POWERFUL YOU

What POWERFUL YOU does

POWERFUL YOU is a Norwegian sole proprietorship owned and operated by founder Anne Berit Olsvik, headquartered in Ålesund, Norway (Fjellgata 36). The business delivers personal branding, mentoring, and business-development services targeted at women entrepreneurs and career women, both domestically and internationally on a remote basis. Its core portfolio is organized into three pillars: POWERFUL YOU Mentoring, POWERFUL YOU Business, and POWERFUL YOU Branding, supplemented by the 'Step Into the Spotlight' programs — a 6-month track for self-employed women and a 12-week self-confidence course for career professionals. Add-on services include colour analysis, image building, and makeup guidance, and the firm maintains a speaking and workshop arm ('Kurs & Foredrag') plus the founder-led 'Kvinner Som Vinner' women's network.

The underlying methodology is a proprietary 'Success Code' framework combining four personality archetypes (Initiator, Inspirational, Supporter, Analyst) with confidence-building and business strategy. There is no proprietary technology stack; delivery is human-led via Calendly-booked discovery calls, in-person or remote mentoring sessions, group courses, and keynote speaking. Pricing is quote-based and not publicly disclosed; customer acquisition relies on content marketing (blog, newsletter, e-book lead magnet 'Oppdag Din Suksesskode') and organic social (Facebook, LinkedIn, Instagram, YouTube), augmented by earned media in Norwegian outlets and US press. Named customers span SMBs (ABAS Kosmetikk, Mary Kay, Oriflame, Miranda's, Dale's Match), nonprofits (Rotary, Zonta, Møre & Romsdal Døveforening), and enterprises (Sparebanken Møre, Adecco).

The business is self-funded with no external investment. Revenue is not disclosed. Day-to-day operations are dependent on the founder, who has over 40 years of self-employed experience, making the model inherently high-execution-risk and tightly capacity-bounded.

Name

POWERFUL YOU

Legal name

Anne Berit Olsvik

Website

https://powerfulyou.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

POWERFUL YOU is a Norwegian sole proprietorship run by Anne Berit Olsvik that delivers personal branding, mentoring, and business-development services to women entrepreneurs and career professionals via courses, coaching, and keynotes.

Ownership category

akta.pro rank

Product category

Personal Development & Coaching Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Coaching Leadership & Mentoring Skills (EDABAAAG)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Coaching, Feedback & Mentoring Skills (EDABAMAM), Organizational Culture & Values-Based Leadership (EDABAAAE)

Keywords

• Personal branding coaching
• Business mentoring programs
• Women entrepreneurship coaching
• Personal development courses
• Image and color analysis

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mentoring Programs: 6-month mentoring program 'Step Into the Spotlight' for business owners and career women. 12-week confidence course for career women. Personalized guidance combining personality psychology with business strategy.
2. Business Consulting: One-on-one business coaching and consulting sessions. Focus on marketing strategies, sales, and personal branding aligned with individual personality.
3. Speaking & Courses: Keynote speeches and workshop presentations on topics including Success Code, Entrepreneur Code, Step Into the Spotlight, Colorful Communication, and Sales Power. Courses for groups and organizations.
4. Personal Branding Services: Color analysis, image building, and makeup guidance services. Individual consultations for professional appearance and personal brand development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

POWERFUL YOU provides personal branding, business mentoring, and image-development services primarily for women entrepreneurs and career professionals. The core offering is structured around three pillars — POWERFUL YOU Mentoring (one-on-one coaching), POWERFUL YOU Business (personality-driven business-building program), and POWERFUL YOU Branding (image, colour analysis, and personal brand development) — supported by the 'Step Into the Spotlight' programs, keynote speaking and workshops, and a community network called 'Kvinner Som Vinner'.

Product overview

POWERFUL YOU is a coaching and mentoring business operated by Anne Berit Olsvik in Ålesund, Norway, serving women entrepreneurs, career professionals, and business owners internationally. The core portfolio consists of three pillars: POWERFUL YOU Mentoring (personalized one-on-one coaching), POWERFUL YOU Business (a structured program for building a personality-driven business), and POWERFUL YOU Branding (image, colour analysis, and personal brand development). Supporting these are the 'Step Into the Spotlight' programs — a 6-month mentoring track for entrepreneurs and a 12-week self-confidence course for career women — plus a speaking and workshop arm ('Kurs & Foredrag') offering themed keynotes on success codes, sales power, colour communication, and personal branding. The offering also includes an e-book guide 'Oppdag Din Suksesskode' as a lead magnet, and a community network called 'Kvinner Som Vinner'. The approach is grounded in personality psychology, personal branding methodology, and colour psychology, with services delivered via discovery calls, mentoring sessions, courses, and public speaking engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Oppdag Din Suksesskode: Core program helping women discover their unique success code and personal brand.
• Powerful You Branding
• Powerful You Mentoring
• Powerful You Business
• Kvinner Som Vinner

Products and services

• POWERFUL YOU Mentoring
• Step Into the Spotlight – Næringsdrivende A 6-month intensive mentoring program for female entrepreneurs and self-employed women ready to move from 'well-kept secret' to in-demand expert, combining business strategy with mindset work across six steps.
• Step Into the Spotlight – Karrierekvinner A 12-week self-confidence course for career women who want to take up more space at work, confidently communicate their competence, and position themselves for salary increases or promotions.
• Fargeanalyse (Colour Analysis) Personal colour analysis service that identifies the most flattering colours for an individual's natural colouring, helping strengthen professional image, self-confidence, and personal brand communication.
• Imagebygging (Image Building) Professional image-building service covering clothing choices, body language, and personal presentation to create a cohesive and authentic professional brand.
• Makeup Veiledning (Makeup Guidance) Personal makeup coaching service that teaches women how to use makeup to enhance their natural features and reinforce a confident, professional appearance.
• Oppdag Din Suksesskode (e-book guide) A downloadable e-book guide titled 'Oppdag Din Suksesskode – Finn din unike verdi og ta din virksomhet til neste nivå', offered as a newsletter incentive covering personal branding and business success.
• Kvinner Som Vinner (Women Who Win) Network A women's networking group founded and hosted by Anne Berit Olsvik, focused on building confidence, courage, and community among ambitious women entrepreneurs and career professionals.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ladies Get Paid: Community and education platform helping women negotiate salaries, advance in careers, and build confidence at work — overlaps the 'Step Into the Spotlight – Karrierekvinner' self-confidence course for career women and the personal-branding offer aimed at corporate women.
• BossBabe (Hello Boss): Natalie Ellis's company targets ambitious female entrepreneurs with mindset coaching, business strategy content, and a paid membership community — directly overlap on offer, persona, and content-led GTM with Powerful YOU's niche.
• Ellevate Network: Membership-driven networking and professional development community for ambitious women, with peer roundtables, mentorship, and career advancement programming — closely comparable to Powerful YOU's 'Kvinner Som Vinner' community and career-women coaching pillar.
• Female Entrepreneur Association (FEA): UK-based community and education platform founded by Carrie Green serving female founders with courses, networking, and inspiration — essentially the same target persona (women building a business) with a comparable coaching + community + events model.
• Marie Forleo Company: Marie Forleo is one of the most recognized female-focused business coaches globally and built her business around a personality-archetype-driven methodology (similar in shape to Powerful YOU's 'Initiator/Inspirational/Supporter/Analyst' framework), targeting entrepreneurs and career women with multi-product coaching, courses, and community. Directly comparable on offer mix, target persona, and personality-psychology framework.

Broad incumbents

• Lean In Foundation: Sheryl Sandberg's non-profit focused on women in leadership, offering Circles peer-mentorship groups, leadership content, and corporate partnerships. Targets the same broad persona (career women, leaders) but as a free, mission-driven platform rather than a paid coaching business.
• BetterUp: Tech-enabled coaching and leadership development platform serving enterprise L&D buyers, with a heavy presence in Nordics. Comparable on the corporate coaching + leadership development offer but operates at enterprise scale via a SaaS/coach marketplace model.
• Tony Robbins Companies: Tony Robbins operates personality-driven business and performance coaching at massive scale, including live events, group programs, and corporate leadership training. Comparable in methodology (personality types) and event-speaking revenue stream, though operates at vastly different scale and geography.
• Dale Carnegie & Associates: Global corporate-training franchise offering leadership, sales, and personal-development courses to enterprise clients — directly overlaps the corporate training and keynotes arm (Sparebanken Møre, Adecco engagements) but at enterprise scale and global footprint.

Others

• Female Founders Fund: Early-stage venture fund backing female-founded businesses — adjacent rather than competitive, but operates in the same 'women entrepreneurs' ecosystem where Powerful YOU's customer base lives, and serves as a thesis-related comp for the broader female-entrepreneur market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@anneberitolsvik
• Facebookfacebook.com/kvinnersomvinner
• LinkedInlinkedin.com/company/powerful-you-business
• Instagraminstagram.com/anneberitolsvik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POWERFUL YOU