PPS Chartered Accountants

What PPS Chartered Accountants does

PPS Chartered Accountants is an independent chartered accountancy and business advisory practice incorporated in England and Wales as PSWH Limited (company number 11279415) and headquartered at 29 Devizes Road, Swindon, Wiltshire. Founded in 1992, the firm operates from a single Swindon office serving owner-managed businesses, self-employed individuals, and select larger companies across the South West of England, spanning verticals including manufacturing, professional services, property and construction, agriculture, and media/retail/IT/marketing.

The firm delivers a full suite of professional services: bookkeeping and accounting, payroll, VAT, personal tax returns, statutory audits, business valuations, company setup and structuring, and accounting software advisory built around third-party platforms QuickBooks, Xero and Sage. It is regulated by the Institute of Chartered Accountants in England and Wales (membership 8443452) and registered to carry out audit work in the UK. Differentiated service elements include fixed-fee pricing quoted in advance, unlimited free phone support, a free initial tax review, and a 100% Risk Free Guarantee that allows clients to withhold payment for unsatisfactory work within 45 days.

Revenue is generated through fixed-fee professional services engagements rather than hourly billing, with a partner-led model (Paul Papworth-Smith, Ian Willoughby and Sally Holland as founders/partners, joined by Roger Bloomer following the May 2023 merger with Roger C Bloomer Chartered Accountants). Distribution is entirely direct, via in-person consultations at the Swindon office, home visits, phone, and email, supported by a content marketing engine comprising a blog, E-Tax Tips & News email newsletter, and active social profiles. The firm has no external investors, no parent company, and no subsidiaries.

Name

PPS Chartered Accountants

Legal name

PSWH Limited

Website

https://ppsacc.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

PPS Chartered Accountants is an independent ICAEW-regulated chartered accountancy and business advisory practice in Swindon, UK, founded in 1992, serving owner-managed businesses and self-employed clients across the South West with bookkeeping, tax, payroll, audit and software advisory services on a fixed-fee basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Accounting Services: Full suite of accounting, tax, and business advisory services including bookkeeping, payroll, audits, business valuations, and company setup. Revenue generated through fixed fees agreed in advance of work, with emphasis on value-based pricing rather than hourly rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PPS Chartered Accountants is an independent chartered accountancy and business advisory practice based in Swindon, Wiltshire, providing regulated accountancy, tax, and compliance services. The firm delivers bookkeeping, accounts preparation, audits, payroll, VAT, personal tax, and cloud accounting software advisory to owner-managed businesses and individuals. Services are delivered on a fixed-fee basis with unlimited free phone support under a 100% Risk Free Guarantee.

Product overview

PPS Chartered Accountants is a chartered accountancy and business advisory practice offering a comprehensive suite of professional services. Their core offerings include accounting software advisory, bookkeeping and accounting, audits, payroll processing, personal tax returns, and VAT services, serving clients across sectors including manufacturing, professional services, media, retail, agriculture, construction, property development, transport, IT, and marketing. The firm differentiates through value-added services including fixed fee pricing, unlimited free phone support, initial tax reviews, and a regular E-Tax Tips newsletter. They also offer a 100% Risk Free Guarantee allowing clients to withhold payment for any unsatisfactory work within 45 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Software Advisory

Quantifiable outcome

• Accounts guaranteed for completion within 45 days
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationQuickBooks is offered as one of the accounting software solutions supported by PPS Chartered Accountants. The firm provides advice, setup, and training services for QuickBooks users. Logo displayed in footer indicating official partnership/advisory relationship.
• XerocoreTechnology or IntegrationXero is offered as a recommended accounting software solution. PPS provides implementation advice, training, and ongoing support for Xero customers. Featured in software partnerships section of website.
• SagecoreTechnology or IntegrationSage accounting software is offered as one of the supported platforms. PPS Chartered Accountants provides guidance and training for Sage users as part of their service offering.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Xero: Cloud accounting platform whose software PPS explicitly partners with and recommends to clients. Not a direct competitor, but a strategic enabler whose embedded partner and advisor ecosystem increasingly overlaps with traditional chartered accountancy value-add.
• Sage UK: UK-headquartered accounting, payroll and business software vendor whose products are recommended and supported by PPS. Indirect channel partner rather than competitor, but a long-term ecosystem participant whose software-led compliance shift pressures small accountant practices.

Broad incumbents

• Crowe UK: Top-10 UK chartered accountancy firm serving SMEs, listed and private clients with audit, tax and advisory services. Comparable core service offering and target segments to PPS, but with substantially broader geographic and capability footprint.
• Azets: Large UK and European accountancy and advisory group formed from the merger of several regional firms (including Baldwins, Tait Walker and others) with active presence in the South West. Competes for the same owner-managed and SME audit/tax work as PPS, but with national scale and a broader advisory suite.
• Moore UK: UK member of the Moore Global accounting network, providing audit, tax and advisory to SMEs and mid-market companies. Similar core service set to PPS (compliance, audit, tax planning, sector specialisms) but with significantly larger headcount and international reach.
• Mazars UK: Mid-tier international audit, tax and advisory firm with UK offices and a clear focus on owner-managed businesses and SMEs. Competes with PPS for audit and tax mandates in regional UK markets, though at meaningfully larger scale.
• MHA MacIntyre Hudson: Top-15 UK chartered accountancy group with multiple regional offices offering audit, tax, and advisory services to SMEs and mid-market clients. Overlaps with PPS in serving owner-managed businesses across regional UK geographies but operates at materially greater scale.

Emerging players

• Pilot.com: US-headquartered digital-first bookkeeping, tax and CFO services provider for small businesses, combining automation with a distributed accountant network. Represents the emerging software-plus-advisor model whose UK expansion could displace fixed-fee compliance work that is core to PPS's revenue.

Direct peers

• Bishop Fleming: Top-30 UK chartered accountancy and advisory firm headquartered in Exeter and Bristol, with deep coverage across the South West of England — the same region as PPS — and serving owner-managed businesses and SMEs. Operates with a very similar full-service, multi-sector chartered accountancy model.
• PKF Francis Clark: South West England-focused chartered accountancy and advisory firm with offices across the region, offering bookkeeping, tax, audit and corporate finance services to owner-managed businesses. Highly comparable to PPS in geography, service mix, and target client segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PPSAccountants
• Facebookfacebook.com/PPSacc
• LinkedInlinkedin.com/company/pps-chartered-accountants

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPS Chartered Accountants