What Potrefená husa does

Potrefená husa is a small Czech business based in Ostrava, Moravia-Silesia Region, with approximately 50 employees and a web presence at potrefena-husa.eu. The name translates to "Tipsy Goose" in English, which is associated with a well-known Czech pub and restaurant chain. Beyond the firmographic profile — name, headcount, city, country, and website — no validated operational, product, financial, or strategic data is available for Potrefená husa in the supplied sources.

The substantive accompanying data block is explicitly scoped by the source itself to Shoptet, a separate Czech e-commerce SaaS company (founded 2008, market leader in Czech e-commerce platforms with ~47,470 active e-shops, 91 billion CZK of annual GMV processed, and a product suite spanning Shoptet Pay, Shoptet Balíky, Shoptet Kampaně, Shoptet Premium, and supporting modules). The source's own notes state that this Shoptet data is not applicable to Potrefená husa. Consequently, transfer of product, pricing, technology, customer, or revenue mechanics from the Shoptet block to Potrefená husa is not supported by the evidence and would constitute fabrication.

As a result, deeper analytical conclusions about Potrefená husa's business model, technology stack, competitive positioning, customer mix, or growth trajectory cannot be drawn from the supplied evidence. The analysis below is accordingly constrained to the limited firmographic footprint and rejects attribution of the Shoptet-sourced data to Potrefená husa.

Name

Potrefená husa

Legal name

The source data is about Shoptet, not Potrefená husa. No legal name found for Potrefená husa in the provided source data.

Website

https://potrefena-husa.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Potrefená husa is a small Czech business based in Ostrava with approximately 50 employees, operating at potrefena-husa.eu. The name translates to "Tipsy Goose," associated with a Czech pub/restaurant chain. No further operational or financial details are documented in the supplied sources.

Ownership category

akta.pro rank

Headquarters

HQ city

Czech Republic

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. E-shop Platform Subscriptions: Monthly/annual subscription fees for e-shop platform access across multiple tariff tiers (Můj první e-shop, standard plans, Premium). Provides core e-commerce functionality, hosting, and administration.
2. Shoptet Pay Payment Processing: Integrated payment processing revenue through Shoptet's own payment solution
3. Shoptet Doplňky (Add-ons/Marketplace): Third-party extensions and partner solutions sold through the Shoptet add-ons marketplace
4. Shoptet Premium: Custom development and enterprise-tier services for high-complexity requirements combining Shoptet stability with custom development

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

No source-backed description of Potrefená husa's core offering is present in the supplied input. All detailed content blocks describe Shoptet's e-commerce platform rather than Potrefená husa.

Product overview

Shoptet is a comprehensive e-commerce platform providing a unified ecosystem for building and operating online stores. The core Shoptet platform serves as the foundation, with integrated modules including Shoptet Pay (payment processing), Shoptet Pokladna (point-of-sale), Shoptet Balíky (shipping/logistics), Shoptet Kampaně (marketing), Shoptet Premium (enterprise customization), and a Mobile Application for on-the-go management. Supporting services include Shoptet Univerzita (education), Shoptet Developers (API/extensions), Obchodiště and Eshopiště (industry portals), Shoptet Boost (growth tools), Shoptet Doplňky (add-ons marketplace), and Shoptet Partneři (certified partner network). The platform has served the Czech market for 16+ years with over 47,000 active e-shops.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Shoptet PartnerscoreChannel Partner/ Reseller/ DistributorCertified partner network of experts specializing in e-commerce implementation, design, marketing, and consulting services. Partners help businesses set up and optimize their Shoptet-powered stores.
• Shoptet Doplňky Third-party DeveloperscoreTechnology or IntegrationThird-party developers creating extensions and integrations available through the Shoptet add-ons marketplace, extending platform functionality for specialized business needs.
• Shoptet Developers CommunitycoreTechnology or IntegrationDeveloper ecosystem with API access and developer resources for building custom integrations and extensions on the Shoptet platform.

Scale indicators10 records

Direct peers

• Shopify: Global leader in SMB e-commerce SaaS, offering subscription-based online store creation, payments (Shopify Payments), shipping, and marketing tools. Directly comparable to Shoptet in product category, business model, and target customer segment.
• PrestaShop: Open-source e-commerce platform with significant adoption across European SMBs. Comparable to Shoptet in SMB merchant focus and European market strength, with an open-source delivery model.
• WooCommerce: Open-source e-commerce plugin for WordPress targeting SMB merchants globally. Comparable to Shoptet in serving small businesses building online stores, with a different delivery model (open source vs. hosted SaaS).
• Lightspeed Commerce: Commerce platform combining e-commerce, POS, and payments for SMB and mid-market retailers. Comparable to Shoptet in serving SMB merchants with integrated commerce, payment (Shoptet Pay), and POS (Shoptet Pokladna) capabilities.
• BigCommerce: Headless and traditional e-commerce SaaS platform serving SMB and mid-market merchants. Closely comparable to Shoptet in subscription model, target SMB customer, and integrated payments/shipping stack.

Broad incumbents

• Wix: Website builder with integrated e-commerce capabilities targeting SMBs globally. Comparable to Shoptet as a horizontal SaaS platform serving entrepreneurs, though with a broader website-building focus rather than pure commerce.
• Adobe Commerce (Magento): Enterprise-focused e-commerce platform within Adobe's Experience Cloud. Comparable to Shoptet's Shoptet Premium offering for high-complexity merchants needing custom development and stability.
• Squarespace: Subscription-based website and commerce platform serving SMBs and creators globally. Comparable to Shoptet in targeting non-technical SMB entrepreneurs with bundled design, commerce, and marketing tools.

Emerging players

• Ecwid: Lightweight e-commerce widget that adds online store functionality to existing websites, targeting SMBs and micro-merchants. Comparable to Shoptet in SMB focus and ease-of-use positioning, though with a simpler feature set.

Regional players

• Webnode: Czech-origin website builder with e-commerce features serving SMBs across European markets. Closely comparable to Shoptet in heritage, regional focus on Czech and CEE SMBs, and horizontal SaaS model.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/potrefen%C3%A1-husa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potrefená husa