upscale senior living community in Myrtle Beach, SC, operated by Grace Management, Inc., offering Independent Living, Assisted Living, Memory Care, and Respite Stays to seniors across the Grand Strand region under a direct-to-consumer monthly fee model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Luxury / High-End Assisted Living Communities (HLADABAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living community
• Assisted living care
• Memory care services
• Independent living residence
• Respite care stays

Headquarters

HQ city

Myrtle Beach, South Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Residence Fees: Portside at Grande Dunes generates revenue through monthly rental fees for independent living, assisted living, and memory care services. Each care level has distinct pricing reflecting the intensity of services and care provided. Fees are billed monthly and include access to amenities, dining services, and programming aligned with the resident's care level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Portside at Grande Dunes operates an upscale senior living community delivering a true continuum of care that includes Independent Living, Assisted Living, Memory Care (delivered through the trademarked Village Program), and short-term Graceful Respite Stays. Residents receive maintenance-free housing, restaurant-style Graceful Dining, weekly housekeeping, transportation, life enrichment through the Vibrant Living Program, and access to amenities such as a heated saltwater pool, fitness center, indoor golf simulator, and on-site therapy, salon, and spa services. The community is operated by Grace Management, Inc., which has managed senior living communities for over four decades.

Product overview

Portside at Grande Dunes is a senior living community offering a true continuum of care with four core living options: Independent Living (studio, one-bedroom, two-bedroom apartments and Cottage Homes with maintenance-free lifestyle), Assisted Living (personalized daily assistance with 24/7 support), Memory Care through The Village Program® (specialized dementia care with innovative technology), and Graceful Respite Stays (short-term flexible stays). The community enhances its core living options with the Vibrant Living Program (life enrichment with Purpose, Curiosity, Creativity, and Fun pillars) and Graceful Dining™ (restaurant-style culinary experience). All offerings are delivered under the Living Gracefully™ philosophy managed by Grace Management, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• The Village Program®: Grace Management, Inc.'s specialized Memory Care program that supports those living with dementia and incorporates Vibrant Living programming.
• Vibrant Living Program
• Graceful Dining™

Products and services

• Independent Living Maintenance-free lifestyle for active seniors offering freedom to come and go, restaurant-quality dining, weekly social gatherings, transportation services, and access to community amenities. Available in studio, one-bedroom, two-bedroom apartments and Cottage Homes, starting at $3,130 per month.
• Assisted Living Personalized assistance with daily routines while maintaining independence. Features 24/7 care access, planned activities, social events, and choice of studio, one-bedroom and two-bedroom apartments, starting at $4,710 per month.
• Memory Care - The Village Program Specialized dementia care program incorporating Vibrant Living programming to create meaningful life enrichment experiences for residents with Alzheimer's or other dementias. Features The Village Neighborhood approach, iN2L engagement technology, and staff with Certified Dementia Practitioner training, with starting monthly rate of $6,905.
• Graceful Respite Stays Short-term stays that allow individuals to experience the community with chef-prepared meals, full activity schedule, and dedicated on-site team members. Features flexible lengths of stay and furnished apartments based on availability, used for post-surgery recovery, caregiver relief, or trial stays prior to permanent residency.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Alzheimer's AssociationcoreStrategic or Co-development PartnerPortside at Grande Dunes is registered with the Alzheimer's Association and The Village Program Orientation by Grace Management Inc. Memory Care Programming is recognized by the Alzheimer's Association for incorporating evidenced-based Dementia Care Practice Recommendations. The partnership ensures best-in-class memory care practices aligned with national standards.
• It's Never 2 Late (iN2L)coreTechnology or IntegrationiN2L is an easy-to-use technology platform designed specifically for seniors to encourage resident activity without frustration. The touch-screen system offers more than 4,000 programs including cognitive and therapy activities, games, spiritual content, and family interactions through Skype and photo sharing.
• LifeLoopcoreTechnology or IntegrationLifeLoop is a user-friendly technology platform used to support resident engagement and family communication. The community won the LifeLoop 2024 Communities That Shine award, recognizing excellence in resident engagement through the platform.
• Therapy PartnerssupportingStrategic or Co-development PartnerThe community partners with therapy providers to ensure mobility stays high and stress remains low for residents. Partners are carefully selected for their therapy skills and tailor programs to meet individual resident needs.
• Second Act Financial ServicessupportingStrategic or Co-development PartnerReferral partner for financial planning resources to help seniors and families understand available financial options including VA benefits and tax benefits for senior living. Links from the Senior Living Cost Comparison Guide and financial planning resources.
• American Seniors Housing Association (ASHA)supportingStrategic or Co-development PartnerPortside at Grande Dunes is registered with ASHA, which hosts the 'Where You Live Matters' senior living resource that addresses everything from selecting the right living situation to making the transition to a new home. The partnership provides educational resources for prospects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sonida Senior Living: Senior living company operating Independent Living, Assisted Living, and Memory Care communities with a focus on personal service. Comparable product offering and resident demographic to Portside, though smaller in scale.
• The Arbor Company: Senior living provider with Independent Living, Assisted Living, and Memory Care communities, with a focus on hospitality-driven experiences. Comparable target demographic and amenity-led value proposition.
• Kisco Senior Living: Operator of upscale senior living communities offering Independent Living, Assisted Living, and Memory Care, with strong emphasis on resort-style amenities and lifestyle programming. Comparable positioning to Portside's premium Myrtle Beach offering.
• Five Star Senior Living: Senior living operator running Independent Living, Assisted Living, and Memory Care communities across the U.S. Comparable care levels and pricing structure, with overlapping resort-style amenity positioning.
• Merrill Gardens: Senior living operator with Independent Living, Assisted Living, and Memory Care communities emphasizing hospitality and active lifestyle programming. Comparable resident profile and service continuum to Portside.
• Discovery Senior Living: Operator of upscale senior living communities including Independent Living, Assisted Living, and Memory Care in resort and Sun Belt markets. Closely comparable to Portside in product mix, premium positioning, and resident profile.

Broad incumbents

• National HealthCare Corporation: Operates skilled nursing, assisted living, and memory care facilities across the U.S. Overlaps with Portside on assisted living and memory care, though with a heavier skilled nursing focus.
• Sunrise Senior Living: Established senior living provider with assisted living and memory care services across the U.S. and internationally. Comparable continuum-of-care model and resident demographic, with deeper brand recognition and corporate resources.
• Atria Senior Living: Major U.S. senior living operator with Independent Living, Assisted Living, and Memory Care communities, including upscale 'Engage at Life' programming. Directly comparable business model and care continuum to Portside, with broader scale.
• Brookdale Senior Living: Largest U.S. senior living operator with Independent Living, Assisted Living, Memory Care, and continuing care communities nationwide. Comparable in offering a multi-tier continuum of care, though at significantly greater scale and geographic breadth than Portside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/portside-at-grande-dunes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portside at Grande Dunes