Shenzhen Powerstar Industry Limited Company

What Shenzhen Powerstar Industry Limited Company does

Shenzhen Powerstar Industry Limited Company, operating under the brand name Powerstar Automotive Interiors, is a privately held Chinese manufacturer of automotive interior materials headquartered in Shenzhen, Guangdong. Founded around 2011, the company produces a broad portfolio of vehicle interior components including headliner fabrics, polypropylene (PP) honeycomb boards, PVC flooring, needle-punched nonwoven fabrics, polyurethane (PU) sandwich panels, PP-wood composites, EVA foam sheets, glass-mat reinforced thermoplastics (GMT), expanded polypropylene (EPP) components, and interior molds. Its website claims a workforce of nearly 1,000 supported by what it describes as world-class in-house manufacturing, though third-party firmographic data lists only 7 employees, leaving the true scale unclear.

The company sells directly to global automotive OEMs, with Honda (Accord) and Kia (Sorento) cited as named reference programs, alongside international distributors and buyers in Uzbekistan, Egypt, Germany, Canada, and South Africa. Its business model is B2B direct OEM and distributor sales with custom-engineered products — color, finish, and specifications are matched to each vehicle — and pricing is quote-based with no public list, structured as multi-year contracts. Marketing is conducted through global trade exhibitions, direct OEM engagement, and a content-driven company website. The company has also launched an Auditing and Certification service for automotive components, extending its offering beyond raw materials.

The firm is privately held, has no stock listing or ticker, and has not disclosed any external funding rounds, leadership team, patents, or third-party certifications in the available data. The absence of these standard validation signals — combined with the headcount discrepancy between the company website and third-party data — limits visibility into the company's true scale, governance, and competitive depth despite its global marketing posture.

Name

Shenzhen Powerstar Industry Limited Company

Legal name

Powerstar Automotive Interiors Co., Ltd.

Website

https://power-star.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Shenzhen Powerstar Industry Limited Company (Powerstar Automotive Interiors) is a Chinese manufacturer of automotive interior materials, including headliner fabrics, PP honeycomb boards, PU sheets, GMT, and EPP components, supplying global OEMs and international distributors with custom-designed textile and composite solutions.

Ownership category

akta.pro rank

Product category

Automotive Interior Materials

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Seating and Interior Trim Manufacturing (33636)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

Keywords

• Automotive interior materials
• Headliner fabric manufacturing
• Automotive nonwoven textiles
• Composite interior panels
• Automotive component molds

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Interior Materials Sales: Sale of automotive interior textile materials and components to OEM manufacturers globally. Products include headliner fabric, honeycomb boards, PU sheets, PP wood, needle-punched nonwovens, EPP, GMT, and automotive interior molds.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Shenzhen Powerstar Industry Limited Company (Powerstar Automotive Interiors) manufactures and sells automotive interior materials and components, including headliner fabrics, PP honeycomb boards, PVC flooring, needle-punched nonwovens, PU sandwich panels, PP-wood composites, EVA foam, GMT composites, EPP, and interior molds. Products are custom-designed, colored, and finished to OEM specifications for seats, headliners, door panels, consoles, trunks, and insulation layers. The company also provides automotive component auditing and certification services to car manufacturers.

Product overview

Powerstar Automotive Interiors is a manufacturer of automotive interior materials and components. The company offers a diverse portfolio of products including Headliner Fabric, PP Honeycomb Board, PVC flooring, Needle-punching nonwoven fabrics, PU Sheet, PP Wood, EVA foam, GMT (Glass Mat Reinforced Thermoplastic), Automotive Interior Molds, and EPP materials. These products serve various automotive interior applications such as ceiling/headliners, door panels, trunk covers, seat backrests, and insulation components. The company also provides auditing and certification services for automotive components. The product line focuses on lightweight, fireproof, sound-insulating, and environmentally friendly materials for the automotive industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Headliner Fabric High-performance automotive interior fabric designed, colored, and finished to OEM specifications for vehicle seats, headliners, door panels, and consoles; supplied to global automotive manufacturers such as Honda (Accord) and Kia (Sorento).
• PP Honeycomb Board Three-layer polypropylene honeycomb panel with thinner face panels and a thick honeycomb core, used in automotive interior parts such as trunk cover, trunk partition, trunk carpet substrate, side wall decoration panel, and ceiling; provides shock absorption, cold resistance, sound insulation, and heat preservation.
• PVC Automotive Flooring PVC automotive flooring and interior materials, available with or without nonwoven fabric backing, used for car interiors, buses, and metros.
• Needle-punched Nonwoven Fabric Nonwoven fabric produced by loosening, carding, laying staple fibers into a web, and reinforcing them via needle-punching; used in automotive carpet fabrics, engine room, trunk, coat and hat stand, sunshade, bottom protection device, and seat lining applications.
• PU Sandwich Sheet Polyurethane sandwich panel with film/fiberglass face layers, semi-hard PU core (density 30-40kg/m3), and nonwoven/PET backing; used for car ceilings, headliners, and package tray backboards, providing heat preservation and fire resistance.
• PP Wood Composite Material Composite material made of 50% polypropylene and 50% wood for automotive interior applications, offering low thermal conductivity, easy installation, fireproof, and waterproof properties.
• EVA Foam Sheet Ethylene-vinyl acetate foam sheets with flexibility, water resistance, impact resistance, high elasticity, and chemical resistance; used in automotive interior parts, instrument panels, and bumpers.
• GMT (Glass Mat Reinforced Thermoplastic) Lightweight composite material based on thermoplastic resin reinforced with long or continuous glass fiber felt, offering high strength, impact resistance, and recyclability; used in automotive interior structural and semi-structural applications as a replacement for traditional materials.
• Automotive Interior Mold Custom molds for manufacturing automotive interior parts including roof panels, door panels, insulation layers, and FRP components.
• EPP (Expanded Polypropylene) High-performance polypropylene/CO2 composite material offering shock absorption, high recovery after deformation, heat resistance, chemical resistance, oil resistance, heat insulation, and 100% recyclability; lightweight for automotive interior applications.
• Auditing and Certification Services Professional auditing and certification services for automotive components supplied to car manufacturers, covering parts such as heat insulators, wheel guards, and other interior components.

Quantifiable outcome

• Maximum PP honeycomb panel width of 1.5M with unlimited length
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Faurecia (Forvia): Major global Tier 1 supplier of automotive interiors (and now emissions / hydrogen); a broad incumbent with overlapping headliner and interior substrate programs that compete for the same OEM RFQs as Powerstar.
• Lear Corporation: Global Tier 1 supplier focused on automotive seating and electrical systems but with overlapping interior trim and surface material offerings relevant to Powerstar's seat and door panel business.
• Toyota Boshoku Corporation: Tier 1 Japanese automotive interior systems supplier covering seat, door trim, headliner and filter products; broader portfolio than Powerstar but competes across the same interior material categories.

Direct peers

• Adler Pelzer Group: German-headquartered global supplier of automotive acoustic and thermal insulation products; competes with Powerstar's interior substrates and nonwoven materials across passenger vehicle programs.
• Grupo Antolin: Spanish Tier 1 supplier of automotive interior components including headliners, door panels, and overhead systems; directly competes with Powerstar's headliner fabric and interior mold offerings.
• Auria Solutions: US-based manufacturer of automotive soft trim, flooring, NVH, and acoustic products; overlaps with Powerstar's nonwoven, needle-punched, and interior trim materials business.
• Autoneum Holding AG: Swiss Tier 1/2 supplier of automotive acoustic and thermal management products including nonwovens, carpets, and underbody systems; directly comparable as a global automotive interior textile/materials manufacturer serving OEMs.
• Hayashi Telempu Co., Ltd. Japanese manufacturer of automotive interior materials including headliner fabrics and sound insulation; direct competitor in the same product categories as Powerstar, particularly within Asian OEMs.
• Shanghai Shenda Co., Ltd. China-based manufacturer of automotive interior textiles and headliner fabrics; most direct geographic and product-line competitor to Powerstar within the domestic Chinese supply chain.

Regional players

• Shanghai Xinmin Auto Parts (or comparable China-based interior trim peer): Chinese automotive interior component manufacturers (e.g., Shaanxi Datang Auto Parts) producing headliners, door panels, and acoustic substrates — overlapping regional product offerings within China-based OEM programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/szpowerstar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Powerstar Industry Limited Company