Potokar d.o.o.

What Potokar d.o.o. does

Potokar d.o.o., legally registered as C.I.A.K. AUTO d.o.o. and operating under the brand CIAK Auto Slovenija, is a privately held Slovenian auto parts retailer and distributor headquartered at Ob železnici 18, 1000 Ljubljana. The company sells automotive components and accessories for passenger cars, motorcycles, and commercial vehicles through a network of physical retail locations across Slovenia and a dedicated B2B e-commerce portal (b2b.ciak-auto.si). Its customer base spans two segments: retail vehicle owners served through storefronts and a loyalty program (C.I.A.K. AUTO Kartica Ugodnosti), and commercial customers (workshops and fleet operators) served through the B2B portal.

The company's product portfolio combines its own CIAK Starter battery line (including CStarter EFB Si and Moto variants with Start-Stop technology) with distributed third-party brands such as SWAG (batteries), EWIGER (light bulbs, suspension springs, drive shafts), UFI (filtration), Miles (brake discs and pads), and Pantherol (sprays). Underlying technology is a standard retail/e-commerce stack offering a public marketing website, a B2B ordering portal, and a store locator, with no disclosed proprietary technology or AI features.

The business model is straightforward product resale: one-time purchase of auto parts at margins typical of the aftermarket parts distribution industry, with no subscription, licensing, or recurring revenue streams disclosed. Pricing is not publicly listed and transactions are completed either in-store or through the B2B portal. The company is classified as a private limited liability company under Slovenian law (d.o.o., tax ID SI 41293649), with no disclosed parent company, institutional investors, or M&A activity.

Name

Potokar d.o.o.

Legal name

C.I.A.K. AUTO d.o.o.

Website

https://potokar.si

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Potokar d.o.o. (CIAK Auto Slovenija) is a Slovenian auto parts retailer and distributor selling batteries, brake components, filters, and accessories for all vehicle types through physical stores and a B2B portal, serving retail vehicle owners and commercial workshops across Slovenia.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Auto Parts Retail and Distribution: Sale of automotive parts and accessories including batteries, brake pads, filters, spark plugs, suspension components, and motorcycle parts to retail customers and businesses in Slovenia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Potokar d.o.o. (C.I.A.K. AUTO) is a Slovenian retailer and distributor of auto parts and accessories, offering batteries, brake pads, filters, spark plugs, suspension components, and motorcycle parts across multiple brands (SWAG, EWIGER, UFI, Miles, Pantherol). The company serves both individual consumers through physical retail locations and business customers via a dedicated B2B portal.

Product overview

CIAK Auto (C.I.A.K. AUTO d.o.o.) is an automotive parts retailer operating in Slovenia, offering parts for all vehicle types through physical retail locations and a B2B online portal. The product portfolio includes multiple branded product lines such as CIAK's own starter batteries (CIAK Starter with EFB Si and Moto variants), distributed brands like SWAG (batteries), EWIGER (light bulbs, suspension springs, drive shafts), UFI (filtration), Miles (brake discs and pads), and Pantherol (sprays). The company operates a loyalty program (C.I.A.K. AUTO Kartica Ugodnosti) for retail customers and a dedicated B2B platform for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto parts retail (multi-brand catalogue)
• Starter batteries
• Brake pads
• Filters
• Spark plugs
• Suspension components
• Motorcycle parts
• SWAG brand parts
• EWIGER brand auto parts
• UFI brand auto parts
• Miles brand auto parts
• Pantherol spray products
• C.I.A.K. AUTO B2B portal
• C.I.A.K. AUTO Kartica Ugodnosti loyalty programme

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Inter Cars: Largest independent auto parts distributor in Central/Eastern Europe with a B2B-led model and broad product assortment across vehicle types — directly comparable to CIAK Auto's B2B portal and multi-brand distribution approach.
• Autodoc: Pan-European online auto parts retailer serving both consumers and workshops across dozens of markets — directly comparable product/category and customer base, but operating at vastly greater scale.
• ADI Auto Distribution International: European aftermarket auto parts distributor with a multi-brand warehouse model and B2B customer base — comparable business model of distributing multi-brand parts to workshops and retailers.

Broad incumbents

• Alliance Automotive Group: European aftermarket parts distributor serving workshops and retailers across multiple countries — broader incumbent in the same vertical with similar B2B focus.
• LKQ Corporation: Global aftermarket auto parts distributor and one of the largest incumbents in the space — overlapping category (parts distribution, batteries, filtration) but operates at vastly larger scale and geographic scope.
• Würth: Global automotive and industrial supplies distributor with extensive B2B catalog — comparable distribution model and workshop/customer base, though broader product scope.

Regional players

• Halfords: UK-focused retailer of auto parts, cycling, and motoring products with both physical and online channels — comparable retail format and assortment, but UK-only geography.
• Euro Car Parts: UK aftermarket auto parts distributor serving both consumers and workshops with broad assortment — comparable B2B+B2C distribution model, but UK-only geography.
• A.T.U. (Auto Teile Unger): German/DACH auto parts and service chain combining retail with workshop services — comparable retail + service model, but operates primarily in Germany/Austria/Switzerland, not Slovenia.
• Moto-Profil: Polish/Central European auto parts distributor focused on the aftermarket — comparable multi-brand distribution model, but operating primarily in Poland/CEE rather than Slovenia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/potokar-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potokar d.o.o.