What PPSAdvisory does

PPSAdvisory is a privately-held Australian professional services firm specialising exclusively in Personal Property Securities Act (PPSA) compliance and Personal Property Securities Register (PPSR) registration. Founded in 2010 by Simon Read as EDX(WA) and rebranded as PPSAdvisory in 2018, the firm is headquartered in Claremont, Western Australia, with a back-office presence in the Philippines opened in 2016. The company serves Australian businesses that hire out equipment, sell goods on credit, or lend money, helping them protect security interests and equipment from loss in customer insolvency scenarios.

The firm's service portfolio is anchored by a Managed Service (PPSAdvisory Membership), offered in Full and Lite tiers, which handles ongoing PPSR registrations, policy management, compliance monitoring, annual reviews, and insolvency support on a recurring basis. Lower-funnel entry services include a $330 Impact Assessment for PPSA newcomers and a $430 Assurance Review for compliance health-checks. The firm also provides per-registration services, transactional due diligence for M&A (with over $500M in transactions supported to date), and ad-hoc consulting. Notably, the firm has performed over 300,000 PPS registrations cumulatively. Distribution is direct and consultative, with free on-site initial meetings, supplemented by content marketing, a formal referral program, and a Members' Zoom Forum.

PPSAdvisory's go-to-market relies on the founders' credibility as former Official Liquidators with 35+ years of combined insolvency experience, a regulatory head-start predating the 2012 PPS Register launch, and a horizontal segmentation strategy targeting equipment hire, credit-sale suppliers, lenders, asset protection structure users, and M&A counterparties. The firm generates revenue through professional services fees, recurring annual subscriptions, and per-registration charges, with the $6 per-registration amount being a pass-through government fee. The customer base spans mining, construction, manufacturing, fuel distribution, agriculture, and professional services, with no single vertical dominating.

Name

PPSAdvisory

Legal name

PPSAdvisory

Website

https://ppsadvisory.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PPSAdvisory is a small Australian professional services firm that helps businesses protect security interests and equipment under the Personal Property Securities Act through registration, compliance management, and M&A due diligence, serving hire/rental, credit-sale, and lending clients Australia-wide.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Impact Assessment: One-time consulting engagement reviewing business operations, terms of trade, and existing security provisions. Provides cost/benefit analysis of PPSA compliance for new clients.
2. Assurance Review: Health-check review of existing PPSA compliance, including review of PPS registrations and identification of errors. One-time engagement for $430.
3. Managed Service (PPSAdvisory Membership): Ongoing outsourcing of all PPSA requirements including PPSR registrations, paperwork management, compliance monitoring, annual reviews, and insolvency support. Two tiers: Full Member (company performs registrations) and Lite Member (company reviews client-performed registrations).
4. PPS Registration Services: Per-registration services from single registrations to bulk loads of thousands. Government charge of $6 per registration.
5. Transactional Support / Due Diligence: PPSA due diligence for business acquisitions, sales, and refinancing transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

PPSAdvisory provides specialized consulting and managed services for PPSA compliance and PPSR registration, helping Australian businesses protect their security interests and equipment from customer insolvency. The portfolio includes one-off introductory engagements (Impact Assessment at A$330 and Assurance Review at A$430) and an ongoing Managed Service (Membership) that handles all PPSR registrations, paperwork, policy management, annual reviews, and insolvency response. Additional services cover PPS registration filings, transactional due diligence for M&A, and detailed compliance reviews.

Product overview

PPSAdvisory is a specialized consulting firm offering a portfolio of PPSA compliance services built around a Managed Service (Membership) model. The core offering is the Full Membership Managed Service, which handles all PPSR registrations, paperwork, and ongoing compliance. Supporting the Managed Service are introductory offerings: the $330 Impact Assessment (for PPSA newcomers) and the $430 Assurance Review (for compliance health-checks). Additional services include Consulting Services, PPS Registration Services, Transactional Due Diligence, and Detailed Assurance Reviews. The company also provides a Lite Membership alternative where clients perform their own registrations under guidance. All services are anchored in the Personal Property Securities Register (PPSR), an Australian government digital registry.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Service - Full Membership Full outsourcing of all PPSA compliance for Australian businesses, including all PPSR registrations performed by PPSAdvisory, paperwork and policy management, ongoing compliance monitoring, annual reviews, and insolvency response support. Targeted at equipment hirers, credit sellers, lenders and asset protection structure users who want a recurring done-for-you service.
• Managed Service - Lite Membership Subscription membership in which the client performs their own PPSR registrations but does so under PPSAdvisory's guidance and review. Targeted at businesses that want PPSA oversight and compliance validation without fully outsourcing registration filings.
• Impact Assessment One-off A$330 introductory service for businesses new to the PPSA. PPSAdvisory reviews the client's business operations, terms of trade and existing security, then provides a cost/benefit analysis of PPSA compliance. Used as a low-friction entry point into the Managed Service subscription.
• Assurance Review One-off A$430 health-check service for businesses already attempting to comply with the PPSA. PPSAdvisory reviews terms of trade, existing PPS registrations, and PPSA policy to identify compliance errors, and is the entry point for businesses that believe they are complying but want independent validation.
• Detailed Assurance Reviews Comprehensive follow-on compliance review for businesses needing deeper remediation. Covers business operations, current registrations, PPS policies and procedures and includes corrective solutions plus implementation oversight. Designed for businesses that have completed the introductory Assurance Review and need full resolution.
• PPS Registration Services Standalone PPSR registration services ranging from single security interest registrations to bulk loads of thousands. Covers PPSR establishment, registration filing, and ongoing registration data management. The Australian government charges A$6 per registration, covering 7 years of ongoing transactions with a customer.
• Consulting Services Advisory consulting covering PPSR registration removal and amendments, PPSA queries, security enforcement, insolvency responses, PPS policy development, and team training. Targeted at businesses needing specific PPSA advice outside of the Managed Service subscription.
• Transactional Support / PPS Due Diligence Due diligence service for parties buying or selling businesses, or refinancing. PPSAdvisory reviews PPSR registrations and obligations to identify undiscovered security interests or unregistered liabilities before transaction completion. The firm has provided PPS due diligence on over A$500 million of M&A transactions.
• First Meeting Complimentary initial consultation conducted on-site (where location allows) where PPSAdvisory meets the prospective client to understand their business before recommending the appropriate service. Functions as the top-of-funnel discovery engagement feeding the Impact Assessment or Assurance Review.

Quantifiable outcome

• Clients have recovered significant sums through proper PPSA registration - one supplier recovered $1.27M of a $1.3M debt; another recovered 97 cents in the dollar on $1M+ debt; steel supplier recovered over 70 cents in the dollar ($200K of $280K owed)
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Pitcher Partners: Pitcher Partners is a mid-tier Australian accounting and advisory firm with restructuring and business services that overlap with PPSAdvisory's SME credit-protection advisory. It can offer PPSA-adjacent services as part of broader client engagements.
• KordaMentha: KordaMentha is a leading Australian restructuring and insolvency advisory firm that advises on creditor security and recovery matters adjacent to PPSAdvisory's PPSA work. It serves a similar enterprise client base on overlapping problem sets but is far broader in scope.
• William Buck: William Buck is an Australian accounting and business advisory firm with restructuring services relevant to PPSAdvisory's clients. It addresses overlapping needs of mid-market equipment hirers, suppliers, and lenders considering PPSA compliance.
• McGrathNicol: McGrathNicol is an Australian restructuring, insolvency, and advisory firm that handles creditor and security-interest issues relevant to PPSAdvisory's customers. It competes indirectly through broader insolvency mandates that include PPSA components.
• FTI Consulting: FTI Consulting is a global advisory firm with a strong restructuring and insolvency practice that touches PPSA-related diligence in Australia. It competes for higher-end M&A and restructuring mandates where PPSAdvisory also performs due diligence.
• Cor Cordis: Cor Cordis is an Australian insolvency, forensic, and restructuring advisory firm that handles creditor-security work adjacent to PPSA. It competes for the same enterprise clients on overlapping recovery and restructuring mandates.
• Vincents Chartered Accountants: Vincents is an Australian chartered accounting and advisory firm with restructuring and insolvency expertise. It offers overlapping advisory to SME clients that need PPSA-adjacent guidance on credit and security.
• SV Partners: SV Partners is an Australian restructuring, insolvency, and turnaround advisory firm working with creditors and companies facing insolvency. Its creditor-side work intersects with PPSAdvisory's PPSA registration and security-interest advisory.

Direct peers

• EDX Australia: EDX Australia is the national PPS advisory network that PPSAdvisory (originally EDX(WA)) was part of until 2018. As the most direct PPSA-focused competitor with similar services and an overlapping client base, it is the closest peer in the niche.

Emerging players

• InfoTrack: InfoTrack is an Australian technology platform that provides online PPSR search and registration services as part of a broader legal-tech offering. It enables direct self-service registration, serving as a partial substitute rather than direct head-to-head advisor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ppsadvisory
• Facebookfacebook.com/ppsadvisory
• LinkedInlinkedin.com/company/ppsadvisory

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPSAdvisory