Disability Media Australia
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Disability Media Australia does
Disability Media Australia, operating as Powerd Media, is a Sydney-based non-profit digital media organization founded in 2000 that functions as Australia's dedicated disability news source. The platform delivers independent journalism, podcasts, video content, and live-streamed programming covering national disability policy, NDIS reform, disability arts and culture, employment, and community life, produced through the voices and experiences of people with disability. Core products include the powerd.media website publishing articles and news, an extensive portfolio of branded audio series (Disability Fail 101, Building Inclusion, Sideshow, Crip Culture, Powerd NewsWrap, Literacy Legends, Access Granted), video series (All In, Access Community Media), and a 24/7 Radio Reading Network live stream serving people with print disability. Accessibility features such as Auslan interpretation, captions, and audio description are integrated into programming.
The business model is non-commercial. Content is freely accessible to all users with no paywalls or subscription fees. Revenue is derived primarily from government grants, with the named principal funder being the Australian Government Department of Health, Disability and Ageing under the Inclusion and Accessibility Fund supporting Australia's Disability Strategy (ADS) Community Attitudes program. The go-to-market motion is community-led: content is distributed through the powerd.media website, social media channels (Facebook, Instagram, TikTok), live streaming, and formal partnerships with community radio networks including 2RPH, Print Radio Tasmania, CBAA-affiliated stations, and co-producers such as Attitude Foundation, Accessible Arts NSW, Syn Media, and SBS Australia. The organization operates with a small team of approximately 5 employees and is led by Eliza Hull as Powerd Media Lead at the Community Broadcasting Association of Australia. There is no evidence of private equity, venture capital, or institutional investment ownership; the entity is structured as an independent non-profit media platform.
Disability Media Australia firmographics
Firmographics- Name
- Disability Media Australia
- Legal name
- Powerd Media
- Website
- https://powerd.media
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Disability Media Australia industry classification
Industry- Product category
- Disability Journalism and Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)
- akta.pro secondary industries
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Disability Services & Independent Living Support (BPAGAEAG), Media Freedom, Access to Information & Digital Rights (BPADAGAE)
Keywords
Disability Media Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Government Funding: Powerd Media receives funding from the Australian Government Department of Health, Disability and Ageing under the Inclusion and Accessibility Fund: Australia's Disability Strategy (ADS) – Community Attitudes grant program. The platform also produces content supported by various government and non-profit grants.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Disability Media Australia product offering
Product offeringCore offering
Disability Media Australia (Powerd Media) operates a digital news and media platform delivering independent journalism, podcasts, audio series, and video content covering Australian disability news, NDIS policy and reform, disability arts, culture, employment, and community life. Content is produced by and for the disability community and distributed freely via the powerd.media website, social media, community radio partnerships, and a 24/7 Radio Reading Network live stream.
Product overview
Powerd Media is a unified disability news and media platform operated by Disability Media Australia, delivering independent journalism, audio podcasts, and video content covering national policy, NDIS reform, culture, employment and community life. The platform operates across multiple content formats including the core Powerd Media website publishing articles and news, alongside branded podcast/audio series (Disability Fail 101, Building Inclusion, Sideshow, Crip Culture Podcast, Powerd NewsWrap, Literacy Legends, Access Granted) and video series (All In, Access Community Media). The platform also provides a 24/7 live stream Radio Reading Network for people with print disabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Disability Fail 101: Podcast series hosted by Mel Harrison sharing stories of disability-related mishaps and well-meaning but missing the mark moments.
- Powerd NewsWrap
- Building Inclusion
- Literacy Legends
- Sideshow
Products and services
- Powerd Media Platform Australia's disability news platform delivering independent news, articles, podcasts, videos, and live streaming covering national policy, NDIS reform, disability arts, culture, employment, and community life, produced by and for the disability community.
- Disability Fail 101 Podcast Podcast hosted by Mel Harrison featuring guests sharing stories of well-meaning but missing-the-mark moments and mishaps surrounding disability, distributed via Powerd Media's audio library and 2RPH partnership.
- All In Video Series Video series celebrating disability arts and culture where creativity knows no bounds and voices are amplified, co-produced with the Attitude Foundation.
- Building Inclusion: Australia's Disability Strategy Podcast Podcast diving into the outcome areas of Australia's Disability Strategy, amplifying voices shaping the future of disability inclusion in the country.
- Sideshow Audio Series Audio series produced by 2RPH in association with Accessible Arts featuring Anthea Williams and Liz Cooper in discussion with artists and arts workers from across the creative spectrum about art, culture, and disability.
- Crip Culture Podcast Disability-led podcast hosted by award-winning writer Fiona Murphy and disability advocate Rosie Putland, shining light on disability arts and culture across publishing, film, TV, visual arts, and beyond.
- Powerd NewsWrap Audio Series Audio series presenting articles from the powerd.media website with discussions of related topics, brought to audiences by Disability Media Australia.
- Literacy Legends Radio Series Radio series produced with Print Radio Tasmania featuring disabled storytellers' uplifting stories about Tasmanians working for better literacy outcomes.
- Access Granted Podcast Podcast series produced by Powerd Media with CBAA journalist Emma Myers focusing on disability access issues in Australia.
- Access Community Media Video Series Video series showcasing stories of disability inclusion across community media organisations throughout Australia.
- Radio Reading Network Live Stream 24/7 live stream broadcasting specialist programming and information for people with print disability through the Radio Reading Network.
Companies that use Disability Media Australia
Customer profileSegments3 records
Ideal customer profiles2 records
Disability Media Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Disability Media Australia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 2RPHcore2RPH is a radio station producing programs including Disability Fail 101 and Sideshow, distributed through Powerd Media. The partnership provides accessibility-focused audio content to the disability community.
- Attitude FoundationcoreAttitude Foundation co-produces video series including All In, Reframed, and Perspective Shift, contributing original disability arts and culture programming.
- Accessible Arts NSWcoreAccessible Arts NSW partners on Access Ideas and Insights podcast series and Sideshow production, providing disability arts programming.
- Community Broadcasting Association of Australia (CBAA)coreCBAA partners on From Pillar to Post podcast and Access Granted series, connecting disability content to community radio network.
- Print Radio TasmaniaminorPartnership producing Literacy Legends series about disability inclusion in community media.
- Syn MediaminorSyn Media co-produces Emerging Voices work experience program for people with disability in media.
- SBS AustraliaminorSBS Australia produces Love Without Limits podcast, distributed through Powerd Media platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Disability Media Australia competitors and assessment
Company assessmentBroad incumbents
- SBS Australia: SBS Australia is a national public broadcaster producing disability-focused content (e.g., Love Without Limits podcast distributed via Powerd Media). Operates much more broadly across multicultural and Indigenous programming but overlaps on the disability-content niche.
- ABC Australia (disability coverage): ABC Australia is Australia's national public broadcaster with significant disability coverage but as part of a much wider news and content portfolio. Comparable target audience but not a specialized disability outlet.
Regional players
- Inclusion Australia: Inclusion Australia is a national disability advocacy NGO that publishes policy commentary and disability-rights content for Australian audiences. Thematically similar (disability policy, NDIS advocacy) but more advocacy- than journalism-focused.
- People with Disability Australia (PWDA): PWDA is Australia's peak national disability rights advocacy body, producing policy commentary and member communications. Same Australian disability sector but positioned as advocacy / representation rather than independent journalism.
Direct peers
- Rooted in Rights: Rooted in Rights is a US-based disability-led media organization producing storytelling, op-eds, and video content by and for the disability community. Closest international analogue to Powerd Media's disability-led, independent journalism model.
- Accessible Arts NSW: Accessible Arts NSW partners on disability arts programming (Access Ideas and Insights podcast, Sideshow) distributed via Powerd Media. Directly overlaps on disability arts and culture content for an Australian audience.
- Print Radio Tasmania: Print Radio Tasmania produces disability-accessible audio content (including Literacy Legends, distributed via Powerd Media) for people with print disability. Highly comparable community-radio model serving the same Australian accessibility-focused audience.
- Attitude Foundation: Attitude Foundation produces disability-led video series (All In, Reframed, Perspective Shift) co-distributed via Powerd Media. Operates in the same Australian disability arts, culture, and storytelling niche with comparable content formats and audiences.
- 2RPH (Radio for the Print Handicapped): 2RPH produces disability- and print-accessibility-focused audio programming (Disability Fail 101, Sideshow) co-distributed via Powerd Media. Directly comparable in content (disability podcasts, community radio), geography (Australia), and accessibility mission.
Others
- Community Broadcasting Association of Australia (CBAA): CBAA hosts the Powerd Media Lead, partners on Access Granted and From Pillar to Post, and provides the community-radio distribution backbone. Acts as an enabling infrastructure partner rather than a competing content outlet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Disability Media Australia social profiles
Digital presenceDisability Media Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disability Media Australia leadership team
Management profileNumber of profiles
Profiles1 record
Disability Media Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disability Media Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disability Media Australia
What does Disability Media Australia do?
Disability Media Australia (Powerd Media) operates a digital news and media platform delivering independent journalism, podcasts, audio series, and video content covering Australian disability news, NDIS policy and reform, disability arts, culture, employment, and community life. Content is produced by and for the disability community and distributed freely via the powerd.media website, social media, community radio partnerships, and a 24/7 Radio Reading Network live stream.
Is Disability Media Australia a public or private company?
Disability Media Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Disability Media Australia founded?
Disability Media Australia was founded in -1. It employs 1 to 10 people.
How does Disability Media Australia make money?
One revenue line is on record: government Funding.
Who are Disability Media Australia's main competitors?
Broad incumbents on record are SBS Australia and ABC Australia (disability coverage). Regional players are Inclusion Australia and People with Disability Australia (PWDA). Direct peers are Rooted in Rights, Accessible Arts NSW, Print Radio Tasmania, Attitude Foundation and 2RPH (Radio for the Print Handicapped). Community Broadcasting Association of Australia (CBAA) is listed as an others.
Does Disability Media Australia have an API?
No public API is recorded for Disability Media Australia.
What industry is Disability Media Australia in?
Disability Media Australia's product category is Disability Journalism and Media. Its primary akta.pro industry code is MPABADAG, Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts), with a secondary code of BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 516 and its SIC code is 7812.