What Performance Consultants does

Performance Consultants (International) Ltd is a UK-headquartered (London, registered in England and Wales) private coaching and leadership development firm founded in 1982 by Sir John Whitmore, co-led today by co-CEO Tiffany Gaskell and Chairman David Brown. The company delivers performance coaching, leadership development, executive coaching, culture transformation, and ICF/EMCC/AC-aligned coach certification programs to Fortune 500 and FTSE 100 enterprises, with publicly named engagements including IKEA, Linde Group, Mastercard, Medtronic, easyJet, Nando's, Davines, and Collins Aerospace. Its core technology is a proprietary coaching methodology built on the trademarked GROW model (Goal, Reality, Options, Will) and the Performance Curve organizational assessment framework, supplemented by 40+ years of program content and assessment tools including the 360 feedback and ROI evaluation instruments referenced in its curriculum.

The firm operates a four-stream business model: (1) professional training programs delivered publicly (open enrollment) and bespoke in-house, priced at roughly $2,195-$3,015 per participant per module; (2) ICF-aligned Performance Coach Certification with multi-year pathways earning Double Crown Accreditation (ICF/AC/EMCC plus internal Bronze/Silver/Gold tiers); (3) bespoke one-to-one executive coaching tailored per organizational need; and (4) licensing and royalties on the GROW model and 'Coaching for Performance' book (1.5M+ copies sold, 25+ languages, 6th edition published September 2024). Distribution is direct enterprise field sales supported by a global Associates network of 3,000+ trained facilitators in 43 countries delivering programs in over 20 languages, with dedicated regional contact lines in EMEA, the US, and Beijing. Demand generation combines content marketing, earned media (Forbes, Fast Company, BBC Radio 4), email newsletters, free webinars, and case-study-driven enterprise outreach. The company discloses no external funding rounds, no M&A activity, no parent company, and no AI/ML product capabilities.

Name

Performance Consultants

Legal name

Performance Consultants (International) Ltd

Website

https://performanceconsultants.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Performance Consultants (International) Ltd is a UK-founded (1982) coaching and leadership development firm serving Fortune 500 and FTSE 100 enterprises globally through proprietary GROW model-based training, executive coaching, culture transformation, and ICF-aligned coach certification delivered by 3,000+ facilitators across 43 countries.

Ownership category

akta.pro rank

Product category

Leadership Development & Executive Coaching

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Management & Productivity Consulting (BPAHAGAL)

akta.pro secondary industries

Performance & Accountability Coaching (EDABANAD), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Performance Management & Coaching Training (EDABAIAB), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Performance coaching services
• Leadership development programs
• Executive coaching
• Culture transformation consulting
• Professional coach certification

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Programs: Revenue from delivering performance coaching and leadership development training programs. Includes public open enrollment programs (Coaching for Performance modules, Transformational Leader program) and bespoke in-house organizational programs. Programs delivered in-person, online live, and digital self-paced formats.
2. Coach Certification: ICF-aligned certification program with multiple modules (Foundation, Intermediate, Advanced). Revenue from training hours, mentor coaching, and performance evaluation components.
3. Executive Coaching: Bespoke one-to-one executive coaching services pairing leaders with chemistry-based specialized coaches tailored to organizational needs.
4. IP Licensing (GROW Model): GROW model and associated copyrighted materials require licensing from Performance Consultants for external use. Revenue from licensing permissions and publishing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Performance Consultants is a coaching and leadership development firm that delivers training programs, executive coaching, team coaching, and culture transformation services for enterprises. Its offerings are anchored by the proprietary GROW model and Performance Curve framework and include ICF-aligned professional coach certification, flagship leadership development for managers, specialized safety performance programs, and bespoke one-to-one executive coaching for senior leaders.

Product overview

Performance Consultants offers a suite of coaching, leadership development, and culture transformation products and services. The core portfolio includes the Transformational Leader (flagship leadership development program) and Performance Coach Certification (ICF-aligned professional qualification), complemented by Executive Coaching and Team Coaching services. Specialized offerings include Coaching for Safety Performance for health and safety leaders. Digital products include GROW Essentials™ (12-module digital course) and GROW Digital™. The company also offers proprietary frameworks including the GROW Model™ (Goal, Reality, Options, Will) and Performance Curve™ for organizational assessment. Their published work includes the seminal 'Coaching for Performance' book, now in its 6th edition. The products serve Fortune 500 and FTSE 100 businesses with global reach across 43 countries in over 20 languages.

Differentiator

Problem solved

Functional benefit

Brands

• GROW Digital™: Digital learning experience that encapsulates Whitmore's writings into a modern, engaging digital format for organizations
• GROW Essentials™
• Performance Curve™
• Transformational Leader
• Impact 360
• GROW Safety™

Products and services

• Transformational Leader Flagship leadership development program for managers, senior individual contributors, and people leaders that cultivates performance-driven leaders through coaching and feedback skills. Comprises three modules with 6 one-to-one coaching sessions and an ROI Evaluation Report; priced at $2,195 USD / £1,698 GBP per module.
• Performance Coach Certification Professional coaching qualification program shaping world-class performance coaches with ICF-aligned accreditation, including modules 1-5 with mentor coaching, 360 feedback, group sessions, performance evaluation, and hands-on coaching experience. Double Crown Accreditation covers ICF/AC/EMCC alignment plus internal Bronze/Silver/Gold recognition.
• Executive Coaching Bespoke one-to-one executive coaching where leaders are paired with specialized, chemistry-based coaches tailored to organizational needs. Delivered globally through the Associates network and tailored to senior leadership requirements.
• Team Coaching Coaching services designed to improve team performance, collaboration, and engagement across departments.
• Coaching for Safety Performance Specialized program for Health & Safety leaders, managers, and supervisors that embeds coaching and transformational leadership skills to measurably improve safety performance and culture. Includes the GROW Safety variant of the GROW model.
• GROW Essentials 12-module digital learning experience that builds the mindset and skills of a leader-coach in a practical, scalable way, designed for fast-moving organizations needing to deploy coaching skills at scale.
• GROW Digital Digital learning experience that encapsulates Whitmore's writings on the GROW model in a modern, engaging online format for organizations.
• Impact 360 Program offering additional coaching modules (4-6) beyond core certification for coaches working toward PCC certification and for organizational transformation engagements.
• Culture Development and Consulting Organizational culture transformation consulting services taking a full living system approach to help organizations achieve sustainable high performance.
• Coaching for Performance Book World's #1 coaching book and the definitive text on the GROW model, with over 1.5 million copies sold in over 25 languages. Now in its 6th edition co-authored by Tiffany Gaskell and Sir John Whitmore.

Quantifiable outcome

• 46% reduction in TRIR (Total Recordable Incident Rate) for Linde Group
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• International Coaching Federation (ICF)coreStrategic or Co-development PartnerSir John Whitmore, Performance Consultants founder, was instrumental in the early stages of ICF founding. Company maintains strong alignment with ICF certification standards. Programs aligned with ICF credential requirements including ACC certification pathway. ICF CEO Magdalena N. Mook endorsed Coaching for Performance book.
• European Mentoring and Coaching Council (EMCC)coreStrategic or Co-development PartnerSir John Whitmore co-founded EMCC. Company maintains accreditation alignment with EMCC standards alongside ICF and AC. EMCC International President Lise Lewis tributed Sir John's contribution to the organization.
• Association for Coaching (AC)coreStrategic or Co-development PartnerSir John Whitmore was an AC Global Ambassador. Company maintains accreditation alignment with AC standards as part of Double Crown Accreditation alongside ICF and EMCC.

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent management services. Comparable in providing enterprise leadership and coaching solutions to large multinationals, though as part of a broader HR consulting portfolio.
• Gallup: Global analytics and advisory firm known for employee engagement research (Q12) and strengths-based leadership development. Comparable as an enterprise provider of engagement-focused leadership programs and culture transformation with proprietary assessments and certification.
• Heidrick & Struggles: Global executive search and leadership consulting firm offering executive coaching, team acceleration, and culture shaping services. Comparable as an enterprise advisory provider of executive coaching and leadership development to large multinationals, though primarily known for search.
• FranklinCovey: Global leadership and performance consulting firm known for The 7 Habits of Highly Effective People franchise. Comparable as an enterprise-focused leadership development and culture transformation provider serving Fortune 500 clients with proprietary frameworks and certified facilitator networks.

Direct peers

• DDI (Development Dimensions International): Global leadership and talent company offering leadership development programs, executive coaching, and assessment services to enterprises. Comparable as a long-established provider of leadership skills training and culture transformation programs for Fortune 500 clients.
• Center for Creative Leadership (CCL): Premier leadership development research and education nonprofit offering executive coaching, leadership programs, and assessment tools. Directly comparable as a long-standing, evidence-based provider of executive coaching and leadership programs to large enterprises globally.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching methodology and certification provider serving senior leaders and HR buyers worldwide. Comparable as a coach-centric brand built around a proprietary methodology with certification pathways and global facilitator/partner delivery.
• The Ken Blanchard Companies: Leadership training and consulting firm built around the Situational Leadership model. Comparable as an enterprise-focused leadership development provider with proprietary frameworks, certified facilitator networks, and global delivery similar to GROW-based programs.

Emerging players

• BetterUp: Digital-first coaching and mental health platform combining AI-enabled matching with 1:1 coaching for enterprises. Comparable as an enterprise coaching provider targeting similar buyer personas (L&D, HR leaders) but delivering via a tech-enabled, scalable model rather than human-led workshops.
• CoachHub: European-headquartered digital coaching platform offering scalable 1:1 coaching to enterprises globally. Comparable as a competitor in the enterprise coaching market with a similar buyer (CHRO/L&D) and overlapping use cases around leadership development and culture change.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PerformanceCons
• YouTubeyoutube.com/channel/UCva_9-89_4aL8-cyFDx15gg
• LinkedInlinkedin.com/company/performance-consultants-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Consultants