Power 92.3

What Power 92.3 does

Power 92.3 (KIPR-FM) is a regional urban contemporary radio station operating on the 92.3 FM frequency and serving the Little Rock and Pine Bluff, Arkansas metropolitan market. Founded in 1988 and owned by Cumulus Media Inc. (NASDAQ: CMLS), the station broadcasts hip-hop and R&B programming anchored by long-tenured on-air personalities including the Broadway Joe Morning Show (weekday mornings), Stack 3 (midday), Tre' Day's 'Take it to the House' (afternoon drive), and The Voice CTC (night show), several of which hold #1 ratings in their respective Arkansas time slots. The station actively cultivates community engagement through the Power 92 Jammers basketball team and recurring charitable events that have collectively raised over $2 million for Arkansas and Memphis-area organizations.

The station's product surface extends beyond FM broadcasting into a digital ecosystem built on the SoCast platform, which provides content management, live audio streaming, contest administration, and listener interaction features. Distribution channels include traditional FM radio (regional Little Rock/Pine Bluff reach), online streaming at power923.com (global reach), a mobile application, and social media presence on Facebook and Twitter/X. Integrations include Google and Facebook OAuth for authentication, iTunes/Apple Music purchase links for tracks played on-air, and Google reCAPTCHA for site security. The station also operates the Broadway Joe Video Show, the longest-running local urban television program in Arkansas, airing on CW Arkansas.

Power 92.3 monetizes primarily through advertising revenue, sold directly to local and regional advertisers via a sales-led motion that bundles traditional radio airtime with digital marketing solutions. The station claims integrated radio-and-digital campaigns outperform industry benchmarks by 25% or more, with multi-year contract packages representing the primary pricing model. Secondary revenue streams include contest sponsorships (e.g., the July Jackpot Giveaway sponsored by SoCast Digital, Spring Fling Music Festival trip giveaways with MackDaddy Productions) and event co-promotion. Key technology and GTM partners include SoCast Digital (platform), MackDaddy Productions (festival events), SweetDeals (local commerce), and parent Cumulus Media (corporate scale and resources). The station's operating geographies are limited to the Little Rock metro and Pine Bluff, Arkansas, with online streaming extending reach globally.

Name

Power 92.3

Legal name

Cumulus Media, Inc.

Website

https://power923.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Power 92.3 (KIPR-FM) is a Cumulus Media-owned urban contemporary radio station serving the Little Rock and Pine Bluff, Arkansas market, delivering hip-hop and R&B programming, live streaming, and integrated radio-and-digital advertising to local listeners and advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Independent Local Radio Stations (MPABACAD), Radio Program Syndication (Talk, Music, Sports) (MPABAMAE)

Keywords

• Urban contemporary radio
• Radio broadcasting
• FM radio station
• Digital audio streaming
• Radio advertising

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising Revenue: Primary revenue stream from local and national advertisers who purchase radio airtime and digital advertising placements to reach the station's listener base. The station combines radio with digital marketing solutions.
2. Contest Sponsorships: Revenue from branded contests and promotional activities sponsored by external companies. Examples include July Jackpot Giveaway sponsored by SoCast Digital and Spring Fling Music Festival trip giveaway sponsored by MackDaddy Productions.
3. Integrated Marketing Campaigns: Bundled radio and digital advertising packages that combine traditional radio spots with online and mobile advertising, positioned as higher-value integrated solutions for advertisers seeking multi-platform reach.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Power 92.3 (KIPR-FM) is an urban contemporary radio station broadcasting on 92.3 FM in Little Rock, Arkansas, programming hip-hop and R&B music, morning shows, entertainment news, and community-focused content. The station distributes content via FM broadcast, online streaming, and a mobile app, and monetizes through integrated radio-plus-digital advertising sales and branded contest/event sponsorships.

Product overview

Power 92.3 (KIPR-FM) is a traditional urban contemporary radio station serving the Little Rock, Arkansas market under Cumulus Media ownership. The station operates as a unified broadcast platform with integrated digital extensions, combining live FM radio broadcasting with online audio streaming, on-demand content, and local advertising services. The core product is the radio station itself, supplemented by on-air programs including the Broadway Joe Morning Show (weekday mornings), Stack 3 (midday), Tre' Day afternoon drive show, The Voice CTC night show, Power Praise Gospel (Sunday mornings), and Power 92 Jams (overnight/weekend music blocks). The station extends engagement through contests and giveaways, live concert event promotion, local deals via SweetDeals integration, and the Broadway Joe Video Show television program. The advertising product combines radio with digital marketing services. The SoCast digital platform powers the website, streaming, and interactive features.

Differentiator

Problem solved

Functional benefit

Products and services

• KIPR-FM Radio Broadcasting (Power 92.3) Urban contemporary radio station broadcasting on 92.3 FM in the Little Rock, Arkansas market, delivering hip-hop and R&B music, morning shows, entertainment news, and local programming to listeners.
• Listen Live (Audio Streaming) Live audio streaming service allowing users to listen to Power 92.3 broadcast in real-time via the station website and player interface, available globally to anyone with internet access.
• Radio and Digital Advertising Integrated radio and digital marketing advertising services combining on-air broadcast with digital campaigns, claimed to outperform industry standards by 25% or more, sold directly to local and regional advertisers.
• Concerts and Events Promotion Live concert event promotion and ticketing information featuring hip-hop and R&B artists performing in the Little Rock, Arkansas market, including co-promotion of major concerts and music festivals.
• Contests and Giveaways Sweepstakes and promotional contests including the July Jackpot Giveaway ($2,000 cash prize) and VIP trip giveaways to music festivals, administered through the SoCast Digital platform.
• Broadway Joe Video Show Longest-running local urban television show in Arkansas, airing Sundays at 2 AM on CW Arkansas broadcast channel 38, featuring Billboard's Top 10 Urban Contemporary Countdown and artist interviews.

Quantifiable outcome

• Advertising campaigns outperform industry by 25% or more
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SoCast DigitalcoreGTM or Marketing PartnerSoCast Digital serves as the platform provider and contest administrator for Power 92.3. They provide the content management system, contest administration tools, and digital engagement infrastructure for the station's online presence. SoCast Inc. is headquartered in Toronto, Ontario, Canada.
• MackDaddy ProductionscoreGTM or Marketing PartnerMackDaddy Productions is the organizer of the Spring Fling Music Festival, the biggest Southern Soul Music Festival in the world (32nd Annual). Power 92.3 partners with them to offer VIP trip giveaways to the festival, with prize including flights, hotel, festival merch, and two VIP tickets.
• SweetDealsminorGTM or Marketing PartnerSweetDeals is a local deals platform providing limited-time deals on dining, local attractions, and entertainment. Power 92.3 promotes SweetDeals offers through the station sidebar and menu links.
• Cumulus MediacoreOthersCumulus Media Inc. is the parent company owning and operating KIPR-FM (Power 92.3) along with other stations including KOKY and Praise FM. The company filed FCC applications in May 2026 for transfer of control of radio station licenses from current shareholders to reorganized shareholders.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• KMJX Magic 105.1: Direct in-market competitor in the Little Rock metropolitan area, operating an urban adult contemporary format. Comparable as a regional FM peer competing for Little Rock/Pine Bluff ad spend and audience share.

Broad incumbents

• Salem Communications: Specialty radio broadcaster operating news/talk and Christian formats across the U.S. Comparable as a publicly owned FM station operator competing with Cumulus-owned Power 92.3 for the local ad dollar.
• Townsquare Media: Publicly traded mid-market U.S. radio operator with ~400 stations. Comparable in focus on secondary and tertiary markets with local sales teams and digital ad products aimed at regional advertisers.
• Beasley Media Group: Publicly traded radio broadcaster operating stations across multiple U.S. markets. Comparable as a multi-market operator competing with Cumulus for regional ad budgets.
• Emmis Communications: Radio operator behind flagship urban/hip-hop station Power 106 KPWR (Los Angeles). Highly comparable on format positioning (urban contemporary) and on leveraging integrated digital ad sales.
• iHeartMedia: Largest U.S. radio broadcaster (owner of iHeartRadio) with hundreds of FM stations across all major formats including urban/hip-hop. Directly comparable as a multi-station operator competing for the same advertiser dollars and audience share in urban formats.
• Audacy: Major U.S. radio broadcaster owning flagship urban stations including Hot 97 (WQHT New York). Direct comparator on urban-format reach and integrated audio + digital ad offerings.

Direct peers

• Hot 97 WQHT: Flagship New York hip-hop/R&B FM station (owned by Audacy). Highly comparable as a format-leading urban station with strong show-driven ratings, community events, and digital engagement.
• Power 105.1 WWPR: New York's hip-hop/R&B FM station (owned by iHeartMedia). Comparable as a national-format urban contemporary peer competing for the same listener demographic and advertiser categories.
• Power 106 KPWR: Iconic L.A.-based urban contemporary FM station (owned by Emmis). Closest direct format peer to Power 92.3 in the hip-hop/R&B format with comparable #1-rated shows and integrated digital ad offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Power92Jams
• Facebookfacebook.com/Power92.3Jams
• LinkedInlinkedin.com/company/power-92.3

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power 92.3