Positive Women

What Positive Women does

Positive Women is a mobile-first job-matching and career-development platform targeting women in the United Arab Emirates, launched in 2024 by social-impact entrepreneur Fabi Saad. The product is delivered as a single native application (Positive Women App) on iOS and Android, distributed via the Apple App Store (id6743621529) and Google Play Store. Core functionality includes job-opportunity search and application processing, a free educational course discovery tool, professional profile and CV management, and employer-side access for posting positions and reviewing candidate profiles. The platform is positioned for Arab women specifically, with culturally localized content, success-story features, and content language consistent with a UAE user base.

The operating entity is registered in Italy as Trading and Marketing Srl, while the operational headquarters and primary market focus sit in Dubai (contact +971 50 198 4315, [email protected]). The business model is freemium for end users: women job seekers access jobs, courses, and profiles at no cost, while revenue is implied to be derived from employers (job postings and/or candidate access) — though no employer pricing tiers, contracts, or named logos are publicly disclosed. The 14-person team is founder-led, with no disclosed institutional capital, board, or funding rounds.

Distribution is app-store native and organic, supported by the founder's personal brand (Forbes 2022 "20 Most Influential Women in Brazil" recognition, five published books, Mulheres Positivas platform in 7 countries: Brazil, Mexico, Colombia, USA, UAE, France, Italy) and a collaboration with Nezha Alaoui, CEO of WOMEN CHOICE, whose network reaches 2.9 million followers. Marketing is concentrated on LinkedIn, Instagram, and content/SEO rather than paid acquisition; there are no disclosed employer partnerships, patents, certifications, or regulatory actions.

Name

Positive Women

Legal name

Trading and Marketing Srl

Website

https://positive-women.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Women is a UAE-focused mobile job-matching platform for women, offering career opportunities, free training courses, and employer connections via iOS and Android apps, founded in 2024 by Fabi Saad.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Job Matching Services: Platform connects job seekers (women) with potential employers. Revenue may be derived from employers for job postings or premium placement services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Positive Women provides a mobile application for iOS and Android that helps women in the UAE discover job opportunities, access free training courses, manage professional profiles and CVs, and connect with potential employers through an integrated job matching platform. The app serves as a career community hub featuring personalized training resources, job market news, success stories, and notifications when candidate profiles match open positions.

Product overview

Positive Women operates as a single unified mobile application — the Positive Women App — available on iOS and Android platforms. The app serves as a job matching and career development platform specifically designed for women in the UAE. Its core functionality includes free course search for educational development, job position search and application processing, and employer job posting capabilities. The platform facilitates connections between women seeking employment and potential employers, with additional features for news updates and career guidance notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Positive Women App A mobile application for iOS and Android that helps women in the UAE discover job opportunities, access personalized training courses, manage professional profiles and CVs, and connect with potential employers through an integrated job matching platform. Includes free course search, job market news, success stories, and push-notification match alerts.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LinkedIn: Global professional network with substantial UAE employer and job-seeker activity. While not women-focused, LinkedIn competes for the same recruiter wallet share and candidate mindshare, particularly among professional women in the UAE.
• Indeed: Global horizontal job-search engine with a UAE presence. Competes with Positive Women for employer-sponsored job postings and job-seeker traffic, offering a much broader inventory without the women-focused specialization.

Direct peers

• Bayt.com: Largest job-matching platform in the MENA region, directly competing with Positive Women for UAE-based employers and job seekers. Like Positive Women, it operates a two-sided marketplace model connecting Arab job candidates with employers, but at vastly greater scale.
• GulfTalent: Established Gulf-region job board serving employers and professionals across the UAE and wider GCC. Comparable to Positive Women in vertical focus and two-sided model, but with deeper employer relationships and broader candidate inventory.
• Naukri Gulf: A leading job platform serving Indian and expatriate professionals in the Gulf, including the UAE. Mirrors Positive Women's marketplace structure and B2B employer monetization, while addressing an overlapping but broader candidate demographic.

Others

• Founders4Schools: Adjacent career-discovery and employer-matching platform focused on connecting underrepresented groups with work opportunities. Conceptually aligned with Positive Women's mission of using digital platforms to expand economic access for women, though focused on education-to-employment transitions.

Emerging players

• Women Who Code: Global non-profit community supporting women in technology careers with job boards, training, and events. Comparable to Positive Women in combining career resources with employer connections, but specialized in the tech vertical.
• PowerToFly: Diversity-focused hiring platform connecting women (and underrepresented groups) with employers, including remote and global roles. Comparable in mission and women-focused positioning to Positive Women, though primarily US-centric and tech-focused.
• Ellevate Network: Professional women's network offering community, mentorship, and career resources. Overlaps with Positive Women on the community/career-development side of the platform, though Ellevate is membership-based and less transactional on the job-matching side.

Regional players

• CareerShe: India-based job platform and community exclusively for women, offering curated jobs, career resources, and a community feed. Mirrors Positive Women's women-only positioning and content-driven engagement model, but operates in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/positive-womenusa
• Instagraminstagram.com/fabisaad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Women