Positive Psychology

What Positive Psychology does

Workmad (operating as Positive Psychology) is a Bristol-based positive psychology training and consultancy firm founded in 2012 by Bridget Grenville-Cleave. The company delivers experiential workshops built on the PERMA wellbeing model and related evidence-based positive psychology frameworks, targeting HR/L&D professionals, coaches, therapists, business leaders, educators, and government departments. Core products include the 7-day Positive Psychology Masterclass (PERMA Wellbeing Workshop and Wellbeing at Work Workshop), bespoke Positive Teams corporate programmes for 6–60 participants, the licensed Bounce Back! whole-school resilience programme, and specialized engagements such as the UAE Government Well-being in the Workplace programme that has trained 150+ leaders.

The firm's offering is fundamentally a people-delivered service model rather than a technology platform. Proprietary assets include a published content library of six books (titles covering positive psychology introduction, happiness workshops, sport applications, and societal wellbeing), a toolkit of 120+ evidence-based activities, branded Strengths Cards for adult and child audiences, and licensed access to the Bounce Back! curriculum developed by Drs Noble and McGrath. Delivery occurs through live online workshops (Zoom-based, delivered over multiple morning sessions) and face-to-face sessions at venues including The Engineer's House in Bristol.

Revenue is generated through fee-for-service training (masterclasses at £450–690 per participant, bespoke corporate training at custom quote) and ancillary publication sales of books and educational resources via Amazon and direct channels. Named customers span UK central government (Cabinet Office, multiple county councils), the UAE Government, education institutions (Open University, St Mary's, UEL, Danish Institute), healthcare (NHS), enterprise (John West, Cargill), and charity/environment (Big Lottery, Eden Project). The company is privately held with no external funding disclosed and operates with 11–50 employees; co-trainer Miriam Akhtar is the only named additional principal. The firm serves markets in the UK, UAE, Denmark, and Czechia, but its geographic footprint remains narrow with the UK as the dominant market.

Name

Positive Psychology

Legal name

Workmad

Website

https://positivepsychologycpd.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Workmad (Positive Psychology) is a Bristol-based consultancy delivering evidence-based positive psychology training, masterclasses, and corporate wellbeing programmes for HR professionals, coaches, educators, and government departments in the UK and select international markets.

Ownership category

akta.pro rank

Product category

Professional Training and Wellbeing Consulting

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

Keywords

• Positive psychology training
• Workplace wellbeing workshops
• PERMA wellbeing programs
• Resilience training services
• Corporate psychology consulting

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Professional Training Services: Fee-for-service training programmes including masterclasses and bespoke corporate workshops. Delivered both face-to-face and online with pricing per participant or per programme.
2. Publication Sales: Sale of books and educational resources including strength cards, practical guides, and academic publications on positive psychology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Positive Psychology (operating as Workmad) sells evidence-based positive psychology training delivered through multi-day masterclasses, bespoke corporate workshops, and school-based resilience programmes built on the PERMA Wellbeing model. Offerings are complemented by a catalogue of published books and physical Strengths Cards that serve as standalone take-home resources for participants and individual buyers.

Product overview

Workmad is a positive psychology training and consultancy company offering a portfolio of training programmes, educational workshops, and published resources. The core offering is the Positive Psychology Masterclass (now in its 12th year), comprising the PERMA Wellbeing workshop and the advanced Wellbeing at Work workshop. These are complemented by bespoke corporate training (Positive Teams), school-based programmes (Bounce Back! Resilience and Well-being Programme), and specialized workshops such as the UAE Government Well-being in the Workplace programme and EARN Happiness School. The company also produces a range of publications including practical guides, activity books, and card-based tools (Strengths Cards), which serve as companion resources for their training programmes and for individual use.

Differentiator

Problem solved

Functional benefit

Brands

• Positive Psychology Masterclass: A 7-day experiential workshop focusing on key applications of Positive Psychology including happiness, resilience, mental health and wellbeing at work.
• Positive Teams
• Bounce Back! Resilience & Well-being Programme
• Well-being in the Workplace

Products and services

• Positive Psychology Masterclass (7 Days to Wellbeing) Multi-day experiential workshop providing foundational and advanced training in positive psychology principles, including the PERMA Wellbeing model and applications for workplace wellbeing, delivered in both face-to-face and online formats. Targeted at HR/L&D professionals, coaches, therapists, and managers seeking evidence-based positive psychology training for personal-professional use.
• Positive Teams Training Bespoke training programmes individually created to help businesses achieve key goals through increased employee wellbeing, available in formats from 1-2 hours to 1-2 weeks for groups of 6 to 60 participants, delivered online or face-to-face.
• Bounce Back! Resilience and Well-being Programme Award-winning whole-school wellbeing and resilience programme for primary schools drawing on Positive Psychology and Cognitive Psychology, shown to improve educational attainment, attendance, and positive behaviour for learning.
• EARN Happiness School Series of workshops combining education and experience focused on happiness goals, individual wellbeing, resilience, and performance using strengths-based approaches for collaboration and productivity.
• Strengths Cards (Find Your Best Self) Set of 25 beautifully designed cards based on positive psychology character strengths research, including explanations of over- and under-played strengths, practical tips, a booklet, and child-friendly versions. Sold as a standalone self-development resource.
• Introducing Positive Psychology: A Practical Guide Pocket-sized guide by Bridget Grenville-Cleave covering over 20 key positive psychology concepts with proven techniques to improve wellbeing, resilience, and happiness. Sold as a standalone retail publication.
• Live Happy Book co-authored with Dr Ilona Boniwell featuring 100 pieces of advice for taking charge of life choices and finding fulfilment based on the latest happiness research.
• Achieving Lasting Happiness Book by Bridget Grenville-Cleave providing tools to boost physical and mental wellbeing, discover strengths, overcome negative attitudes, and find purpose through positive psychology experiments.
• 101 Activities for Happiness Workshops Resource book by Emeritus Professor Tom Bourner, Bridget Grenville-Cleave, and Dr Asher Rospigilosi providing everything needed to design and run happiness workshops in schools, communities, and workplaces.
• Positive Psychology in Sport and Physical Activity Edited volume by Abbe Brady and Bridget Grenville-Cleave exploring the intersection of positive psychology with sport and physical activity, with real-life case studies and practical interventions.
• Creating The World We Want To Live In: How Positive Psychology Can Build A Brighter Future Book co-authored with Dr Sue Roffey, Professor Felicia Huppert, and Vanessa King discussing how positive psychology can transform working life and have broader impact on wellbeing in society.

Quantifiable outcome

• Improved educational attainment, pupil attendance, and positive behaviour for learning in schools implementing Bounce Back! programme
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Miriam Akhtar (UEL MAPP)coreStrategic or Co-development PartnerCo-trainer for Positive Psychology Masterclasses. Miriam Akhtar is a MAPP graduate and together with Bridget Grenville-Cleave, forms the core training partnership delivering all masterclass programmes. She brings expertise in positive psychology applications and co-developed the online training pivot during COVID-19.
• Centre for Applied Positive PsychologycoreStrategic or Co-development PartnerBoth Bridget Grenville-Cleave and Miriam Akhtar are founder members of the Centre for Applied Positive Psychology, an organisation dedicated to applied positive psychology practice and research.
• International Positive Psychology AssociationcoreStrategic or Co-development PartnerBridget Grenville-Cleave and Miriam Akhtar are founder members of the International Positive Psychology Association, a global professional body for positive psychology practitioners.
• Dr Ilona BoniwellmajorStrategic or Co-development PartnerLeading positive psychologist, Founder of Masters in Applied Positive Psychology Programme at University of East London. Collaborated on UAE government wellbeing programme and co-authored Live Happy book. Provides programme endorsements and academic credibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterUp: Global enterprise coaching and wellbeing platform combining 1:1 coaching with technology-enabled delivery. Comparable to Workmad because it targets the same enterprise HR/L&D buyer with evidence-based positive psychology and coaching content, but at vastly greater scale via a tech platform.
• Headspace for Business: B2B arm of the Headspace mindfulness and wellbeing app serving employers with on-demand content, live coaching and workshops. Competes with Workmad for the same corporate wellbeing budget but delivers primarily through a digital platform rather than practitioner-led workshops.
• LinkedIn Learning: Large-scale online learning platform with courses covering positive psychology, leadership and wellbeing. Competes for the same individual L&D training budget via subscription rather than per-workshop pricing, pressuring Workmad's B2C masterclass economics.

Direct peers

• VIA Institute on Character: Non-profit organisation founded on the VIA Character Strengths framework, providing research, training programmes and the VIA Survey to practitioners and organisations. Workmad uses the same Strengths Profile/VIA concepts in its workshops and certifications, making it a direct content peer.
• Centre for Applied Positive Psychology (CAPP): UK-based organisation offering applied positive psychology training, supervision and accreditation to practitioners. Workmad's founders are founder members of CAPP, and both organisations serve the same niche practitioner market with overlapping curricula.
• iOpener Institute: Research-based training and consulting firm focused on wellbeing at work, strengths and positive psychology for organisations. Comparable offering and buyer to Workmad's corporate Positive Teams programmes.
• Positive Psychology Center (Tal Ben-Shahar): Online learning hub and training community founded by Tal Ben-Shahar offering positive psychology courses, certifications and live events. Closely comparable to Workmad's Masterclass product in content (PERMA, happiness, strengths) and target audience (coaches, HR/L&D professionals, educators).

Regional players

• Roffey Park Institute: UK-based leadership development and organisational learning institute with residential programmes on wellbeing, resilience and management development. Comparable UK-centric enterprise training buyer and content overlap with Workmad's workplace wellbeing workshops.
• Performance Consultants International: UK-based leadership and coaching firm offering executive coaching and team development rooted in Sir John Whitmore's coaching legacy. Comparable UK-focused buyer (HR/L&D, business leaders) with overlapping strengths and high-performance themes.

Emerging players

• Action for Happiness: UK charity promoting evidence-based wellbeing practices drawn from positive psychology to individuals, schools and workplaces. Comparable content positioning (PERMA-informed, evidence-based) and overlapping UK audience including schools and corporate wellbeing programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BridgetGC
• LinkedInlinkedin.com/company/positive-psychology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Psychology