Pragmatika | Progetti di Comunicazione

What Pragmatika | Progetti di Comunicazione does

Pragmatika S.r.l. is a privately held Italian integrated communication agency (SRL) founded in 2000 and headquartered in San Lazzaro di Savena, in the Bologna metropolitan area. The firm operates with a lean team of nine employees and provides end-to-end communication services — strategic communication planning, media relations, public relations, social media management, content production, event management, visual/graphic design, and digital communication — to enterprise and mid-market clients predominantly in Italian food and beverage, large-scale retail (GDO), manufacturing, and select government/cultural sectors. Named clients include Despar Italia, FederBio, Consorzio Mortadella Bologna IGP, Nostromo, Gruppo Felsineo, Ar.pa Lieviti, Apicoltura Piana, RCH Italia, Fervi, Di Marco, Wiki Software International, Disguise, Navatta Group, Rivit, and Sharjah Book Authority.

The business operates on a professional services model with quote-based, project-specific engagements (mix of project fees, monthly retainers, and consulting arrangements typical of Italian communication agencies). No proprietary technology platform is disclosed; delivery relies on industry-standard tools for social media, content, and digital marketing. The agency is differentiated by 25 years of continuous ISO9001:2015 certification (24 consecutive renewals), a deep vertical specialization in Italian food/retail/manufacturing communications, and international reach enabled through memberships in The Play Group, GoToAsean, and an exclusive partnership with NNC in Sharjah (UAE). Operationally, the firm is president-led (Rossella Lucangelo, CEO) with a partner-shareholder Head of Content (Enzo Chiarullo, Board member since October 2022). No external institutional investors, funding rounds, or parent company relationships are indicated; the share capital is €16,000, consistent with a founder-led Italian SME.

Name

Pragmatika | Progetti di Comunicazione

Legal name

Pragmatika S.r.l.

Website

https://pragmatika.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Pragmatika S.r.l. is a Bologna-based integrated communication agency founded in 2000, serving Italian enterprise and mid-market clients — primarily in food and beverage, large retail, and manufacturing — with full-service PR, media relations, social media, content, and event management.

Ownership category

akta.pro rank

Product category

Marketing Communication Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Media relations agency
• Integrated marketing communications
• Brand communication strategy
• Content creation services

Headquarters

HQ city

San Lazzaro di Savena (Bologna)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Strategy and Consulting: Strategic communication planning, market analysis, SWOT analysis, and competitive positioning services for Italian enterprises.
2. Media Relations and PR: Press release development, media outreach, journalist relationships, and public relations campaign management.
3. Digital and Social Media Services: Social media strategy, content creation, advertising campaigns, website development, and digital marketing services.
4. Event Management: Event conception, logistics, on-site management, and post-event reporting for corporate events, press conferences, and trade fair presence.
5. Content Production: Copywriting, editorial content, brand journalism, books, eBooks, corporate documentation, and creative writing services.
6. Brand Identity and Visual Communication: Corporate image development, brand manual design, advertising creative, and visual identity projects.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Pragmatika is an integrated communication agency that plans and executes end-to-end communication programs for Italian enterprises, including strategic communication planning, public relations, media relations, social media management, content production, event management, visual and graphic design, and digital communication services. The agency sells these services as a unified 360-degree offering, anchored by a proprietary "Communication Roadmap" strategic planning framework, to mid-market and enterprise clients primarily in food and beverage, large-scale retail, industrial, and cultural/governmental sectors.

Product overview

Pragmatika is an integrated marketing and communication agency based in Bologna, Italy, with over 25 years of experience. The company operates as a unified service offering rather than a platform-plus-modules architecture. Its core services are organized around strategic communication planning (anchored by the Communication Roadmap service), public and media relations, social media management, content creation, event management, visual/graphic design, and digital communication. These services work together to provide clients with a comprehensive 360-degree communication solution, from strategy development through execution and measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Roadmap Strategic planning service that defines the communication path for clients, including market study, SWOT analysis, competitor research, and channel distribution analysis. Designed for Italian enterprises seeking a structured strategic framework before executing communication activities.
• Communication Strategy Services Strategic communication planning service including market studies, SWOT analysis, competitive analysis, and distribution channel research. Targets Italian enterprises and mid-market companies needing structured communication strategy.
• Public Relations Public relations service including stakeholder definition, relationship activation, new opportunity identification, and creation of engagement tools. Targets Italian enterprises needing stakeholder engagement and PR campaigns.
• Media Relations Media relations service including media relationship activation, content development, tool development, and media monitoring. Targets Italian enterprises needing press coverage and media outreach.
• Social Media Management Social media management service including strategy, copywriting and graphics, channel management and advertising, monitoring and reporting. Targets Italian enterprises and brands managing social media presence across platforms.
• Integrated Communication Integrated communication service including communication mix development, channel activation, communication tool production and activation, management and measurement. Targets enterprises needing coordinated multi-channel communication programs.
• Content Management Content management service including copywriting, books, eBooks, corporate documentation, brand journalism and blog, technical and creative writing. Targets Italian enterprises needing editorial content production.
• Event Management Event management service including creativity and design, direction management, logistics, on-site presence and post-event reporting. Targets Italian enterprises and organizations needing trade show participation, press conferences, and corporate events.
• Visual & Graphic Design Visual and graphic design service including corporate image development, brand manual design, below-the-line advertising, and visual communication materials. Targets Italian enterprises needing brand identity and advertising creative.
• Digital Communication Digital communication service including digital PR, websites and eCommerce, digital marketing, video, digital video, and 3D content creation. Targets Italian enterprises needing digital presence, websites, and digital marketing campaigns.

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered strategic, established, core and collaborative.

• GoToAseanstrategicGTM or Marketing Partner · 12 February 2026Partnership announced February 2026 with GoToAsean network, which supports Italian SMEs seeking to develop business activities in ASEAN markets. Pragmatika joins to provide communication expertise for companies expanding into Southeast Asian markets.
• Wiki Software InternationalestablishedGTM or Marketing Partner · 21 February 2025Consolidated partnership with Piedmont fintech company Wiki Software International for media relations services. Partnership expanded from initial engagement to ongoing media relations support.
• NNC (National Network Communications)coreStrategic or Co-development Partner · 30 August 2022Partnership with NNC based in Sharjah, UAE announced August 2022. Exclusive inter-agency partnership to strategically guide growth and service diversification in global markets.
• Sharjah Book Authority (SBA)strategicStrategic or Co-development Partner · 16 March 2022Pragmatika was commissioned to promote Sharjah's participation as Guest of Honor at the Bologna Children's Book Fair 2022. SBA is the cultural authority of Sharjah, UAE, focused on book fair and cultural promotion activities.
• The Play GroupcoreStrategic or Co-development Partner · 14 September 2021Global network of communication agencies founded by Playtime PR (UK). Pragmatika joined to expand global reach and provide international communication services. Network subsequently expanded with Hidden Gems Agency covering Netherlands and Belgium.
• BizencollaborativeChannel Partner/ Reseller/ Distributor · 10 November 2020Collaboration with digital agency Bizen (Padua) for integrated client projects. Bizen handles digital strategy, web platform design, and social channel management while Pragmatika manages advertising, media relations, digital PR, and influencer marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum Italy: Global communications consultancy with Italian operations delivering PR, brand, and content services. Comparable to Pragmatika as a multinational agency competing for Italian enterprise and international mandate work.
• MSL Italy: Publicis Groupe's global PR and communications network with Italian operations offering integrated PR, public affairs, and content services. Comparable as a holding-group-affiliated PR competitor in Italy.
• Burson (BCW Italy): Global PR and communications network with significant Italian operations under the BCW brand. Larger incumbent with broader service portfolio and international reach, competing for the same Italian enterprise PR mandates Pragmatika targets.
• FleishmanHillard Italy: Global communications agency with Italian presence providing PR, public affairs, and content services. Competes for enterprise and multinational clients in Italy with broader geographic reach and resources.
• Havas PR Italy: Part of Havas Creative Network offering PR, communications, and creative services in Italy. Comparable as a larger holding-company-affiliated competitor in the Italian integrated communications space.

Direct peers

• Comin & Partners: Italy-based independent public relations and strategic communications firm offering media relations, corporate communications, and public affairs. Closely comparable as an Italian PR specialist competing for similar enterprise mandates.
• Connexia: Italian integrated communication and digital marketing agency with similar full-service PR, content, and digital offerings. Direct competitor for mid-market and enterprise Italian clients; both operate as full-service communication shops in the Italian market.
• SEC Newgate Italia: Italian arm of the SEC Newgate global communications group providing corporate communications, public affairs, and PR. Comparable as a mid-sized Italian PR competitor with similar enterprise and corporate client focus.
• Noesis Group Italy: Italian integrated communication group offering PR, digital, branding, and events. Closely comparable as a multi-disciplinary Italian communication agency competing for similar client profiles in F&B, retail, and enterprise.

Others

• Playtime PR: UK-based founding agency of the Play Group global PR network, of which Pragmatika is a member. Network partner rather than direct competitor, but operates similar integrated PR services for the same client archetypes (consumer, B2B, lifestyle).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pragmatika-s.r.l.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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