Yellow Peach

What Yellow Peach does

Yellow Peach Limited is a privately held, bootstrapped web design and development agency headquartered in Frome, Somerset, UK, founded in 2014 by Will Lawrence. The studio delivers bespoke WordPress website design and development, WooCommerce eCommerce builds, and custom web applications using Laravel, serving UK-based clients across publishing, healthcare, financial services, travel, coworking, and other verticals. Notable customers include The Big Issue, CheqUp, Business Traveller, Global Health Capital, Group Accommodation, M Moser Associates, Powerboat & RIB, WorkRoom, and Liqueo.

The studio's technology stack centres on WordPress with custom theme development and bespoke Gutenberg content blocks rather than off-the-shelf templates, supplemented by Laravel for web applications and WooCommerce for eCommerce. Its proprietary product is Pulp, an enterprise WordPress framework built over 18 months and launched in 2025, aimed at media and publishing brands with editorial workflows, monetisation, advanced SEO, and tracking capabilities. The team operates a five-stage delivery process (Discovery, UX & Design, Build & Integrate, Migration & QA, Launch & Support), with managed hosting on dedicated servers and ongoing retainer-based support and maintenance.

Yellow Peach earns revenue through a mix of project-based fees (typical 3–4 month engagements), recurring support and maintenance retainers, managed WordPress hosting subscriptions, and custom software development projects. Go-to-market is sales-led and direct, supported by a 10% client referral scheme, an Agency Partnerships channel for white-label delivery to other creative agencies, content marketing via an 88+ article blog and Peach Bulletin newsletter, and event participation. The company is founder-owned with no external funding and currently operates with a five-person core team based at its Frome studio.

Name

Yellow Peach

Legal name

Yellow Peach Limited

Website

https://yellowpeach.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Peach Limited is a privately held, bootstrapped UK web design and development agency based in Frome, Somerset, delivering bespoke WordPress sites, WooCommerce builds, and Laravel web applications to UK clients across publishing, healthcare, financial services, and travel.

Ownership category

akta.pro rank

Headquarters

HQ city

Frome

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Design and Development Projects: Project-based professional services for custom WordPress website design and development. Includes discovery, UX/design, build/integrate, migration/QA, and launch phases. Typical project timelines of 3-4 months.
2. Support and Maintenance Retainers: Monthly retainer agreements providing ongoing access to the team for development, new features, improvements, content updates, consultancy, training, and fixes.
3. Website Hosting: Managed hosting services for WordPress websites on dedicated servers.
4. Digital Platform Development: Custom software development services including web apps, APIs and integrations, and software solutions using Laravel and other technologies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yellow Peach is a UK-based WordPress web design and development agency that builds custom websites, digital platforms, and web applications for businesses. The agency delivers bespoke WordPress builds with custom themes and Gutenberg blocks, web app and software development using Laravel, WooCommerce eCommerce builds, platform migrations, managed hosting, and ongoing support retainers. Its proprietary Pulp framework supports enterprise-level publishing builds for media brands.

Product overview

Yellow Peach is a digital design and development agency offering a comprehensive portfolio of services built primarily on the WordPress platform. Their core offerings include custom WordPress Development (websites built with bespoke themes and components rather than templates), Web Design (UI/UX, accessibility, and brand development), and Digital Platforms (custom APIs and integrations, software development, and web applications). They operate a 5-stage web design process: Discovery, UX & Design, Build & Integrate, Migration & QA, and Launch & Support. Their proprietary product is Pulp, an enterprise WordPress framework for media and publishing brands. Additional services include WordPress Migrations, Website Hosting, WordPress Support & Maintenance, and Agency Partnerships. All web design services are built on WordPress with a custom CMS approach using Gutenberg blocks.

Differentiator

Problem solved

Functional benefit

Brands

• Pulp: Enterprise WordPress framework for media and publishing brands
• Yellow Peach Workplace Cup

Products and services

• Web Design Custom web design service producing user-focused, responsive, mobile-first websites built on WordPress with UI/UX design, accessibility compliance, and brand development for businesses across sectors.
• WordPress Development
• Web Application Development
• Software Development
• Custom APIs and Integrations
• WordPress Migrations
• Managed Website Hosting
• WordPress Support and Maintenance Retainers
• Pulp Enterprise WordPress Framework Proprietary enterprise WordPress framework for media and publishing brands providing flexible editorial tools, monetisation options, advanced SEO features, and tracking capabilities, sold as part of agency service engagements.
• Agency Partnerships Programme

Quantifiable outcome

• 115% organic growth for CheqUp healthcare client
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

One partnership is on record.

• Agency Partners (Various)coreChannel Partner/ Reseller/ DistributorYellow Peach operates an Agency Partnerships programme where they deliver digital experiences for other agencies' clients. They provide the same digital services (performance improvements, new brand visions) to partner agency clients. This is a structured programme mentioned on their website navigation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Code Company: WordPress-specialist agency focused on enterprise builds, custom themes and ongoing development. Comparable enterprise WordPress delivery model and bespoke Gutenberg approach.
• WebDevStudios: Long-established US WordPress agency providing custom theme development, plugins and enterprise builds. Comparable bespoke WordPress services and similar project-based delivery model.
• Human Made: UK-based enterprise WordPress agency with a strong media and publishing vertical focus. Most directly comparable to Yellow Peach by geography, platform (WordPress) and enterprise client orientation, but at significantly larger scale.
• Hallam Internet: UK digital agency with strong WordPress, SEO and web development capabilities serving mid-market and enterprise clients. Comparable service portfolio and UK enterprise client base.
• Atomic Smash: UK-based bespoke WordPress and web design agency offering custom builds, WooCommerce and ongoing support to SME and enterprise clients. Closely comparable size, geography and bespoke service model.
• rtCamp: WordPress-focused agency offering custom development, enterprise solutions and managed services. Directly comparable technical stack (WordPress, Gutenberg, WooCommerce) and enterprise client orientation.
• Cyber-Duck: UK digital agency offering web design, development and digital strategy with strong enterprise clients. Comparable UK geography, bespoke web build model and enterprise client mix.
• Multidots: Enterprise WordPress agency delivering custom development, migrations and multi-site platforms for publishers and large brands. Comparable custom theme/blocks approach and enterprise publishing focus.
• 10up: US-headquartered WordPress agency serving enterprise and media clients with custom theme development, bespoke content blocks and managed services. Comparable bespoke WordPress delivery model and enterprise customer base.
• Make Do: UK-based WordPress agency offering custom development, design and ongoing support for SME and enterprise clients. Comparable bespoke WordPress service model and UK market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yellowpeachdesign
• LinkedInlinkedin.com/company/yellow-peach

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Peach