POT Holding

What POT Holding does

POT Holding is the parent of POT Verhuizingen / Logistiek, a Dutch fifth-generation family moving and logistics company headquartered in Amersfoort and tracing its origins to 1905, when it began as an ice-cart business before transitioning into a full moving operator in 1930. The company serves two primary segments: residential customers (Particulier) and business customers (Zakelijk), with services spanning household and office relocations, warehousing (12,000 climate-controlled pallet locations in Amersfoort and Utrecht), e-commerce fulfilment, construction logistics (Bouwlogistiek), sustainable city logistics (Stadslogistiek with PostNL), and GOCELO-branded European high-value goods distribution. Specialized offerings include POT Art Logistics for museum collections and antiques, senior and international relocations, and post-move handyman services.

The company operates nine regional offices across the Netherlands (Amersfoort, Utrecht, Amsterdam, Rotterdam, Almere, Apeldoorn, Hilversum, Zeist, Zwolle) supported by a fleet of 300 containers and climate-controlled warehousing with real-time inventory tracking. Go-to-market is multi-channel: enterprise field sales with on-site assessments for large corporate relocations, inside sales via phone and email, website self-service for smaller moves, and channel partnerships via GOCELO and Stadslogistiek. Revenue is generated primarily through transaction-based moving fees, pay-as-you-go storage billed per day of actual volume used, and professional services pricing for corporate relocations and specialized logistics, with transparent custom quotes and no disclosed pricing tiers.

Strategically, the company is positioned around sustainability leadership (100% CO2-neutral operations, electric and hydrogen vehicles, Fountain Fuel shareholding) and operating certifications (Hofleverancier since 2006, ISO 9001, ISO 14001, EPV-Keurmerk, Erkende Verhuizers membership). Recent signals include the 2023 hydrogen vehicle deployment, expansion into construction and city logistics, and the addition of Melchior Blok as the first non-family director. No external institutional investment or public financial disclosures are indicated in available material.

Name

POT Holding

Legal name

POT Holding

Website

https://pot-verhuizingen.nl

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

POT Holding (POT Verhuizingen / Logistiek) is a fifth-generation Dutch family-owned moving and logistics company founded in 1905, serving residential and enterprise customers across nine Dutch cities with relocations, warehousing, art logistics, construction logistics, and European high-value goods distribution.

Ownership category

akta.pro rank

Product category

Moving and Logistics Services

NAICS

General Freight Trucking, Local (48411), General Warehousing and Storage (49311), Local Messengers and Local Delivery (49221), Couriers and Express Delivery Services (492110)

SIC

Trucking (No Local) (4213)

akta.pro primary industry

Domestic Distribution & Regional Linehaul Forwarding (TLACACAD)

akta.pro secondary industry

Local Document & Small Parcel On‑Demand Courier (TLAAADAA)

Keywords

• Residential moving services
• Commercial relocation services
• Warehousing and storage
• Art and antique logistics
• Construction logistics solutions

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Moving Services: One-time transaction-based moving services for individual customers (particulier), including packing, transport, unpacking, and optional handyman services.
2. Business/Corporate Relocation Services: Enterprise moving services for businesses including office relocations, warehouse moves, workplace setup, and ICT services. Provided on project basis with custom quotes.
3. Warehousing and Storage: Storage services in company-owned warehouses with 12,000 pallet locations. Flexible billing per day for actual usage. Includes pickup and delivery of goods.
4. Logistics Services: City logistics, construction logistics, fulfillment, and GOCELO high-value logistics services for B2B customers requiring specialized transport.
5. Art Handling and Special Transport: Specialized transport and storage for antiques, art collections, and museum pieces with climate-controlled conditions and security.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels6 records

Core offering

POT Verhuizingen / Logistiek is a fifth-generation Dutch family business founded in 1905, providing residential moving services (Particulier Verhuizen), commercial and corporate relocations (Bedrijfsverhuizing), warehousing with 12,000 pallet locations, specialized art and antique transport via POT Art Logistics, e-commerce fulfilment, sustainable city logistics, and construction logistics with just-in-time delivery. The company serves customers across nine Dutch cities from its Amersfoort headquarters, with operations being 100% CO2-neutral and supported by electric and hydrogen vehicles.

Product overview

POT Verhuizingen / Logistiek is a comprehensive moving and logistics company founded in 1905, operating as a fifth-generation family business in the Netherlands. The company offers a portfolio of interrelated services organized around three core pillars: residential moving (Particulier Verhuizen), commercial/corporate moving (Bedrijfsverhuizing), and logistics (Warehousing, Fulfilment, Stadslogistiek, Bouwlogistiek, GOCELO High Value Logistiek). Supporting these core services are specialized offerings including POT Art Logistics for art and antique transport, Handyman for post-move assembly, senior and international relocation services, and Facilitaire Diensten. The company serves residential and business customers across nine Dutch cities (Amersfoort, Utrecht, Amsterdam, Rotterdam, Almere, Apeldoorn, Hilversum, Zeist, Zwolle) from its headquarters in Amersfoort. All moving services include free provision of moving materials (boxes, wardrobe boxes, packing paper) and are supported by an online inventory tracking system for stored goods.

Differentiator

Problem solved

Functional benefit

Brands

• POT Art Logistics: Specialized division for art and antique transport and storage, featuring climate-controlled vehicles and secure depots.

Quantifiable outcome

• Up to 40% increase in labor productivity for construction workers through JIT deliveries
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and significant.

• GOCELOcoreChannel Partner/ Reseller/ DistributorGOCELO is a European network of companies providing last-mile logistics for high-value goods. POT serves as local partner (GOCELO Amersfoort-Utrecht) handling B2B last-mile transport of valuable or fragile items across European countries including Norway, Luxembourg, Netherlands, and Germany. The partnership provides specialized training, security standards, and international reach.
• Stadslogistiek (with PostNL)coreChannel Partner/ Reseller/ DistributorPartnership for sustainable city logistics where suppliers deliver to a local city hub at the edge of town, goods are bundled and then delivered emission-free to final destinations. POT functions as the local city hub in Amersfoort and Utrecht, working with other partners to improve urban livability.
• Van Wijk VastgoedonderhoudsignificantStrategic or Co-development PartnerConstruction company partnership where POT provides logistics support for building projects. Van Wijk has collaborated with POT on multiple projects, with POT's expertise being decisive for project success.
• Fountain FuelcoreStrategic or Co-development PartnerHydrogen fueling station company. POT became a shareholder of Fountain Fuel, the first hydrogen refueling station, together with other Amersfoort entrepreneurs committed to sustainability. POT has taken delivery of its first hydrogen vehicle.
• Erkende VerhuizerscoreOthersIndustry association of recognized moving companies in Netherlands. POT is a certified member with EPV designation, providing customers with guarantee certificates and quality assurance.
• GRIP InterieurprojectensignificantStrategic or Co-development PartnerInterior design and project management company based in Veenendaal. POT works with GRIP on office interior projects, with GRIP handling design and project management while POT handles relocation. Collaboration on Dr. Oetker project demonstrated successful partnership model.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Jan de Rijk Logistics: Larger Dutch logistics provider with warehousing, distribution, and specialized transport across Benelux. Comparable to POT's broader logistics capabilities but operates at significantly larger scale.
• Vos Logistics: Larger Dutch transport and logistics company with nationwide distribution, warehousing, and specialized services. Overlaps with POT's logistics offerings but operates at significantly greater scale across broader categories.

Direct peers

• Bakker International Moving & Relocation: Dutch international moving and relocation specialist serving both private and corporate clients. Directly comparable to POT's residential and business moving services, with similar scale and focus on the Netherlands and cross-border moves.
• Crown Fine Art (Crown Worldwide Group): Global specialist in art and high-value goods logistics with climate-controlled transport and storage. Directly comparable to POT Art Logistics in the specialized museum and collector segment.
• GOCELO Network Partners: European network of last-mile logistics providers for high-value goods, of which POT is the Amersfoort-Utrecht local partner. Peer network partners in Norway, Germany, and Luxembourg provide comparable services in their respective geographies.
• Constantijnse Internationale Verhuizingen: Long-established Dutch moving company offering residential, commercial, and international relocations with warehousing. Comparable regional competitor with similar service portfolio and customer segments to POT.
• Lubbers Logistics Group: Dutch logistics provider with warehousing, distribution, and specialized transport services. Comparable to POT's broader logistics operations including warehousing and high-value goods handling.
• De Haan Verhuizingen & Transport: Dutch family-owned mover providing residential, commercial, and specialized transport services across the Netherlands. Directly comparable to POT in scale, ownership structure, and service mix.
• Piek Internationaal Transport: Dutch specialist in high-value, secure, and time-sensitive transport including art, jewelry, and confidential documents. Comparable to POT Art Logistics and GOCELO high-value logistics services.

Regional players

• PostNL Logistics: Dutch national postal and logistics provider partnering with POT on sustainable city logistics. Comparable in urban last-mile and sustainable delivery operations, though broader in scope as a parcel network operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pot-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POT Holding