Powerforce Total Merchandising Pty Ltd - AUS

What Powerforce Total Merchandising Pty Ltd - AUS does

Powerforce Total Merchandising Pty Ltd, operating under the trade name Strikeforce, is an Australian private field sales and merchandising services company that deploys a workforce of 3,000+ brand activators across all major Australian retailers, including Coles, Woolworths, Bunnings, Priceline, Terrywhite Chemmart, Metcash, and The Good Guys. The company serves consumer goods brands and manufacturers that require consistent in-store execution, product placement, promotional compliance, and measurable retail ROI without maintaining their own large field teams. Services are organized across nine categories: Category & Retail Insights, Space Planning, Supply and Demand Planning (ISP/VRP), Selling, Merchandising, Experiential, Retail Digital Marketing, Shopper Marketing, and Sales and Negotiation Skills Training, delivered through quote-based enterprise B2B contracts.

The underlying technology layer is Merx, a proprietary field management software platform that handles scheduling, task management, and performance tracking of the field workforce, and that captures 'thousands of data points' used to feed the Category & Retail Insights analytics service. The platform positions the company as a tech-enabled services business rather than a pure-staffing agency, although no AI/ML capabilities are explicitly disclosed.

The business model is professional services revenue generated by outsourced field execution and retail merchandising engagements with consumer goods clients; pricing is not publicly disclosed and contracts appear to be negotiated B2B enterprise arrangements. The firm is led by CEO & Managing Director Matt Lloyd, is described as 100% Australian owned and operated, and has no disclosed external funding, M&A activity, or public listing.

Name

Powerforce Total Merchandising Pty Ltd - AUS

Legal name

Powerforce Total Merchandising Pty Ltd

Website

https://powerforce.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Strikeforce (Powerforce Total Merchandising Pty Ltd) is an Australian outsourced field sales and merchandising services firm that deploys 3,000+ brand activators across all major Australian retailers to deliver retail execution, merchandising, and shopper marketing for consumer goods brands.

Ownership category

akta.pro rank

Product category

Field Marketing & Merchandising Services

NAICS

Advertising Material Distribution Services (541870)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industries

Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

Keywords

• Field merchandising services
• Retail execution
• Brand activation
• Field sales outsourcing
• Field management software

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Field Sales & Merchandising Services: Provides outsourced field sales, merchandising, and brand activation services to consumer goods companies. Services include store visits, product placement, promotional execution, and retail execution across multiple retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Powerforce Total Merchandising (trading as Strikeforce) provides outsourced field sales, merchandising, and brand activation services to consumer goods companies across Australia. Its 3,000+ brand activators deliver store visits, product placement, promotional execution, and retail execution across major Australian retailers including Coles, Woolworths, Bunnings, pharmacy chains, and independent grocery networks. The services portfolio includes Category & Retail Insights, Space Planning, Supply and Demand Planning (ISP/VRP), Selling, Merchandising, Experiential, Retail Digital Marketing, Shopper Marketing, and Sales and Negotiation Skills Training, all coordinated through the proprietary Merx field management software platform.

Product overview

Powerforce Total Merchandising Pty Ltd (trading as Strikeforce) operates as a services-led organization with a proprietary software component. The core offering consists of a portfolio of nine professional marketing and sales services—including Category & Retail Insights, Space Planning, Supply and Demand Planning (ISP/VRP), Selling, Merchandising, Experiential, Retail Digital Marketing, Shopper Marketing, and Sales and Negotiation Skills Training—complemented by their proprietary field management software platform called Merx. The company deploys over 3,000 brand activators across all major Australian retail channels (including Coles, Woolworths, Bunnings, Target, and pharmacy chains) to execute in-store merchandising, sales, and marketing programs for consumer goods companies. Merx serves as the technology backbone enabling scheduling, task management, and performance tracking for the field teams, while the service offerings provide the strategic and execution capabilities that drive measurable ROI for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Merx Field Management Software Proprietary field management software platform that enables management of field sales and merchandising teams, providing tools for scheduling, task management, and performance tracking of brand activators in retail environments.
• Category & Retail Insights

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ColescoreOthersMajor Australian supermarket chain where Strikeforce provides field merchandising and brand activation services
• WoolworthscoreOthersMajor Australian supermarket chain where Strikeforce provides field merchandising and brand activation services
• Bunnings WarehousecoreOthersMajor Australian hardware and home improvement retailer where Strikeforce provides field merchandising services
• PricelinecoreOthersMajor Australian pharmacy retailer where Strikeforce provides field merchandising and brand activation
• Terrywhite ChemmartcoreOthersMajor Australian pharmacy banner where Strikeforce provides field merchandising services
• National PharmaciesminorOthersAustralian pharmacy chain where Strikeforce provides field merchandising services
• My ChemistminorOthersAustralian pharmacy retailer where Strikeforce provides field merchandising services
• The Good GuyscoreOthersMajor Australian appliance and electronics retailer where Strikeforce provides field merchandising
• Target AustraliaminorOthersAustralian discount department store where Strikeforce provides field merchandising services
• MetcashcoreOthersWholesale distribution company supplying independent grocery stores where Strikeforce provides field sales and merchandising
• Independent LiquorminorOthersIndependent liquor retailer where Strikeforce provides merchandising and sales support
• OptusminorOthersAustralian telecommunications company where Strikeforce provides retail merchandising services

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SPAR Group: US-based provider of merchandising, marketing, and brand activation services for consumer goods manufacturers and retailers. Similar business model and customer base with broader geographic coverage.
• Smollan: Global retail solutions provider offering field sales, merchandising, and brand activation. Acquired Creative Activation in Australia, intensifying direct competition with Strikeforce in the local market.
• Advantage Solutions: Large publicly-traded US-based provider of outsourced sales, merchandising, and marketing services to CPG brands. Comparable in offering breadth and customer base, though significantly larger and geographically diversified.
• Acosta: Major US-based sales and marketing agency providing retail execution services to CPG brands. Comparable offering and customer profile but operates globally rather than focused on Australia.
• Crossmark: Global retail marketing agency (subsidiary of Advantage Solutions) operating in Australia with field sales, merchandising, and shopper marketing capabilities targeting the same CPG and retail customers as Strikeforce.

Direct peers

• CPM Australia: Part of the global CPM Group, CPM Australia provides field sales, merchandising, and brand activation services with the same target customer base (CPG brands) and similar retailer relationships across Australian grocery and pharmacy channels.
• Mosaic Group (Salesforce): Australian field sales and merchandising specialist offering outsourced sales, merchandising, and retail execution to CPG clients across major Australian retailers — a closely matched peer in business model, geography, and customer base.
• Creative Activation: Australian-headquartered field marketing and retail execution agency directly competing with Strikeforce in merchandising, brand activation, and shopper marketing services for CPG brands across Australian retailers.

Emerging players

• Trax: Technology-led retail execution platform using image recognition and AI for in-store shelf monitoring and merchandising optimization — a technology-adjacent peer targeting the same CPG customers with a fundamentally different (software-first) approach.
• Repsco: Australian field sales and merchandising services company focused on independent grocery and convenience channels — a partially overlapping peer targeting some of the same customers as Strikeforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/powerforce-total-merchandising-pty-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerforce Total Merchandising Pty Ltd - AUS