Powerhouse Brewing Company

What Powerhouse Brewing Company does

Powerhouse Brewing Company is an independent craft brewery operating from a historic 1931 electric power generation building at 100 Kellogg Lane in London's Old East Village (OEV), Ontario, Canada. The brewery installed state-of-the-art brewing equipment in 2017 and opened its taproom to the public in 2018, combining craft beer service with a smoked BBQ food menu. The company employs 7 people and runs a single-location production and retail operation.

The product portfolio centers on a core four-beer lineup (9 to 5 Light Lager, Low Voltage Cream Ale, Static Pilsner, and Generator IPA) priced between $3.35 and $3.75 per can, supplemented by seasonal releases (Spring Moon Witbier, Una Cerveza Mexican Style Lager, Wild Patch Mixed Berry Sour) and a non-alcoholic line (No Voltage Cream Ale and Spritz Mosaic Hopped Water). Additional revenue streams include a Custom Can Program (private-label branded cans for events, minimum 25 cases at $2.90-$3.25 per can), brewery tours ($20/person), keg distribution to licensees ($150 per keg plus refundable deposit), branded merchandise, and a smoked BBQ taproom menu.

The business model is direct-to-consumer-led, with the taproom as the primary acquisition and experience venue, supplemented by a Shopify e-commerce store offering $10 flat-rate Ontario shipping and free in-city delivery in London on orders over $35. Distribution is limited to Ontario, with keg delivery to London, Dorchester, Tilsonburg, and Woodstock. The company is privately held with no parent company, no disclosed funding rounds, and no institutional investors identified. Marketing is community-driven through weekly events (Trivia Tuesdays, Live Music Thursdays, monthly E.L.T.A car shows) and social media engagement on Facebook, Instagram, TikTok, and Untappd.

Name

Powerhouse Brewing Company

Legal name

Powerhouse Brewing Company

Website

https://powerhousebrewery.beer

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Powerhouse Brewing Company is an independent craft brewery in London, Ontario, operating from a historic 1931 powerhouse building with a taproom, e-commerce store, and BBQ food service. It sells core, seasonal, and non-alcoholic beers direct-to-consumers and through a custom can program across Ontario.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)

Keywords

• Craft beer brewing
• Craft brewery operations
• Taproom and pub services
• Private label canning
• Brewery keg distribution

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales (DTC): Direct-to-consumer beer sales through taproom and online store. Products include core four beers, seasonal releases, and non-alcoholic options. Cans sold individually, in 6-packs, 24-packs, and kegs (30L/50L).
2. Custom Can Program: Private label brewing service for events and businesses. Customers can brand custom cans with minimum 25 cases (600 cans). Pricing tiers based on volume.
3. Brewery Tours: Guided tours of the historic brewery on Sunday afternoons at 2PM and 4PM. $20 per person includes tour, flight of beer worth $10, and snacks.
4. Keg Distribution to Licensees: B2B keg sales to bars and restaurants. Contact Tom for sales inquiries. Free delivery in London, Dorchester, Tilsonburg, and Woodstock areas.
5. Food Service: Smoked BBQ fare menu served in taproom. Complements beer offerings with classic BBQ fare.
6. Merchandise: Branded merchandise including apparel and accessories sold in taproom and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Powerhouse Brewing Company is an independent craft brewery that produces and sells a core lineup of four craft beers (Light Lager, Cream Ale, Pilsner, IPA) plus seasonal and non-alcoholic releases, available on-site at its London Ontario taproom and through an Ontario-wide e-commerce store. The company also operates a B2B keg distribution channel for bars and restaurants and a Custom Can Program for branded private-label beer orders (minimum 25 cases).

Product overview

Powerhouse Brewing Company is a craft brewery based in London's Old East Village (OEV), operating from a historic 1931 building formerly used to generate electricity for the Kellogg cereal factory. The product portfolio consists of a core lineup of four flagship beers (Core Four) — 9 to 5 Light Lager, Low Voltage Cream Ale, Static Pilsner, and Generator IPA — supplemented by seasonal and limited releases including witbiers, Mexican-style lagers, and mixed berry sours. The company also offers a non-alcoholic line (No Voltage Cream Ale and Spritz Mosaic Hopped Water), a custom branded can program for events, guided brewery tours, and beer kegs in 30L and 50L sizes. Food service features smoked BBQ fare. Beers are available for on-site consumption, takeout in cans (6-pack and 24-pack), and keg orders with free in-city delivery in London, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• 9 to 5 Light Lager Light lager brewed with premium malts and delicate Galena hops; light bready sweetness with soft bitterness, 3.5% ABV, 6 IBU. Aimed at consumers seeking an easy-drinking session lager.
• Low Voltage Cream Ale Easy-drinking cream ale with a light creamy body, mellow malt character, and soft kiss of hops; 4.7% ABV, 18 IBU. Aimed at general craft beer consumers seeking an approachable classic style.
• Static Pilsner Crispy, clean pilsner charged with honey and apricot notes; 5.4% ABV. Balanced and refreshing for consumers seeking a flavorful but easy-drinking lager.
• Generator India Pale Ale American-style IPA brewed with Citra and Mosaic hops, firm bitterness balanced with refreshing drinkability; 6.1% ABV, 45 IBU. Aimed at hop-forward craft beer enthusiasts.
• Spring Moon Witbier Belgian-style witbier with fresh citrus zest, chamomile, coriander seeds, and banana-like esters; 4.3% ABV, 15 IBU. Seasonal release for spring.
• Una Cerveza Mexican Style Lager Lightly flavored, crushable Mexican-style lager with corn, honey, and lime notes; 5% ABV, 23 IBU. Summer seasonal release.
• Wild Patch Mixed Berry Sour Fruit-forward sour beer soured with Lactobacillus Plantarum, bursting with raspberry, strawberry, blueberry, and Madagascar bourbon vanilla; 4.3% ABV, 10 IBU. Seasonal/limited release.
• No Voltage Cream Ale Non-alcoholic counterpart to Low Voltage Cream Ale, smooth with creamy body, gentle malt sweetness, and a whisper of hops; 0% ABV, 355ml can. Targets sober-curious and designated-driver consumers.
• Spritz Mosaic Hopped Water Sparkling hopped water brewed with Mosaic hops, delivering juicy citrus aroma and a crisp bitter edge without alcohol; 0% ABV, 0g carbs. Clean alternative to beer.
• Custom Can Program Private-label beer service where customers pick a Powerhouse core beer style and work with the brewery design team on branded cans. Minimum order 25 cases (600 cans); 4–6 week production turnaround. Volume-tiered pricing: $3.25/can (25 cases), $3.10/can (50 cases), $2.90/can (100 cases), plus HST. Targets event organizers, fundraisers, brand marketers, and businesses.
• Brewery Tours Guided Sunday afternoon brewery tours at 2PM and 4PM (~1 hour). $20 per person includes tour, flight of beer ($10 value), and snacks. Targets craft beer tourists and visitors to London Ontario.
• Beer Kegs (30L and 50L) Keg-format beer sold for events or on-premise licensee service. Available in 30L and 50L sizes; $150 per keg plus $50 refundable deposit. Options include 9-5 Light Lager, Generator IPA, and Una Cerveza. Free in-city delivery on Fridays.
• Taproom BBQ Food Menu Classic smoked BBQ fare including smoked meats and sides, served in the taproom at 100 Kellogg Lane in London's Old East Village. Complements the beer portfolio for on-premise dining.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Goin' for 2minorGTM or Marketing Partner · 23 June 2024Corn hole tournament hosted by Goin' for 2 at Powerhouse Brewery on June 23rd. Proceeds support Football Canada. Tournament features winner's and loser's brackets with cash prizes and complimentary drinks for registered teams.
• E.L.T.A (Eternal Lawless Touring Association)minorGTM or Marketing Partner · 1 May 2024E.L.T.A is a car enthusiasts club that takes over the Powerhouse courtyard the first Wednesday of every month starting May 1st, 2024. Free entrance to car show. Features custom cars, beer, food, and dog-friendly patio.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bellwoods Brewery: Toronto craft brewery with taprooms and a strong portfolio of IPAs, sours, and limited releases. Comparable product mix (including fruited sours and hazy IPAs) and similar DTC-plus-taproom model.
• Kensington Brewing Company: Small Toronto craft brewery with a taproom-focused model and similar core beer plus seasonal approach. Comparable operational scale and DTC orientation.
• Forked River Brewing Company: Independent craft brewery based in London, Ontario producing core lineups and seasonal releases with an on-site taproom. Most direct local peer competing for the same London, ON craft consumer and licensee accounts.
• Collective Arts Brewing: Ontario-based craft brewery known for rotating limited releases, artist-label cans, and broad LCBO distribution. Operates a similar core-plus-seasonal-plus-specialty model at greater scale and reach.
• Anderson Craft Ales: Independent London, Ontario craft brewery producing a range of ales and lagers with a taproom experience. Competes in the same local on-premise and off-premise channels as Powerhouse.
• London Brewing Co-Operative: Community-focused craft brewery in London, Ontario with a taproom and core beer lineup. Directly competes for London-area taproom traffic, events, and licensee placements.
• Henderson Brewing Co. Toronto-based independent craft brewery with taproom and broad core lineup. Comparable size, distribution footprint within Ontario, and taproom-led DTC strategy.

Broad incumbents

• Muskoka Brewery: Established Ontario regional craft brewery with wide LCBO distribution, seasonal releases, and a taproom. Larger scale and distribution reach make it a benchmark for Ontario craft growth, not a direct niche competitor.
• Labatt Breweries of Canada: Canada's largest brewer (AB InBev subsidiary) and dominant Ontario beer producer. Sets the structural competitive backdrop for pricing, distribution, and shelf access that small Ontario craft brewers must navigate.

Regional players

• Nickel Brook Brewing Company: Oakville, Ontario craft brewery with broad provincial distribution and a core-plus-seasonal lineup. Competes in overlapping Ontario retail and on-premise channels, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/powerhousebrewingco
• Instagraminstagram.com/drinkpowerhouse
• TikToktiktok.com/@tiktok
• LinkedInlinkedin.com/company/powerhouse-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerhouse Brewing Company