Rooted in Rights

What Rooted in Rights does

Rooted in Rights is a Seattle-based nonprofit media organization founded in 2015 that produces accessible digital media content on disability rights issues. It operates as a program of Disability Rights Washington (DRW), the designated Protection and Advocacy (P&A) organization for Washington state, and reaches a national audience through DRW's membership in the National Disability Rights Network (NDRN). The organization is staffed by a small team of 1-10 disabled creators who produce media for and by the disability community, distinguishing it from externally-produced disability content.

The core product lines are a multi-topic blog covering disability policy, activism, employment, mental health, LGBTQIA+, transportation, and other issues; a "Storytellers" video series featuring disabled creators; long-form documentaries including "The Right to be Rescued" (2016); accessibility resources through the "Access That" program; and training workshops. All content is produced with accessibility features built in—open captions, ASL interpretation, and audio description—and the organization holds federal access authority enabling it to enter facilities such as nursing homes, prisons, and jails to capture stories from people with disabilities in institutional settings. The technical stack is therefore centered on accessible media production rather than software platform development, and there are no APIs, apps, integrations, or AI/ML components referenced.

Revenue is derived from donations accepted through the website and from operational support flowing through parent organization Disability Rights Washington. All content and services are provided free of charge; there is no pricing model, commercial product, or subscription. The primary served audiences are people with disabilities, disability rights advocates and allies, policy makers and emergency planners, and media makers seeking accessibility guidance. Distribution is entirely digital and self-serve via the website, YouTube, and Vimeo, with documented impact including Seattle legislation on snow/ice removal and three film festival selections for the lead documentary.

Name

Rooted in Rights

Legal name

Rooted in Rights

Website

https://rootedinrights.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rooted in Rights is a Seattle nonprofit media organization, founded 2015 and operating as a program of Disability Rights Washington, that produces accessible digital media including videos, documentaries, and a blog on disability rights for the disability community, policymakers, and advocates.

Ownership category

akta.pro rank

Product category

Disability Advocacy Media

NAICS

Social Advocacy Organizations (8133), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industries

Accessible Media Production (Alt Formats, Captioning, Audio Description) (EDALAGAC), Disability Rights & Accessibility Advocacy (BPAGAFAF), Podcast Transcription, Captioning & Accessibility Services (MPACADAK)

Keywords

• Disability advocacy media
• Accessible video production
• Disability storytelling
• Community journalism
• Nonprofit content production

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations: The organization accepts donations through its website to support operations and mission activities.
2. Parent Organization Funding: As a program of Disability Rights Washington, receives operational support and funding through the parent nonprofit organization's structure.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rooted in Rights produces accessible digital media content including blog posts, documentary films, and storyteller videos that amplify disability community perspectives and shift mainstream narratives on disability issues. The organization also provides resources on accessible digital media best practices and offers training workshops to teach people to be agents of change in disability advocacy.

Product overview

Rooted in Rights is a disability advocacy media organization that operates as a content production platform. The core offerings include the Blog (editorial content on disability perspectives), Storytellers (video content featuring disabled creators), and Documentaries (long-form films on disability rights issues). These are complemented by Access That (accessibility resources), Workshops (training services), and topic-specific resource sections. The organization uses accessible digital media to shift mainstream narratives on disability issues, with a team of disabled creators producing media for and by the disability community. It is a program of Disability Rights Washington.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooted in Rights Blog A blog platform publishing perspectives on disability, amplifying key issues and ideas, and asserting that disability rights are human rights. Publishes pieces that challenge disability tropes across topics including activism, mental health, policy, employment, transportation, race and disability, and more.
• Storytellers Video Series Video storytelling content featuring disabled creators producing media for and by the disability community, including documentary-style videos and personal narratives with captions, ASL interpretation, and audio description.
• Documentaries Documentary films produced by Rooted in Rights addressing disability rights issues, emergency preparedness, and disability experience. Includes The Right to be Rescued and other films produced to influence emergency planners and raise awareness about disability-specific needs.
• Access That Resources on accessible digital media best practices, providing guidance on creating accessible content for the disability community, including how to create accessible video calls and content.
• Advocacy Workshops Training workshops offered to teach people to be agents of change in disability advocacy and accessibility, available through YouTube playlists and in-person sessions.

Quantifiable outcome

• Produced documentary The Right to be Rescued that has influenced emergency planners on disability-specific needs
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Disability Rights WashingtoncoreStrategic or Co-development PartnerRooted in Rights is a program of Disability Rights Washington (DRW), the designated Protection and Advocacy (P&A) organization for Washington state. DRW is part of the national network of P&A agencies. Rooted in Rights operates as an initiative of DRW focused on amplifying disability community perspectives through accessible media.
• Mass CoalitionminorStrategic or Co-development PartnerPartnered with Rooted in Rights on the Seattle snow removal advocacy campaign to change expectations for sidewalk clearing during winter weather.
• Seattle Neighborhood GreenwaysminorStrategic or Co-development PartnerPartnered with Rooted in Rights on transportation accessibility advocacy efforts including the snow removal legislation campaign.
• National Disability Rights Network (NDRN)minorStrategic or Co-development PartnerReferenced as the national organization connecting Protection and Advocacy agencies. DRW, Rooted in Rights' parent organization, is a member of NDRN.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disability Visibility Project: Disability Visibility Project is a direct peer — an online community that amplifies disability media and first-person stories through podcasts, essays, and books. Both organizations center disabled creators producing authentic disability narratives for community audiences.
• RespectAbility: RespectAbility is a disability advocacy organization that produces accessible content, training, and policy resources to shift narratives around disability. It overlaps with Rooted in Rights in advocacy media, storytelling, and accessible best-practice resources.
• Disability Rights Advocates (DRA): DRA is a national disability rights legal advocacy nonprofit. It shares Rooted in Rights' core mission of advancing equality and accessibility, with overlapping audiences in disability community advocacy.
• Center for Disability Rights: Center for Disability Rights is a disability advocacy organization that combines direct services, policy advocacy, and accessible community communications. It parallels Rooted in Rights in integrating media/communications with advocacy programming.
• Autistic Self Advocacy Network (ASAN): ASAN is a disability self-advocacy nonprofit that produces accessible media, policy resources, and community-driven content. It shares Rooted in Rights' community-led advocacy model and emphasis on authentic disability voices.

Emerging players

• 3Play Media: 3Play Media is an accessibility services company that provides captioning, transcription, and audio description. While a for-profit vendor, it overlaps with Rooted in Rights' 'Access That' accessible media best-practice resources and is adjacent in the accessible media production space.

Regional players

• Perkins School for the Blind: Perkins is an established disability services and accessibility organization producing accessible educational media and advocacy resources. It overlaps with Rooted in Rights in accessible media production and disability inclusion training, though rooted in education rather than justice advocacy.

Broad incumbents

• National Disability Rights Network (NDRN): NDRN is the national network of Protection & Advocacy agencies, of which Rooted in Rights' parent (DRW) is a member. NDRN operates adjacent legal/advocacy infrastructure and disseminates accessible content nationally.
• The Arc: The Arc is a large, established national disability advocacy organization serving people with intellectual and developmental disabilities. It operates at significantly greater scale than Rooted in Rights but shares the disability justice and self-determination mission.
• American Association of People with Disabilities (AAPD): AAPD is a national disability rights and advocacy organization that produces accessible communications, policy content, and community programming. It shares Rooted in Rights' cross-disability advocacy orientation but with a much larger national footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights2 records

Customer concentration

• Xx.com/RootedInRights
• Facebookfacebook.com/RootedInRights
• LinkedInlinkedin.com/company/rooted-in-rights

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted in Rights