Power System Products

What Power System Products does

Power System Products (PSP) is a privately held manufacturer's representative firm founded in January 2022 and headquartered in La Habra, California. The company sells power-system equipment on behalf of twelve manufacturer principals — GE Grid Solutions, LS Cable & System, VanTran, HICO America, Concentric USA, Hyperion Sensors, Fischer Block, Vanguard Electric, RMS Energy, SAE Inc., Systems With Intelligence, and Panel Built — to electric utilities, industrial facilities, and commercial/industrial customers across the Southwestern United States (California, Arizona, Nevada, and New Mexico). Its functional scope covers generation, distribution, substation, and transmission applications, with represented products spanning critical power equipment, grid automation and protection relays, transformers and gas-insulated switchgear, high-voltage HVAC/HVDC cable systems, grid-monitoring sensors, modular substation structures, grounding/corrosion solutions, and field engineering services. PSP does not manufacture under its own brand and holds no patents; its value proposition is technical sales expertise and the ability to assemble multi-vendor solutions for utility and industrial buyers.

The firm operates a commission-based manufacturer's-rep model, earning referral/affiliate commissions on equipment flowing from its manufacturer principals to end customers; pricing is quote-based and negotiated on a project-by-project basis. PSP is led by three Managing Partners — Luis A. Silva (formerly SCE Engineering Manager of Substation and Transmission Standards), Ignacio Sanchez (SCE power-system protection), and Paul Uppal (GE regional sales manager for AZ, CA, NV, NM utility accounts) — and supported by a small team of inside sales, technical sales consultants, engineering sales associates, sales support, marketing, and interns. Go-to-market channels include the company website, blog content, industry exhibitions, and direct customer engagement.

Customer mix is concentrated in Southwest investor-owned utilities (with the founders' SCE/GE roots providing a clear home-market advantage), supplemented by industrial and mission-critical power users served through principals like Concentric USA and RMS Energy. Business scale is sub-15 personnel with no disclosed external funding, no patents, no awards, and no certifications — implying a bootstrapped early-stage commercial entity whose growth is gated by the founders' ability to translate manufacturer portfolios into utility-grade multi-vendor proposals.

Name

Power System Products

Legal name

Power System Products

Website

https://powersystemproducts.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Power System Products is a privately held manufacturer's representative firm founded in 2022 in La Habra, California, selling power-system equipment from twelve manufacturer principals to electric utilities, industrial facilities, and C&I customers in California, Arizona, Nevada, and New Mexico on a commission basis.

Ownership category

akta.pro rank

Product category

Electrical Equipment Representation

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (33531), Electric Power Transmission, Control, and Distribution (22112)

SIC

Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Power Transformers, Reactors & Auxiliary Power Systems (EUADACAJ)

akta.pro secondary industries

Protection, Control & Relaying (MV) Installation & Testing (EUAEACAL), Power Quality, Metering & Monitoring (HDACAJAG), Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

Keywords

• Manufacturer representative services
• Power system equipment
• Utility grid solutions
• Electrical infrastructure distribution
• Substation equipment sales

Headquarters

HQ city

La Habra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Manufacturer Representative Commission: Power System Products operates as a manufacturer's representative company, earning commissions on sales of power system equipment from the manufacturers they represent to utilities and industrial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Power System Products is a manufacturer representative company that sells power system equipment and solutions on behalf of multiple manufacturer brands to electric utilities and industrial customers in the Western United States. The company provides customized solutions for generation, distribution, substation, and transmission applications by connecting customers with appropriate manufacturer partners for critical power, transformers, cable systems, grid monitoring, and related equipment.

Product overview

Power System Products is a manufacturer representative company serving the power utility industry with solutions across generation, distribution, substation, and transmission applications. Rather than offering a single unified product platform, the company represents a portfolio of distinct manufacturer brands that together provide comprehensive power system solutions: critical power equipment (Concentric USA), grid analytics and AI solutions (Fischer Block), GE Grid automation solutions, transformer and switchgear products (HICO, VanTran), high-voltage cable systems (LS Cable & System), grid monitoring technology (Hyperion Sensors, Systems With Intelligence), modular structures (Panel Built), field services (RMS Energy), grounding solutions (SAE Inc.), and utility-grade electrical components (Vanguard Electric). The company leverages over a century of combined industry experience to provide customized solutions and technical expertise to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Concentric USA - Critical Power Equipment
• Fischer Block - Waveform Analytics and AI Solutions
• GE Grid Solutions
• HICO - Energy Solutions
• Hyperion Sensors - Grid Monitoring Technology
• LS Cable and System - High Voltage Cable Solutions
• Panel Built - Modular Structures
• RMS Energy - Power Infrastructure Services
• SAE Inc. - Grounding and Corrosion Solutions
• Systems With Intelligence - Substation Monitoring
• Vanguard Electric - Utility Electrical Components
• VanTran - Transformer Solutions

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Concentric USAcoreChannel Partner/ Reseller/ DistributorConcentric USA provides critical power equipment, solutions, and national service that keeps businesses running. Power System Products represents their critical power solutions to customers.
• Fischer Block, Inc.coreChannel Partner/ Reseller/ DistributorFischer Block provides innovative solutions that improve reliability and resiliency by combining high-resolution waveform analytics, machine learning, and artificial intelligence for grid visibility without requiring outages or wiring.
• GE Grid SolutionscoreChannel Partner/ Reseller/ DistributorGE's Grid Automation solutions focus on bringing together technologies and expertise to solve toughest power system challenges. Offerings include Asset Monitoring Solutions, Protection Relays, Substation Solutions, Communications, and Protection & Automation Services.
• HICO AmericacoreChannel Partner/ Reseller/ DistributorHICO America manufactures energy solutions including Transformers, Gas-Insulated Switchgear, Energy Storage, and Flexible Alternating-Current Transmission Systems (FACTS).
• Hyperion SensorscoreChannel Partner/ Reseller/ DistributorHyperion Sensors provides advanced grid-monitoring technology focused on continuous, in-asset condition monitoring for critical high-voltage electrical infrastructure, enabling real-time predictive intelligence.
• LS Cable & SystemcoreChannel Partner/ Reseller/ DistributorLS Cable & System is a comprehensive provider of high voltage and extra high voltage cable solutions including HVAC and HVDC cables, both land and submarine, with end-to-end systems backed by advanced technology.
• Panel BuiltminorChannel Partner/ Reseller/ DistributorPanel Built manufactures custom modular offices, mezzanines, security booths, pre-assembled buildings, ballistic rated guard houses, prefabricated towers, cleanrooms, and other modular structures.
• RMS EnergycoreChannel Partner/ Reseller/ DistributorRMS Energy is a U.S.-based power infrastructure engineering and field services provider supporting utilities, industrial facilities, and mission-critical customers nationwide with end-to-end solutions including engineering, substation construction, testing, commissioning, maintenance, and emergency response.
• SAE Inc.coreChannel Partner/ Reseller/ DistributorSAE Inc. is a grounding & corrosion solutions provider for Electrical Grounding, AC Mitigation and Cathodic Protection that ensures Personnel Safety and Utility Reliability.
• Systems With IntelligenceminorChannel Partner/ Reseller/ DistributorSystems With Intelligence provides Touch-less Monitoring System for Substations that increases System Reliability, Safety, and Reduces O&M Costs.
• Vanguard ElectriccoreChannel Partner/ Reseller/ DistributorVanguard Electric is a utility-focused electrical components supplier serving transmission, distribution, and substation markets across North America, specializing in sourcing, qualifying, and supplying utility-grade materials meeting ANSI/IEEE and utility standards.
• VanTrancoreChannel Partner/ Reseller/ DistributorVanTran specializes in design and manufacture of overhead, pad-mounted, submersible, and substation transformers crafted to meet highest industry standards with tailored solutions for utilities, industrial, and commercial applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonepar: World's largest independent electrical distributor, serving utility, industrial, and commercial customers. Comparable as a multi-OEM channel into utilities, but with a much broader product range and global footprint than PSP's regional rep model.
• ABB: Global leader in electrification, motion, and automation with deep utility-facing portfolios in transformers, switchgear, protection, and grid automation. Comparable to PSP because ABB competes in the same end markets served by PSP's represented OEMs and also uses regional rep and channel-partner models to reach utility customers.
• Graybar: Large employee-owned electrical and communications distributor serving utilities, contractors, and industrial customers across the U.S. Comparable to PSP as a channel for power system equipment to utilities, but operating at much larger scale and with broader product coverage.
• WESCO International: Large global electrical, communications, and utility distribution and supply-chain solutions provider serving utilities and industrials. Highly comparable to PSP as a channel for power system equipment into utility customers, though WESCO is a national distributor rather than a regional manufacturer's rep.
• Hubbell: Major U.S. manufacturer of electrical products including utility-grade transformers, switchgear, and substation hardware, which overlap directly with lines PSP represents (VanTran, HICO, GE Grid). Comparable as a participant in the same end markets, but on the OEM side of the channel rather than as a rep.
• Eaton: Global power management manufacturer with strong utility switchgear, transformer, and substation portfolios. Comparable because Eaton's utility electrical business overlaps with the products PSP represents, and Eaton also operates through regional rep networks that compete with PSP for the same utility customer relationships.
• Schneider Electric: Global energy management and automation major with utility-grade offerings across switchgear, substation automation, and grid solutions. Comparable as a Tier-1 OEM whose products (and channel partners) overlap with PSP's represented lines in the same utility and industrial customer base.
• Rexel: Global electrical distribution group with deep utility, industrial, and C&I exposure. Comparable to PSP as a multi-OEM channel for power system equipment into utilities, but at vastly greater scale and breadth across geographies.
• Consolidated Electrical Distributors (CED): One of the largest electrical distributors in the U.S., serving utility, industrial, and contractor markets. Comparable to PSP as a multi-OEM channel into power customers, but at a much larger national scale.

Regional players

• Border States Electric: Employee-owned electrical distributor serving utility, commercial, industrial, and contractor customers across the U.S., with strong utility expertise in substations and transmission. Comparable to PSP because it is a regional channel partner bringing multiple OEM power system lines to investor-owned utilities in the same geographies PSP targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/power-system-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power System Products