YMCA of Portsmouth
YMCA of Portsmouth is a nonprofit community fitness, aquatics, and child care branch in Portsmouth, Virginia, part of the YMCA of South Hampton Roads network, serving families, adults, seniors, military, and corporate groups with 24-hour facility access.
- Company typePrivate
- Founded-
- HeadquartersPortsmouth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YMCA of Portsmouth does
YMCA of Portsmouth is a single-branch community fitness and wellness facility operated as part of the YMCA of South Hampton Roads association, located at 4900 High Street West in Portsmouth, Virginia. The branch delivers a comprehensive program portfolio spanning fitness classes, aquatics, youth and adult sports leagues, before/after-school child care, preschool, summer day camp, swim lessons, personal training, and senior-focused programs including SilverSneakers/Renew Active/One Pass. Physical amenities include an indoor pool, hot tub, sauna, steam room, therapy pool, gymnasium, cardiovascular and strength equipment, racquetball courts, an outdoor pickleball complex, group exercise spaces, and a child care center, with 24-hour member access and posted branch hours of Mon-Fri 5am-8pm, Sat 8am-3pm, and Sun 1-5pm.
The revenue model is a nonprofit charitable structure combining recurring membership fees (individual, family, corporate/group, military, virtual), program fees (child care, swim lessons, camps, training, classes), and donations and grants supporting financial assistance. Distribution is primarily direct through the physical facility and an online member portal powered by SGA Software (ymcasouthhampton.sgasoftware.com), supplemented by corporate and group membership agreements and Medicare-affiliated wellness partner channels. Marketing relies on the parent association's digital properties (website, Facebook, Instagram, YouTube, LinkedIn), community events, and a 20/20 member referral program.
The underlying technology stack is conventional for a community fitness center, with no proprietary platform disclosed. Member-facing digital touchpoints include a self-service portal and the YMCA Pulse app, while connected-fitness hardware such as EGYM Smart Strength Circuit and Myzone heart rate tracking add a light layer of data capture. The business is mission-driven around youth development, healthy living, and social responsibility, with financial assistance programs extending access to underserved populations, and operates within the broader governance, marketing, and shared-services umbrella of the YMCA of the USA national network.
YMCA of Portsmouth firmographics
Firmographics- Name
- YMCA of Portsmouth
- Legal name
- YMCA of South Hampton Roads
- Website
- https://portsmouthymca.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YMCA of Portsmouth is a nonprofit community fitness, aquatics, and child care branch in Portsmouth, Virginia, part of the YMCA of South Hampton Roads network, serving families, adults, seniors, military, and corporate groups with 24-hour facility access.
- Ownership category
- akta.pro rank
YMCA of Portsmouth industry classification
Industry- Product category
- Community Fitness and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industries
- Senior/Low-Impact Group Fitness (HSADABAI), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Aqua Fitness Classes (HSADABAL)
Keywords
Where YMCA of Portsmouth is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YMCA of Portsmouth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Membership Fees: Recurring membership fees from individual, family, and corporate/group memberships providing access to fitness facilities, classes, and amenities.
- Program Fees: Fees for structured programs including before/after-school child care, summer camp, swim lessons, sports leagues, personal training, and fitness classes.
- Donations and Grants: Charitable contributions from community members and grant funding supporting financial assistance programs and community outreach.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
YMCA of Portsmouth product offering
Product offeringCore offering
YMCA of Portsmouth operates a community fitness and wellness center that sells individual, family, corporate/group, military, and senior membership access to its facilities and programs. The branch offers group fitness classes, personal training, aquatic programs (lap swim, lessons, swim teams), before/after-school child care, preschool, day and overnight camps, youth and adult sports leagues, and health/wellness programming (LIVESTRONG, Parkinson's fitness, senior programs). Members can use cardio and strength equipment, an indoor pool, hot tub, sauna, gymnasium, racquetball and pickleball courts, and 24-hour fitness access.
Product overview
YMCA of Portsmouth is a community fitness and wellness organization offering a unified portfolio of programs and services under the YMCA of South Hampton Roads umbrella. The core offerings include fitness classes, swimming programs, child care and camps, before/after-school care, sports and recreation, and health and wellness programs. Additional services include 24-hour fitness access, virtual YMCA membership, and various membership tiers. The facility features amenities including an indoor pool, hot tub, sauna, steam room, therapy pool, gymnasium, cardiovascular and strength equipment, racquetball courts, outdoor pickleball complex, group exercise spaces, and youth/family areas. Programs are accessible through membership enrollment with options for corporate, military, and financially assisted memberships.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitness Classes Group fitness classes covering cardiovascular, core & abs, cycling, high intensity interval training, kids fitness, martial arts & boxing, strength training, stretch/yoga/pilates, water exercise, and Zumba & dance. Sold as part of YMCA membership to individual and family members.
- Swimming Programs Aquatic programming including lap swim, swim lessons, swim teams, masters swim, family open swim, water exercise, and lifeguard training & certification, using the branch's indoor pool facilities. Available to members and to program-specific enrollees.
- Before & After-School Care Child care programs providing a supervised, safe environment for school-age children to study and play before and after school. Enrollment is open for the 2026/2027 school year. Targeted to working parents.
- Summer Sports Youth sports leagues including t-ball, basketball, and cheer, with early registration discounts available. Targeted to children and families.
- Summer Day Camp Day camp programs for children during summer, including the YMCA at JT's Camp Grom. Camp facility rentals are also available for outside groups. Targeted to children and families.
- Sports & Recreation Youth and adult sports leagues, youth dance programs, family activities, teen programs, birthday parties, event rentals, and golf at First Tee Hampton Roads.
- Child Care & Camps Comprehensive child care and camp offerings including early learning & preschool, before & after-school programs, day camp, drop-in care, overnight camp, parents time out, and school's out camp. Targeted to families with young children.
- Health & Wellness Programs Specialized fitness and wellness offerings including personal training, EGYM Smart Strength Circuit, Myzone heart rate tracking, REGYMEN Fitness, Parkinson's fitness & boxing, LIVESTRONG at the YMCA, Sentara clinical fitness, programs for older adults, homeschool activities, traveling Y, virtual YMCA, and the YMCA app.
- Early Learning & Preschool Preschool and early learning programs for young children operated as part of the YMCA's child care portfolio. Targeted to families with preschool-age children.
- 24-Hour Fitness Access 24-hour access to the YMCA of Portsmouth fitness facility for members, allowing workouts outside regular staffed branch hours.
- Virtual YMCA Membership Virtual membership providing access to digital fitness content and classes through the Virtual YMCA platform. Targeted to members who prefer at-home or remote workouts.
- Membership Programs YMCA membership tiers including individual, family, corporate & group, virtual, SilverSneakers/Renew Active/One Pass, military memberships, and financial assistance options, providing recurring access to the Portsmouth branch and broader South Hampton Roads network.
Companies that use YMCA of Portsmouth
Customer profileSegments5 records
Ideal customer profiles5 records
YMCA of Portsmouth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YMCA of Portsmouth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YMCA of South Hampton RoadscoreYMCA of Portsmouth operates as a branch location under the YMCA of South Hampton Roads parent organization, which manages multiple YMCA facilities across the Hampton Roads region including Chesapeake, Eastern Shore, Franklin, Norfolk, North Carolina, Portsmouth, Suffolk, and Virginia Beach areas.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
YMCA of Portsmouth competitors and assessment
Company assessmentBroad incumbents
- Planet Fitness: Low-cost national gym chain competing on price for the basic fitness segment. Differentiates on $10-$24/month pricing versus YMCA's higher dues, attracting price-sensitive adult members without programmatic needs.
- LA Fitness / Esporta Fitness: Mid-market national gym chain with pools, group fitness, and family amenities - comparable to YMCA's adult and family segments with broader national scale.
- Gold's Gym: Established national fitness chain offering group fitness, strength training, and personal training with a broader adult-focused membership model - competes primarily for the Y's health-conscious adult segment.
- Crunch Fitness: Value-to-mid-tier national gym chain with group fitness and expanded amenity tiers, competing for the same adult and family members in the Portsmouth trade area.
- YMCA of the USA: National federation and brand operator governing 2,600+ YMCAs across the U.S. Sets program standards, partnerships (SilverSneakers), and shared services - the umbrella incumbent under which Portsmouth operates.
- Life Time Fitness: Premium multi-program fitness club with pools, child care, group fitness, and family amenities - overlapping the Y's whole-family positioning at a higher price point in suburban markets.
Direct peers
- Other YMCA of South Hampton Roads branches: Sister branches under the same parent (e.g., Hilltop Family YMCA, Blocker Norfolk Family YMCA, Great Bridge/Hickory Family YMCA) offering identical membership, programming, and pricing structures with overlapping service areas - the most direct comparable set.
- JCC (Jewish Community Center) - Simon Family JCC: Local Tidewater-area JCC operating fitness facilities, aquatics, child care, and senior programming under a similar nonprofit membership-club model - directly comparable community-center competitor in the Hampton Roads region.
- Boys & Girls Club of Southeastern Virginia: Regional youth-focused nonprofit offering after-school programs, sports, and summer camps - overlaps significantly with the Y's child care and youth programming segments in the same geography.
Emerging players
- British Swim School (Hampton Roads): Specialty swim-lesson franchise with local Hampton Roads locations - competes directly with the Y's swim lesson and aquatics instruction revenue stream in a focused, single-activity format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
YMCA of Portsmouth social profiles
Digital presenceYMCA of Portsmouth financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMCA of Portsmouth leadership team
Management profileNumber of profiles
YMCA of Portsmouth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMCA of Portsmouth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMCA of Portsmouth
What does YMCA of Portsmouth do?
YMCA of Portsmouth operates a community fitness and wellness center that sells individual, family, corporate/group, military, and senior membership access to its facilities and programs. The branch offers group fitness classes, personal training, aquatic programs (lap swim, lessons, swim teams), before/after-school child care, preschool, day and overnight camps, youth and adult sports leagues, and health/wellness programming (LIVESTRONG, Parkinson's fitness, senior programs). Members can use cardio and strength equipment, an indoor pool, hot tub, sauna, gymnasium, racquetball and pickleball courts, and 24-hour fitness access.
Is YMCA of Portsmouth a public or private company?
YMCA of Portsmouth is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YMCA of Portsmouth founded?
YMCA of Portsmouth was founded in -1. It employs 11 to 50 people.
Where is YMCA of Portsmouth based?
YMCA of Portsmouth is headquartered in Portsmouth, United States, in the North America region.
How does YMCA of Portsmouth make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are program Fees and donations and Grants.
Who are YMCA of Portsmouth's main competitors?
Broad incumbents on record are Planet Fitness, LA Fitness / Esporta Fitness, Gold's Gym, Crunch Fitness, YMCA of the USA and Life Time Fitness. Direct peers are Other YMCA of South Hampton Roads branches, JCC (Jewish Community Center) - Simon Family JCC and Boys & Girls Club of Southeastern Virginia. British Swim School (Hampton Roads) is listed as an emerging player.
Does YMCA of Portsmouth have an API?
No public API is recorded for YMCA of Portsmouth.
What industry is YMCA of Portsmouth in?
YMCA of Portsmouth's product category is Community Fitness and Wellness Services. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADABAI, Senior/Low-Impact Group Fitness. Its NAICS code is 713940 and its SIC code is 7997.