PositiveMinders

What PositiveMinders does

PositiveMinders (legal entity: Association PositiveMinders) is a Swiss non-profit association (association à but non lucratif) headquartered in Lausanne at c/o Coraasp, Av. de la gare 52, founded as an independent volunteer-led organization with operations traceable to at least 2019-2020. Its mission is to destigmatize schizophrenia and other psychiatric conditions across French-speaking communities, operating under the mottos "Regardons les troubles psy autrement" and "soigner tôt, c'est soigner mieux." The organization serves individuals living with conditions such as schizophrenia, bipolar disorder, depression, and borderline personality disorder, as well as their families, healthcare professionals, educational institutions, and partner organizations across 12 countries.

The association's offering centers on content production, event organization, and community mobilization rather than proprietary technology. Its annual flagship is the Journées de la Schizophrénie (Schizophrenia Days) held each March (2026 edition scheduled for March 14-21), supported by an ecosystem of sub-brands — Schizinfo (information portal), Les Faits Ordinaires (satirical deconstruction campaign), SchizAwards (film awards on schizophrenia portrayal), Schizarmonie (auditory experience), Kambayama (mental wellness), schizo-thefiction (fiction), TechnoPsy'21 (innovation conference), and The most incredible shop. Distribution channels include free websites, an Eventbrite event platform, mobile applications (CHILL TIME, PsyQuiz 2.0), podcasts, video testimonials, newsletters, and a network of 250+ partner organizations.

Revenue is generated exclusively through tax-deductible donations accepted in CHF and EUR and tiered individual membership fees (Adhésion) segmented for France, Switzerland, and rest-of-world via HelloAsso. The organization is governed by a Board of Directors chaired by Jean-Christophe Leroy, with Anne Leroy listed as co-founder; it operates with 600 volunteers and shows no evidence of venture capital, institutional investors, or M&A activity. End-user access to educational content, events, and tools is free of charge.

Name

PositiveMinders

Legal name

Association PositiveMinders

Website

https://positiveminders.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PositiveMinders is a Swiss non-profit association that destigmatizes schizophrenia and psychiatric conditions across French-speaking communities through awareness campaigns, educational content, events, and a partner network spanning 12 countries.

Ownership category

akta.pro rank

Product category

Mental Health Awareness and Advocacy

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Non-Communicable Diseases (NCDs) & Mental Health Programs (BPADAIAK)

Keywords

• Mental health awareness
• Schizophrenia advocacy
• Non-profit association
• Community peer support
• Health education campaigns

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: PositiveMinders accepts tax-deductible donations in both Swiss Francs (CHF) and Euros. Donors can make bank transfers to the association's Swiss postal account or euro account. The organization is registered as a non-profit association eligible to receive defiscalized (tax-deductible) donations in Switzerland.
2. Membership fees (Adhésion): The association generates revenue through membership fees from individuals who wish to support the organization. Separate membership categories exist for members in France, Switzerland, and the rest of the world.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PositiveMinders is a non-profit association that fights the stigma surrounding schizophrenia through awareness events (such as the Journées de la Schizophrénie), educational websites, mobile applications (CHILL TIME), peer support sessions, and community programs across 12 French-speaking countries. The organization engages approximately 600 volunteers and 250 partners to deliver free educational content, therapeutic tools, and community-based interventions for individuals affected by mental illness and their families.

Product overview

PositiveMinders operates as a non-profit association focused on destigmatizing schizophrenia and psychiatric disorders through a portfolio of awareness campaigns, educational resources, and community engagement activities. The core offering is the annual 'Journées de la Schizophrénie' event, complemented by specialized sub-brands including Schizinfo (information portal), Les Faits Ordinaires (satirical campaign), SchizAwards (film awards), and Schizarmonie (musical experience). The organization provides access to replays of webcasts, conferences, and congress sessions, as well as interactive tools like Psycha'Quiz (therapeutic quiz game) and CHILL TIME application. Additional initiatives include escape game experiences, peer support programs, and the TECHNOPSY conference series on technology in mental health.

Differentiator

Problem solved

Functional benefit

Brands

• Schizinfo: Information portal dedicated to schizophrenia awareness and education
• Les Faits Ordinaires
• SchizAwards
• Schizarmonie
• schizo-thefiction
• Kambayama
• Onsefaitconfiance.com
• TechnoPsy'21
• The most incredible shop

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Healthcare OrganizationscoreStrategic or Co-development PartnerHealthcare organizations partner with PositiveMinders to organize events, open facilities for awareness activities, host information stands, hold press conferences, and promote mental health events. These partnerships form the core of the organization's operational network.
• Educational InstitutionscoreStrategic or Co-development PartnerSchools, high schools, universities, and gymnasiums partner with PositiveMinders to organize mental health awareness events, distribute educational materials, and host conferences within their establishments.
• MunicipalitiesminorGTM or Marketing PartnerTown halls and municipal governments support PositiveMinders by providing public display spaces, illuminating public buildings in awareness colors, making local connections, and offering facilities for events.
• Cultural AssociationsminorStrategic or Co-development PartnerCultural associations mobilize volunteers to help with events, organize mental health awareness days, provide educational materials, and arrange activities like film discussions and literary evenings.
• Health CabinetsminorGTM or Marketing PartnerHealthcare practices and medical cabinets promote events through various channels including posters, phone calls, social media, and digital displays, and help distribute informational flyers.
• Film Distribution PartnersminorStrategic or Co-development PartnerCinemas and film distributors support awareness efforts by screening documentary spots and organizing film discussion events featuring films such as 'À la folie' by Audrey Estrougo and 'La forêt de mon père' by Vero Cratzborn.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• La Maison Perchée: French mental health nonprofit focused on peer support and lived-experience communities, particularly for young adults. Comparable in francophone community-building approach and destigmatization mission, though targeting a younger demographic.

Direct peers

• Schizophrenia Society of Canada: Canadian national organization dedicated to improving the quality of life for those affected by schizophrenia through education, support programs, and advocacy. Closely comparable in mission, condition-specific focus, and community-based delivery model.
• Santé Mentale France: French federation of mental health associations representing users, families, and professionals. Santé Mentale France shares PositiveMinders' advocacy and user-rights orientation across the francophone mental health ecosystem.
• UNAFAM: France's leading association of families and friends of people living with psychiatric disorders. UNAFAM shares PositiveMinders' focus on family support, destigmatization, and policy advocacy for schizophrenia and related conditions in the francophone world.
• Pro Mente Sana: Swiss nonprofit that advocates for the rights of people with mental health issues and provides information and support. Pro Mente Sana is a close geographic and mission-aligned peer based in Switzerland, addressing overlapping audiences.
• Fondation Pierre Deniker: French foundation dedicated to schizophrenia research, prevention, and therapeutic innovation. Shares PositiveMinders' condition-specific focus and francophone audience, with a complementary emphasis on scientific and clinical advancement.
• Coraasp: Swiss umbrella organization representing associations of relatives and friends of people with psychiatric disorders. PositiveMinders is co-located with Coraasp in Lausanne, indicating close operational ties and overlapping stakeholder base.

Others

• MQ: Transforming Mental Health: International mental health research charity funding studies into causes and treatments. MQ is thematically adjacent through its shared focus on schizophrenia and psychiatric conditions, though its primary activity is research funding rather than advocacy.

Broad incumbents

• NAMI: The National Alliance on Mental Illness is the largest U.S. grassroots mental health organization, advocating for and supporting people affected by mental illness. NAMI shares the destigmatization and family-support model but operates at vastly greater scale and breadth.
• Mind (UK): One of the UK's largest mental health charities, providing advice, support, and campaigning on mental health. Mind overlaps with PositiveMinders' awareness and advocacy mandate but addresses all mental health conditions with a national infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/positiveminders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PositiveMinders