Positief Wonen
Positief Wonen is a Dutch residential sustainability advisory and project coordination company founded in 2020, offering EPA energy labels, on-site home sustainability advice, and installation management for Dutch homeowners, distributed via direct channels and a network of financial advisors, real estate agents, and franchise coaches.
- Company typePrivate
- Founded2020
- HeadquartersRosmalen (Den Bosch), Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Positief Wonen does
Positief Wonen B.V. is a Dutch private limited company founded in 2020 and headquartered in Rosmalen, North Brabant, that provides end-to-end home sustainability advisory and coordination services for residential homeowners across the Netherlands. Its offering is structured around three integrated service lines: an EPA energy label product (from €295, NTA8800-compliant, including a new Maatwerk variant from €494 with guaranteed label improvement), an on-site personal sustainability advice service (€125) applying the "Golden Triangle" methodology across insulation, sustainable heating, and solar energy, and a project Begeleiding service (€299) that coordinates certified installers, administers ISDE subsidies, and re-issues an updated energy label on completion.
The company operates a proprietary software platform called Greenscan / Duurzaam Wonen Assistent for intake and scenario generation, alongside a multi-tenant Mijn Positief Wonen portal that serves customers, financial advisors, real estate agents (makelaars), EPA label advisors, and installers as separate login environments. Back-office systems include Gripp CRM, AFAS, Twinfield, Google Analytics, Microsoft Bookings, and a WhatsApp support channel.
Positief Wonen generates revenue primarily through per-transaction fees rather than subscriptions. Its go-to-market combines direct-to-consumer self-service (verbetercheck, online booking) with a multi-sided partner channel that includes financial advisors (4% kickback on project value), real estate agents (€30 per label), EPA advisors, installers, mortgage lender Woonnu, and a franchise program (Duurzaamheidscoach). Distribution partners include Woonnu, Amfidi/Support Today, Nationale-Nederlanden, De Onderlingen, finacieel zeker, Jumba, Pokket, and PW Noord Holland. The company is independently operated by three partners — Chris Emans, Rob Jansen, and Bjorge Janssen — with no disclosed external investors or funding rounds.
Positief Wonen firmographics
Firmographics- Name
- Positief Wonen
- Legal name
- Positief Wonen B.V.
- Website
- https://positiefwonen.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Positief Wonen is a Dutch residential sustainability advisory and project coordination company founded in 2020, offering EPA energy labels, on-site home sustainability advice, and installation management for Dutch homeowners, distributed via direct channels and a network of financial advisors, real estate agents, and franchise coaches.
- Ownership category
- akta.pro rank
Positief Wonen industry classification
Industry- Product category
- Home Energy Efficiency Advisory Services
- NAICS
- Environmental Consulting Services (54162), Environmental Consulting Services (541620)
- SIC
- Services-Facilities Support Management Services (8744), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Grounds, Landscaping & Exterior Services (BPABAAAD)
- akta.pro secondary industries
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), Facilities Helpdesk & Service Request Management (FM Call Center/Dispatch) (IMAIALAG), DER Program Operations & Customer/Installer Enablement (Applications, Portals, Inspections) (EUADALAO)
Keywords
Where Positief Wonen is headquartered
LocationHeadquarters
- HQ city
- Rosmalen (Den Bosch)
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Positief Wonen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Energy Labels (EPA/NTA8800): One-time fee per energy label issued. Prices vary by property type (apartment, terraced, corner, semi-detached, detached) and floor area (€295–€510 base), with add-ons for rush service (€150), key pickup (€25), and custom advice (€199 additional). Recurring revenue potential through repeat labels after home improvements. Sold directly to consumers and via partner (makelaar) referrals.
- Sustainability Advisory Services: Home visit-based personal sustainability advisory (€125 one-time) providing a personalized energy savings report with investment estimates and subsidy guidance. Followed by project execution/coordination service (Begeleiding, €299) covering installer selection, scheduling, ISDE subsidy administration, and quality oversight. The combination creates an upsell path from initial advice to full project delivery.
- Training & Education Programs: The company offers a 'Duurzaam Financieel Woon Adviseur' training day (€199 incl. BTW) for financial advisors and other professionals seeking to add sustainability advisory to their practice. Location includes a visit to the Woonwijzer Winkel showroom. Revenue is modest but supports partner recruitment and ecosystem development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Energy Label — from €295 |
| Unit Pricing | Pay-as-you-go | Energy Label with Maatwerkadvies (Custom Advice) — from €494 |
| One time/ perpetual license | Pay-as-you-go | Personal Sustainability Advice — €125 |
| One time/ perpetual license | Pay-as-you-go | Project Begeleiding (Execution Support) — €299 |
| One time/ perpetual license | Pay-as-you-go | Duurzaam Financieel Woon Adviseur Training — €199 |
| Unit Pricing | Pay-as-you-go | Sprint/Expedited Energy Label — €150 supplement |
| Unit Pricing | Pay-as-you-go | Key Pickup Service — €25 supplement |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Positief Wonen product offering
Product offeringCore offering
Positief Wonen provides three integrated services for Dutch homeowners: (1) EPA energy performance labels (Energielabel) compliant with NTA8800 standards, including a custom "Maatwerk" variant with guaranteed improvement; (2) on-site personal sustainability advisory (Advies) using the Gouden Driehoek (Golden Triangle) methodology covering insulation, sustainable heating, and solar energy; and (3) project coordination (Begeleiding/Uitvoering) covering installer scheduling, ISDE subsidy applications, and quality oversight. The services are supported by the Greenscan advisory software, the Mijn Positief Wonen customer and partner portal, and a network of certified installers, financial advisors, and makelaars across the Netherlands.
Product overview
Positief Wonen is a Dutch sustainability advisory company founded in 2020 that offers a comprehensive suite of services for home energy optimization. The core offering consists of three integrated services: (1) Advies — personal sustainability consulting using the Gouden Driehoek methodology (insulation, sustainable heating, solar energy), (2) Begeleiding/Uitvoering — project coordination managing certified installers and subsidy applications, and (3) Energielabel — EPA energy performance labels including a new Maatwerk (custom) option with guarantee. These are supported by a customer/partner portal (Mijn Positief Wonen) and complemented by a full range of energy solutions including roof/floor/cavity wall/glass insulation, heat pumps, HR boilers, heat recovery ventilation, solar boilers, and solar panels. The company also provides financing guidance and free subsidy assistance (ISDE) as part of project coordination.
Differentiator
Problem solved
Functional benefit
Products and services
- Energielabel (EPA Energy Label) Official EPA energy performance label service for residential properties, compliant with NTA8800 standards. Includes a standard label (from €295) and a new "Maatwerk" custom label variant (from €494) with a guaranteed improvement on the issued label. Required for the sale or rental of homes in the Netherlands. Includes on-site inspection, photography, and registration in the national EP-online database.
- Advies (Sustainability Advice) On-site personal sustainability advisory service priced at €125. A Positief Wonen Duurzaamheidsadviseur visits the homeowner's property for an inventory and assessment interview, then prepares a Persoonlijk Duurzaamheids Advies using the Gouden Driehoek (Golden Triangle) methodology covering insulation, sustainable heating, and solar energy. Includes an estimate of the new energy label after recommended measures and a walkthrough of the report and quotes.
- Begeleiding / Uitvoering (Project Guidance) Project coordination and execution support service priced at €299 (no cure, no pay). Includes a single point of contact, coordination of certified installers, scheduling of works, application for ISDE subsidies, and quality oversight through installation completion. Backed by a minimum €50/month savings guarantee.
- Duurzaam Financieel Woon Adviseur Training One-day training program priced at €199 (incl. BTW) for financial advisors and intermediaries who wish to add sustainability advisory to their practice. Held from 10:00–16:00 bimonthly, includes an intensive tour of the Woonwijzer Winkel showroom in Rotterdam, lunch, and training materials.
Companies that use Positief Wonen
Customer profileNamed customers3 records
Ideal customer profiles3 records
Positief Wonen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Positief Wonen partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- WoonnucoreWoonnu is a Dutch mortgage lender and intermediary that partners with Positief Wonen to offer sustainability advisory and energy label services to its network of financial advisors. Woonnu also offers preferential mortgage interest rates for customers with an energy label B or better, creating a complementary loop between financing and energy efficiency upgrades.
- Simpel SubsidiesupportingPositief Wonen partners with Simpel Subsidie for subsidy calculation and administration support, integrating their tools into the advisory workflow to help homeowners determine eligible ISDE subsidies.
- Amfidi / Support TodaysupportingDistribution partner of Positief Wonen's services to their network of financial advisors and intermediaries. Listed among distributor partners available during partner registration.
- Nationale-NederlandensupportingListed as a distribution partner through which Positief Wonen services are distributed to Nationale Nederlanden's network of financial advisors.
- De OnderlingensupportingInsurance and financial cooperative that distributes Positief Wonen's sustainability advisory services to its advisor network.
- Rijksoverheid / RVOcorePositief Wonen operates within the regulatory framework established by the Dutch government (Rijksoverheid) and RVO for energy labels (NTA8800) and the ISDE subsidy scheme. The company's advisory process explicitly incorporates government tools like Verbetercheck, the ISDE subsidy calculator, and registers labels in the official EP-online database.
- DFO (Vakpaper sponsor)minorPositief Wonen sponsors the annual Vakpaper Duurzaam Wonen, an industry whitepaper produced by DFO for financial advisors. This sponsorship positions Positief Wonen as a trusted partner in the financial advisory community and drives B2B awareness.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Positief Wonen competitors and assessment
Company assessmentBroad incumbents
- ENGIE: Global energy and services company with Dutch operations providing home insulation, heat pumps, and sustainability advisory. Comparable as a broad incumbent operating across the same Dutch residential decarbonization space with broader portfolio scope.
- Vattenfall: Major European energy company with Dutch operations offering heat pumps, solar panels, insulation, and home-sustainability advisory bundled with energy supply. Comparable as a broad incumbent providing an overlapping but much larger portfolio of home decarbonization services to Dutch homeowners.
- Essent: Largest Dutch energy supplier (part of E.ON) offering home sustainability services including heat pumps, solar, insulation, and energy labels alongside its energy retail business. Comparable as a broad incumbent with similar integrated offerings but vastly larger scale and direct customer base.
Direct peers
- Wocozon: Dutch company specializing in energy labels and home-sustainability advice for property sales and renovations. Comparable as a direct competitor focused on the EPA-label and advisory portion of the same value chain Positief Wonen serves.
- Klimaatroute: Dutch sustainability advisory platform helping homeowners navigate insulation, heating, and solar investments with subsidy support and installer matching. Directly comparable as an advisory-led competitor targeting the same Dutch homeowner segment with similar coordination services.
- HomeQgo: Dutch home-sustainability advisory and coordination service providing independent energy advice, installer matching, and project support for homeowners. Closest direct peer — operates an end-to-end advisory-to-execution model on a smaller, more regional scale.
Emerging players
- NIBE Energy Systems: Swedish heat-pump manufacturer with strong Dutch market presence in residential sustainable heating. Comparable as an emerging/specialized player covering one of Positief Wonen's 'Golden Triangle' pillars (sustainable heating) and increasingly competing for installer relationships.
- Daikin Netherlands: Subsidiary of global HVAC manufacturer Daikin operating in the Dutch heat-pump and ventilation market. Comparable as an emerging specialist competing for installer partnerships and increasingly for direct-to-homeowner sustainability advisory in heating and ventilation.
Regional players
- Homij: Dutch technical installation specialist (part of VolkerWessels) delivering heating, cooling, and electrical installations for residential and commercial buildings. Comparable as a regional specialist executing the installation work that Positief Wonen's Begeleiding service coordinates.
- Feenstra: Long-established Dutch installation and maintenance company focused on heating, ventilation, and insulation services. Comparable as a Dutch regional specialist executing the installation half of the home sustainability value chain that Positief Wonen coordinates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Positief Wonen social profiles
Digital presencePositief Wonen compliance and trust
Trust signalCompliance2 records
Positief Wonen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positief Wonen leadership team
Management profileNumber of profiles
Profiles3 records
Positief Wonen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positief Wonen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positief Wonen
What does Positief Wonen do?
Positief Wonen provides three integrated services for Dutch homeowners: (1) EPA energy performance labels (Energielabel) compliant with NTA8800 standards, including a custom "Maatwerk" variant with guaranteed improvement; (2) on-site personal sustainability advisory (Advies) using the Gouden Driehoek (Golden Triangle) methodology covering insulation, sustainable heating, and solar energy; and (3) project coordination (Begeleiding/Uitvoering) covering installer scheduling, ISDE subsidy applications, and quality oversight. The services are supported by the Greenscan advisory software, the Mijn Positief Wonen customer and partner portal, and a network of certified installers, financial advisors, and makelaars across the Netherlands.
Is Positief Wonen a public or private company?
Positief Wonen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positief Wonen founded?
Positief Wonen was founded in 2020. It employs 1 to 10 people.
Where is Positief Wonen based?
Positief Wonen is headquartered in Rosmalen (Den Bosch), Netherlands, in the Europe region.
How does Positief Wonen make money?
Three revenue lines are on record. Energy Labels (EPA/NTA8800) is the primary driver. The others are sustainability Advisory Services and training & Education Programs.
Who are Positief Wonen's main competitors?
Broad incumbents on record are ENGIE, Vattenfall and Essent. Direct peers are Wocozon, Klimaatroute and HomeQgo. Emerging players are NIBE Energy Systems and Daikin Netherlands. Regional players are Homij and Feenstra.
Does Positief Wonen have an API?
No public API is recorded for Positief Wonen.
What industry is Positief Wonen in?
Positief Wonen's product category is Home Energy Efficiency Advisory Services. Its primary akta.pro industry code is BPABAAAD, Grounds, Landscaping & Exterior Services, with a secondary code of BPAJAHAM, Association Maintenance, Vendor & Capital Project Management. Its NAICS code is 54162 and its SIC code is 8744.