Name

Powerboat & RIB

Legal name

Powerboat & RIB Ltd

Website

https://powerboatandrib.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dulford, Devon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Premium Subscription: Monthly subscription service at £2.99 per month providing unlimited access to premium editorial content, immediate content access, exclusive subscriber offers and discounts, and priority customer support including Boating Advice Line appointments.
2. Digital Advertising: Display advertising, sponsored articles, advertorial content, and social media content placements. The platform generates advertising revenue from marine industry partners including boat builders, marinas, engine manufacturers, and equipment suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Powerboat & RIB operates a digital boating magazine platform publishing independent reviews, expert advice, industry news, and boat show coverage for powerboats, RIBs, cruisers, motorboats, and motoryachts. The platform operates on a freemium model with a Premium Subscription (£2.99/month) providing exclusive content access, subscriber offers, and a Boating Advice Line. Revenue is supplemented by display advertising and sponsored content from marine industry partners.

Product overview

Powerboat & RIB is a digital boating magazine platform, not a technology product company. It operates as a content publishing platform offering a digital magazine covering powered craft, boats, and the marine industry. The core product is the Powerboat & RIB Digital Platform itself, which publishes independent reviews, expert advice, news, videos, and features across sportsboats, cruisers, motorboats, motoryachts, offshore vessels and RIBs. The platform also offers a Premium Subscription Service (£2.99/month) providing exclusive content access. Content categories include boat reviews, boating news, video content, features, events coverage, advice, and a brands directory. The company has been publishing for over 30 years since 1994 with a UK editorial heritage and global audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerboat & RIB Digital Platform A digital boating magazine platform covering all types of powered craft, publishing independent reviews, expert advice, and industry news across sportsboats, cruisers, motorboats, motoryachts, offshore vessels, and RIBs for boating enthusiasts globally.
• Premium Subscription Service A monthly paid subscription service priced at £2.99/month providing immediate access to premium editorial content, a complete digital archive, exclusive subscriber offers and discounts, and priority customer support including Boating Advice Line appointments. Free users gain access to premium content after a 2-3 month exclusivity period.
• Boating Advice Service

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• MDL MarinasminorGTM or Marketing PartnerMDL Marinas is an advertising partner and marina brand featured on the platform. They sponsor content and advertise through display advertising banners on the Powerboat & RIB website.
• Suzuki MarinecoreGTM or Marketing PartnerSuzuki Marine is a key sponsor partner for the RIB Rendezvous 2026 event, which brought 250 RIBs to Scotland's west coast and raised £10,100 for the RNLI (Royal National Lifeboat Institution).
• Tide Creative GroupcoreImplementation/ SI/ Consulting PartnerTide Creative Group is the exclusive video content creation supplier for Powerboat & RIB, owned and managed by Tom Montgomery-Swan. They produce video content including boat walkthroughs, event coverage, and interviews.
• Yellow PeachminorImplementation/ SI/ Consulting PartnerYellow Peach is the website development agency responsible for the design and maintenance of the Powerboat & RIB digital platform.
• ArksenminorGTM or Marketing PartnerArksen is a marine brand featured on the platform with promotional content including sponsored articles and advertorial coverage. They partnered with XO Boats for Adventure series.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Boating Magazine: US recreational boating magazine and digital platform covering powerboats, reviews, and marine industry news. Comparable subscription model, editorial content, and mix of consumer readers and marine industry advertisers.
• Marine Industry News: UK-based B2B marine trade publication covering boat shows, industry news, and marine business developments. Shares the same marine industry advertiser base and competes for boat show coverage and editorial visibility.
• Boats.com: Global online boating marketplace and editorial platform providing boat reviews, news, and listings. Directly overlaps in digital boat reviews, news, and marine brand advertising, with a broader international audience.
• Yachting World: Established UK yachting publication with digital subscription offering covering motorboats and luxury craft. Comparable freemium/premium subscription structure, international boat show coverage, and high-end marine brand advertising partnerships.
• Motor Boat & Yachting (MBY): Established UK-based boating magazine covering motorboats and yachts, with both digital and print presence. Direct competitor in the UK powerboat and motorboat editorial space, serving the same enthusiast and advertiser customer base.
• Yachting Monthly: UK-based yachting publication with strong editorial heritage covering motorboat and sailboat content. Comparable digital publishing model, subscription offerings, and marine industry advertiser relationships.
• Practical Boat Owner: Long-running UK boating publication covering motorboats, sailboats, and cruising with independent reviews and advice. Overlaps directly in the UK recreational boating journalism market and competes for the same advertiser and reader segments.

Regional players

• Soundings Trade Only: US-based marine trade publication covering recreational boating industry news and boat reviews. Closely comparable editorial format and target advertiser base (marine brands, dealers, OEMs), though primarily serving the US market rather than the UK.

Broad incumbents

• Boat International: Global luxury yachting media brand with extensive digital presence covering superyachts, motoryachts, and high-end powerboats. Significantly larger scale but overlaps in motoryacht coverage, premium subscription products, and luxury marine brand advertising.

Emerging players

• RIB International: Specialist publication focused on RIBs and rigid inflatable boats, an even narrower niche than Powerboat & RIB. Directly competes for the RIB enthusiast audience and RIB manufacturer/dealer advertising spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/powerboatandrib
• LinkedInlinkedin.com/company/powerboatandrib

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerboat & RIB