Pousada Tortuga do Mariscal

What Pousada Tortuga do Mariscal does

Pousada Tortuga do Mariscal is a privately held, family-owned beachfront inn (pousada) operating 27 apartments on Praia do Mariscal in Bombinhas, Santa Catarina, Brazil. The property is situated on a 4km beach popular with surfists, within a municipality of 29 beaches largely located in preserved Atlantic Forest. The company targets leisure travelers, primarily couples, solo tourists, families, and small groups seeking beachfront accommodation with ocean-view options.

The accommodation portfolio is split into two categories: Suite rooms (air-conditioned rooms with bathroom, TV, minibar, and WiFi, available in ground-floor no-view, superior lateral-ocean-view, and superior frontal-ocean-view variants) and Flat apartments (with 1, 2, or 3 bedrooms, full kitchen, living room with sofa bed, balcony with barbecue, accommodating up to 8 guests). All rates include breakfast, beach service (chairs and umbrella), housekeeping, WiFi, and parking. Booking requires a 30% deposit with the balance due at check-in via cash or credit card (Amex, Mastercard, Visa, with installment options up to 6x at a R$200 minimum).

The business operates a direct-to-consumer model with no disclosed OTA presence, selling through its website (pousadatortuga.com.br), phone lines, WhatsApp, and walk-in traffic. Marketing is concentrated on organic social (Facebook, Instagram), SEO for 'Pousada em Bombinhas' queries, and a TripAdvisor listing. The technology stack is conventional: a WordPress site developed by vendor MVO Soluções, WhatsApp Business, and standard reservation/contact forms. The company employs 7 people and has no subsidiaries, no disclosed investors, and no parent entity.

Name

Pousada Tortuga do Mariscal

Legal name

Pousada Tortuga

Website

https://pousadatortuga.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pousada Tortuga do Mariscal is a family-owned beachfront inn operating 27 apartments (Suites and Flats) on Praia do Mariscal in Bombinhas, Santa Catarina, Brazil. It serves leisure travelers, couples, families, and small groups through direct booking via its website, phone, WhatsApp, and walk-in.

Ownership category

akta.pro rank

Product category

Beachfront Hospitality and Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Beachfront inn accommodation
• Boutique hotel services
• Family vacation lodging
• Brazilian beach hospitality
• Holiday apartment rentals

Headquarters

HQ city

Bombinhas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Services: Nightly accommodation rental in 27 apartments consisting of two types: Suite (single room with couple bed or twin beds, up to 2 people + 1 child) and Flat (1, 2, or 3 bedrooms with kitchen and BBQ, accommodating up to 8 people). Rates include breakfast, beach service, housekeeping, WiFi, and parking. Revenue generated through direct booking payments with 30% deposit upfront and balance at check-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pousada Tortuga do Mariscal operates a 27-apartment beachfront inn on Praia do Mariscal in Bombinhas, Santa Catarina, Brazil, offering two accommodation categories: Suites (single rooms with A/C, bathroom, TV, minibar, WiFi, for up to 2 adults + 1 child) and Flats (1-3 bedroom apartments with kitchen, living room, balcony with BBQ, for up to 8 people). All rates include breakfast, beach service (chairs and umbrella), housekeeping, WiFi, and complimentary parking. The property targets individual tourists, couples, families, and groups seeking beachfront lodging in the domestic Brazilian tourism market.

Product overview

Pousada Tortuga do Mariscal is a small beach inn operating 27 apartments in Bombinhas, Santa Catarina, Brazil. The property offers two distinct accommodation types: Suíte (Suite) rooms with air conditioning, bathroom, TV, minibar, and WiFi in three view options, and Flat apartments with full kitchens, living rooms, balconies with barbecue grills, accommodating 1-8 guests. All guests receive breakfast service, beach amenities, housekeeping, parking, and full access to the hotel's leisure facilities. The inn is located on Praia do Mariscal, with pets allowed for small animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Suite Accommodation Standard hotel room accommodation featuring air conditioning, private bathroom, television, minibar, and WiFi. Available in three configurations: Térreo s/ Vista Mar (ground floor without ocean view), Superior Vista Lateral Mar (upper floor with lateral ocean view), and Superior Vista Frente Mar (upper floor with frontal ocean view). Configurable with 1 double bed or 2 single beds, accommodating up to 2 adults plus 1 child on an additional mattress. Rates include breakfast, beach service, housekeeping, WiFi, and parking.
• Flat Accommodation Apartment-style accommodation with air conditioning, private bathroom, television, living room with sofa bed and ceiling fan, full kitchen, balcony with barbecue grill, and WiFi. Available with 1, 2, or 3 bedrooms, accommodating up to 8 people. Ideal for families and groups seeking self-catering beach accommodation. Rates include breakfast, beach service, housekeeping, WiFi, and parking.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• TripAdvisorminorGTM or Marketing PartnerTripAdvisor logo displayed on the pousada's website footer, indicating a listing and review presence on the travel platform. This provides third-party credibility and an additional booking/search visibility channel.
• MVO SoluçõesminorImplementation/ SI/ Consulting PartnerMVO Soluções is credited as the website developer (Site desenvolvido por MVO Soluções) for the pousada's website at pousadatortuga.com.br, indicating a vendor relationship for website development and maintenance services.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Ponta dos Ganchos Resort: Boutique beachfront resort in Governador Celso Ramos, Santa Catarina, with a similar profile of a small, high-service property catering to couples and families in a preserved natural setting in southern Brazil.
• Pousada Literária de Paraty: Independent boutique pousada in Paraty, Rio de Janeiro, offering curated, amenity-inclusive stays to leisure travelers; a strong comparable for an independently operated, differentiated Brazilian beach/historic-town inn.
• Txai Resort: Boutique beach resort in Itacaré, Bahia, focused on nature- and beach-oriented travelers with bundled F&B and amenity services, closely comparable to a small, amenity-inclusive Brazilian beachfront pousada.
• Pousada do Sandi: Independent boutique pousada in Paraty with breakfast-included, full-service hospitality and direct booking; highly comparable in scale, ownership profile, and amenity model to a small Brazilian leisure inn.

Broad incumbents

• Bourbon Hotéis & Resorts: Brazilian hotel and resort chain with leisure properties across southern and southeastern Brazil, competing in family/groups beach travel but with broader geographic footprint and brand infrastructure.
• Belmond (Brazil): Luxury hotel group operating landmark Brazilian properties such as Copacabana Palace, setting the upper benchmark for service, amenities, and pricing in Brazilian leisure hospitality against which independent pousadas must position.
• Club Med Brasil: International all-inclusive resort operator with multiple Brazilian beach resorts; competes for family and couple leisure travelers via bundled pricing and global marketing that smaller independent pousadas cannot match.
• Vila Galé Hotels: Portuguese-Brazilian hotel chain operating multiple beach and resort properties in Brazil, competing for the same leisure traveler pool but at significantly larger scale and broader distribution.
• Hotel Emiliano: Brazilian boutique-luxury hotel brand with full-service, design-led properties; overlaps with the upper end of the Brazilian independent leisure lodging segment where Pousada Tortuga operates.
• Accor (Brazil): Global hotel group with extensive Brazilian leisure and resort presence (Ibis, Mercure, Novotel, etc.) and dominant OTA distribution; competes for both domestic and international travelers in Brazilian coastal destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pousadatortugadomariscal
• Instagraminstagram.com/tortugadomariscal
• LinkedInlinkedin.com/company/pousada-tortuga-do-mariscal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pousada Tortuga do Mariscal