Positive Electrical
Positive Electrical is an Irish electrical and solar PV installation contractor founded in 2009, serving residential, commercial, agricultural, and industrial customers across the Munster region from its base in Broadford, Co. Limerick.
- Company typePrivate
- Founded2009
- HeadquartersBroadford, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Positive Electrical does
Positive Electrical is an Irish electrical contracting and solar installation firm established in 2009 and headquartered in Broadford, Co. Limerick, serving residential, commercial, agricultural, and industrial customers across the Munster region. The company is owner-operated by Donie Brosnan and operates with a team of eight employees, delivering traditional electrical contracting work alongside a dedicated solar PV offering branded as Positive Solar Solutions.
The firm's product surface has expanded beyond core electrical contracting to include solar PV installation, EV charger deployment, and energy-management products such as the EDDI energy diverter. It holds three accreditations central to operating in the Irish market — Safe Electric, SEAI registration, and RECI approval — which collectively position it to capture both grant-funded residential work and regulated commercial installations. The owner's prior multinational experience in pharmaceutical, oil & gas, and data centre environments provides credibility for higher-complexity industrial engagements that typically sit beyond the reach of generalist sole-trader competitors.
Revenue is generated on a project-by-project basis through installation and contracting fees, with SEAI grant eligibility serving as a demand catalyst for the solar PV line. No enterprise anchor customers, recurring-revenue contracts, or geographic expansion beyond Munster are disclosed, indicating a distributed-volume, local-market business model.
Positive Electrical firmographics
Firmographics- Name
- Positive Electrical
- Legal name
- Positive Electrical
- Website
- https://positiveelectrical.ie
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Positive Electrical is an Irish electrical and solar PV installation contractor founded in 2009, serving residential, commercial, agricultural, and industrial customers across the Munster region from its base in Broadford, Co. Limerick.
- Ownership category
- akta.pro rank
Positive Electrical industry classification
Industry- Product category
- Electrical & Solar Installation Services
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Contracting & Wiring (IMAFALAA)
- akta.pro secondary industries
- Residential Electrical Installation & New Construction Wiring (HSAOADAA), Electrical Panel Upgrades & Service Changes (HSAOADAB), Surge Protection & Power Conditioning (Whole-Home/Point-of-Use) (HSAOADAH)
Keywords
Where Positive Electrical is headquartered
LocationHeadquarters
- HQ city
- Broadford
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Positive Electrical business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Electrical Installation Services: One-time service revenue from electrical installation, repair, maintenance, rewiring, LED lighting upgrades, emergency lighting installation, and PIR Reports for domestic, commercial, agricultural and industrial customers.
- Solar Installation Services: Bespoke solar PV system design, supply, and installation including EV chargers, inverters, and EDDI devices. Grant assistance provided through SEAI registration.
- Maintenance Contracts: Ongoing maintenance services for commercial and industrial clients to prevent issues before they cause operational problems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation based on project scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Positive Electrical product offering
Product offeringCore offering
Positive Electrical is a registered electrical contracting firm providing installation, repair, maintenance, rewiring, LED and emergency lighting, PIR certification, and bespoke Solar PV system design, supply and installation (including EV chargers, inverters and EDDI energy diverters) for domestic, commercial, agricultural and industrial customers across the Munster region of Ireland. The company also offers ongoing maintenance contracts to commercial and industrial clients and assists with SEAI grant applications for solar installations.
Product overview
Positive Electrical is an electrical and solar installation contractor offering a portfolio of integrated services across residential, commercial, agricultural, and industrial sectors. The core offerings consist of electrical installation services (covering full installations, rewires, LED upgrades, emergency lighting, and PIR reports) and Solar PV installation (including design, supply, and installation). The solar offering encompasses related add-on modules including EV Chargers with smart APP, Solar Panels (430W-575W with up to 30-year warranties), Inverters, EDDI (energy diverter), Surge Protection, and Priority Sockets. All electrical works are certified upon completion, and the company assists with SEAI grant applications for solar installations.
Differentiator
Problem solved
Functional benefit
Brands
- Positive Solar Solutions: Solar installation brand offering Domestic and Commercial Solar Installations, EV Chargers, Inverters, Solar Panels, and EDDI devices.
Products and services
- Electrical Installation Services Comprehensive electrical services for domestic, commercial, agricultural, and industrial customers including full electrical installations, new builds, rewires, extensions, renovations, fault finding, and emergency call-outs.
- Solar PV Installation Bespoke solar PV system design, supply, and installation service covering 2kW–5kW domestic systems and commercial installations, with SEAI grant application assistance.
- EV Charger Installation Smart EV wall/column charger installation with companion APP enabling independent and economical charging, compatible with time-of-use tariffs and integration with PV systems.
- Maintenance Contracts Recurring maintenance services for commercial and industrial clients to prevent electrical issues before they cause operational problems or downtime.
- PIR Reports Periodic Inspection Report documentation service for electrical installations in domestic, commercial, and industrial properties.
- LED Lighting Upgrades LED lighting upgrade service for energy efficiency improvements in homes and businesses.
- Emergency Lighting Installation & Maintenance Installation and ongoing maintenance of emergency lighting systems for residential and commercial properties.
Companies that use Positive Electrical
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Positive Electrical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Positive Electrical partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Positive Electrical competitors and assessment
Company assessmentBroad incumbents
- Bord Gáis Energy: Irish energy retailer offering solar PV and home-energy solutions. Competes for solar-led residential upgrades but from a national utility customer base rather than on-site electrical contracting.
- SunPower Corporation: International solar panel manufacturer and installer network. Adjacent rather than direct — provides panels and installer programmes that Positive Electrical's solar business could draw on, while competing for the same downstream residential solar customer.
- Electric Ireland: Largest residential electricity supplier in Ireland, owned by ESB, with renewable and solar product lines. Addresses the same Munster/national homeowner segment as Positive Electrical but as a brand-led utility rather than a contracting business.
- Energia: One of Ireland's largest energy suppliers, increasingly active in residential solar PV and battery installations. Comparable to Positive Electrical's solar-and-electrical integration but operating at national utility scale rather than regional contractor scale.
- SSE Airtricity: Major Irish electricity supplier and renewables generator with growing residential solar offerings. Competes for the same Irish homeowner solar customer as Positive Electrical but from a national utility platform rather than a regional contracting base.
Direct peers
- Energlaze: Irish installer specialising in energy-efficiency upgrades including solar PV, insulation, and heat-pump systems. Overlaps with Positive Electrical's integrated home-energy upgrade proposition for Irish homeowners.
- Activ8 Solar Energies: Irish SEAI-registered solar PV installer operating in the residential and commercial market, with comparable sub-brand-style positioning around integrated solar and EV charging. Closest head-to-head competitor for Positive Solar Solutions' domestic solar business.
- Eco Energy Ireland: Irish solar PV and energy-efficiency installer providing SEAI-grant-supported residential systems. Direct competitor for solar-led household upgrades in the same geographic market.
Regional players
- Greener Energy Group: UK-based solar PV and battery installer serving an adjacent (UK rather than Irish) market. Comparable integrated solar-plus-electrical proposition but operates in a different national regulatory and grant environment.
Emerging players
- NurPower: Irish solar and electrical services company targeting residential and small commercial customers with integrated renewable offerings. Comparable in scale and proposition to Positive Electrical and Positive Solar Solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Positive Electrical social profiles
Digital presencePositive Electrical compliance and trust
Trust signalCompliance3 records
Positive Electrical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Electrical leadership team
Management profileNumber of profiles
Profiles1 record
Positive Electrical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Electrical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Electrical
What does Positive Electrical do?
Positive Electrical is a registered electrical contracting firm providing installation, repair, maintenance, rewiring, LED and emergency lighting, PIR certification, and bespoke Solar PV system design, supply and installation (including EV chargers, inverters and EDDI energy diverters) for domestic, commercial, agricultural and industrial customers across the Munster region of Ireland. The company also offers ongoing maintenance contracts to commercial and industrial clients and assists with SEAI grant applications for solar installations.
Is Positive Electrical a public or private company?
Positive Electrical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positive Electrical founded?
Positive Electrical was founded in 2009. It employs 1 to 10 people.
Where is Positive Electrical based?
Positive Electrical is headquartered in Broadford, Ireland, in the Europe region.
How does Positive Electrical make money?
Three revenue lines are on record. Electrical Installation Services are the primary driver. The others are solar Installation Services and maintenance Contracts.
Who are Positive Electrical's main competitors?
Broad incumbents on record are Bord Gáis Energy, SunPower Corporation, Electric Ireland, Energia and SSE Airtricity. Direct peers are Energlaze, Activ8 Solar Energies and Eco Energy Ireland. Greener Energy Group is listed as a regional player. NurPower is listed as an emerging player.
Does Positive Electrical have an API?
No public API is recorded for Positive Electrical.
What industry is Positive Electrical in?
Positive Electrical's product category is Electrical & Solar Installation Services. Its primary akta.pro industry code is IMAFALAA, Electrical Contracting & Wiring, with a secondary code of HSAOADAA, Residential Electrical Installation & New Construction Wiring. Its SIC code is 1731.