What homeQgo does

HomeQgo B.V. is a Dutch digital platform that helps homeowners make their homes more sustainable. The core product, the Huisscan (Home Scan), is a self-service online tool that generates a 3D model of a user's house using public Dutch property and geographic data — including Kadaster records, Actueel Hoogtebestand elevation/LiDAR data, and satellite imagery — and then produces an automated Duurzaamheidsadvies (sustainability advice) covering measures such as solar panels, heat pumps, cavity wall/floor/roof insulation, HR++ glazing, home batteries, and sedum roofs. The platform calculates real installation prices, projected energy savings, and ISDE subsidy amounts, and connects the homeowner with certified installers who submit Voorlopige Offerte (provisional quotes). HomeQgo does not charge consumers; it earns commission from installation partners, and supplements the automated journey with telephone, video and on-site advisory through EP advisors (via WoningSchouw). Distribution combines direct acquisition on homeqgo.nl with whitelabel and referral partnerships with major Dutch banks (Rabobank, ABN-AMRO, NIBC), insurers (Allianz, A.S.R.), energy companies (Engie, Essent, Pure Energie), and consumer organizations (Consumentenbond), plus financing integration via the Warmtefonds Energiebespaarlening. The company operates as a subsidiary of Oneplanet, is ISO 27001:2022 certified, won the FD Gazellen fast-growth award in 2023, and was named Beste Website van het Jaar 2025 in the Sustainability category. Note: founded year is reported as 2017 in firmographic data and 2021 in another source — the discrepancy is unresolved in the public record.

Name

homeQgo

Legal name

HomeQgo B.V.

Website

https://homeqgo.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

homeQgo is a Dutch digital platform that helps homeowners make their homes more sustainable through an automated 3D-modeled home scan, personalized sustainability advice, ISDE subsidy calculations, and matched certified installers, earning commission from installers rather than charging consumers.

Ownership category

akta.pro rank

Product category

Home Sustainability Advisory Services

NAICS

Residential Remodelers (236118)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Home sustainability advisory
• Energy efficiency consulting
• Solar panel installation
• Heat pump services
• Home insulation services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission from installers: HomeQgo does not charge consumers for its services. The company earns revenue through commissions paid by installation partners. Because HomeQgo handles advising, quote generation, and marketing for installers, installers can focus on installation work. The time and costs saved are paid back to HomeQgo as commission. This means consumers never pay more through HomeQgo than going directly to an installer.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

homeQgo operates a digital sustainability advisory platform for Dutch homeowners. Through the Huisscan (Home Scan), users receive an automatically generated 3D model of their house built from public Dutch housing data, which produces a personalized Duurzaamheidsadvies (sustainability advice) including real installation prices, energy savings projections, and ISDE subsidy calculations. The platform then connects homeowners with certified installers via Voorlopige Offerte (provisional quotes) and earns commission from those installation partners.

Product overview

homeQgo is a digital platform (website/app) for Dutch homeowners seeking to make their homes more sustainable. The core offering consists of the Huisscan (Home Scan) — an automated digital tool that creates a 3D model of the user's house and generates a personalized Duurzaamheidsadvies (sustainability advice) with real prices, savings projections, and ISDE subsidy estimates — followed by Voorlopige Offertes (provisional quotes) from certified installers. The platform connects to an installer network for installation services. The product portfolio spans solar panels (zonnepanelen), heat pumps (warmtepompen) in hybrid and all-electric variants, insulation measures (spouwmuur, vloer, dak), HR++ glass, home batteries (thuisbatterij), green/sedum roofs, and energy labels. Supporting services include ISDE subsidy application guidance and Warmtefonds financing ( Energiebespaarlening). Personal advisory via phone, video, or home visit supplements the automated scan.

Differentiator

Problem solved

Functional benefit

Products and services

• Huisscan (Home Scan)

Quantifiable outcome

• Up to €700 savings per year with 8 solar panels
• +4 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• RabobankcoreGTM or Marketing PartnerMajor Dutch bank partnership for distributing HomeQgo sustainability advisory services to Rabobank customers seeking home energy improvements and financing options.
• ConsumentenbondcoreGTM or Marketing PartnerPartnership with the Dutch Consumers Association, providing credibility and trust signals for HomeQgo's objective advisory services.
• ABN-AMROcoreGTM or Marketing PartnerPartnership with ABN-AMRO bank for distributing sustainability advisory services to their customer base interested in home improvements.
• FloriusminorGTM or Marketing PartnerMortgage provider partnership for connecting customers with both financing and sustainability advisory services.
• ObvionminorGTM or Marketing PartnerMortgage lender partnership for home sustainability financing connections.
• Pure EnergieminorGTM or Marketing PartnerEnergy supplier partnership for sustainability services and energy optimization advice.
• EngiecoreChannel Partner/ Reseller/ DistributorMajor energy company and installation services partner for delivering sustainability solutions.
• EssentcoreChannel Partner/ Reseller/ DistributorEnergy company and installation services partner for home sustainability measures.
• AllianzminorGTM or Marketing PartnerInsurance company partnership for bundled home sustainability and insurance offerings.
• WoningSchouwcoreImplementation/ SI/ Consulting PartnerEnergy performance advisor partner that conducts home visits for energy label determinations and sustainability advice. EP advisors process personal data on behalf of HomeQgo.
• A.S.R.minorGTM or Marketing PartnerInsurance company partnership for home sustainability and insurance bundling.
• Label-UPminorImplementation/ SI/ Consulting PartnerEnergy label certification partner for home energy performance assessments.
• NIBCminorGTM or Marketing PartnerBank partnership for mortgage and sustainability financing connections.
• HypinvestminorGTM or Marketing PartnerMortgage advisor partnership for connecting customers with sustainability financing options.
• Lot HypothekenminorGTM or Marketing PartnerMortgage specialist partnership for home sustainability financing referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zonneplan: Zonneplan is a Dutch vertically integrated solar and home energy company that sells, finances, and installs solar panels, batteries, and EV chargers, also serving Dutch homeowners. While it is more vertically integrated and product-focused, it competes for the same homeowner wallet and runs a similar marketing-led acquisition model in the Netherlands.
• De Energiebespaarders: De Energiebespaarders is a Dutch advisory and lead-generation service helping homeowners compare installers for insulation, heat pumps, and solar panels. It overlaps with HomeQgo on customer segment (Dutch homeowners) and value proposition (independent advice plus installer matching) in the residential energy retrofit market.
• Enova Energieadvies: Enova is a Dutch energy advisory and installation platform that, like HomeQgo, helps homeowners navigate sustainability decisions (insulation, solar, heat pumps) and connects them with installers. It is the most direct Dutch competitor and operates with a similar lead-generation and advisory funnel targeting Dutch homeowners.

Broad incumbents

• Vandebron: Vandebron is a major Dutch green energy supplier with a large Dutch household customer base and a growing portfolio of home energy services. It competes with HomeQgo for the sustainability-conscious Dutch homeowner and could expand into advisory and installation to disintermediate platforms like HomeQgo.
• ENGIE Nederland: ENGIE is a major international energy and services group with a significant Dutch presence in installation, maintenance, and home energy services, and is a current HomeQgo channel partner. Its broad portfolio and Dutch customer base overlap with HomeQgo's addressable market and could in-source the platform's advisory role.
• Essent: Essent is one of the largest Dutch energy suppliers and an installer of home sustainability solutions, and a current HomeQgo channel partner. As a broad incumbent it has the scale, customer base, and capital to vertically integrate the advisory and quote layer that HomeQgo currently provides, making it both a partner and a structural threat.
• Octopus Energy NL: Octopus Energy is a fast-growing international green energy retailer with a Dutch operation (Octopus Energy Nederland) that combines supply, smart tariffs, and increasingly home energy hardware and services. It targets the same sustainability-minded Dutch homeowner and represents a potential competitor and partner for the home energy upgrade category.

Regional players

• Feenstra: Feenstra is a Dutch home services and installation company specializing in heating, ventilation, and insulation, with a large direct-to-homeowner service network. Its installer footprint and customer reach overlap with HomeQgo's installer network and homeowner audience, and it could compete as a vertically integrated alternative to the HomeQgo platform.
• Homij: Homij is a Dutch technical installation and energy services provider (part of VolkerWessels) focused on heating, cooling, and electrical installations for residential and small-business customers. It serves the same Dutch installer market and homeowner customers as HomeQgo's installer network, and could act as a competing direct channel for sustainability upgrades.

Emerging players

• Tibber: Tibber is a European digital energy retailer active in the Netherlands that combines dynamic-tariff electricity supply with smart-home and EV-charging hardware, and is increasingly engaging homeowners on energy optimization. It overlaps with HomeQgo on the Dutch consumer sustainability journey and is building tools that could compete with parts of the HomeQgo advisor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@homeqgo
• Instagraminstagram.com/p/DRmsSiCjGxb
• LinkedInlinkedin.com/company/homeqgo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about homeQgo