Taverna Posta Zirm

Name

Taverna Posta Zirm

Legal name

Hotel Posta Zirm

Website

https://postazirm.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Alpine Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Inn with Pub / Tavern (Gastropub Inns) (THAGAHAL)

Keywords

• Alpine hospitality services
• Mountain resort accommodations
• Wellness spa services
• Ski resort lodging
• Guided hiking tours

Headquarters

HQ city

Corvara in Badia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room & Suite Bookings: Revenue from room and suite bookings across multiple room categories (single, double, suite) with half-board (breakfast + dinner) included in the rate. Rooms are priced per person per day with seasonal variations. Winter season commands significantly higher rates than summer.
2. Residence / Apartment Rentals: The Posta Zirm Residence offers 9 apartments (Gran Val, Marmolada, Rütort, Sassongher, Cir, Ciampac, Boé, Colalto, Settsass) for self-catering rental. Residence guests can also use hotel facilities (spa, pool, restaurants). Apartments are priced per unit per day with seasonal period-based pricing.
3. SPA & Wellness Services: The 950 m² Wellness-Farm offers paid access to swimming pool, sauna, and spa treatments. Afternoon pool/SPA access is charged at €12 per person per entry. The WFA (Wellness From Feet Academy) offers Phytomassopodia® treatments for additional revenue.
4. Taverna Restaurant: The à la carte Taverna restaurant (reopened in 2014) generates revenue from walk-in and hotel-guest dining. It serves traditional Ladin, Mediterranean, vegetarian, vegan, grill, and pizza. Phone booking: +39 0471 833 894.
5. Bike Services & Equipment Rental: The hotel partners with Sport Kostner for bike rental and offers dedicated bike services including workshop/repair area, GPS tours, guided MTB tours, and bike storage. Services include 'Basic', 'Special', and 'De Luxe' packages of 3, 5, and 7 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Taverna Posta Zirm is a family-owned alpine hotel and residence in Corvara in Badia (Alta Badia, Dolomites, Italy) operated by the Kostner family for four generations since 1908. It sells accommodation across multiple room and suite categories plus nine separate residence apartments, complemented by a 950 m² Feng Shui Wellness-Farm SPA, two dining venues (half-board hotel restaurant and the à la carte Taverna grill/pizzeria), a small convention center, and year-round guided outdoor activities (ski-in/ski-out, hiking, mountain biking).

Product overview

Hotel Posta Zirm is a 4-star family-owned hotel in Corvara, Alta Badia (Dolomites, Italy) operated by the Kostner family for four generations since 1908. The property offers a comprehensive hospitality portfolio comprising accommodation (hotel rooms/suites and separate residence apartments), a 950 m² Feng Shui Wellness-Farm SPA, multiple dining venues (hotel restaurant with half-board and the historical Taverna à la carte restaurant), a convention center, and year-round outdoor activity programs including skiing (ski-in/ski-out), hiking (member of Best Alpine Wanderhotels), and cycling services (member of Italybikehotels).

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms & Suites

Quantifiable outcome

• Ski access to 52 lifts and 130 km of slopes via Alta Badia pass; 450 lifts and 1,200 km via Dolomiti Superski pass
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Italy Bike HotelscoreStrategic or Co-development Partner · 1 January 2016Posta Zirm Hotel joined Italy Bike Hotels in 2016, a network of curated cycling hotels in Italy. The hotel provides dedicated bike services: GPS tours, MTB and road bike guides, workshop/repair area, video surveillance bike storage, and cooperation with Sport Kostner for bike rental. Owner Franz Kostner is a certified MTB and touring bike instructor and guide from SIMB.
• Best Alpine WanderhotelscoreStrategic or Co-development Partner · 1 January 2014Posta Zirm Hotel is a member of the Best Alpine Wanderhotels, a curated network of hiking hotels in the Alps. This partnership ensures the hotel meets strict criteria for hiking holidays: top location, warm family hospitality, alpine expertise, guided hikes (3 per week free), and unique authentic experiences. The hotel is one of the selected properties representing the best hiking accommodation in the Alpine region.
• Alta Badia Tourism OrganizationcoreGTM or Marketing PartnerPartnership with Alta Badia regional tourism organization (altabadia.org) for co-marketing activities, event calendars, hiking programs, weather information, and destination promotion. The hotel participates in Summer for Kids program and other regional activity initiatives.
• Alta Badia GuidescoreStrategic or Co-development PartnerAlta Badia Guides (altabadiaguides.com) is a mountain guide company located in front of the Posta Zirm Hotel. They provide guided ski touring, freeride, via ferrata, and hiking experiences. The office offers weekly programs at all difficulty levels and private guide services. All necessary equipment is provided by the school.
• Golf Club Alta BadiaminorGTM or Marketing PartnerPosta Zirm Hotel is a founding member of Golf Club Alta Badia, a 9-hole golf course at 1,700m altitude near the hotel. Hotel guests receive a 20% discount on green fees. The course is open June to October.
• Taxi BadiaminorChannel Partner/ Reseller/ DistributorRecommended private transfer partner for airport and station transfers. The partnership is characterized by highest quality fleet standards, punctuality, safety, and local knowledge. Contact: [email protected] | Tel +39 335 737 3981. Available for transfers from Innsbruck, Treviso, Venice, Verona, Bergamo, Milan, Munich airports.
• Sport Kostner BikeminorChannel Partner/ Reseller/ DistributorExclusive bike rental shop located in front of the hotel. Provides road bike and MTB rental services. Cooperates with the hotel's cycling guest services including equipment provision for the 'Basic', 'Special', and 'De Luxe' bike packages (3, 5, and 7 days). Also provides climbing and via ferrata equipment rental.
• SIMB (Scuola Italiana Mountain Bike)minorStrategic or Co-development PartnerSIMB (International School for Mountain Bike and Cycle Touring) is the internationally recognized institution through which Franz Kostner became a certified MTB and touring bike instructor (2015) and guide (spring 2016). The school provides training standards and certification for the hotel's cycling program.
• WFA - Wellness From Feet AcademycoreStrategic or Co-development PartnerThe WFA (Wellness From Feet Academy) is a professional wellness training organization founded in 2009. Posta Zirm's spa uses the Phytomassopodia® (PMP) method developed by Prof. Giuseppe Mazzocco (University of Padova). Therapists are trained to WFA standards with regular exams and professional upgrades. The method combines ancient Eastern/Western holistic knowledge with modern scientific research.
• Südtirol / South Tyrol TourismminorGTM or Marketing PartnerRegional tourism marketing partnership with Südtirol (suedtirol.info) and the weather/wanderhotels integration for weather forecasts and travel planning information.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Rosa Alpina: Relais & Châteaux luxury hotel in nearby San Cassiano, Alta Badia — same valley, comparable family-owned heritage property with fine dining, spa, and ski-in/ski-out. Strong overlap in customer segments and pricing.
• Hotel La Perla: Family-run 4-star hotel in Corvara, Alta Badia, offering similar ski-in/ski-out access, half-board dining, wellness, and summer/winter activity programs. Most directly comparable local competitor operating in the same micro-market.
• Sport Hotel Panorama: Upscale 4-star alpine hotel in Corvara with comparable wellness/spa facilities, guided activities, and ski access; similar pricing tier and family hospitality model in Alta Badia.
• Hotel & Lodging at the Alpina Dolomites Resort: Upscale alpine wellness resort in Alpe di Siusi / Castelrotto, Dolomites, comparable ski-in/ski-out, full-board dining, large spa, and Dolomiti Superski access. Direct competitor for hiking/ski/wellness guests.
• Hotel Cristallo, Resort & Spa Cortina: 5-star luxury heritage resort in Cortina d'Ampezzo, Dolomites, offering upscale alpine lodging, fine dining, spa, and ski access. Comparable to Posta Zirm on premium positioning and Italian Dolomite destination dynamic, though at higher price point.
• Hotel Col Alto / Alpine Luxury Spa Hotel: 4-star hotel in Corvara in Badia within meters of Posta Zirm's location, offering rooms, suites, spa, and direct access to ski lifts; competes head-to-head on seasonality and guest profile.
• Hotel Adler Dolomiti Spa & Sport Resort: 5-star spa and sport resort in Val Gardena / Ortisei, Dolomites, with comparable wellness-led, activity-led guest experience and direct ski/activity access. Overlaps with Posta Zirm on sport/wellness positioning and rate band.
• Sporthotel Obereggen / Dolomites Spa Resort: Active-themed 4-star resort in Eggental/Val d'Ega with ski access, bike programs, and wellness facilities — comparable to Posta Zirm's bike and hike focus and similar inclusive pricing model.

Broad incumbents

• Wanderhotels Member Hotels (e.g., Hotel Paradies): Curated network of alpine hiking hotels across the Alps to which Posta Zirm belongs (since 2014). Other member hotels with similar offerings, guest profile, and standards are direct benchmarkable peers in distribution and positioning.
• Italy Bike Hotels Network Properties: Italy Bike Hotels network member hotels for which Posta Zirm competes (since 2016). Comparable cycling-equipped properties offering MTB and road bike packages, GPS tours, and certified guides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/postazirmhotel
• Instagraminstagram.com/postazirmhotel
• LinkedInlinkedin.com/company/taverna-posta-zirm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taverna Posta Zirm