Planned Parenthood Advocates of Virginia

What Planned Parenthood Advocates of Virginia does

Planned Parenthood Advocates of Virginia, Inc. (PPAV) is a 501(c)(4) nonprofit advocacy organization incorporated in Virginia in 1973 and headquartered at 201 N. Hamilton Street, Richmond. It operates as the statewide advocacy and political arm of the Planned Parenthood network in the Commonwealth, working under a service-mark license from Planned Parenthood Federation of America and in coordination with Planned Parenthood Action Fund and the regional Planned Parenthood Votes! South Atlantic. Its mission is to protect and expand sexual and reproductive health care access in Virginia through legislative advocacy, electoral activity, public education, and litigation.

PPAV's activities center on three workstreams: (1) legislative lobbying, including the successful 2020 coalition effort that passed the Reproductive Health Protection Act, which repealed medically unnecessary 24-hour waiting periods, mandatory ultrasounds, and bans on qualified advanced practice clinicians; (2) electoral work, run through a wholly-owned subsidiary PAC (Planned Parenthood Virginia PAC), including voter education, candidate endorsements, and GOTV campaigns tied to the 2025 and 2026 election cycles; and (3) community organizing via an annual Lobby Day at the Virginia General Assembly, regional trainings, rallies, and direct-to-supporter engagement across email, SMS, and social platforms (X, Facebook, Instagram, TikTok).

The organization's business model is donation-funded: it solicits one-time and recurring contributions through its website, direct mail, email, and events, and supports this with standard digital communications infrastructure rather than proprietary technology. It operates with a lean team of approximately 9 employees under Executive Director Jamie Lockart. Its primary "customer base" consists of Virginia residents and voters mobilized to defend reproductive rights, with thousands of supporters engaged through digital channels and in-person events. The 2026 Reproductive Freedom Constitutional Amendment on the November ballot is positioned as the organization's most significant near-term strategic initiative.

Name

Planned Parenthood Advocates of Virginia

Legal name

Planned Parenthood Advocates of Virginia, Inc.

Website

https://ppav.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Planned Parenthood Advocates of Virginia is a 501(c)(4) nonprofit advocacy organization that lobbies the Virginia General Assembly, runs electoral campaigns through its affiliated PAC, and mobilizes Virginia supporters to protect and expand reproductive health care access.

Ownership category

akta.pro rank

Product category

Reproductive Rights Advocacy

NAICS

Social Advocacy Organizations (81331), Human Rights Organizations (813311), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAFAA

Civil Liberties & Constitutional Rights Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGACAC

Community Health, Prevention & Health Education

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGAFAK

Consumer Rights & Public Interest Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Reproductive health advocacy
• Legislative lobbying
• Electoral organizing
• Community mobilization
• Policy advocacy

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization relies on support from generous donors to enable its operations. Personal information is used to process donations and solicit donations through various channels including the website, direct mail, and email communications.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Planned Parenthood Advocates of Virginia is a statewide nonprofit advocacy organization that works to preserve and expand access to sexual and reproductive health care in Virginia. The organization engages in legislative advocacy, electoral activities including candidate endorsements and voter education, public education campaigns, and grassroots community organizing to advance reproductive rights in the Commonwealth.

Product overview

Planned Parenthood Advocates of Virginia is a 501(c)(4) nonprofit advocacy organization focused on protecting and advancing sexual and reproductive health care and rights in Virginia. The organization does not appear to offer a technology product or software platform as described in the schema. Its activities include advocacy campaigns, electoral organizing, public education, and legislative lobbying rather than technology products. The available materials describe an advocacy organization whose work involves voter engagement, legislative advocacy, and public outreach rather than a product-based technology offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Legislative Advocacy Campaigns Advocacy and lobbying efforts directed at Virginia legislators and the General Assembly to protect and expand reproductive health care access, including campaigns for bills such as the Reproductive Health Protection Act.
• Electoral Organizing and Voter Mobilization Electoral activities including voter education, candidate endorsements, and Get Out the Vote (GOTV) campaigns targeting Virginia elections and the 2026 Reproductive Freedom Constitutional Amendment campaign.
• Annual Lobby Day Event Annual Lobby Day gathering at the Virginia General Assembly bringing together advocates from across the Commonwealth to engage directly with legislators on reproductive rights issues.

Quantifiable outcome

• Successfully passed the Reproductive Health Protection Act which repealed medically unnecessary 24-hour waiting periods, mandatory ultrasounds, and bans on qualified advanced practice clinicians in providing abortions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Whole Woman's Health AlliancecoreStrategic or Co-development Partner · 27 February 2020PPAV joined advocates from across Virginia including Whole Woman's Health Alliance in the fight to roll back medically unnecessary restrictions to abortion care. This partnership was part of the coalition that worked to pass the Reproductive Health Protection Act.
• Latina Institute for Reproductive Health-VirginiacoreStrategic or Co-development Partner · 27 February 2020Partnership with Latina Institute for Reproductive Health-Virginia as part of the coalition advocacy efforts to expand abortion access and remove restrictions in Virginia.
• NARAL Pro-Choice VirginiacoreStrategic or Co-development Partner · 27 February 2020Collaboration with NARAL Pro-Choice Virginia as part of the broader coalition working to protect and expand reproductive health access in Virginia through legislative advocacy.
• Progress VirginiaminorStrategic or Co-development Partner · 27 February 2020Partnership with Progress Virginia in coalition advocacy efforts to advance reproductive rights and health care access in Virginia.
• Planned Parenthood Federation of America (PPFA)coreStrategic or Co-development PartnerPPAV is part of the broader Planned Parenthood network, working with PPFA and other Planned Parenthood affiliates. The organization operates under the Planned Parenthood service mark license and shares resources, advocacy strategies, and mission alignment with the national organization.
• Planned Parenthood Action FundcoreStrategic or Co-development PartnerPPAV works with Planned Parenthood Action Fund (a 501(c)(4) organization) which serves as the advocacy and political arm of PPFA. The Action Fund engages in educational, advocacy, and electoral activity including grassroots organizing, legislative advocacy, and voter education.
• Planned Parenthood Votes! South AtlanticcoreStrategic or Co-development PartnerPlanned Parenthood Votes! South Atlantic is a regional organization that works on electoral activities in Virginia, North Carolina, South Carolina, and West Virginia. They coordinate on Virginia elections including the 2026 Reproductive Freedom Constitutional Amendment campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Center for Reproductive Rights: Global reproductive rights legal and advocacy organization using litigation, policy advocacy, and strategic communications. Comparable mission on reproductive rights, with overlapping legislative and constitutional advocacy functions.
• EMILY's List: National political organization dedicated to electing pro-choice Democratic women. Comparable mission on reproductive rights political advocacy, though operating at federal/national scale rather than state focus.
• American Civil Liberties Union (ACLU) of Virginia: Virginia affiliate of the ACLU engaged in litigation and legislative advocacy on civil liberties including reproductive rights. Comparable mission focus on constitutional protections, with broader civil liberties scope than PPAV.

Others

• Guttmacher Institute: Reproductive health research and policy organization that informs advocacy organizations like PPAV through data and policy analysis. Functionally complementary as a research/evidence backbone for state-level advocacy work.

Direct peers

• NARAL Pro-Choice Virginia: Virginia-focused reproductive rights advocacy organization with a virtually identical mission, geographic scope, and coalition partner profile to PPAV. Direct coalition partner on the 2020 Reproductive Health Protection Act.
• Latina Institute for Reproductive Health: Reproductive justice advocacy organization with a Virginia chapter that collaborated with PPAV on legislative advocacy. Comparable mission on reproductive rights with a community-focused lens.
• Progress Virginia: Virginia-based progressive advocacy organization collaborating with PPAV on electoral and legislative campaigns. Overlapping voter mobilization, legislative advocacy, and coalition-driven issue advocacy in Virginia.
• Planned Parenthood Action Fund: National 501(c)(4) advocacy and political arm of Planned Parenthood Federation of America. PPAV operates under its network and shares its mission, infrastructure, and strategic alignment on reproductive rights advocacy and electoral activity.
• Whole Woman's Health Alliance: Reproductive health and rights advocacy organization that partnered with PPAV on the 2020 Reproductive Health Protection Act coalition. Comparable mission on abortion access and provider-side advocacy.
• Planned Parenthood Votes! South Atlantic: Regional Planned Parenthood electoral organization operating across Virginia, North Carolina, South Carolina, and West Virginia. Direct peer in coordinating 2026 Virginia constitutional amendment campaign and electoral mobilization.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ppavirginia
• Facebookfacebook.com/PPAVirginia
• Instagraminstagram.com/ppava
• TikToktiktok.com/@ppavirginia
• LinkedInlinkedin.com/company/planned-parenthood-advocates-of-virginia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planned Parenthood Advocates of Virginia