Praça Rio Grande Shopping

What Praça Rio Grande Shopping does

Praça Rio Grande Shopping Center is a privately held, single-asset regional shopping mall located at Rua Jockey Clube, nº 155 in Rio Grande, Rio Grande do Sul, Brazil. Founded in 2014 as the first shopping center in the city, it operates 24,199 m² of gross leasable area (ABL) comprising 116 stores — 4 anchor tenants (Supermercado Guanabara, Lojas Americanas, Panvel pharmacy, and Burger King), 5 semi-anchor tenants, 71 satellite stores, and service kiosks — along with a Cinesystem cinema complex, a food court (Praça de Alimentação), a HeyFit fitness center, and 1,700-vehicle parking managed by MULTIPARK.

The center's core product is the curated retail and entertainment destination itself, rather than a software platform. Underlying technology consists of a shopping center management platform administered by Lumine ADM (handling operations, marketing, and tenant relations), third-party integrations for food delivery (iFood, Uber Eats), online cinema ticketing (Ingresso.com), and parking access (MULTIPARK). Day-to-day operations are managed by Superintendent Daniel Macedo with commercial leasing led by Bianca Di Calafiori; the organization reports 1-10 direct employees reflecting significant outsourcing.

Revenue mechanics combine recurring tenant rental income from anchor, semi-anchor, satellite, and kiosk leases (the primary stream), transactional cinema revenue (Cinesystem ticket sales via self-service kiosks and Ingresso.com), and transactional parking revenue (R$7.00 for three hours plus R$1.00 per additional hour, with free-parking promotions tied to minimum purchase thresholds). The asset serves general consumers and families in Rio Grande and surrounding regions under a horizontal segmentation model, targeting shopping, dining, cinema, fitness, and family-oriented leisure activities. Ownership is private with affiliation to the Gazit shopping center portfolio, and revenue is not publicly disclosed.

Name

Praça Rio Grande Shopping

Legal name

Praça Rio Grande Shopping Center

Website

https://pracariograndeshopping.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Praça Rio Grande Shopping is a privately held regional shopping center in Rio Grande, Brazil, operating 24,199 m² with 116 stores, a Cinesystem cinema, food court, and 1,700 parking spaces, serving local families and general consumers. It is managed by Lumine ADM and affiliated with the Gazit shopping portfolio.

Ownership category

akta.pro rank

Product category

Shopping Center Operations

NAICS

Department Stores (4551)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail space leasing
• Commercial property management
• Anchor tenant retail
• Food court services

Headquarters

HQ city

Rio Grande

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tenant Rental Income: Revenue from renting retail spaces to anchor stores, semi-anchors, satellite stores, kiosks, and service providers. Includes supermarket, department stores, specialty retail, and service tenants.
2. Parking Services: Parking fees: R$7.00 for three hours of parking, R$1.00 per additional hour with 15-minute tolerance. Free parking promotions with minimum purchase.
3. Cinema Operations: Revenue from Cinesystem cinema complex with multiple screens showing national and international films. Tickets sold at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Praça Rio Grande Shopping Center operates a 24,199 m² retail shopping destination in Rio Grande, Rio Grande do Sul, Brazil, leasing commercial space to 116 retail tenants including anchor stores (Americanas, Supermercado Guanabara, Panvel pharmacy), satellite retail, kiosks, and service providers. The center also operates a food court, Cinesystem cinema complex, on-site parking, and a year-round calendar of community events and cultural programming.

Product overview

Praça Rio Grande Shopping Center operates as a single unified retail shopping center product rather than a platform-plus-modules architecture. The shopping center combines 116 retail stores including 4 anchor stores, 71 satellite stores, 5 semi-anchor stores, and 6 service stores, alongside a Cinesystem cinema complex with multiple screens, a food court (Praça de Alimentação) with 25 fast-food operations and 2 restaurants, Supermercado Guanabara, Academia HeyFit fitness center, and MULTIPARK parking with 1,700 spaces. Additional services include wheelchair loans, family space, lost and found, ATMs, bicycle parking, and a year-round events programming calendar. The shopping center is administered by Lumine Administração and is part of the Gazit shopping center portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Praça Rio Grande Shopping Center Physical retail shopping center in Rio Grande, Rio Grande do Sul, Brazil, with 24,199 m² of gross leasable area housing 116 stores including anchor tenants (Americanas, Supermercado Guanabara, Panvel pharmacy), 71 satellite stores, 5 semi-anchor stores, service providers, a Cinesystem cinema complex, food court, and 1,700 parking spaces. Targets local consumers and families seeking shopping, dining, cinema, and leisure experiences.
• Aluguel de Espaços para Lojistas (Commercial Space Rental) Commercial space rental service for retailers and brands interested in opening stores at the shopping center, managed by the commercial department. Currently leases to anchor stores, semi-anchor stores, satellite stores, kiosks, and service providers across 24,199 m² of gross leasable area.
• Estacionamento MULTIPARK (Parking Service)
• Cinesystem Cinema Complex
• Praça de Alimentação (Food Court)
• Eventos e Programação (Event Programming)

Quantifiable outcome

• 24,199 m² ABL with 116 stores
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lumine ADMcoreStrategic or Co-development PartnerShopping center administration and management company. Manages day-to-day operations, tenant relations, marketing, and overall shopping center management. Contact: [email protected]
• Gazit (Shopping Group)coreStrategic or Co-development PartnerParent company of shopping center portfolio. Listed as 'Shoppings da Gazit' (Gazit Shoppings) indicating ownership or investment group.
• SESC Rio GrandeminorStrategic or Co-development PartnerPartnership for community events, fitness activities, and social programs. SESC provides support for events like Desafio do Bem and provides treadmill equipment for charity challenges.
• Radio OceanominorGTM or Marketing PartnerLocal radio station partnership for promotional campaigns and joint marketing initiatives. Co-promotes events and shopping promotions.
• Hospital Universitário Dr. Miguel Riet Corrêa Jr (HU-Furg)minorStrategic or Co-development PartnerPartnership for community health initiatives including vaccination campaigns during COVID-19, diaper donation drives, and food collection for patients.
• Prefeitura Municipal do Rio GrandeminorStrategic or Co-development PartnerMunicipal government partnership for vaccination drives, COVID-19 response, community events, and social programs. Provides support for health campaigns and cultural events.
• Farmácias PanvelminorStrategic or Co-development PartnerPharmacy chain tenant and partner for community health initiatives including donation campaigns and vaccination support.
• Diocese do Rio GrandeminorStrategic or Co-development PartnerPartnership for 'Drive-thru Solidário' food donation programs and community charity initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Multiplan: Major Brazilian shopping center operator running large regional malls across the country. Comparable business model of leasing space to anchor and satellite retailers, with supplementary revenue from parking and services.
• General Shopping e Outlets do Brasil: Brazilian shopping center and outlet operator with regional malls in mid-sized markets. Comparable as a multi-format retail real estate company targeting family shoppers with anchor + satellite store mixes.
• AD Shopping: Brazilian shopping center administrator/operator managing a portfolio of regional malls. Comparable to Praça as a regional mall operator with anchor + satellite tenant structure and similar marketing/event programming approach.
• Ancar Ivanhoe Shopping Centers: Brazilian shopping center operator managing regional malls across multiple states. Comparable in offering a mix of anchor tenants, satellite retail, food court, and entertainment in mid-sized Brazilian cities.
• Iguatemi S.A. One of Brazil's largest upscale shopping center operators with a portfolio of premium regional malls. Comparable as a regional mall landlord with multi-category tenant mixes, anchor stores, and event programming aimed at families and middle-to-upper-class consumers.
• Allos (Aliansce Sonae + brMalls): Brazil's largest mall platform formed by the merger of Aliansce Sonae and brMalls. Operates a nationwide portfolio of regional shopping centers with similar tenant mixes including department stores, supermarkets, cinemas, and food courts.
• Gazit Brasil: Brazilian arm of Gazit Globe, the parent/portfolio company associated with Praça Rio Grande Shopping. Operates a portfolio of regional malls with similar operating model and tenant mix; directly comparable as the asset's parent platform.

Regional players

• Shopping Pelotas: Regional shopping center in Pelotas, RS — a southern Brazilian city of comparable size to Rio Grande. Highly comparable in scale, geography, anchor mix (department store, supermarket, cinema), and target customer (regional families).
• ParkShopping Canoas: Regional shopping center located in Canoas, Rio Grande do Sul. Comparable as a mid-sized regional mall in the same Brazilian state serving a similar family-oriented customer base with comparable anchor tenant mix.

Direct peers

• Lumine Group: Shopping center management/administration company that administers Praça Rio Grande and other Brazilian malls. Direct peer in the operational/administrative layer — comparable service offering, tenant relations management, and marketing execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pracariograndeshopping
• LinkedInlinkedin.com/company/pra%C3%A7a-rio-grande-shopping

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praça Rio Grande Shopping