Simon Family JCC

What Simon Family JCC does

Simon Family Jewish Community Center (Simon Family JCC) is a private non-profit Jewish Community Center founded in the 1960s, operating from a single facility at 5000 Corporate Woods Drive, Virginia Beach, on the Reba and Sam Sandler Family Campus of the Tidewater Jewish Community. The organization serves the regional Tidewater Jewish population through a membership-based model spanning approximately 18 distinct programs: fitness (JFIT), indoor and outdoor aquatics, youth athletic leagues, summer day camp (Camp JCC) and break camps (School Days Out), Jewish education through the Konikoff Center for Learning and Florence Melton School, senior and active-adult programming, young-adult engagement (NextGen 757), arts programming (Leon Family Gallery, Jaffe Book Festival, Virginia Festival of Jewish Film, Israel Fest), and PJ Library family engagement. The JCC is a constituent agency of the United Jewish Federation of Tidewater (UJFT), which provides administrative and fundraising infrastructure, and shares its campus with Strelitz International Academy (Jewish day school) and Jewish Family Service of Tidewater.

The underlying technology stack is web-based and standard: a Salesforce-based member portal for account and class registration, a dedicated CampManagement parent dashboard for camp enrollment, the MyJ mobile app, and SkyTab for Cardo Café online ordering. No AI/ML capabilities, API, or proprietary technology layer is evident. The facility is one of the few kosher facilities in the region and operates 362 days per year. A current operational issue is the temporary closure of the Metzger Outdoor Aquatic Center due to a mechanical problem, with the indoor Dreyfus Family Aquatic Center remaining operational.

Revenue is generated through a hybrid of recurring membership subscriptions (family and individual tiers), weekly subscription camp registrations ($350/week members vs. $430/week non-members), per-class program fees, on-site café transactions, annual campaign donations routed through UJFT (NextGen 757 raised $161,813 from 100 pledges in 2024, +8.2% YoY), and event ticket/sponsorship revenue. Go-to-market is community-led and event-driven, distributed through UJFT federation channels, local synagogue partnerships, organic social media, and word-of-mouth within the Tidewater Jewish community. Customer concentration is diversified across at least seven persona segments within a single regional market.

Name

Simon Family JCC

Legal name

Simon Family Jewish Community Center

Website

https://simonfamilyj.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Simon Family JCC is a non-profit Jewish Community Center in Virginia Beach, Virginia, operating a single campus serving the Tidewater Jewish community through membership-based fitness, aquatics, summer camp, Jewish education, senior programs, and arts/cultural festivals. Founded in the 1960s, it is affiliated with the United Jewish Federation of Tidewater.

Ownership category

akta.pro rank

Product category

Community and Recreational Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Community center services
• Fitness and wellness programs
• Jewish cultural programs
• Children's summer camps
• Aquatics and recreation

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly family and single-parent memberships providing access to fitness facilities, pools, programming, and member-exclusive events.
2. Camp JCC Registration: Weekly summer camp sessions and School Days Out programs with tiered pricing for members and non-members.
3. Program Fees: Fees for kids classes, youth athletics, personal training, swim lessons, and adult programming.
4. Cardo Café: Kosher café operating on premises, providing food service to members and visitors.
5. Annual Campaign Donations: NextGen 757 young adult division raises funds through annual giving campaign with $161,813 raised in 2024.
6. Event Tickets and Sponsorships: Virginia Festival of Jewish Film and Lee & Bernard Jaffe Family Jewish Book Festival generate revenue through tickets and corporate sponsorships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Simon Family JCC operates a Jewish Community Center providing fitness, aquatics, cultural arts, educational, and recreational programming for members and the broader Tidewater community. The center offers year-round programming including group exercise, youth athletics, summer/winter/spring/fall camps, senior programs, art gallery exhibitions, film festivals, and family/community events. Services are delivered primarily through membership-based access at the Sandler Family Campus facility.

Product overview

Simon Family JCC is a community center offering a diverse portfolio of programs and services centered around fitness, arts, culture, education, and Jewish community engagement. The core offerings include JFIT wellness facilities, aquatics programs, and youth athletic leagues as the primary recreational pillars. Seasonal programming features Camp JCC (summer day camp) and School Days Out (break camps). Arts and culture programming encompasses the Leon Family Gallery, annual Lee & Bernard Jaffe Family Jewish Book Festival, Virginia Festival of Jewish Film, and Israel Fest celebration. Jewish education is delivered through the Konikoff Center for Learning and Florence Melton School. Additional programming includes NextGen 757 young adult division, Active Adults senior programs, kids classes, PJ Library family engagement, and Cardo Café kosher dining. The organization operates on a membership model with family and individual tiers, serving the Tidewater Jewish Community from the Reba and Sam Sandler Family Campus in Virginia Beach.

Differentiator

Problem solved

Functional benefit

Brands

• Camp JCC: Summer day camp and year-round youth engagement programs for children in kindergarten through eighth grade
• JFIT
• Konikoff Center for Learning
• NextGen 757
• Leon Family Gallery
• Cardo Cafe
• Lee and Bernard Jaffe Family Jewish Book Festival
• Virginia Festival of Jewish Film

Products and services

• JFIT Fitness Center
• Group Exercise Classes
• Aquatics Center
• Camp JCC
• Spring/Fall/Winter Camps
• Outdoor Adventure Programs
• Youth Athletics
• Kids Classes
• School Days Out
• Konikoff Center for Learning
• Leon Family Gallery
• Book Festival
• J Film Festival
• Israel Fest
• Senior Programs
• NextGen 757
• PJ Library
• Cardo Café
• JCC Membership

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• United Jewish Federation of Tidewater (UJFT)coreStrategic or Co-development PartnerUJFT and Simon Family JCC are co-located on the Reba and Sam Sandler Family Campus. UJFT provides administrative support, fundraising (Annual Campaign), and coordinates community-wide initiatives including the Konikoff Center for Learning and NextGen 757 young adult division.
• Strelitz International AcademycoreStrategic or Co-development PartnerPrivate Jewish school located on the Sandler Family Campus, providing early childhood and K-5 education. Shares campus facilities with Simon Family JCC and participates in joint programming.
• Jewish Family Service of TidewatercoreStrategic or Co-development PartnerCo-located social service agency providing Kosher Meals on Wheels, food pantry support, transportation, and social services. JFS volunteers help at JCC events and coordinate referrals.
• Tidewater SynagoguescoreStrategic or Co-development PartnerNetwork of local synagogues collaborating on Israel Fest, Shabbaton, and other Jewish holiday programming. Synagogue-led experiences featured at community celebrations.
• Toras ChaimminorStrategic or Co-development PartnerJewish school partnering with Konikoff Center for Learning for the Kagan Cooperative Learning Workshop professional development day for educators.
• Avraham and Karen AshkenazicoreGTM or Marketing PartnerPresenting sponsors of Israel Fest, the annual Yom Ha'Atzmaut community celebration.
• Alma and Howard LaderbergcoreGTM or Marketing PartnerPresenting sponsors of the 33rd Annual Virginia Festival of Jewish Film.
• WegmansminorGTM or Marketing PartnerSponsor of the Virginia Festival of Jewish Film.
• Beth Sholom Village and Aviva PembrokeminorGTM or Marketing PartnerCo-sponsors of the Big Saturday Night Celebration of Jewish Film.
• Virginia Beach Arts and Humanities CommissionminorGTM or Marketing PartnerArts commission provides grant funding for Leon Family Gallery exhibitions and community arts programming.
• Simon Family FoundationcoreGTM or Marketing PartnerPrimary donor and namesake for Simon Family JCC. Sponsoring Israel Fest and other community programs.
• New Realm Brewing CompanyminorGTM or Marketing PartnerVenue partner hosting the Matisyahu concert event presented by NextGen 757.
• Soccer ShotsminorChannel Partner/ Reseller/ DistributorExternal program provider offering youth soccer classes at JCC facility for ages 3-5.
• Calm Kids LLCminorChannel Partner/ Reseller/ DistributorExternal yoga instructor Ms. Amber provides kids yoga programs at JCC.
• Florence Melton School of Jewish LearningcoreStrategic or Co-development PartnerInternational adult Jewish education network with 50+ communities worldwide. Operates Melton courses at JCC through Konikoff Center for Learning.
• PJ Library and PJ Our WaycoreStrategic or Co-development PartnerNational Jewish children's book program administered locally through JCC. Distributes free books to Jewish families monthly.
• Secure Community Network (SCN)coreStrategic or Co-development PartnerNational security organization providing Countering Active Threat and BeAware situational awareness training to Jewish institutions. Regional Security Advisor Mike Goldsmith serves Tidewater.
• United Way of South Hampton RoadsminorGTM or Marketing PartnerNonprofit funder supporting community programs and initiatives.
• Senior Services of Southeastern VirginiaminorStrategic or Co-development PartnerPartner providing Bingocize fall prevention program for seniors at JCC location.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sid Jacobson JCC: Long Island JCC offering comprehensive wellness, aquatics, day camp, arts, and Jewish education programming to a suburban membership base. Closely aligned with Simon Family JCC in scale, programmatic breadth, and inclusion/active-adult offerings.
• Bernard Osher Marin JCC: San Francisco Bay Area JCC with fitness, aquatics, day camp, arts, and Jewish education programming under a comparable membership-plus-program-fee model. Useful peer for benchmarking scale and programming of mid-sized Jewish community centers.
• Katz Jewish Community Center: Cherry Hill, New Jersey JCC offering fitness, aquatics, day camp, early childhood, and cultural programming. Operates at a comparable scale and programmatic mix relevant to Simon Family JCC.
• Bender JCC of Greater Washington: Suburban DC-area Jewish Community Center with fitness, aquatics, day camp, early childhood, and Jewish cultural programming under a similar membership-plus-program-fee model. Operates comparable infrastructure (indoor/outdoor pools, gym, senior services) and competes for the same federation-affiliated family demographic.
• Marlene & Nathan Hale JCC: Long Beach, California-based Jewish Community Center offering fitness, aquatics, camps, cultural arts, and education programs under a membership model. Operates the same full-service JCC structure (gym, pools, day camp, early childhood, senior services) as Simon Family JCC, making it a closely comparable organizational peer.
• Jewish Community Center of Greater Pittsburgh: Mid-Atlantic JCC with comprehensive wellness, aquatics, day camp, and Jewish education programming. Closely aligned in operating model and program breadth.
• Edlavitch DC Jewish Community Center: Washington DC JCC offering fitness, aquatics, arts and culture programming, adult education, and Jewish learning on a comparable multi-program scale. Shares the JCC operating model of subsidized membership, cultural festivals, and federation-aligned governance relevant to Simon Family JCC.

Broad incumbents

• 92nd Street Y (92NY): Historic New York Jewish cultural and community center renowned for programming in arts, education, and Jewish life. Comparable mission and programmatic DNA but at substantially larger scale and broader geographic draw than Simon Family JCC.
• JCC Manhattan: Urban Jewish Community Center with arts, culture, education, and Jewish programming emphasis. Operates at a larger scale with a more programming-led (vs. facility-led) model; comparable in mission and revenue-stream mix but distinct in urban delivery model.

Regional players

• YMCA of South Hampton Roads: Regional YMCA serving the same Hampton Roads geography with fitness, aquatics, day camp, and youth programming under a similar membership model. Not faith-based, so differs in mission but competes directly for household recreation dollars in Simon Family JCC's primary service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/simonfamilyj
• Instagraminstagram.com/simonfamilyj
• LinkedInlinkedin.com/company/simon-family-jcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon Family JCC